2014 Nonprofit Communications Trends Report

| December 28, 2016

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We spent the last month compiling and analyzing the answers from the 2,100+ nonprofit professionals who completed our annual communications trends survey. Now it’s time to officially release the 2014 Nonprofit Communications Trends Report.

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National Equity Project

Every child in America has the right to a quality education. At the National Equity Project, we coach people to become the powerful leaders who make good on that promise. We provide comprehensive services to build culture, conditions, and competencies for excellence and equity in districts, schools, classrooms, nonprofit organizations, and communities.

OTHER ARTICLES

How Nonprofits Can and Should Approach Machine Learning and AI

Article | May 26, 2020

Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for computers to process unstructured data, form conclusions, and take action — is not yet on the horizon of possibilities, machine learning models have become synonymous with AI.

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The Google Analytics Metrics That Help Nonprofits Raise More Money

Article | February 14, 2020

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insights into your website’s visitors to help you figure out what to improve.

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Building Fundraising Campaign Themes That Increase Donations

Article | February 29, 2020

Have you ever seen a fundraising campaign that feels like, well, it’s just kind of sitting there? You know it’s an important cause, but there isn’t any "there" there in the messaging. Nothing is compelling you to take action, bringing together a coherent story. It can all feel a bit, well, empty. Launching your fundraising campaign without a theme is almost as tragic as having a cute cuddly puppy without a name, or a house with no foundation. Sure, the puppy is still adorable and cuddly, and the house might have some great features. If there's no way to introduce your puppy to your friends, and no firm foundation to keep the house stable, people have this missed connection that they can’t always point to, but they can feel.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Article | April 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It is more critical than ever to focus on the items that are going to have the biggest impact.

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Spotlight

National Equity Project

Every child in America has the right to a quality education. At the National Equity Project, we coach people to become the powerful leaders who make good on that promise. We provide comprehensive services to build culture, conditions, and competencies for excellence and equity in districts, schools, classrooms, nonprofit organizations, and communities.

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