16 Unique Fundraising Ideas Based on Search Trends

| January 12, 2017

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Thanks to Think with Google, marketers have access to more industry trends than ever. Aimed at shedding light on current “consumer insights, industry trends, and creative inspiration,” Think with Google’s Marketer’s Almanac has become a valuable resource for marketers in the for profit world as they work to be relevant and interesting in the eyes of their target consumers. With a quick glance through the almanac it’s easy to see how many searches are driven by national holidays and large events. However, a few popular searches may surprise you. While this is useful information for the for profit world, it’s also information nonprofit organizations can use to inspire unique fundraising ideas. To maximize your potential donations, it’s important to understand your donor and what’s going on in their day to day life–what are they talking about online, and what questions are they trying to answer in July as opposed to September? In a world of media saturation, the best way to get your donors’ attention is to show them your organization understands what gets them excited.

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Ethics & Compliance Initiative (ECI)

The Ethics & Compliance Initiative (ECI) empowers organizations to build and sustain High Quality Ethics & Compliance Programs (HQPs). ECI provides leading ethics and compliance research and best practices, networking opportunities and certification to its membership, which represents more than 450 organizations across all industries. ECI is comprised of three nonprofit organizations: the Ethics Research Center, the Ethics & Compliance Association and the Ethics & Compliance Certification Institute.

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