10 Vital Rules of Thanking, Pleasing and Keeping Your Donors

| May 12, 2017

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The number one reason that donors stop supporting a nonprofit is the way they were treated by the nonprofit. They complain about lack of thank-yous and reporting on the difference they made. You need a great acknowledgement plan. Your gratitude helps bond a donor to your cause. It’s good fundraising practice, not to mention good manners. Here are the top 10 tips for helping you become great at gratitude:

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Living Streets

We are Living Streets, the UK charity for everyday walking. We want to create a walking nation, free from congested roads and pollution, reducing the risk of preventable illness and social isolation and making walking the natural choice. We believe that a walking nation means progress for everyone. Our ambition is to get people of all generations to enjoy the benefits that this simple act brings and to ensure all our streets are fit for walking.

OTHER ARTICLES

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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How to Drive User-Generated Content for Your Nonprofit

Article | June 26, 2020

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves an organic way for supporters to promote your nonprofit to one another. It’s key to increasing your message’s reach, as 92% of consumers say they trust recommendations from other consumers, even those they don’t know, more than content directly from a brand.

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Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

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4 Steps to Crushing Your Year-End Fundraising Goals

Article | February 13, 2020

Did you know that 30% of all annual charitable giving happens in December? Ten percent of those donations come in the last three days of the year! Professional developers probably aren’t surprised by those statistics. Most nonprofits understand how critical year-end giving is to their annual fundraising goals. With millions of dollars potentially at stake, nonprofit organizations must have an excellent strategy to get some of those coveted year-end donations. The great news is it’s never too early (or late) to start planning for the best year-end giving campaign yet! We gathered some essential statistics every fundraiser should know about year-end giving and a few strategies to help you crush your fundraising goals.

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Spotlight

Living Streets

We are Living Streets, the UK charity for everyday walking. We want to create a walking nation, free from congested roads and pollution, reducing the risk of preventable illness and social isolation and making walking the natural choice. We believe that a walking nation means progress for everyone. Our ambition is to get people of all generations to enjoy the benefits that this simple act brings and to ensure all our streets are fit for walking.

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