3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

JOSH KASHOREK | February 13, 2020

article image
Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run.

Spotlight

Archdiocese of Newark

We, The Church in the Archdiocese of Newark, are Catholic Christians who recognize and acknowledge in the life and ministry of Jesus Christ, His death and resurrection, the expression of the Father’s gift of love for all people. Empowered by the Spirit of the risen Christ, we are called, as individuals and as a community, to be living witnesses of Christ’s presence and His ongoing mission in our society.

OTHER ARTICLES

Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

Read More

6 Tips for Virtual Peer-to-Peer Fundraising

Article | February 25, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media and do-it-yourself fundraising (where people can organize their own fundraising campaign for their favorite charity) make it easier and more attractive to people.

Read More

What the Paycheck Protection Program Offers Nonprofit Organizations and Small Businesses

Article | February 25, 2020

The Coronavirus Aid Relief and Economic Security Act (the “CARES Act”) provides important public funding to small businesses. The following are some of the highlights of the Paycheck Protection Program (the “Program”) which is part of the CARES Act. This Program is an expansion of the Small Business Administration (“SBA”) 7(a) loan program. The available pool for these loans is $349 billion. Loans will be made on a first-come, first-serve basis, so businesses should apply as soon as possible. The information below is based on the Interim Final Rule promulgated by the SBA on April 2, 2020.

Read More

How To Use The Digital Fundraising Cycle To Raise More Online

Article | February 25, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instagram, Snapchat – connecting with people online has become a part of our everyday lives as it’s more convenient, accessible and easy to use. And so as an organization, we need to be where our people are – online. Channels like direct mail are still important, however, more and more people are coming online to donate every year.

Read More

Spotlight

Archdiocese of Newark

We, The Church in the Archdiocese of Newark, are Catholic Christians who recognize and acknowledge in the life and ministry of Jesus Christ, His death and resurrection, the expression of the Father’s gift of love for all people. Empowered by the Spirit of the risen Christ, we are called, as individuals and as a community, to be living witnesses of Christ’s presence and His ongoing mission in our society.

Events