Nonprofit Management
Article | July 20, 2022
Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation.
Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.
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Nonprofit Management
Article | July 15, 2022
The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quarantining will be over but we do know that with the lockdown extended to the end of April (for now), nonprofits are going to have to change up their fundraising plans. Long story short, any kind of in-person fundraising (galas, breakfasts, runs/races, etc) is going to get scrapped. But, you still need to meet your fundraising needs. To navigate these uneasy times, the only solution is to embrace a comprehensive digital fundraising strategy immediately.
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Fundraising
Article | July 15, 2022
While it's obvious how non-profits directly improve people's lives, their positive contributions to the US economy are frequently overlooked. A closer examination reveals that non-profit organizations have a large and far-reaching impact on the American economy. Non-profits, in fact, improve and strengthen local, state, and national economies in a variety of ways, including the following:
The more than $826 billion spent on salaries, benefits, and payroll taxes by non-profits each year accounts for a sizable portion of their nearly $2 trillion annual budget. Non-profit employees also pay taxes on their salaries, as well as sales taxes and property taxes on what they own.
Non-profits that provide care for children or elderly parents allow family members who would otherwise be responsible for providing care to work outside the home. Non-profit organizations also offer job training and placement services to people who would otherwise be unemployed or underemployed.
Non-profits spend nearly $1 trillion on goods and services each year, ranging from large expenses like medical equipment for non-profit hospitals to small purchases like office supplies, food, utilities, and rent.
Non-profits have an even greater impact because they generate economic activity and jobs that spread throughout the community. Consider arts programming as one example. By attending a play at a local non-profit community theater, you likely helped local businesses as well as the cast, crew, and administrative staff. Have you paid for parking? Did you purchase the appropriate earrings, shoes, or tie for the occasion? Did you eat before the show or meet up with friends afterwards? If this is the case, you have increased the economic impact of that theater by helping to create more jobs in the local economy while also increasing tax revenue for the local government.
Have you ever noticed how local non-profits are frequently mentioned in brochures for local chambers of commerce as a top reason for businesses to locate there? Many cities are proud of their beloved cultural amenities, such as non-profit museums and performing arts centres. Non-profit colleges, which demonstrate the value of an educated workforce, and non-profit healthcare facilities, which reinforce a commitment to well-being, are also common features. While these local icons are rarely labelled as "non-profits" in brochures, business leaders intuitively recognize the enormous value that local non-profits contribute to the community's quality of life.
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Article | June 14, 2020
Most nonprofits know about corporate sponsorship, but have you tried matching gifts and volunteer grants? Has a business ever donated goods or services to your nonprofit? What about a business donating to a cause or capital campaign? If you haven’t explored corporate philanthropy options, chances are you’re leaving money on the table. Corporate philanthropy programs are a great way for nonprofits to raise crucial funds. Plus, there are often non-monetary benefits that add additional incentive to embrace a business’s social responsibility program.
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