RESOURCES

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Feb 11, 2020

Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns.

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Feb 06, 2020

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? Want to find out if your non-profit organizatio...

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Feb 04, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an...

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Jan 31, 2020

Use an eye catching header and a combination of icons, charts and text blocks to draw your target audience’s attention. The template has a monochromatic color theme with complementing icon and font styles to give your infographic a professional finish.

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Jan 30, 2020

Who said donor data can’t be pretty? The infographic below, originally published by DonorSearch, highlights the seven types of wealth data that organizations should ask for when conducting bulk wealth screening. Bulk screenings are just one of many tools that researchers can use to collect inf...

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Jan 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.

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Jan 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

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Jan 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the chal...

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Jan 13, 2020

In case infographics are not your thing, we've included high-level nonprofit fundraising and charitable giving information below:

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Jan 08, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

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Jan 06, 2020

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

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Dec 26, 2019

America’s 1.3 million charitable nonprofits feed, heal, shelter, educate, nurture, and inspire people of every age, gender, race, and socioeconomic status, from coast to coast, border to border, and beyond.

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Dec 19, 2019

Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your org...

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Dec 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and che...

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Dec 09, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowi...

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Dec 05, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 do...

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Nov 24, 2019

For most nonprofit organizations, year-end fundraising is make or break. According to Charity Navigator, nearly one third of the year’s giving happens in December. In fact, twelve percent of annual giving comes in the final three days of the year. No matter how big or small your organization, ...

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Nov 22, 2019

The charitable landscape can be difficult to navigate. This infographic covers the fundamentals.

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Nov 13, 2019

Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That’s where we come in, with solutions that avert open office perils. Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That&rsqu...

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Nov 12, 2019

Infographics are a great way for nonprofits to share insights about their work on their websites, blogs, annual reports, brochures and social media channels. A good infographic not only conveys information, but also tells a story. Write down the primary message that you want to communicate through y...

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Oct 31, 2019

Online tools can help you raise funds and drive traffic to a landing page that solicits donations, but you must design your site to funnel that traffic in the right direction.

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Oct 21, 2019

In today's Increasingly digital world, nonprofit organizations can no longer get by witti just a website and a Facebook page. Your team must possess key digital skills that can help your cause stand out while you build and strengthen donor relationships in order to propel your mission forward! F...

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Oct 16, 2019

Nonprofit leaders can employ the strategic planning process to keep the organization focused on its mission and goals. Strategic plans can be helpful in anticipating and responding to changes, building consensus within the organization, and keeping the operations of the nonprofit aligned with its mi...

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Sep 30, 2019

Mission statements are at the direct center of nonprofits. They are bare-bones proclamations of why your organization exists. They are part of your branding, and just like your website, logo, and social media presence — they should be great. Similar to the other content on your website, your n...

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Sep 23, 2019

As part of its ongoing efforts to make sure charities meet the requirements of registration, the Canada Revenue Agency (CRA) uses a variety of compliance activities. Historically, the CRA has audited approximately 800 to 900 charities per year, representing about 1% of registered charities.

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Sep 18, 2019

The role of marketing in nonprofit fundraising cannot be emphasized enough. With all the competition in the fundraising space and the limited amount of resources out there, the right marketing tactics could propel you to greater heights. But it is no easy feat! In this article you’ll learn 10 ...

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Sep 10, 2019

Need to fundraise, but out of ideas on how to do it? We’ve got you covered! Read on for 48 great ways to fundraise that really work, featuring examples from some of our favorite nonprofits including the Michael J. Fox Foundation, DoSomething.org, and (of course) the ALS Association. Plus more ...

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Sep 10, 2019

The best nonprofit social media campaigns make use of video, personal stories, data, hashtags, photos, and sample social media posts. See best practices and get tips that will set you up for social media success.

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Sep 09, 2019

Nonprofits clearly see the potential that major gift fundraising success might offer. Now, we have over 550 nonprofit leaders sharing their personal challenges in major gift fundraising.

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Sep 03, 2019

ML’s Oracle Eloqua integration allows you to engage target prospects with relevant content and consistent messaging through the top of the funnel. This bi-directional integration accelerates the buyer journey to drive pipeline growth and conversion by increasing account penetration and engagem...

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Sep 02, 2019

Nonprofits and NGO’s that embrace strategic digital marketing will undeniably see a boost in donors and memberships this year while driving awareness of their organization both online and offline.

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Sep 02, 2019

Increase in opportunities using ABM programs, according to Gartnerof business buyers conduct more than half of their research online before making an offline purchase (Forrester). Worth wasted in marketing efforts due to misalignment between marketing and sales (Hubspot) of B2B companies have staff ...

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Aug 26, 2019

Research your organisation's existing connections for any potential donors already in your network. If you have to cast the net wider your connections may be able introduce you to philanthropists with a strong interest in your cause.

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Aug 26, 2019

Should you be raising money for your startup? If you are looking for capital, what is the psychology behind fundraising? Without a doubt, raising capital is one of the most critical decisions entrepreneurs need to make for their business. Bringing in the wrong investors could be fatal as divorcing a...

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Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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Aug 20, 2019

At Sage Intacct, we help nonprofits strengthen stewardship, build influence, grow funding, and accelerate mission success.

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Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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Aug 14, 2019

Individual donors gave $260 billion to U.S. charities in 2014, according to Giving USA. It’s crystal clear that for the nonprofit sector, donors matter. That’s why we decided to dig deep into nonprofit donor behavior, to go beyond just engagement. Through our study of donors who give to ...

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Aug 06, 2019

Starting a nonprofit can be a daunting venture, but don’t let the potential negatives overshadow the positives. There can be many social advantages to starting a nonprofit, including providing a service, protection from personal interests, sustainability, volunteer involvement, and invested em...

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Aug 05, 2019

Modern life has people on the go, and they’re taking the internet with them. To make the most of this giving trend, nonprofits need to optimize their mobile giving experiences to make it easier and faster for donors to give. Although the summer months are typically the smallest giving months, ...

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Aug 02, 2019

In the infographic below, we cover other findings from The State of Modern Philanthropy 2019 on return donor data points. Check it out to discover the significant opportunities for improving your donor return rate and the time between interactions.

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Aug 01, 2019

Community Brands surveyed more than 300 nonprofit finance professionals across nearly every vertical – including social services, education, and healthcare. We discovered that growth, while broadly defined, is very important to most nonprofit organizations. And, the search for additional reven...

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Jul 31, 2019

Get your annual planning started off right with this handy 2019 calendar of major holidays, giving days, awareness days and recurring giving tips to start organizing your fundraising plan for success.

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Jul 30, 2019

The health and human services industry is in a state of rapid change. To understand the innovation challenges and goals within health nonprofit organizations, Sage Intacct collaborated with 144 financial leaders at nonprofit health organizations across North America to produce the 2017 Health Nonpro...

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Jul 29, 2019

Now is a great time to plan fun and engaging fundraising campaigns and events for your organization beginning in the Fall. Download this planning infographic that includes upcoming major holidays, giving days, and awareness days to begin organizing your Fall and year-end fundraising plan. In additio...

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Jul 26, 2019

In 2017, Nigena Livingston was building Urban Act Academy from the ground up. She had worked as an educator for years, but launching Indianapolis’ newest charter school was unfamiliar territory.

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Jul 24, 2019

Your board of directors plays a pivotal role in your organization’s success. These volunteer leaders set a nonprofit’s strategic direction, manage its finances, and provide governance oversight. Board members also hold an invaluable role in an organization’s fundraising efforts. Th...

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Jul 22, 2019

Every generation has its own style and preferences, be it music trends, fashion, career goals and political values. The same extends to their unique giving preferences. With ever broadening audiences, many nonprofits are finding success employing multi-channel campaigns: campaigns that utilize tradi...

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Jul 22, 2019

Today, we spoke at the Institute of Fundraising’s annual conference, Fundraising Convention, and shared the key event fundraising trends we’ve been seeing on JustGiving.

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Jul 22, 2019

Good health benefits help recruit and retain valuable employees, but traditional group health insurance isn't working for a lot of small nonprofits.

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Jul 18, 2019

Elevation recently published this snazzy infographic running down 7 ways to upgrade your current nonprofit donation page. Use it as a checklist for your next online fundraising campaign.

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Jul 17, 2019

How much did Americans give to nonprofits and charities this past year? Where did charitable giving come from and what causes did it go to? Let's dive into the numbers and data with this handy infographic!

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Jul 16, 2019

Once a fundraising leader among Democratic presidential candidates, former Texas Rep. Beto O'Rourke only managed to collect $3.6 million during the second quarter of the year, which saw him tumble behind his competitors. During the first 18 days of his presidential campaign, O'Rourke raised ...

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Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Jul 14, 2019

In the spring of last year, eleventy vice president of strategy and development Angie Moore set out to learn how nonprofit organizations were capturing and using data. To obtain this information, Angie created a 10-question survey. Ultimately, 528 nonprofit organizations completed the survey, provid...

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Jul 11, 2019

Here are five tips to find content for your nonprofit social media networks. Implement these ideas to keep your nonprofit's social media networks functioning like a well-oiled machine.

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Jul 10, 2019

Charity and donation infographics presenting information about work of charity organizations and volunteering flat illustration.

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Jul 09, 2019

The most significant difference between nonprofits and for-profit organizations lies in their purpose: nonprofits have a social mission, while for-profits aim to offer products and services that are valuable to consumers and generate revenue. Nonprofits also receive certain tax breaks. Check out the...

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Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like? Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales tea...

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Jul 08, 2019

At MobileCause, we know that life as a nonprofit professional is rewarding but It can also be challenging. Difficult to do all the things you want to make a difference, yet not having all the time and resources necessary to achieve your mission can leave you feeling stuck.

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Jul 05, 2019

Supporting the communities where we work and live, while uniting and empowering employees. Since 2000, the ACECF has raised more than $56 million and awarded 2,247 grants to local and regional organizations. When we created the ACECF in 2000, Altria’s employees wanted their donations to go fur...

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Jul 03, 2019

Who Are Social Donors? Nearly a quarter of U.S. adults identify themselves as a Social Donor. Event Donors Attended a ticketed fundraising event like a gala. golf tournament. etc Majority prefer additional donation requests come from social network. Social Donors care more about impact than recognit...

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Jul 03, 2019

Increasingly, nonprofits are turning to more flexible strategic frameworks to guide their board and staff instead of formal strategic plans. This infographic outlines this evolution and includes description of different strategy and planning options. Articulates organizational priorities and provide...

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Jul 01, 2019

We give generously Canadians give $14 billion annually to registered charities. New Canadians are giving more Annual average donation by new Canadians is $672, compared to $509 for those born in Canada. lt. 13 million Canadians volunteer time and talents to support charities and nonprofits and help ...

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Jun 28, 2019

Executive Director: It is the Executive Directors responsibility to take rare of the day-to-day aspects of running the organization including administration, program oversight, and other oversight. Board of Directors: The Board of Directors is responsible for the governance of the nonprofit organiza...

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Jun 28, 2019

Despite some controversy, 80% of our experts feel that voluntourism is a positive trend. However, most of our experts felt that it is only a positive trend if volunteers understand the needs of the community and the non-profit, and put these needs before their own.

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Jun 27, 2019

Millions of stock photos 0 illustrations. No local files (work can be lost d website is cane). Free icons. shapes 0 elements. Design overload (no updates to templates). The ability to upload your own photos. Photo litters and 1000s of easy-to-use templates. Over 65 mion free stock images 010.000 tem...

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Jun 27, 2019

Learners are supposed to pronounce right from the start. Either during the learning of vocabulary or during class (speaking the target language from the first moment). While this approach is believed to be particularly “modern” it is not brain-friendly. Consider that babies listen to lan...

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Jun 26, 2019

Maintaining a website is tricky work, especially when you're a nonprofit with limited resources and time. However tedious, it is absolutely essential. A poorly maintained website will cost you, not just figuratively, but in donations. In an industry where trust is of the utmost importance, losin...

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Jun 25, 2019

Meet The High-Net Worth Female Philanthropist. For our latest study at the Women’s Philanthropy Institute, we spoke with 23 high-net-worth women who give $1 million or more to causes that benefit women and girls. Here’s what we learned. The majority of our participants did not grow up we...

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Jun 24, 2019

Every generation has unique giving preferences. Many nonprofits are find greater success with multi-channel marketing: employing varlet,. methods (like traditional mail, social media, email, a. more) to reach a broad audience.

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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Jun 21, 2019

How Much Does Fundraising Cost? Some platforms charge a fee, others take a percentage of each donation, some do both. The only fees involved in setting up a WordPress website with a free donation plugin are the domain and hosting. Shared Ownership Classy Kickstarter Funraise Crowdrise Patreon Fundly...

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Jun 20, 2019

GiveGab Giving Day partners reported, on average, nonprofits using P2P fundraisers during Giving Days raise 300% more than those that did not.For each P2P fundraiser hosted during a Giving Day, a nonprofit cultivates 4 new donors!In 2018, GiveGab Giving Days grew their fundraising by an average of 3...

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Jun 18, 2019

The Center for Effective Philanthropy set out to find how funders can help support nonprofit performance assessment. Receive foundation support to assess performance. Share assessment data with other nonprofits. Collect some form of data to assess performance. While the overwhelming majority of foun...

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Jun 17, 2019

You probably know the greatest amount of charitable giving of the year occurs during the holiday season. In order to fully capitalize on the opportunity, it is important for nonprofits to increase their appeals to donors during this time of year.Doing so can pay huge dividends for not only 2016 reve...

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Jun 16, 2019

The number of nonprofits in the U.S. is 1,571,056, according to the National Center for Charitable Statistics.About 600,000 of the 1.5 million nonprofits have annual revenues below $1 million. 90% of the sectors's revenue comes from the top 2.39% of nonprofits.More than 14 million people work in...

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Jun 13, 2019

Take some time for self-reflection. What are your passions? What stirs your soul? What can you contribute to make an organization better? Can you contribute time, energy, or make a financial commitment to support an organization? Write down ideas of the types of issues you want to engage in.Look for...

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Jun 12, 2019

Can you believe it's almost December? With nearly one-third of all nonprofit donations occurring in the final month of the year, its imperative for charities to make the most of peak giving season. Does your nonprofit have active outreach efforts in place for the months leading up to the new yea...

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Jun 11, 2019

A value proposition unveils effectiveness worthy of far greater support. You'll spend less time and money packing into funding appeals words and images that touch head and heart, and return on investment that moves hands to write big checks! Communicate worth.

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Jun 09, 2019

Knowing the answers to these questions could be the difference between a successful and unsuccessful charitable partnership.What are you trying to achieve engage employees, encourage learning, develop a long-term partnership? What is the impact your company or brand is looking to have as a result of...

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Jun 08, 2019

There are an estimated 170,000+ registered charities & nonprofits in Canada. Charities & nonprofits come from 3 different areas of the economy: Nonprofit Institutions Serving Households provide goods and services to individuals & groups of people at minimal to no cost. These include cham...

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Jun 06, 2019

Get to know what makes a peer-to-peer fundraising page successful from top to bottom. Yellow circles indicate features that your fundraisers will use, so you can point them to all the right places.Peer-to-peer fundraising has taken the nonprofit world by storm, helping total donation dollars grow 61...

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Jun 05, 2019

Giving back makes you feel good as you are helping those who are in need. Personal Values comes with its own sense of obligation to people. Make your children realize, how it feels by helping someone In need. This way they can learn to donate a. can help in making the world a better place. Every ntr...

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Jun 03, 2019

Classy’s latest report, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior, reveals new platform data points around the importance of fundraiser retention, donor demographics, how campaign type impacts supporters’ follow-up behavior, and more. Check out the infographi...

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May 31, 2019

DONOR: Anyone can be a donor and contribute a gift, small or large, to a Community Foundation. DONOR ENGAGEMENT: Community Foundations and donors work together to realize their philanthropic goals, matching their interests and community needs. MAKE A CONTRIBUTION: Community Foundations work with the...

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May 30, 2019

Women's foundations and funds have been pioneers in grant-making to women and girls. Giving from these organizations is substantial and helps create meaningful change in communities. New research reveals patterns across more than 200 women 's foundations and funds - and shows the important r...

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May 29, 2019

Non-profit firms are the association of persons that are organized with an objective rather than making a profit, like to promote cultural, religious, or educational objectives. In this kind of firm, no profit will be distributed or either transferred to its directors, members, or trustees. It is of...

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May 27, 2019

Don't wait until year-end to rake in fundraising dollars. The summertime can be a great opportunity to rise money and engage donors. Look to these 5 new ways to inspire donors to give this summer. Take fundraising outside. The summer months are great opportunities to host events that take advant...

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May 27, 2019

Canva is one of the most widely used online design tools. To make an infographic, just choose the template, drop in your data, change colors and graphics as needed, and you’re done! Whether you need to show relationships between data sets, illustrate your organization’s structure, or com...

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May 24, 2019

ATTENTION: Who are you targeting? You need to know your target audience in order to write an authentic message that will grab their attention and connect with them. PROBLEM: Present a problem that’s solvable, explain why it’s urgent, and reassure your readers that it can be solved with t...

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May 22, 2019

Look up a charity's report & ratings: gift card wire transfer Credit card check are Watch out for names that only look Ilk, well-known charities. Search the charity name online how much goes to the program donating online.

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May 18, 2019

36% comes from Government, 43% from earned income,11% from gifts & 4% from other sources. Rapid Boost Marketing Canada's Best Local and Online Marketing Agency. Serving Toronto, Vancouver, Calgary, Edmonton and across Canada. Pildochortl make information beautiful .Breakdown: $7.6 Billion on...

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May 16, 2019

While there are parallels between for profit and not for profit accounting, nonprofit accounting contains process nuances and system tools that, when leveraged appropriately, can make the difference between a sustaining, thriving organization and one filled with heartaches. Encrypted data and state ...

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May 06, 2019

One of the easiest, most efficient ways to donate money is through an online crowdfunding campaign, which allows people to directly appeal for financial help from a large group of people. Whether the ask is a personal one or a business one you don’t need to go further than your phone or comput...

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May 06, 2019

Join a selective cohort of aspiring teachers through the Transformational Urban Educator Program, an alternative certification pathway for experienced professionals or recent graduates seeking to become a highly effective teacher through hands-on training. This highly-selective program will only acc...

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May 05, 2019

With friends, family, ant services that support participation. Through activities that promote health and personal enrichment. Older Americans Month 2019. Every May, the Administration for Community Living leads our nation's observance of Older Americans Month. The 2019 theme, Connect, Create, C...

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May 04, 2019

60% of donors in North America prefer to give online. 17% by direct mail/post, 8% via PayPal, 6% via cash, and 5% by bank/wire transfer. 68% prefer to be thanked for their donations by email. 20% by print letter, 5% by print postcard, 3% by social media message, and 3% via text message. 46% are enro...

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Apr 30, 2019

In advance of the solicitation, prepare to ask the right person, at the right time, for the right amount, in the right way, for the right reason. Six things must go right for a solicitation to work. Make an appointment with the donor in a place where the donor feels most comfortable. Let them pick t...

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Apr 30, 2019

New Canadians are giving more Annual average donation by new Canadians is $672, compared to $509 for those born in Canada. We give generously Canadians give $14+ billion annually to registered charities. INT 13 million Canadians volunteer time and talents to support charities and nonprofits and help...

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Apr 30, 2019

Mix timely and timeless content. Share different types of content on your nonprofit’s Twitter account. Share and respond to breaking news pieces and tweet evergreen content. Working with 140 characters is no easy task. Keep your tweets short and sweet. Leave room for RT’s and MT’s....

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Apr 29, 2019

Dream it and there’s a good chance the opportunity exists in nonprofit healthcare, from engineering to direct-care medicine to fundraising, this robust slice of the economy offers countless professions that make a difference.

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Apr 29, 2019

U.S.-based 501(c)3 nonprofit organizations, and Canadian-based organizations with charitable Business Number registration are invited to apply for funding online during two semi-annual grant cycles. Please plan ahead! Applications are only accepted in June & January each year.Application opens a...

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Apr 28, 2019

Donor Retention Past 5 Years 50% and larger donor retention Is higher. 250$ gift and lager donor retention is higher. 250$ gift and smaller donor retention is lower. Only - of all donors gave more from one year to the next. Only 65 of 2,377 nonprofits had a retention rate over 70%.

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Mar 31, 2019

Many groups are unaware of the range of grants they could be searching and applying for. They tend to narrow the options rather than widen them. Your group should cast its net wide, already searching for grants in your primary area of concern, of course, but have you thought about how many different...

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Mar 31, 2019

Foundation funding for LGBTQ issues totaled $185.8 million in 2017. While this represents a significant decrease of nearly $17 million, or 8 percent, from the $202.3 million in LGBTQ funding reported in 2016, this decline is almost entirely attributable to the philanthropic response to the Pulse Nig...

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Mar 31, 2019

49,100 nonprofits are operating without a strategic plan. Yet strategic plans help with all areas of nonprofit leadership. 61%of CEOs are not getting evaluated by their board; 42% of nonprofits do not have any formal evaluation systems for anyone. No wonder so many nonprofit leaders say:

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Feb 28, 2019

Despite changing demographics and increased societal awareness of the Impacts of systemic racism, there has been no progress on expanding funding for people of color. The vast majority of this funding went to service work rather than racial justice projects. Fewer than half of grants designed to rea...

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Feb 23, 2019

Research shows there’s a strong link between social norms and charitable giving: when you see other people donate, you’re more likely to donate yourself. A new report from WPI explores how social norms infuence giving to women’s and girls’ causes in particular and whether tha...

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Feb 20, 2019

onations to The Document Foundation, the non-profity entity behind LibreOffice, help us to grow our community, share knowledge about the software (and its development), maintain our infrastructure, organise events and much more.

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Feb 05, 2019

We’ve all seen the stats outlining the poor retention rates for working fundraisers, with most leaving their positions every 16-18 months. Researcher Penelope Burk found that this costs nonprofits $127,650 in direct and indirect costs every time a fundraiser needs to be backfilled. So we teame...

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Jan 31, 2019

We've all heard it. "100% of your donation goes to the charity." This statement is proudly made and well-intended. And yet, it masks the very real costs and complexity of getting money to charities and nonprofits, especially when it comes to corporate giving. This myth doesn't help...

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Jan 31, 2019

Inbound marketing is when you use digital tools to earn people's interest, trust and, ultimately, their support. Content marketing is when you build a dedicated asset that markets the idea of your cause to a specific audience. It can be a standalone strategy. Both strategies are audience-centric...

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Jan 31, 2019

Holiday season after holiday season, December has been the single biggest month for charitable contributions to nonprofit organizations. Experienced nonprofits know this well, and typically double down their fundraising efforts during this period.In the last decade, online giving has gained an incre...

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Jan 31, 2019

Your donor is going to be unique to you. You know that. I know that. That doesn't mean we can't make some generalizations, though. Let's look at what science tells us about the average donor. Studies tend to show that females give more than males. In fact, one survey found that, while wo...

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Jan 31, 2019

Wealt y individuals in North America give an average of 10 times more annually than the average person. Attracting and cultivating high net-worth donors is imperative for almost all charities to achieve their fundraising goals. 74% How many HNW donor gifts are flexible or unrestricted, meaning the o...

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Jan 31, 2019

Software Advice asked nonprofit event planners about how effective eight types of major events are for collecting donations, acquiring new donors and building brand awareness. Here are the key findings. No matter a nonprofit’s size, fun runs and walks are budget-friendly, have a high ROI and a...

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Jan 31, 2019

Many nonprofit organizations are unclear about what the new tax law means and its impact on individual giving. Let us help de-mystify the key tenets of the tax law to give you confidence that it all goes back to the fundamentals of fundraising.The tax deduction is more important than the relationshi...

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Jan 22, 2019

Finding similarities in your constituent base allows you to engage your supporters in the right ways. Use this checklist to start learning more about your supporters - and as a first step to building your personas! Put your answers up on a whiteboard to see if you can find common threads. Then use t...

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Jan 17, 2019

The holiday season has millions of millennials considering how best to donate their money to charity. Famously derided as the me me me generation," millennials are not only giving in record numbers, but they're remaking the way charities do their work. Every year, more and more millennials ...

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Jan 16, 2019

Storytelling continues to be one of the most talked-about topics in nonprofit communications and fundraising today. Researchers from Georgetown University's Center for Social Impact Communication conducted a survey of 81 nonprofits serving the greater Washington, D.C. area to find out more about...

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Jan 14, 2019

New research supports what we at GuideStar have long believed: (1) donors give more to transparent nonprofits and (2) transparent organizations tend to be stronger organizations. The research, recently published in the Journal of Accounting, Auditing & Finance, offers nonprofit leaders a powerfu...

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Jan 09, 2019

40% Growth 2018 saw a 40, year-over-year increase in monthly subscription-based donations. 2019 is projected to sec similar growth, more valuable than one-time donors Studies show that recurring donors are over their lifetime. Annual Value The value of a subscription-based donor is over 3 times grea...

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Jan 09, 2019

There are three major benefits to taking corporate social responsibility seriously it helps others, it helps build better communities and, most surprisingly, it can help your business’ bottom line.Companies that engage in corporate giving have more engaged employees, lower turnover rates and b...

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Jan 02, 2019

The Holiday months provide the 41 fundraising opportunity of the year for nonprofit organizations. Traditionally, nonprofits have focused on end-of-the-year direct mail or email appeals to existing supporters. White this approach works, it really only captures a part of the overall opportunity. What...

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Dec 31, 2018

The reality of donations from mobile devices. 17.8% for top 25% of nonprofits with highest number of mobile donations. There upto 123% of membership mobile devices 17.2% for responsive websites. The reality of click-through resulting of click-through resulting in a donation occurred on an event regi...

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Dec 31, 2018

South Carolina's nonprofit sector is a powerful aid to the welfare of our state. The nonprofit sector matters to South Carolina's economy, workforce and livelihood. Nonprofits influence our communities, our state and beyond.Hospitals and higher education institutions are most dominantly repr...

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Dec 31, 2018

People are more likely to give money for a clearly defined cause. Campaigns with a target can raise 46% more. Here are some ideas! Campaigns Americans have said that are important to them. Your choice for the audience will affect many other things. Men between the ages of 18 & 34 are more likely...

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Dec 31, 2018

What factors drive philanthropy and priorities of U.S. schools in need? A new study from Looker and DonorsChoose.org revealed insights from nearly 340,000 donors and 123,000 school projects. On Campus: Donors Motivated by Neighbors in Need, 50% of donors give within 25 miles of their zip codes.

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Dec 31, 2018

Repealing or weakening the "Johnson Amendment" could be catastrophic for charitable nonprofits and foundations. No need to fix something that isn't broken For more than 60 years and through multiple significant tax reform efforts, the nonpartisan nature of 501(c)(3) organizations - cha...

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Dec 31, 2018

End-of-year fundraising doesn't just happen in December. Intakes months of building lists, inspiring and cultivating donors, and testing and analyzing metrics. To help you get the most out of end-of-year opportunities, we suggest you plan ahead and follow a timeline. Here are some proven tactics...

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Dec 31, 2018

Most nonprofits know that end of year giving is important to their fundraising efforts, but some may not know how important it is: Percentage of total nonprofit donations that occur in December. Percentage of donations that occur over the last 3 days of the year.78% of donors have at least one socia...

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Dec 31, 2018

Donor information in multiple spreadsheets. Impossible to track giving history. Duplicates everywhere! Can't trust that anything is accurate. Spend days merging and deduping lists for each mailing—and hoping info's still right. Letters lack personalization. Nothing Looks good! Manually...

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Dec 31, 2018

The reply device: the purpose is to provide a practical way for the donor to post the gift. Nothing else.Our Companions Domestic Animal Sanctuary is solely supported by public contributions. Your involvement is critical to our work of drastically improving the standard of care for homeless pets. Tha...

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Dec 31, 2018

In past decade, the development field has experienced a dramatic increase in data-driven research. What has emerged is a new window into our work, made possible by a set of disruptive facts and realizations, many of which now challenge our previous beliefs.

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Dec 31, 2018

Only 1.6% of Autism Speaks’ budget goes towards the “Family Service” grants that are the organization’s means of funding services. Autism Speaks spends 10x as much 16% on fundraising. Although Autism Speaks has not prioritized services with a practical impact for families and...

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Dec 31, 2018

Your annual fund support has truly made a difference in the lives of our students, whether through financial assistance, student services and activities, experiential learning opportunities or campus improvements. Let's look at the total impact you made together with other BW alumni.

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Dec 31, 2018

It seems like a far-fetched theory who would want to steal from nonprofit organizations, which are tasked with helping individuals and groups involved in a host of worthy causes? However, fraud does happen at charities, and more often than you would expect. Nonprofit executives and board members nee...

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Dec 31, 2018

Reciprocation When people receive something first. they are more likely to give. Liking People are more likely to give if they like the person who is asking them. Commitment If people take a small action or pledge. they are more likely to take another action and follow through. Authority People are ...

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Dec 30, 2018

WORKING BOARD: A working board is common in small nonprofit organizations. The board is heavily involved in running the organization day-to-day. FUNDRAISING BOARD: A fundraising board does less of the day-to-day work in a nonprofit organization and focuses on fundraising.Key distinction between work...

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Dec 28, 2018

Google provides $10,000 each month in AdWords advertising to nonprofits that qualify for the Google Ad Grants program. To qualify, a nonprofit must have 501(c)3 status and must have a website. Excellent! How do I sign up? Once your nonprofit has been accepted to the program, you will need to create ...

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Dec 28, 2018

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news: Fundraising is getting tougher. There are less donors than ever, and those who are giving have high expectations for their interactions with nonprofits. The donor pool is contracting. Dono...

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Dec 28, 2018

Email has the highest return on investement of $40 for every $1 spent any marketing channel. Email audiences eclipse social media by roughly five times. For every 1,000 email subscribers, nonprofits had: 199 Facebook fans 110 Twitter followers. Email list growth year-over-year for nonprofits for sma...

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Dec 27, 2018

Know your nonprofit's insurance needs general liability workers' insurance Covers cost of property damage (ex, storm damage) building and contents. Covers use of vehicles for Includes coverage of stall and volunteer personal cars product liability professional ability Covers liabilities from...

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Dec 26, 2018

Non Profit organizations are the ones which work for promoting any charitable purpose. Not for Profit organizations do not distribute its profit to the owners but are in existence to fulfil its organizational objectives. Scope for these type of organizations is wide. Scope for these type of organiza...

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Dec 24, 2018

A Charity Supporting All Canadian Charities. In 2018, Canadians donated $183,242,752 to charities using CanadaHelps! That's 15% more than 2017! At CanadaHelps, we provide the best fundraising technology to charities across the country. 8,307 charities received donations through a custom donation...

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Dec 20, 2018

Peer-to-peer fundraising events like walks runs and rides have be to or nonprofit fundraisers, often bringing in more revenue than any other fundraising campaign. This infographic breaks down some of the key metrics that event fundraisers can use to enhance coaching, recruiting and overall fundraisi...

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Dec 19, 2018

In less than two decades nonprofit marketing has evolved into a completely different animal. The widespread use of social media and mobile devices means that your donors are now always connected than ever before. Savvy nonprofits have embraced this change. They're using email, content, storytell...

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Dec 15, 2018

ChildFund International survey finds 1 in 5 Americans will reduce 'CP charitable donations. Legislation designed to avert the 'fiscal cliff' is likely to create another kind of precipitous drop: in charitable giving. A just-released survey by Ipsos Public Affairs on behalf of ChildFund I...

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Dec 14, 2018

Digital is a big word, and one that you might not always associate with skills in the charity sector. However, the landscape is changing and charities are looking for more skills in more areas to diversify their teams, increase their impact and deliver transformative services.So what do you need to ...

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Dec 13, 2018

The potential digital marketing offers nonprofits is undeniable. Just look at the 2018 Global Giving Report to understand the need for nonprofits to leverage digital channels to engage today’s donors. A key figure from that research shows that digital communications inspires a whopping 74% of ...

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Dec 12, 2018

When using any crypto currency, two main options are available for charitable donations. Nonprofit creates an account with an exchange platform that handles transactions and holds digital wallets. Donor decides to donate coins or tokens to a nonprofit entity.

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Dec 12, 2018

Join Giving Tuesday: This annual event in November a growing. Think Multichannel Reach to poop! Go Mobile with Email: Make sure your ernai !messages look great on mo011e devices to simplity Me path monthly giving. Make It Social and Fun Promote monthly giving. Monthly giving means a reduction in sho...

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Dec 07, 2018

Charitable giving has been around since 2500 BCE when the ancient Hebrews instituted a tax intended to help the poor. Nor', thousands of years later. people across the globe give a portion of their income to nonprofit organizations that are committed to helping solve the world's issues. Toda...

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Dec 06, 2018

Two new studies released in November by the Women’s Philanthropy Institute in partnership with the Collective Giving Research Group add to what we know about giving circles. Previous research has shown that giving circle members: give more, give more strategically, give to a wider array and nu...

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Dec 06, 2018

Charitable giving may not be mired in a "lost decade" after all. According to the new "Giving USA" report, donations will climb back to their 2007 pre-recession peak sooner than expected, happening as early as this year or, at least, by 2015.As the economy improves, now is the ti...

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Dec 06, 2018

You have a big campaign ready to launch to your loyal supporters. You’ve planned an integrated campaign featuring direct mail, email, and online giving. You have a moving story, great imagery, and a strong call to action. Your donors are going to love this appeal!But you’re stuck in the ...

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Dec 01, 2018

Just 5 weeks remain until one of the biggest fundraising days of the year: Giving Tuesday 2018. Often stylized as GivingTuesday on social media, the day encourages people to take a break from holiday shopping and set aside the Tuesday after Thanksgiving to support favorite causes instead. Giving Tue...

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Nov 30, 2018

Make sure your year-end donations are made in the most tax-efficient manner. Consider making a donation of appreciated public company shares from your private corporation's investment portfolio: The corporation will not pay tax on the Art-171'M on the public company shares donated. The corpo...

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Nov 30, 2018

American individuals, families and corporations are more generous than ever. In fact, charitable donations hit an all-time record of $373.25 billion in 2015, up 4.1 percent from 2014.1These donations extend beyond cash, though, as non-cash assets including land, shares of stock, property, artwork an...

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Nov 29, 2018

On November 27, 2018, people around the world participated in a record-setting collective movement Giving Tuesday. In its seventh year, this global giving day’s initial findings surpassed 2017’s impressive initial results by nearly 40 percent, raising $380 million in the U.S. alone. On C...

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Nov 28, 2018

Giving in the digital age +8% growth in online charitable giving +1% growth in overall charitable giving. Online donations are growing of all donations were made online in 2016 (that's a record)was the average online donation. The power of recurring gifts 42% more. How much recurring donors give...

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Nov 26, 2018

Still wondering if you should participate in #GvingTuesday tomorrow? From first-time donors to your longtime, faithful donor base, this global day of giving is one of the most popular events of the giving season.Network for Good’s data shows that charitable giving on our platform on #GivingTue...

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Nov 22, 2018

The connected technology revolution has impacted every aspect of our lives, and nonprofits are no exception. A new report from NAPCO Research has uncovered how technology has improved outcomes and operations of nonprofits around the world.Nonprofits without case management software spend 40% more ti...

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Nov 21, 2018

Fundraising season is here again. It can be a hectic time for leaders, parents and kids alike, but that doesn’t stop it from being fun. Fundraising with Kids 101, courtesy of Fun Pasta Fundraising, provides the tools needed to have a successful fundraiser for everyone involved. Whether it&rsqu...

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Nov 21, 2018

Here, digital means some form of technology e.g. social media (Twitter, Facebook, Linkedin etc), online systems (Google Drive, Salesforce, online giving, Dropbox etc) that helps you as a charity to be more connected, productive and responsive. Use the Code to go through your charity goals, and discu...

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Nov 15, 2018

Evidence from the US suggests that donations actually go up as tax relief is greater so the cost of making a donation falls. A study found that in the US in 2004 the average tax deduction claimed for donations of clothes was over $1,400.

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Nov 14, 2018

The survey revealed clear generational differences in whether people donate, how much they donate, and whether they volunteer financially or with their time. The following responses to survey questions show the variety of preferences across age groups.

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Nov 13, 2018

Social Media. Email Marketing. Content Marketing...we keep hearing about ways to engage audiences, but what about once you have their attention? How do you get them to convert? As donors are making increasingly charitable donations from their phones, and tablets, a solid mobile strategy is critical ...

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Nov 08, 2018

Avoid the bad and ugly in End-of-Year Fundraising with our latest infographic! We want to help you make the journey to end-of-year fundraising an easy one. That requires a perfect combination of planning, content and segmentation. Check out this infographic for a step by step guide.

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Nov 02, 2018

Numbers are important for measuring our goals, but visualizing their impact can be quite a challenge. So how do we make sense of a textual mess? Contextually, of course. There are right ways and wrong ways to do that the right way. A million is a huge number, o. it's really hard to imagine it.

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Nov 01, 2018

Across the modern nonprofit landscape, potential benefactors are continually approached by numerous well-meaning organizations. Competition for donations is increasingly fierce and persistent. Simultaneously, benefactors are becoming more thoughtful about which charities that they support financiall...

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Nov 01, 2018

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic.Nearly 1/3 of all online donations were made through peer to pee...

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Oct 31, 2018

Millennials are 25.9% of US population. Millennial donors are enrolled in a monthly giving program. Gave tribute gifts Donate to crowdfunding campaigns. Gave on GivingTuesday 2017. Gave on GivingTuesday 2017. Volunteer locally, 9% internationally attend fundraising events. Email prompted 31% of onli...

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Oct 31, 2018

I strong nonprofits are run by an active board of directors ("Board") and a staff led by a capable executive director ("ED"). What's the role for each in a dynamic nonprofit? 4 but first who owns a nonprofit? No one! No one person or group of people can own a nonprofit. The n...

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Oct 30, 2018

92% of nonprofit professionals use content marketing have a documented strategy of those with themse effective. 6% of the most effective nonprofit marketers have someone who oversees content marketing strategy. 92% Why are nonprofits turning to content marketing? Nonprofits are turning to contentmar...

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Oct 25, 2018

Millennials are a tough bunch to appeal to. Born between the early 80's and late 90’s, this hyper-connected group spends most of their day consuming media and has a higher tendency to multitask meaning they’re more easily distracted. This group of 18-36 year-old young professionals, ...

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Oct 18, 2018

1.2% of total wealth. What if that level increased to 2.4%, doubling the giving? additional $45 billion unlocked that 4.5 million low-income Americans 4 nonprofits could receive a $10 million contribution could receive a $10,000 cash transfer or scholarship every year.

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Oct 17, 2018

A vital part of any organization's success is the retention of its supporters. How well are nonprofit organizations engaging and retaining their donors? The Fundraising Effectiveness Project (FEP) was created to answer this question. Donors giving less than $100 as their highest previous contrib...

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Oct 14, 2018

When it comes to tracking and using "engagement" data -the actions, interactions, and even conversations that relate to an organization's work but don't necessarily represent the transactional or financial data that have been traditionally used for measuring an organization's h...

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Oct 11, 2018

Most principals report they wouldn't fundraise if they didn't have to. Even so just knowing the potential pitfalls can help you run a smarter, more effective fundraiser this year.Many schools hold more fundraisers than the average American is willing to participate in, and that doesn't e...

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Oct 04, 2018

Visual content is an essential element of any good communications strategy, and one of the most popular forms of visual content is infographics. A good infographic can help any company engage with its audience and provide information in a compelling way.Click & Pledge, an online fundraising reso...

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Oct 03, 2018

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses o...

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Sep 30, 2018

Develop an idea What need will you address? Who will be the beneficiaries? Is there a need for this organization? Are others doing similar work. Research Is there a need for this organization? Are others doing similar work? Should you Just join another I organization? File for employer Identificatio...

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Sep 23, 2018

What percentage of people donate to a crowdfunding campaign page they visit? And how much is the average donation? The answer might surprise you.Who gives to crowdfunding campaigns and how much do they give? How are they getting to your campaign page? We crunched the numbers from WeDidlt campaigns t...

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Sep 21, 2018

The biggest challenge that nonprofits face is spreading the word about their cause. Having a strong promotional strategy for your nonprofit helps boost awareness about your mission and ensures that potential donors and volunteers have a way to find you and lend a hand. Let’s take a look at som...

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Sep 20, 2018

It’s important to consider how a recurring giving program can fit into your overall fundraising strategy as a lever for both short and long-term gains. We packed this infographic full of recurring giving statistics to help show just how much it can boost your revenue and elevate your entire or...

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Sep 19, 2018

Doing a sponsored activity and 'Just Asking' are the favourite ways to drive donations. Lets dig into each segment below. Cycling - Give up something Grow a beard / moustache - Shave your hair Lose weight Running or marathons. Swimming Trekking Triathlon - Walking Silence Skydive Bungec jump...

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Sep 19, 2018

As the fall season begins, many communities are preparing for the upcoming holidays and are already in the spirit of charitable giving. Here are 4 unique ideas to set you apart from the rest of the fall fundraising competition! Bonfire Event What's cozier than sitting around a bonfire? Choose a ...

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Sep 19, 2018

Nonprofit marketers are faced with a digital imperative: Millennials and Generation Z are creating the demand for real-time, transparent, mobile information sharing that’s not just informational, but visually compelling as well. With over 8,000 marketing technology to choose from and an averag...

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Sep 10, 2018

Every nonprofit fundraiser knows that the right plan is essential to obtaining your goals. A multichannel communications plan ensures your nonprofit can coordinate your messaging across channels during year-end. Synchronize the timing of your fundraising and marketing pieces to boost your messaging ...

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Sep 07, 2018

The smart guide to over 4000 grants, contracts and loans. How is Funding Central benefiting the voluntary, community and social enterprise sector? Funding Central -Na. users secured an 74% average of £35,068 per organisation (of those successfully bidding for funding) Funding Central survey re...

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Sep 07, 2018

Solicit donations from local businesses and travel agencies and then host an auction with dinner or some other main event. Provide a family friendly atmosphere for a fun dance with a snack bar. Go casual with spaghetti or more formal with steak and seafood. Presell tickets and dress for the occasion...

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Sep 07, 2018

What if your nonprofit could receive up to $10,000 a month in Google Ads completely free of charge? Eligibility Requirements: Validated as not-for- Be in good standing profit organization with home country. Worldwide Availability Google Grants are currentiy availaole in SO countries. The second set ...

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Sep 07, 2018

Lorem ipsum dolor sit amet, together with its state and local member programs, supports and promotes court-appointed volunteer advocacy so every abused or neglected child in the United States can be safe. Children were from dangerous homes.2010 Foster Children With Volunteers Are 5 times more likely...

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Sep 07, 2018

The most common ways nonprofits lose conversions and money with their online donation forms. Not a wall-of-shame, but a trail of tears.Many nonprofit sites still aren't responsive even though 93% of donors come from mobile devices. Don't leave 'em in the dust.Remember that 9% of all peop...

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Aug 31, 2018

Why are these Fundraising Events so successful Organizations engage participants to raise funds on their behalf. Each person reaches 000 00 their network to request support. This opens up your fundraiser to a much larger audience. What do Non-profits Accomplish by hosting peer-to-peer fundraising ev...

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Aug 31, 2018

Giving Tuesday is one of the largest giving days in the United States and it’s now a worldwide giving phenomenon. While our recent report, The State of Modern Philanthropy, revealed Giving Tuesday activities effectively drive new donor acquisition, the true power of the day lies in the potenti...

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Aug 30, 2018

Since 2016, the Bill & Melinda Gates Foundation and Facebook have been partnering to create an impactful Giving Tuesday on Facebook. Giving Tuesday became an even more powerful moment in 2017, when people were encouraged by the power of their communities, combined with a larger matching incentiv...

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Aug 28, 2018

Givingtuesdayca marks the official opening of the giving season in canada. Canadians donate 585% more on #GivingTuesday than an average day in the year Donations through CanadaHelps. Average Giving Day Tuesday increase in donations and, each year, givingtuesday inspires more canadians to give back.

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Aug 23, 2018

While cost is an important factor, there are many other considerations as the sites after an array of features. In our example Razoo would keep only $290 of the $10,000 raised, with the others keeping up to $870. We calculated fees based on total donations of $10,000 over three months, assuming 500 ...

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Aug 23, 2018

See just how much value a peer-to-peer fundraising campaign can bring to your cause today! Try DoJiggy’s peer-to-peer software out for your fundraising event today with a free trial. We support walk-a-thons, School Fun Runs, bike-a-thons, School Reading Fundraisers, bowl-a-thons, even car wash...

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Aug 17, 2018

Network for Good is the leading digital giving platform. In our eleven-year history, we've processed nearly $750 million for over 80,000 nonprofits. During natural disasters such as Superstorm Sandy, Network for Good curates a list of relief organizations responding to the crisis and works with ...

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Aug 16, 2018

GIVINGTUESDAY IN THE MINDS OF MILLENNIALS. 38% of Millennials plan to participate in #GivingTuesday 2015. That's slightly less than the amount that will shop on Black Friday and Cyber Monday. Food, clothing or other goods is the most popular way to participate of Millennials who won't partic...

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Aug 14, 2018

Bridging the donor generation gap is a struggle every nonprofit faces. One of the constants of nonprofit work is the need to cultivate the next generation of donors and activists. At the same time, you don’t want to ignore donors who have been loyal, longtime supporters. Successfully engaging ...

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Aug 13, 2018

Consumer perceptions of a company's charitable giving influence their purchasing decisions and affect brand loyalty. To better understand consumers' viewpoints, companies should consider that: Consumers believe that companies with corporate social responsibility initiatives are changing thin...

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Aug 13, 2018

Did you know that you can fundraise with Facebook? Well you can and it's pretty awesome. If you're an eligible 501c3 it's one of the best ways to get people to support your cause. We wanted to give you all the of details so we decided it was high time for a new infographic. Check it out ...

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Aug 09, 2018

Did you know that bequest marketing produces the most ROI (return on investment) of any fundraising activity? In fact, it’s “kind of off the charts” according to Tom Ahern. While a good major gifts officer can bring in 10 to 20 times her salary, the average major gift is smaller th...

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Jul 31, 2018

For Profit Organizations: To make profits for one's personal fulfillment. Nonprofit Organizations: To make profits for serving the society. Types of Organizations. For Profit Organizations: The organization can be a company, a partnership entity or a sole proprietorship firm.

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Jul 31, 2018

Here's how to use stories to grow your organization: We only have the attention of others for a moment. We must communicate our message in thr time it take for a person to carry ypur year-end appeal from the garbage can. We must bresk through the noise. Luckly, there is powerfull and intuitive t...

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Jul 27, 2018

Low overhead expenses are essential to the continued operation of many nonprofits, so its understandable that all new technology investments face careful consideration prior to purchase. To help you make more informed decisions, we're breaking down the key fundraising tools and trends that deser...

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Jul 26, 2018

Every day, we're inspired by people around the world supporting the causes they care about through Facebook Fundraisers. $1 BILLION raised for nonprofits and personal causes since launch in 2015. NONPROFITS la 20 MILLION in 19 countries can now PEOPLE have receive donations directly Il donated t...

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Jul 19, 2018

We would like to extend our gratitude for all you contribute to creating a better world. In particular, the products and services you make available at low or no-cost to nonprofits are deployed to tackle some of the most urgent and complex problems of our time and we thank you for being partners in ...

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Jul 18, 2018

Unlike businesses that strive to maximize cash inflow, nonprofit organizations are committed to the fulfillment of social missions. And as a nonprofit leader, you must ensure that the organization's processes, strategies, and decisions align with this goat. However, nonprofit leadership is not s...

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Jul 16, 2018

As the name suggests, there is a big difference between for profit and nonprofit organizations as per their scope and purpose. Many individuals believe that nonprofit organizations don’t make any profit. And only for profit organizations make the profit. This is a myth. The actual difference d...

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Jul 12, 2018

The future of peer-to-peer looks bright with 59% of organizations that do not have a current program planning to add one to their overall fundraising strategy. We surveyed more than 200 nonprofit professionals to see what they think will change in the peer-to-peer space.

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Jul 03, 2018

Charitable giving in the United States continues to rise. Last year broke a record with more than $410 billion donated to charities across the country. As a part of Nonprofit Connect’s 501(c) Success National Speaker Series, Dr. Patrick Rooney from Indiana University’s Lilly Family Schoo...

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Jun 26, 2018

Many people want to help people in need but not everyone is aware of the ways to do so. Some think I don’t have enough money, how could I contribute but every contribution matters. A 100 Rs donation might feel small to you but for a charity organization collectively such small contributions ca...

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Jun 21, 2018

Giving USA 2018: The Annual Report on Philanthropy, is the longest running, most comprehensive report on philanthropy in America. The infographic of this report shows a stellar year for philanthropy. Giving rose to it’s highest ever levels at $410.02 billion in 2017 contributions, up 5.2% over...

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Jun 20, 2018

A fully customized donation page that captures your cause in a compelling and effective manner can make a big difference in how much money your organization is able to raise. It’s also important to have an intuitive, easy-to-use platform for collecting donations. You don’t want to lose s...

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Jun 20, 2018

First, some background: Asa nonprofit, nothing is more important than being able to connect everything to your mission: your staff, your community, and your constituents. We believe that you deserve the best technology to help you change the world. Making Salesforce Working with our Providing succes...

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Jun 13, 2018

Send emails: Guess how many emails companies making the most money send? 10-19 emails per month. So if you want more donations from email send emails. Send emails more often: Unless you're already sending multiple emails per week, work on a way to increase your email frequency. Run campaigns, no...

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Jun 13, 2018

Different generations of donors tend to be driven by varying motivations and giving preferences. As a nonprofit organization, it’s helpful to understand generational giving differences in order to create tailored communications materials for each audience and engage with them effectively. When...

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Jun 09, 2018

Growth in Giving Growth in Donors $100 gained was offset by $95 in losses. For every 100 donors gained, 99 were lost through attrition. Growth by size of organization, donors who lose revenue Lasped New Lapesd Repeat Owing revenue.

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Jun 09, 2018

Perhaps not everyone's idea of fun, but people have been known to spend hours sitting in a bath filled with cold baked beans in the name of a good cause. Perhaps not the most creative. as it's been done so many times before, but compiling a calendar of tasteful nude photographs of a group of...

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Jun 09, 2018

First, some background: Asa nonprofit, nothing is more important than being able to connect everything to your mission: your staff, your community, and your constituents. We believe that you deserve the best technology to help you change the world. Making Salesforce Working with our Providing succes...

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Jun 09, 2018

DAFs are essentially charitable giving accounts. An individual puts money into the account, at which point the money is owned by the DAF and the individual receives tax relief in return. From there, the individual decides which charities to gift to through the account.

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Jun 09, 2018

92% agree it's important to work for a company that shares their values, 57% want corporate America to play a more active role in addressing societal issues. 4 5 % think corporate America's role is more important now than it was a year ago. "For Villennials, it's all about action. 4...

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Jun 05, 2018

Nonprofit storytelling can be a powerful tool to attract and motivate donors. A story can spur someone to take action because suddenly the cause is more than just an abstract idea it’s a real situation affecting real people. Because of the identifiable victim effect, when you put faces to thos...

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Jun 05, 2018

GO GO-KARTING - Teams sign-up to participate in a friendly race at a local go-kart racetrack. DANCING WITH THE STARS - Deliver glitz and glamour with local community celebrities by paring them with experienced dancers for a live competition.

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Jun 05, 2018

The summer months are great opportunities to host events that take advantage of sunny days and warm nights. Get your supporters involved with active events - from the traditional run/walks, community cleanups to American Ninja Warrior obstacle courses - all offer ways to connect your cause with loca...

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Jun 05, 2018

We asked our 800 attendees at our “Jumpstart Your Annual Fundraising Plan” webinar, “What are your biggest annual fundraising challenges?” We found out that even if you have the time to plan your fundraising calendar for the year, with great campaigns and events, if you fail ...

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May 31, 2018

Most nonprofits are highly concerned about donor retention. Finding ways to retain more donors year-over-year will allow your nonprofit to more easily reach its fundraising goals. In 2014, the average donor retention across all nonprofits was 43% The average donor attrition rate was a staggering 57%...

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May 31, 2018

Envision your story A story needs to have a beginning, a middle, and an end. At the beginning, the protagonist is placed in a context and likely has a desire or a goal. In pursuing their goal, the protagonist faces challenges and takes actions. At the end, the protagonist's life has changed in s...

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May 31, 2018

Your nonprofirs website Is crucial it can be so much more than a pretty online brochure. Your nonprofit's website should not only look great, but also help you reach your goals as an organization.While the process you go through will be tailored to your project, here's a potential nonprofit ...

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May 29, 2018

Different generations have different giving preferences and habits. You need to connect with each generation in the way that will resonate most. They gave nearly $60 billion to nonprofits last year. That’s 41% of all donations in that period.

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May 29, 2018

Lorem ipsum dolor sit amet, together with its state and local member programs, supports and promotes court-WHO ARE WE appointed volunteer advocacy so every abused or neglected child in the United States can be safe. Children Donec facilisis elit non tristique. We serve children of all ethnicities, a...

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May 18, 2018

When one looks at the composition of UK charity boards, it's clear that we still have a long way to go before we can say that we have truly diverse boards operating across the country. Have a look at the statistics released earlier this year.

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May 18, 2018

Technology is changing the scope and depth at which nonprofits can engage supporters. Is your nonprofit intimidated by online marketing, or not sure where to start? You're not alone: A recent survey reveals 69 percent of nonprofits feel they need to do more with online marketing to engage their ...

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May 18, 2018

Nonprofit volunteers are the face of your organization. As visible advocates for your nonprofit, volunteers help grow. maintain, and develop your nonprofit's mission and cause. A person who does something. especially helping other people. willingly and without being forced or paid to do it. Gett...

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May 16, 2018

To inspire philanthropy & achieve their mission & programs. how ngos worldwide use web 6 email communications. 92% of ngos worldwide have a websites. 63% regularly send email updates & fundraising appeals to donors & supporters. Domain used for web & email communications org 10% ...

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May 15, 2018

Pin a fundraising campaign post to the top of your wall. 4 Easy Steps to Setting Up Your Organization's Facebook Page. Choose "Company, Organization or Institution", then "Non-Profit Organization" Enter your org's name and click Get Sleeted. Set up donate now button and d...

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May 02, 2018

Did you know? In 2016, individuals donated $282 billion dollars! If you're feeling left out, it's time to jumpstart your fundraising program by gathering data-driven intelligence on donors and prospects. Here’s What Fundraising Intelligence Looks Like.

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Apr 28, 2018

The 2017 Fundraising Effectiveness Project report summarizes data from 10,829 non-profit organizations covering year to year fundraising results for 2015-2016. The 2017 Fundraising Effectiveness Project report summarizes data provided by four donor software firms: Bloomerang, DonorPerfect, eTapestry...

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Apr 25, 2018

According to the co-leaders at Plenty Consulting, Jeff Shuck and Jennifer Mulholland, our world is now driven by a peer-to-peer mindset. We rely on our networked environments to engage, learn, and lead. Why should fundraising be any different? The power of peer-to-peer fundraising is that your netwo...

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Apr 20, 2018

What is wordpress? WordPress is a free and open-source content management system (CMS) used by more than 23.3% of the world's top 10 million websites. Flexible and customisable Strong developer community User-friendly :Expansive themes and plugins library, SEO capable Great support and tutorials...

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Apr 17, 2018

For anyone trying to run a Non Profit Organization (NPO), the challenges you face can be very specific. For one, you can face a bit of a funding gap when it comes to improving the back-end of your business. Many people underrate the vital importance of a high-quality admin and customer relationship ...

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Apr 14, 2018

Working for a nonprofit can not only be a rewarding profession, but also offer the chance to build a career with advancement possibilities and financial security. Here are six nonprofit career opportunities for interested professionals.Oversees the human resources department of a nonprofit Plans, di...

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Apr 11, 2018

Is your nonprofit intimidated by online marketing? A recent survey revealed nearly 7 in 10 nonprofits feel they need to do more with online marketing to engage their audience. A well-run online marketing campaign can be a huge source of engagement in terms of building following and generating more d...

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Apr 08, 2018

Charities are being hit by recent events in the news, with 25% of people citing a lack of trust as their reason not to donate. This is according to a new poll of 2,000 respondents carried out by ethical mobile network. The TPO study found that more than nine in 10 people donated to charity at some s...

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Mar 31, 2018

Online donations: of donations in 21% 2017 were made on a mobile device. of all of all online revenue in 2016 was from monthly giving. Of online donations happened in December in 2017. Median donation amount $20 is median donation amount for gifts below $1.000 in the US in 2017. Donor retention: Rec...

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Mar 27, 2018

For nonprofit organizations, email continues to be an effective tactic. Email messaging has accounted for 26% of all online revenue generated by nonprofits. In fact, for every 1,000 fundraising email messages delivered, nonprofits raise 36 dollars. It’s an affordable and important communicatio...

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Mar 23, 2018

Procuring amazing auction donations is only part of running a successful auction event. If you need help managing and organizing your event from start to finish, the software can help. Is this your first time running a charity auction?

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Mar 21, 2018

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. One of the biggest contributing factors to this is search engine optimization. By creating content you’re telling search engines, like Google, what topics your website focuses ...

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Mar 20, 2018

Get a handle on Twitter fundraising by finding out what your organization needs to know and how you can tweet your way to success. Use a scheduling app like HootSuite or CoSchedule to save you time by prescheduling tweets on holidays, after hours or on weekends. Twitter analytics will export your en...

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Mar 16, 2018

Over the last several years, ArcStone has tried dozens of email marketing software services. Now we’ve sought out to compare three of the best viable options for our clients. Review the infographic below and then check out our advice regarding email marketing software for nonprofits specifical...

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Mar 11, 2018

NEPC's Endowment and Foundation latest Survey results and infographic are now available. This survey explores the impact of tax reform, cryptocurrencies, and more, but also focuses on asset allocation trends for endowments & foundations.

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Mar 05, 2018

Nonprofit collaboration for a second. Funders and thought leaders often extol the virtues of collaboration among nonprofit organizations as a way to maximize increasingly limited resources. But pushing nonprofits to blindly collaborate.

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Mar 04, 2018

Maybe you’re a small business, a large company, or another Bexley based non-profit looking to learn more about what motivates your donors or customers. Maybe you’re interested in learning how non-profits spend their time and resources acquiring and growing their donor base. Today we&rsqu...

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Mar 04, 2018

There are only needs to a problem (otherwise why are you asking for money in the first place) but it must be human sized and in human terms. If the problem is too big, doesn’t mean anything to the donor on an emotional level, or just seems impossible then it will be difficult for them to engag...

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Feb 24, 2018

We must find the time to stop and thank the people who make a difference in our lives. Volunteers are 66% more likely to donate financially to the organizations they volunteer for. There are 62.6 million volunteers giving their time to nonprofit organizations. Volunteers spend an average of 50 hours...

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Feb 20, 2018

Charity reflects on your own inner values. For many people, charity is a direct reflection of their own inner values. It is a deeply fulfilling exercise to be able to give to a cause. Charity is a wonderful opportunity to give bock to the world that we take so much from. Charity can be given to your...

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Feb 05, 2018

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year. Each of these announcements has implications for nonprofits, ...

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Jan 31, 2018

Did you know that last year, 76% of Britons gave money to charity in a typical month? Giving to charity is a personal and often emotional act. Getting it right is important. Use our simple decision tree to help you make contributions to charity in a way that best suits you.Get involved through volun...

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Jan 24, 2018

Charity and foundation leaders, including members of the Charitable Giving Coalition, are sharing an infographic with elected officials and stakeholders. It illustrates the charitable ecosystem and the ripple effects of the sector at work in communities every day.

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Jan 06, 2018

When mos people think charities wasting mone two things come to mind. which is why they always say something like 100% goes to program costs. They can waste money on programs that cost way too much. Some other programs might accomplish the same goals at a fraction of the cost. Look at education in d...

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Jan 04, 2018

Welcome to 2018! Like never before, all nonprofits and organizations need to become skilled in communicating and engaging with their donors online. In the old days, nonprofit organizations easily spent thousands, if not tens of thousands or more, paying for their marketing and promotion efforts. Thi...

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Jan 04, 2018

We've conducted extensive research to see what nonprofits & associations are saying about the Cloud- including an internal survey of our own clients. Whether you're concerned about cloud security, searching for an alternative to hosting systems on premise, or just interested in learning ...

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Dec 31, 2017

Nonprofits all over the world are learning how to reach and engage their supporters when they're on the go - and a slew of mobile tools are helping them do just that. Now is the time for nonprofits to add mobile tools to their fundraising arsenal. Keep it Simple Focus on easy-to-access informati...

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Dec 31, 2017

Social Media Trends for non-profit organizations to watch in 2013 growthofooogle Google is IsecomMg increasingly relevant Integration into existing products like Search Mail, Documents, etc. Pages will be indexed f or search engine optimization Personalized services and more accurate, targeted adver...

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Dec 31, 2017

Can you believe it's almost December? With nearly one-third of all nonprofit donations occurring in the final month of the year, its imperative for charities to make the most of peak giving season. Does your nonprofit have active outreach efforts in place for the months leading up to the new yea...

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Dec 31, 2017

Tell a story: Grab attention and engage the audience with something compelling and relevant. Call to action: Make it concise, clear, and easy to act upon-repeated several times throughout. Mobile Friendly: Half of emails are opened on mobile devices today, so optimize accordingly including the subje...

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Dec 31, 2017

More goes into fundraising than meets the eye. The future of online giving will move beyond financial transactions to connect effort with results. Technology will blend digital footprints with philanthropy to inspire and magnify our ability to better the world.Quantification of all the effort that g...

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Dec 31, 2017

Not all trash is another man's treasure! Ask these four questions before donating that noncash item. bUT is it truly useful? Most charities can only make use of items that are new, unused, or nearly new. If you wouldn't give the item to someone you know, you probably shouldn't give it to...

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Dec 31, 2017

One of the biggest changes in nonprofit fundraising in the past 10 years is the growth of online giving. Last year, online revenue for nonprofits grew by 19%! One of the most successful ways to increase online giving is by growing your email subscriber list.

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Dec 31, 2017

Choose favorite charity: Choose the nonprofit organization you desire to send your gift. We collect the debt: We track your debts and make sure your invoices get paid. Our donation goes to charity. We send your chosen charity 80% of the collected money and our favorite cause receives 20%.

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Dec 31, 2017

The future of fundraising. Online Fundraising Lsgrowing fast, GDP $14.99 TrMon Total fundraising has remained at 2% of GDP for the past 40 'ears Online fundraising ill spite of that massive online giving growth rate on ne giving only represents a small percent of overall giving. There is tremend...

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Dec 31, 2017

Nonprofit organizations need to implement engagement strategies that further their missions. To do so, they must first understand who their constituents are and then address their unique challenges accordingly. Find out how nonprofit organizations can modernize their strategies through the below inf...

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Dec 31, 2017

Get a 360° view here of the key characteristics you need in a Not-for-Profit fundraiser. We’ve spent more than 17 years working with clients to find the best people for hard to fill roles. In an age of increasing specialisation, it’s important to choose an HR partner and recruiter wh...

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Dec 31, 2017

Nonprofits have been hiring more aggressively than for-profits for the last several years, and will continue to do so in 2017. However, the gap is narrowing, and nonprofits are facing increased competition for talent from the corporate sector, driven in part by the growth of social enterprise and pu...

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Dec 31, 2017

Total charitable giving increased 1% in 2016 compared to 2015, but online giving saw a major 7.9% increase! In fact, according to one study, 62% of all donors worldwide now prefer to give online. How can your nonprofit capitaze on online giving trends? 10% were greater than $1,000 411 of all online ...

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Dec 31, 2017

Network for Good has seen an increase in the total amount raisedand an increase in the number of people donating through its platform.Percentage of donations made on mobile devices.While donations made from mobile phones are not growing rapidly, it is a channel that nonprofits should pay attention t...

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Dec 31, 2017

Fundraising is a great way to bring the community together, for big corporate events, college, nonprofits and other group events. There are tons of clubs and organizations that need money. Churches, cancer centers, and sports teams ofter fundraise for what they want. Check out some of these fundrais...

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Dec 28, 2017

With so many charities and nonprofit organizations asking people to donate to their cause, the public will pick and choose which charities they believe are most worthy of their money. People will, by and large, agree that charitable causes are quite benign and admirable, but with a limited amount of...

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Dec 27, 2017

Update Your Report. Keep your profile on GuideStar up to date through the GuideStar Exchange share as much about your mission and programs with funders as possible. Chart Your Impact. Complete your Charting Impact report at ChartingImpact.org, answer questions about your organization's progress ...

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Dec 27, 2017

Fundraising intelligence is business intelligence for nonprofitsIf you're feeling left out, it's time to jumpstart your fundraising program by gathering data-driven intelligence on donors and prospects.

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Dec 27, 2017

We are big advocates of monthly giving. Among other things, it’s a great way to create a stable revenue stream for your nonprofit. If you haven’t adopted a monthly giving program for your organization, check out this infographic from nonprofithub for some inspiration.

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Dec 26, 2017

It’s no surprise to any of us that technology is on the rise. You’ve heard the same song before (and we’ve talked about it a lot here at NonProfit PRO). We’re advocates for technology, and we believe that the landscape is changing and we should embrace it!

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Dec 22, 2017

With daylight savings time, longer days and (slightly) warmer weather on the horizon, we are officially in the thick of spring fundraising season. You're likely sending a flurry of emails promoting ticket sales, new auction items, save the dates, you name it. And as we recently reported on Winsp...

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Dec 21, 2017

Donor-advised funds allow individuals to donate highly appreciated securities and can help with tax planning. They can be a very effective way to do your annual giving. In 2016, charitable organizations received $390 billion in donations. This is equivalent to about 2.1% of the GDP of the US.

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Dec 14, 2017

Many americans rely on nonprofits for the past 6 years, there has been an annual increase in the Nonprofit Organizations (NP0s) are Facing More and More Challenges. The Nonprofit Funding Landscape is Changing. Making a Connection with Donors is Necessary.

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Dec 14, 2017

Indeed, even the most engaging program, incredible auction items and moving fund-a-need fall flat with few in attendance. Your promotional strategy directly affects how many show up to give, spend and support. Read on for a quick infographic detailing the most popular and effective ways to promote e...

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Dec 13, 2017

This infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. We questioned our faithfull nonprofit insider network and asked for their donor retention tactics. 37 percent of nonprofits make contact with donors...

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Dec 09, 2017

An evergrowing number of unethical nonprofits competing for your donations, it i worth knowing just how a should &shouldn't spend your money. What is a non-profit organization? Relief of the underprivileged. Organization must have a charitable purpose. Advancement monuments Constructing or m...

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Dec 07, 2017

Write a compelling introduction that captures your audience. What are you raising money for? What makes your story unique? Why does it deserve attention? Hit Record Picture Perfect. In 2014, 96% of campaigns that used images to tell their story were a success. Use real people, bright colours or your...

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Nov 30, 2017

Recurring donors give, on average, 42% more per year than one time donors. And over a lifetime, revenue from people on a regular giving plan stacks up to be 600-800% more than one-time donors. Did you know that 70% of donors never give again? Monthly giving allows you to curb that. People who give m...

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Nov 30, 2017

In 2016, Giving Tuesday raised a collective $177 million, generated 1.64 million total gifts, and recorded an average gift size of $107.69. Further, there were 2,399,092 total social media engagements around the nonprofit sector’s biggest giving day. Giving Tuesday 2017, the sixth annual Givin...

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Nov 29, 2017

45 % of our webinar attendees stated that their biggest challenge in their year-end fundraising planning is creating a convincing appeal and a multi-channel campaign. Branded, multi-channel campaigns raise 38% more and donors are 66% more likely to give again.' Insights from our attendees. 61% p...

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Nov 17, 2017

6-7% of people visit nonprofit's is the click-through rate is the click-through rate site on a mobile for SMS mes.ges. for email messages. Simple tips to attract and keep new donors with an SMS campaign: Start by Growing the Subscriber List. Put up a widget on your we.ite that describes the kind...

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Nov 10, 2017

After Tuesday, it's pretty clear that American women are not interested in giving up the reproductive rights they won in the 1970s and 1980s. Which is one reason why a solid majority of them (55 percent) cast their votes for Barack Obama? Tuesday also saw a historic number of women, twenty, elec...

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Oct 31, 2017

Return that an asset achieves over a certain period of time. Thegoal is to have a positive return regardless of market direction.Any strategy that nests long in an asset and shot-in a rotated asset, hoping to profitfrom a temporarypricing discrepancy.Investment returns aro measured in basis pants. O...

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Oct 30, 2017

#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation is matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook.

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Oct 27, 2017

If the global nonprofit sector were a country, it would have the sixteenth largest economy in the world, according to GDP data compiled by the World Bank. In the United States, the nonprofit sector contributed $878 billion to the economy in 2012, or about 5.4 percent of our nation’s GDP.

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Oct 16, 2017

Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for you're nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. Time is running out, but the good news is if you plan wel...

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Oct 07, 2017

Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: In just the last two years, Google searches for infographics have increased by over 800%.

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Oct 05, 2017

Organize your donation page. If it's difficult to give online, people won't do it. Make it easy by creating a clean, organized donation page that's easy to use. Perfect your email. Email marketing produces substantial ROI for nonprofits. Use email to recruit volunteers, re-engage lapsed ...

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Sep 20, 2017

Corporate philanthropy may even give employees’ productivity a boost. One study found that employees who participate in corporate philanthropy programs demonstrate significantly higher job performance. There’s also some evidence that companies that contribute to charitable causes may enj...

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Sep 16, 2017

We’ve done a couple nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. This year, we were curious as to whether donor stewardship suffers as a result of online days of giving, so we made a $...

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Sep 15, 2017

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well. So, what can you do to make sure you get your piece of the giving day pie?...

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Sep 07, 2017

What is the relationship between charitable donations and financial strategies and when does it make sense to donate money rather than keep it? The Ultimate Fiscal Goal Of Charitable Donations. Reduce your taxable income, Two Types Of Charitable Donations, Cash Donating money to a qualified organiza...

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Sep 07, 2017

Fully believe & commit to the mission your organization is living. Asa leader. you should promote your nonprofit's mission belore you promote your organization, development your leadership ability, find your board of directors, develop your core operations. Case for support. Business plan. P...

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Sep 07, 2017

Why are you doing this work? So that. Does your final answer reflect inarguable impact? Does your story link to something the reader cares about? Whose life will be impacted? Use names. Be descriptive. What is ID the challenge? Will it be solved? Use surprising facts to grab attention. Can the reade...

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Aug 31, 2017

Wild Apricot conducted an online survey to gain insight into small and mostly volunteer-led membership organizations. We're now compiling a full report on the survey findings. Here's the third in a series of infographics about our results. Wild Apricot's cloud software helps small associ...

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Aug 31, 2017

Optimize your GivingTuesday donation pathway Create a special donation page, do a "homepage takeover of your website on GivingTuesday and optimize all assets. Start early with a pre-launch email drip series Persuasion is incremental. You need to prepare people I to give, and the best way to tri...

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Aug 31, 2017

In the last few years, nonprofit organizations have been increasing their staff size by hiring more aggressively than for-profit organizations, but nonprofits are experiencing an increased competition for talent from the for-profit sector, according to Nonprofit HR’s “2017 Nonprofit Empl...

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Aug 31, 2017

Whether you land a large one-time gift or a lasting partnership, sponsorships are beneficial to both nonprofits and corporations alike.Shared values are vital for a successful partnership. Select a partner whose business practices and values are in line with your own. A had match could tarnish your ...

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Jul 31, 2017

When it comes to charitable giving, women play a key role that has only increased as women's percentage of overall wealth rises. Below are some key stats on the impact of women in the nonprofit sector and how they view charitable giving.$569.5 billion Expected annual value of women's charita...

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Jul 11, 2017

Millennials are an interesting group. They have disrupted huge industries, created new and useful technology and think differently that most of the previous generations. They also tend to get a bad rap around the world of philanthropy and nonprofits.

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Jul 10, 2017

The current environment can be challenging for nonprofits. As resources are stretched thin, the need for services is continuing to increase. The University of San Francisco took a look at the current and future state of nonprofit philanthropy in the infographic to the left.

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Jun 30, 2017

Asking for donations via E-Mail can be a bit complicated. Here are some handy Do's and Do Not's when it comes to popping the question online:Get Straight to the Point:When making donation requests via email, being direct and to the point is the way to go. Make your request in the first coupl...

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Jun 30, 2017

40% Percent of total. charitable donations from 2012-2013. $1,249 Average amount of annual donations. Percent using mobile devices to make a donation. Percent open to fundraising through social media Abila 57%.

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Jun 27, 2017

Communication is evolutionary. Before we learned how to read and write, we learned how to speak. And before we learned how to speak, we learned how to hear and see. So from a purely scientific perspective, it’s not difficult to understand why visual content is so engaging. It stimulates our mo...

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Jun 27, 2017

Communication is evolutionary. Before we learned how to read and write, we learned how to speak. And before we learned how to speak, we learned how to hear and see. So from a purely scientific perspective, it’s not difficult to understand why visual content is so engaging. It stimulates our mo...

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Jun 13, 2017

When my daughter turned 2, I first understood the sheer power of logos and branding. We were driving in the car, and we passed one of many Dunkin’ Donuts in my town - I live north of Boston, and Dunkin Donuts are like oxygen around here. As we drove past, my daughter pointed her tiny hand at t...

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Jun 09, 2017

Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. Here are 8 basic elements these receipts should include: Address the donor by name. Thank the donor for their donation. A Indicate how the 14 donation will be used. Incl...

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May 31, 2017

Do you need to prioritize objectives? Content marketing and online social fundraising must be priority objectives. Keeping this in mind, I'd recommend the following: A database that helps you track retention across various donor segments and create and run targeted campaigns to improve results. ...

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May 24, 2017

It’s no secret that the tech industry is overflowing with cash. From billion dollar valuations to billion dollar acquisitions, the sheer amount of money being thrown around will make your head spin. And somebody is keeping a good chunk of that change, too.

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May 18, 2017

What does it mean to say that a community has a distinct philanthropic character - a set of common patterns, practices, and cultural norms that distinguish a community’s giving? How should the nature of philanthropy at the community level be measured and assessed? How do the philanthropic char...

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May 15, 2017

Does your nonprofit have a newsletter? If not, it probably should. A good newsletter keeps donors engaged and informed, acts as a vital promotion tool for events and fundraising campaigns, and drives traffic to your website. A bad newsletter does, well, none of those things.

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May 11, 2017

For events that rely on peer-to-peer fundraising, teams have become the backbone. It’s easy to see why: 100 teams can bring you as much revenue as 1,000 individual participants. For our latest infographic, we dug deep into the numbers to see why teams are playing such a vital role in events an...

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May 11, 2017

We often try to slice and dice event numbers in a myriad of complex ways to determine what make our fundraisers successful. Some organizations examine the tiniest of details, but maybe we’ve been overthinking how we identify success. We took a step back for this infographic and did a simple sp...

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May 05, 2017

There are thousands of great nonprofits, but do you ever wonder which nonprofit organizations get the most traction? To scratch our own itch, we put the time into creating the world’s top 100 nonprofit organizations list covering a whole range of missions from international development, animal...

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May 01, 2017

We wondered: which cause areas have the most nonprofits working in them? And which have the fewest? We turned to our database to find the answers. Using National Taxonomy of Exempt Entities (NTEE) codes, we identified the five categories (NTEE major groups) and subcategories (NTEE decile groups) tha...

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Apr 30, 2017

Social giving online has more than doubled in the last 5 years with tools like Blackbaud's Friends Asking Friends fueling the money-raising success. In fact, People who use online tools raise 6x more than offline only and social media has surpassed letter writing as a channel for fundraising by ...

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Apr 14, 2017

You’ll learn tips for Search Engine Optimization, Google Analytics, and Google AdWords, Developing a mobile-responsive website design that can be accessed from any device, Using web-based technology on your existing website, Creating a website that leads supporters to click on and give through...

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Apr 13, 2017

Fundraising can be all-consuming for your nonprofit. Yes, it’s all about the cause, but we also know how much of a nonprofit’s day-to-day functioning revolves around a budget. A common temptation is to put all your energy to continue to grow this budget, but a wise guy once said, “...

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Apr 11, 2017

Since the Industrial Revolution, companies have offered employee benefits and perks to compete for and retain top talent. Common employee benefits that companies offer include, health insurance, retirement plans, stock options, and paid leave.An employee giving program empowers employees to support ...

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Mar 24, 2017

As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating experience. Your goal as an organization is to have all those who have reached your donation page follow through and complete the actio...

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Mar 22, 2017

As a nonprofit, your focus should not only be on directing possible donors to your donation page but also providing them with a clear, simple, and exciting donating experience. Your goal as an organization is to have all those who have reached your donation page follow through and complete the actio...

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Mar 21, 2017

This week's infographic, courtesy of the Horatio Alger Association, a nonprofit educational organization established in 1947 to dispel the mounting belief among the nation's youth that the American dream was no longer attainable," doesn't break any ground when it comes to the traits...

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Mar 19, 2017

Overall charitable giving grew 4.9 % of all charitable giving in 2015, lorem ipsum dolor sit amet, consectetur adipiscing elit. how do non-profits compare? $13 amount raised per usable email address 2.04% lorem ipsum dolor sit amet, consecteturadipiseingelit. 5 3.8 9% lorem ipsum dolor sit amet, con...

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Mar 01, 2017

Do you know what motto is channeled by the most effective businesses? It’s a powerful concept coined by Jay Baer of Convince and Convert, and it’s known as “youtility”-being useful and customer-centered. It extends to your fundraising.

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Feb 28, 2017

In the age of digital, your supporters increasingly expect nonprofits to deliver more personalized engagement. 'Your constituents engage with you through many done!, Ws. important to develop a strategy at allows you to seamless experiences across them. As younger generations gain more and more p...

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Feb 06, 2017

Accepting donations online is a no-brainer for nonprofits and their donors. Giving online is easy for donors, as they can contribute anytime they find convenient, instead of relying on an ask through direct mail or at an event. Online giving makes raising funds for a nonprofit simpler and more consi...

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Feb 01, 2017

New ways for nonprofits to raise revenue spring into existence every year, but sources for those funds stay pretty much the same year after year. There is also a basic set of methods that should be the backbone of nonprofit fundraising.

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Jan 19, 2017

Giving is good and makes people happy. That’s the short summary of my science of giving posts and infographics, but I recently saw another great infographic on this topic. The good folks at Happify cover different studies and stats around giving - not just to charity but to friends and with th...

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Jan 11, 2017

The 3 C’s of Fundraising are all 3 legs, or, the 3 Cs of fundraising capacity, commitment and connection should be firmly in place prior to raising money for a building renovation or endowment campaign.

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Jan 11, 2017

Based on the most recent CGAP Funder Survey, the infographic shows that international funders committed at least $29 billion in 2012 to support financial inclusion - an increase of 12 percent over 2011.

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Jan 10, 2017

AUCTION Solicit donations from local businesses and travel agencies and then host an auction with dinner or some other main event. COMMUNITY DANCE Provide a family friendly atmosphere for a fun dance with a snack bar. DINNER Go casual with spaghetti or more formal with steak and seafood. Presell tic...

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Dec 31, 2016

We are in the most prosperous time in human history gdp. Caplea - $,000 $45,00 $55.000 $50000. U.S. Gross Domestic Product per Capita 1951 – 2010. Yet charitable giving has been stuck at 2% of gdp for 50 years. 2.1% go 2.3%. Charitable Donations as a Percent of GDP. Why? Tax code? Hardwired to...

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Dec 31, 2016

This infographic puts finance and fundraising into perspective. “Collaboration between finance and fundraising is crucial to the success and growth of a nonprofit organization,” said Rich Dietz, Abila’s director of fundraising strategy.We found many nonprofit professionals see oppo...

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Dec 31, 2016

Giving Tuesday the latest iteration of post-Thanksgiving spending days (think Black Friday, Small Business Saturday and Cyber Monday) is a global online movement dedicated to giving back. The occasion puts the spotlight on generosity, inspiring people around the world to invest in causes they believ...

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Dec 31, 2016

Donor relationships should be engineered to offer the greatest value for supporters. Identify segments where it is appropriate to adopt a relationship approach and where transactional is more effective. Intense inspiration is the only thing that matters in the beginning of the relationship, not nove...

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Dec 31, 2016

Nearly 50% of all charities e use special events as a The average American supports 4.45 way to raise money-and charities. that the charities.For every 1,000 fundraising emails sent a nonprofit raises $17.13.274b of final donations came directly though social media.Monthly donors. 10% of annual give...

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Dec 31, 2016

No one likes stale bread. They don't like stale messages either, yet non-profits and organizations continue to push the same stale messages year after year and expect to create real impact. One sure way to tell that it's a branding issue is that the organization's narrative has been dilu...

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Dec 31, 2016

Nonprofits Make Democracy Stronger. Nonprofits build bridges betweencommunity and government. Build smart, sustainable programs and policies that support communities. Strong democratic engagement builds community support. People share concerns, o er solutions and build answers.

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Dec 31, 2016

Your annual fund support has truly made a difference in the lives of our students, whether through financial assistance, student services and activities, experiential learning opportunities or campus improvements. Let's look at the total impact you made together with other BW alumni.

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Nov 30, 2016

Founded in 2012, GivingTuesday has grown into a global movement that has engaged over 30,000 organizations worldwide. GivingTuesday 2015 saw $116.7 million in donations raised online. If you're giving to charity this GivingTuesday, make sure to give wisely by using these tips: Get the charity...

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Nov 29, 2016

Today is GivingTuesday which unofficially kicks off the unofficial giving season. I’ve discussed GivingTuesday already, as have many many many others, but more so from a fundraiser and marketer’s perspective. So as we unofficially enter this unofficial season, I wanted to give you some u...

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Nov 18, 2016

Why do people do what they do? If you’re in marketing, fundraising or sales this is an incredibly important question that is almost impossible to answer. But the pursuit of the answer is what is fun and why I’ve been loving a book called Science of Giving: Experimental Approaches to the ...

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Nov 13, 2016

As I’ve been doing some research and writing around crowdfunding for GivingTuesday I came across the following infographic from Craig Newmark on his site craigconnects. It’s a pretty solid infographic summarizing a lot of the data from around the web. In particular, three stats and thoug...

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Oct 25, 2016

As this nifty infographic from Nonprofit Hub shows, almost one-third of nonprofits raise almost half their budget at year-end, and 100% of those polled said they used direct mail! So, what’s your plan for year-end fundraising?

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Sep 22, 2016

Voter polling commissioned by Independent Sector has found that, across the political spectrum, American voters are overwhelmingly united in support of the charitable sector. The findings are summarized in a new report, “United for Charity.” As the report title suggests, voters show a hi...

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Aug 18, 2016

If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn, and Twitter.

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Aug 18, 2016

Infographics continue to gain popularity as a form of content in the marketing and nonprofit realms. After all, these are two areas where it’s essential to communicate in timely and visually stimulating ways.When created strategically, infographics have the power to spread awareness at a viral...

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Aug 18, 2016

The benefit of this style is that it focuses on the impact and results of your organization. Focus on one success story and then break down the different components (what you accomplished, how you did it, and how you plan to move forward). Take this example by Give Local America, which ends with a c...

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Aug 18, 2016

Great design is crucial to engaging your audience and driving results. Among its many benefits, thoughtful, compelling design captures your audience’s attention, elevates your brand, reinforces your message, and drives conversions. By contrast, poor design can cripple a prospect’s percep...

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Aug 01, 2016

End-of-year fundraising doesn't just happen in December. It takes months of building lists, inspiring and cultivating donors, and testing and analyzing metrics. To help you get the most out of end-of-year opportunities, we suggest you plan ahead (you've started, right?) and follow a timeline...

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Jul 11, 2016

A striking upsurge is under way around the globe in organized voluntary activity and the creation of private, nonprofit or nongovernmental organizations. From the developed countries of North America, Europe and Asia to the developing societies of Africa, Latin America and the former Soviet bloc, pe...

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May 20, 2016

In an era in which impactful social solutions often look nothing like their predecessors, it’s worth understanding what types of organizations are behind them. The way these innovators approach their work can push boundaries in the sector and elevate the perspectives of those around them. The ...

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Apr 28, 2016

Marketing for the nonprofit sector has different end goals than marketing for business. While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contrib...

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Apr 20, 2016

Your donation page is an essential part of your nonprofit's website. For some nonprofits, this may be your primary way of receiving donations. Therefore, it is crucial to design a donation page that converts. If a viewer has already landed on your donation page it is important to reward them wit...

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Apr 14, 2016

Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s s...

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Mar 26, 2016

Why do people give (or why don’t they give)? It’s one of the most, if not the most, fundamental questions in fundraising. And perhaps more specifically, why does that person give? Donors can often get lumped into big buckets by what they do (give online, give at certain levels, etc.) or ...