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How to Drive User-Generated Content for Your Nonprofit HOW TO DRIVE USER-GENERATED CONTENT FOR YOUR NONPROFIT

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Jun 26, 2020

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of conten...

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3 Secrets to a Successful Nonprofit Digital Transformation 3 SECRETS TO A SUCCESSFUL NONPROFIT DIGITAL TRANSFORMATION

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Jun 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technol...

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Facebook Groups for Nonprofits: How to Master Them FACEBOOK GROUPS FOR NONPROFITS: HOW TO MASTER THEM

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Jun 18, 2020

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what&#...

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5 Ways Nonprofits can Access Corporate Philanthropy 5 WAYS NONPROFITS CAN ACCESS CORPORATE PHILANTHROPY

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Jun 14, 2020

Most nonprofits know about corporate sponsorship, but have you tried matching gifts and volunteer grants? Has a business ever donated goods or services to your nonprofit? What about a business donating to a cause or capital campaign? If you haven’t explored corporate philanthropy options, chan...

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4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond 4 ACTIONS RESPONSIVE NONPROFITS ARE TAKING TO ENSURE GROWTH IN 2020 AND BEYOND

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Jun 08, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which w...

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7 Benefits of Salesforce Nonprofit Cloud’s New Program Management Module 7 BENEFITS OF SALESFORCE NONPROFIT CLOUD’S NEW PROGRAM MANAGEMENT MODULE

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Jun 04, 2020

Salesforce.org has just released a whole slew of new products and feature enhancements that have generated a lot of excitement here at Vera. One of these, the Program Management Module (PMM), has been in the works for a while – we are delighted to see it brought to life and hope it helps many ...

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Popular Cloud Technologies for Nonprofits POPULAR CLOUD TECHNOLOGIES FOR NONPROFITS

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Jun 04, 2020

As the fiscal year draws to a close for many U.S. nonprofits, we have decided to spotlight some of the best cloud products we offer. Budgets can be tight at the best of times, and we know that many nonprofits are paying extra-close attention to their finances over the past several months. But cloud-...

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How to Start a Nonprofit Podcast in 6 Steps HOW TO START A NONPROFIT PODCAST IN 6 STEPS

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Jun 04, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and i...

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5 Fundraising Trends for Growing Nonprofits in 2020 5 FUNDRAISING TRENDS FOR GROWING NONPROFITS IN 2020

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May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortuna...

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7 Essential Tips to Make Your Nonprofit Mobile-Friendly 7 ESSENTIAL TIPS TO MAKE YOUR NONPROFIT MOBILE-FRIENDLY

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May 27, 2020

In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives fo...

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How Nonprofits Can and Should Approach Machine Learning and AI HOW NONPROFITS CAN AND SHOULD APPROACH MACHINE LEARNING AND AI

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May 26, 2020

Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for ...

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3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit 3 WAYS TO CONVERT ORGANIC TRAFFIC INTO LONG-TERM SUPPORT FOR YOUR NONPROFIT

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May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense,...

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Nonprofit Cloud Spring 2020 Release: Accounting Subledger Deep Dive NONPROFIT CLOUD SPRING 2020 RELEASE: ACCOUNTING SUBLEDGER DEEP DIVE

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May 14, 2020

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency...

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5 Rules for Adjusting Your Nonprofit Marketing 5 RULES FOR ADJUSTING YOUR NONPROFIT MARKETING

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May 13, 2020

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increas...

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6 Tips for Virtual Peer-to-Peer Fundraising 6 TIPS FOR VIRTUAL PEER-TO-PEER FUNDRAISING

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May 04, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media...

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How Nonprofits Can Secure Corporate Sponsorships HOW NONPROFITS CAN SECURE CORPORATE SPONSORSHIPS

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May 02, 2020

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support no...

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Salesforce Nonprofit Cloud Spring 2020 Release: What’s New SALESFORCE NONPROFIT CLOUD SPRING 2020 RELEASE: WHAT’S NEW

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Apr 29, 2020

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not ...

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5 Videos That Show Creative Ways to Market Your Nonprofit 5 VIDEOS THAT SHOW CREATIVE WAYS TO MARKET YOUR NONPROFIT

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Apr 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you ...

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Holding the Line: Compliance for Nonprofits HOLDING THE LINE: COMPLIANCE FOR NONPROFITS

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Apr 26, 2020

When those in the nonprofit sector consider “compliance” the first thing that often comes to mind, and rightly so, is maintaining nonprofit status with the Internal Revenue Service. That makes sense, because failure to properly maintain nonprofit status has significant implications on ta...

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Is Your Nonprofit Struggling to Retain Donors? IS YOUR NONPROFIT STRUGGLING TO RETAIN DONORS?

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Apr 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no ...

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3 Soft Skills Every Fundraiser Needs 3 SOFT SKILLS EVERY FUNDRAISER NEEDS

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Apr 22, 2020

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people ...

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Nonprofit Success in Times of Crisis NONPROFIT SUCCESS IN TIMES OF CRISIS

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Apr 22, 2020

In recent weeks all business sectors across America have made significant transitions with their work force and have overcome huge hurdles to their success in response to the Covid-19 pandemic. Employees everywhere are doing their best to meet the goals expected of them in a time of intense uncertai...

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How Your Nonprofit Can Transition To Virtual Fundraising HOW YOUR NONPROFIT CAN TRANSITION TO VIRTUAL FUNDRAISING

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Apr 20, 2020

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quaranti...

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What You Post Matters! Tips to Grow Your Nonprofit’s Following WHAT YOU POST MATTERS! TIPS TO GROW YOUR NONPROFIT’S FOLLOWING

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Apr 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best...

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The Ultimate Donor Relations Strategy to Increase Member Retention THE ULTIMATE DONOR RELATIONS STRATEGY TO INCREASE MEMBER RETENTION

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Apr 17, 2020

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention ra...

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Important CARES Act updates for nonprofit organizations IMPORTANT CARES ACT UPDATES FOR NONPROFIT ORGANIZATIONS

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Apr 17, 2020

Enacted late last month, the CARES Act COVID-19 relief bill includes emergency support for individuals, businesses, public health organizations and nonprofits. The Paycheck Protection Program (PPP) created through the CARES Act included up to $349 billion in potentially forgivable loans to eligible ...

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Business Continuity Plans for Nonprofits BUSINESS CONTINUITY PLANS FOR NONPROFITS

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Apr 15, 2020

Many organizations have found themselves in a “gotcha” moment. Business continuity plans are what nonprofits use to make sure operations are uninterrupted during unexpected circumstances. You knew that a business continuity plan was essential. Yet, you put it off because it didn’t ...

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Microsoft Dynamics 365 for Nonprofits: What You Need to Know MICROSOFT DYNAMICS 365 FOR NONPROFITS: WHAT YOU NEED TO KNOW

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Apr 15, 2020

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're alr...

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The CARES Act Provides Financial Relief for Nonprofits THE CARES ACT PROVIDES FINANCIAL RELIEF FOR NONPROFITS

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Apr 15, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest economic relief bill in U.S. history with an estimated $2.2 trillion price tag, was signed into law on March 27, 2020. The CARES Act includes several key relief elements that could prove essential for nonprofit organizat...

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Nonprofits Have The Tools To Operate Remotely, But What Should They Work On? NONPROFITS HAVE THE TOOLS TO OPERATE REMOTELY, BUT WHAT SHOULD THEY WORK ON?

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Apr 15, 2020

Last week we released an article outlining a list of software that can make working from home as painless as possible. The goal of that blog, and all others we post, is to share our insights to hopefully provide value for nonprofits. A few days after writing the post, I started thinking about organi...

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Going Virtual: Tips For Planning An Effective Virtual Nonprofit Fundraiser GOING VIRTUAL: TIPS FOR PLANNING AN EFFECTIVE VIRTUAL NONPROFIT FUNDRAISER

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Apr 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to gene...

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5 Steps to Increase Community Awareness for Your Nonprofit 5 STEPS TO INCREASE COMMUNITY AWARENESS FOR YOUR NONPROFIT

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Apr 12, 2020

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you&r...

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Helpful Resources for Nonprofit and Social Enterprises During the COVID-19 Pandemic HELPFUL RESOURCES FOR NONPROFIT AND SOCIAL ENTERPRISES DURING THE COVID-19 PANDEMIC

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Apr 10, 2020

As the country adapts to the unique circumstances created by the COVID-19 pandemic, nonprofits are being faced with new challenges as they continue their important work. Fortunately, there are hundreds of emergency relief funds at the global, national, and local levels, offering individual and organ...

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5 Easy Ways to Boost Your Nonprofit 5 EASY WAYS TO BOOST YOUR NONPROFIT'S ONLINE PRESENCE

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Apr 10, 2020

Marketing is often the last thing most organizations think about when starting off. It makes sense that the most important things to do are develop a business plan, determine your service/product offering, get all your legal and financial ducks in a row, and find a way to go-to-market. However, for ...

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NONPROFIT MARKETING TIPS FOR INCREASED DONATIONS NONPROFIT MARKETING TIPS FOR INCREASED DONATIONS

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Apr 09, 2020

Marketing in the not-for-profit sector brings different challenges and requirements. Nonprofit Organizations (NPOs) need incredible efficiency to ensure every dollar they spend reaches the right audiences to deliver success (donations or event sign-ups, etc.). They need to minimize waste and increas...

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Nonprofit Fundraising: How to Run an Effective Campaign NONPROFIT FUNDRAISING: HOW TO RUN AN EFFECTIVE CAMPAIGN

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Apr 09, 2020

As your nonprofit organization continues to grow, it’s time to consider fundraising strategies and investing in an effective fundraising platform that truly anticipates your nonprofit’s size and financial needs. Think carefully about the cost of your fundraising activities and the long-t...

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Corporate Social Responsibility Companies and Your Nonprofit CORPORATE SOCIAL RESPONSIBILITY COMPANIES AND YOUR NONPROFIT

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Apr 09, 2020

Corporate social responsibility is a big business, and it’s something that nonprofit leaders should take full advantage of in their fundraising. For instance, according to Double the Donation, CSR companies have donated $20.77 billion in recent years through their CSR programs. That’s an...

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How Nonprofits Can Use Video to Engage Supporters During a Crisis HOW NONPROFITS CAN USE VIDEO TO ENGAGE SUPPORTERS DURING A CRISIS

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Apr 08, 2020

With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need ou...

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Now is the Time for Local Fundraising to Shine NOW IS THE TIME FOR LOCAL FUNDRAISING TO SHINE

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Apr 08, 2020

Here we are all living in the new normal that is the COVID-19 pandemic. Most organizations are worried about or are already struggling financially in the wake of COVID-19. The looming economic recession will impact individual donors’ finances and larger funders may reprioritize where they give...

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6 KPIs every nonprofit organisation should track and why 6 KPIS EVERY NONPROFIT ORGANISATION SHOULD TRACK AND WHY

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Apr 07, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations...

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6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events 6 WAYS TO ENGAGE PEER-TO-PEER PARTICIPANTS AND INCREASE DONATIONS FOR VIRTUAL EVENTS

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Apr 07, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physi...

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Engaging Donors with Corporate Giving, Automation, and More! ENGAGING DONORS WITH CORPORATE GIVING, AUTOMATION, AND MORE!

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Apr 06, 2020

For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s...

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Now Is Not the Time to Stop Fundraising NOW IS NOT THE TIME TO STOP FUNDRAISING

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Apr 06, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad...

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5 Workplace Fundraising Ideas That Energize Teams to Give 5 WORKPLACE FUNDRAISING IDEAS THAT ENERGIZE TEAMS TO GIVE

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Apr 05, 2020

Nonprofits often overlook one fundraising goldmine hidden right under their noses: the office place! With the rise of corporate social responsibility, many companies actually want to fundraise for charities and causes they value. Studies link charitable giving and other corporate social responsibili...

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What the Paycheck Protection Program Offers Nonprofit Organizations and Small Businesses WHAT THE PAYCHECK PROTECTION PROGRAM OFFERS NONPROFIT ORGANIZATIONS AND SMALL BUSINESSES

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Apr 03, 2020

The Coronavirus Aid Relief and Economic Security Act (the “CARES Act”) provides important public funding to small businesses. The following are some of the highlights of the Paycheck Protection Program (the “Program”) which is part of the CARES Act. This Program is an expansi...

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits 5 MORE-IMPORTANT-THAN-EVER DIGITAL MARKETING METRICS FOR NONPROFITS

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Apr 02, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back...

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8 Ways to Build a Resilient Nonprofit Team and Prevent Employee Churn 8 WAYS TO BUILD A RESILIENT NONPROFIT TEAM AND PREVENT EMPLOYEE CHURN

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Apr 01, 2020

Resilience isn’t just for athletes; it’s an essential skill for an agile productive nonprofit team. Long hours and even longer to-do lists can lead to stress, burnout, and ultimately employee churn. This is true for many industries, and it’s particularly true for people who work at...

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5 Ways To Use Nonprofit BI And Analytics Tools 5 WAYS TO USE NONPROFIT BI AND ANALYTICS TOOLS

article

Mar 31, 2020

Most ERP and business management systems have the ability to gather large quantities of data. However, data collection alone isn’t the goal for nonprofits. Without any analysis, you can’t turn raw data into information that can help you make better decisions for your organization. Today&...

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5 Important Reminders For Responsive Nonprofits in Times of Big Changes 5 IMPORTANT REMINDERS FOR RESPONSIVE NONPROFITS IN TIMES OF BIG CHANGES

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Mar 31, 2020

A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach thousands of donors in an instant. On the other hand, competition for attention has never been more difficult. This fact has never been more clear than ...

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Better Nonprofit Leadership: Balance Compassion and Inclusive Action BETTER NONPROFIT LEADERSHIP: BALANCE COMPASSION AND INCLUSIVE ACTION

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Mar 31, 2020

At one of the most challenging moments in our lifetimes, what do we need to keep in mind to lead our organizations and teams toward a healthy and prosperous future? Based on conversations with nonprofit leaders over the past few weeks and my experience working with teams to embrace change, this post...

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Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package CORONAVIRUS RELIEF: EVERYTHING YOUR NONPROFIT NEEDS TO KNOW ABOUT THE STIMULUS PACKAGE

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Mar 31, 2020

If your head is spinning with all of the legislation that has been passed during the last few weeks, you’re not alone. This is our guide to help make sense of the stimulus package for nonprofits. There were three phases of relief legislation put into place in March 2020: the Coronavirus Prepar...

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Lessons From the Past Can Inform the Future of Fundraising LESSONS FROM THE PAST CAN INFORM THE FUTURE OF FUNDRAISING

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Mar 30, 2020

It has been said that history repeats itself, first as tragedy, and then as farce. In times like now, however, it is important to look to lessons of the past in order to inform the future of our organizations. With the advent of COVID-19 and a global pandemic, leaders and staff from nonprofit organi...

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How Do Federal Coronavirus Relief Laws Help Nonprofits? HOW DO FEDERAL CORONAVIRUS RELIEF LAWS HELP NONPROFITS?

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Mar 29, 2020

The federal government enacted the Families First Coronavirus Response Act and the Coronavirus Aid, Relief and Economic Security (CARES) Act to deliver spending and relief measures for organizations and families impacted by COVID-19. Many nonprofits are on the front lines of this public health crisi...

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COVID-19 Assistance for Nonprofits and Small Businesses COVID-19 ASSISTANCE FOR NONPROFITS AND SMALL BUSINESSES

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Mar 26, 2020

Nonprofits and small businesses are especially vulnerable to the devastating effects of coronavirus (COVID-19), as many struggle to retain their workforce and maintain critical community services at this time. With our nonprofit and small business clients in mind, we are monitoring loan and grant pr...

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Nonprofit Marketing Trends to Help You Prioritize NONPROFIT MARKETING TRENDS TO HELP YOU PRIORITIZE

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Mar 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as ...

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How to Keep the Lights On at Your Nonprofit During a Global Crisis HOW TO KEEP THE LIGHTS ON AT YOUR NONPROFIT DURING A GLOBAL CRISIS

article

Mar 25, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response...

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Not for Profit and Charities Update: COVID-19 NOT FOR PROFIT AND CHARITIES UPDATE: COVID-19

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Mar 24, 2020

Like everyone, we have been monitoring the COVID-19 situation and are listening to all government recommendations. Our staff is all working remotely, and we have invested heavily in technology to ensure there are no disruptions to normal work flow. We’ve compiled some economic updates for Not ...

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Why Non Profits need RPA in a Digital Age WHY NON PROFITS NEED RPA IN A DIGITAL AGE

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Mar 23, 2020

Robotic Process Automation (RPA) has changed how leaders are running their organizations or businesses. Many companies can now use RPA technology to integrate or automate their processes thus reducing the amount of time and money that would have been spent on them. These tasks are completed automati...

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Congress Must Act to Support Nonprofit Sector CONGRESS MUST ACT TO SUPPORT NONPROFIT SECTOR

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Mar 23, 2020

As the Community Foundation and United Way of Greater Atlanta begin to distribute grant awards from our joint Greater Atlanta COVID-19 Response and Recovery Fund to support nonprofits helping those most vulnerable to economic and health-related impacts from the pandemic in our region – we need...

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7 Emails Your Nonprofit Can Send During the COVID-19 Outbreak 7 EMAILS YOUR NONPROFIT CAN SEND DURING THE COVID-19 OUTBREAK

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Mar 23, 2020

The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day. Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-info...

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Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow Revenue VIRTUOUS WEB LISTENER: THE TRACKING PIXEL RESPONSIVE NONPROFITS NEED TO GROW REVENUE

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Mar 23, 2020

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called ...

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The CEO Is the Quarterback for Organizational Fundraising THE CEO IS THE QUARTERBACK FOR ORGANIZATIONAL FUNDRAISING

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Mar 20, 2020

I just learned that the CEO of my organization is leaving in three months, and his successor has been named. In my organization, executive rotation is the norm after a period of years. Still, leadership change is unsettling especially when you are the chief development officer engaged in a silent ph...

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Communicating Carefully with Donors During the Coronavirus COMMUNICATING CAREFULLY WITH DONORS DURING THE CORONAVIRUS

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Mar 20, 2020

The COVID-19 pandemic transformed life as usual, practically overnight. If you’re a development professional or nonprofit fundraiser, you’re probably inundated with content urging you to contact your donors ASAP. Since none of us has communicated with donors during a global pandemic, wha...

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6 methods to shift your cancelled fundraising event into a virtual event 6 METHODS TO SHIFT YOUR CANCELLED FUNDRAISING EVENT INTO A VIRTUAL EVENT

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Mar 18, 2020

Your physical fundraising event may be canceled, but your cause is not - fundraising must go on! But how do you revive the momentum or shine a light on your cause when everything seems overshadowed by the COVID-19 (coronavirus) outbreak? We talked at length about what nonprofits need to know about t...

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This Nonprofit Is Taking Unused Food From Events Canceled Due to Coronavirus & Giving It to Those in Need THIS NONPROFIT IS TAKING UNUSED FOOD FROM EVENTS CANCELED DUE TO CORONAVIRUS & GIVING IT TO THOSE IN NEED

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Mar 17, 2020

In roughly 24 hours, the non-profit organization Musically Fed turned 7,000 pounds of food intended for events at Staples Center in Los Angeles into 24,000 meals for shelters and missions across the city. The organization, which has been in operation for five years, was informed last Thursday that M...

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Broadway Cares Launches Fundraising Campaign for COVID-19 Emergency Assistance Fund BROADWAY CARES LAUNCHES FUNDRAISING CAMPAIGN FOR COVID-19 EMERGENCY ASSISTANCE FUND

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Mar 17, 2020

Broadway Cares/Equity Fights AIDS has launched an online fundraising campaign to create the COVID-19 Emergency Assistance Fund, which will be administered by The Actors Fund. The new fund will assist those in the entertainment community, onstage and behind the scenes, who are facing healthcare crise...

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Fundraising Experts FUNDRAISING EXPERTS' ADVICE DURING THE CORONAVIRUS

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Mar 17, 2020

We are in uncharted waters, friends. Just weeks ago, none of us expected to be fundraising or figuring out how to run our nonprofits from home. Fortunately, many experts have been working with nonprofits for decades and have a lot of wisdom and experience to share. We wanted to highlight some of the...

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How Nonprofits Can Navigate The Coronavirus HOW NONPROFITS CAN NAVIGATE THE CORONAVIRUS

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Mar 17, 2020

The novel coronavirus outbreak has shuttered businesses, schools, and major events. Given the disruption in daily activities and frequent updates on the rapidly evolving situation, it’s left many people feeling nervous and uncertain. While the coronavirus has hit some parts of the country hard...

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10 Things Fundraisers Can Do From Home During the COVID-19 Pandemic 10 THINGS FUNDRAISERS CAN DO FROM HOME DURING THE COVID-19 PANDEMIC

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Mar 17, 2020

With the state of the world right now, your school or nonprofit has likely suspended travel. Your annual giving team may be putting off doing any outreach at the moment as well. With all of the information coming out about the novel coronavirus, people are either consumed with it or are avoiding all...

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8 Work From Home Tips to Boost Nonprofit Fundraising Productivity 8 WORK FROM HOME TIPS TO BOOST NONPROFIT FUNDRAISING PRODUCTIVITY

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Mar 17, 2020

As every country pulls out all the stops to slow the spread of the coronavirus pandemic, many cities and states are requiring all nonessential employees to work from home. But the work can’t just come to a screeching halt. Nonprofits around the world are trying to figure out how to do as much ...

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Raise the Region collects over $1.4 million for local nonprofits RAISE THE REGION COLLECTS OVER $1.4 MILLION FOR LOCAL NONPROFITS

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Mar 16, 2020

The First Community Foundation Partnership of Pennsylvania (FCFP) collaborated with Blaise Alexander Family Dealerships to host Raise the Region 2020 on March 11 and 12 to help the communities of Columbia, Lycoming, Montour, Northumberland, Snyder, and Union Counties support local nonprofit organiza...

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7 thrilling non-profits that help veterans treat PTSD 7 THRILLING NON-PROFITS THAT HELP VETERANS TREAT PTSD

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Mar 16, 2020

According to the Department of Veterans Affairs, 11-20% of veterans are diagnosed with symptoms of Post Traumatic Stress Disorder in a given year. More and more veterans seek treatment for PTSD in order to learn how to address their symptoms, improve positive thinking, learn ways to cope when sympto...

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How association leaders can bust myths about nonprofits HOW ASSOCIATION LEADERS CAN BUST MYTHS ABOUT NONPROFITS

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Mar 15, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them...

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How to Support Nonprofits During Coronavirus HOW TO SUPPORT NONPROFITS DURING CORONAVIRUS

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Mar 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon,...

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Online Giving and Other Fundraising Trends: 2020 Edition ONLINE GIVING AND OTHER FUNDRAISING TRENDS: 2020 EDITION

article

Mar 11, 2020

Nonprofits have a reputation of being behind the times in terms of the trends that emerge from year to year. However, if your nonprofit is able to keep up with these trends and incorporate them into your daily strategies, you’ll find yourself one step ahead of your fellow organizations and bet...

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The Benefits of Pro Bono and Nonprofit PR Clients THE BENEFITS OF PRO BONO AND NONPROFIT PR CLIENTS

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Mar 11, 2020

The day-to-day of communications work can wear on a practitioner. For respite or to reinvigorate creativity, PR pros can look to pro bono work. The benefits can reverberate beyond office hours, opening a path to the joy of giving back. And the possibilities for pro bono work can be found almost anyw...

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The Role of Nonprofit Accounting Software in Fighting Fraud in NGOs THE ROLE OF NONPROFIT ACCOUNTING SOFTWARE IN FIGHTING FRAUD IN NGOS

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Mar 11, 2020

Each time fraud at a well-known non-governmental organization makes headlines, NGO financial leaders are reminded once again of the critical importance of transparency and internal controls. Most frauds involving NGOs are not the result of operating sham organizations, but rather they are frauds per...

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Navigating Your Fundraising Season Amid the COVID-19 Outbreak NAVIGATING YOUR FUNDRAISING SEASON AMID THE COVID-19 OUTBREAK

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Mar 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the imp...

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LinkedIn for Nonprofits: 8 Strategies for Success LINKEDIN FOR NONPROFITS: 8 STRATEGIES FOR SUCCESS

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Mar 09, 2020

LinkedIn, like its other social media counterparts, has hundreds of millions of registered users. However, a large user base doesn’t guarantee that you’ll drive engagement on your posts, which is what you really want. And a highly engaged audience, even if it’s smaller, is how you ...

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What Your Nonprofit Can Do Now to Reduce Risks Relating to COVID-19 (Coronavirus) WHAT YOUR NONPROFIT CAN DO NOW TO REDUCE RISKS RELATING TO COVID-19 (CORONAVIRUS)

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Mar 07, 2020

Coronavirus headlines are alarming. Many communities will be affected even if the spread of the virus remains contained. Beyond handwashing and other competent advice you’ve read over the last weeks that may help prevent the spread of illness, what steps should you take now to protect your sta...

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6 Steps To Boost Fundraising with Corporate Matching Gifts 6 STEPS TO BOOST FUNDRAISING WITH CORPORATE MATCHING GIFTS

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Mar 06, 2020

Matching gifts offer incentives for both the nonprofit and the donors! Organizations enjoy basically doubling donation amounts, and donors get the satisfaction of knowing their contributions are going even further. If the matching gift comes from a business, the company gets to enjoy some tax breaks...

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What is a Tech Platform-Centric Nonprofit? WHAT IS A TECH PLATFORM-CENTRIC NONPROFIT?

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Mar 05, 2020

Becoming a platform-centric nonprofit creates enormous opportunities for digital transformation. A platform-based nonprofit uses a technology platform as a key foundation in their technology strategy. This focus on a foundational platform allows the nonprofit to act on information and data in new, c...

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The 7 Rules of Effective Networking for Nonprofit Fundraisers THE 7 RULES OF EFFECTIVE NETWORKING FOR NONPROFIT FUNDRAISERS

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Mar 04, 2020

Any development professional and fundraiser will tell you that networking is the not-so-secret key to nonprofit fundraising success. Easier said than done, right? You don't want to be one of "those" fundraisers who seem pushy or too forward about it all. Some people are more natural ne...

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8 Free Google Tools Nonprofits Can Use for Deeper Insights 8 FREE GOOGLE TOOLS NONPROFITS CAN USE FOR DEEPER INSIGHTS

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Mar 04, 2020

When nonprofits ask how they can become more data-driven and grow their online presence, Google is often one of our top recommendations. Google offers a wide range of free tools and resources to help nonprofits expand their digital footprint, become more data-driven, optimize paid and organic market...

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Build Your Nonprofit with Funding in Mind BUILD YOUR NONPROFIT WITH FUNDING IN MIND

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Mar 04, 2020

Nonprofit Founders open a door to a foreign world when they follow their passion and dream into the nonprofit space. Often, Founders have experienced trauma in their life and didn’t have the help they needed when they were in the middle of their situation. They came through to the other side, ...

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2020 marketing trends for non-profit organisations 2020 MARKETING TRENDS FOR NON-PROFIT ORGANISATIONS

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Mar 02, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non...

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A Guide to the Nonprofit Common Data Model A GUIDE TO THE NONPROFIT COMMON DATA MODEL

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Mar 02, 2020

Imagine a world in which all your apps and services worked seamlessly with all the data from your organization. A world in which you could quickly move from one app to another, and still see the same data, sitting gently in the proverbial cloud without time-sucking and soul-crushing imports and expo...

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6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics 6 A/B TEST IDEAS TO IMPROVE YOUR NONPROFIT MARKETING METRICS

article

Mar 02, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either vali...

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Digital Accessibility: The Path to Nonprofit Engagement Online DIGITAL ACCESSIBILITY: THE PATH TO NONPROFIT ENGAGEMENT ONLINE

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Mar 02, 2020

We live in one of the most remarkable eras ever, a time when a tidal wave of technologies and digital information is opening up limitless opportunities and empowering society like never before. But as innovation moves faster, we need to make sure that these advances empower everyone, equally. For no...

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How Much Does It Cost To Start A Nonprofit? HOW MUCH DOES IT COST TO START A NONPROFIT?

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Feb 29, 2020

Starting a nonprofit from scratch requires passion, purpose, hard work, creativity, resilience…and money. As with any organizational effort, financial planning is critical to the success of an organization. One of the biggest questions that can be difficult to answer is, "how much money ...

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Building Fundraising Campaign Themes That Increase Donations BUILDING FUNDRAISING CAMPAIGN THEMES THAT INCREASE DONATIONS

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Feb 29, 2020

Have you ever seen a fundraising campaign that feels like, well, it’s just kind of sitting there? You know it’s an important cause, but there isn’t any "there" there in the messaging. Nothing is compelling you to take action, bringing together a coherent story. It can all...

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How Technology Keeps You on the Leading Edge of Fundraising HOW TECHNOLOGY KEEPS YOU ON THE LEADING EDGE OF FUNDRAISING

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Feb 27, 2020

The process of taking an unknown prospect and moving them through the steps to ensuring they become a life-long major gift donor has not changed that much over the last few decades. From identification, qualification and discovery to cultivation, solicitation, and stewardship, today’s nonprofi...

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Charity Fundraising How To: Choosing Your Spring 2020 Cause CHARITY FUNDRAISING HOW TO: CHOOSING YOUR SPRING 2020 CAUSE

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Feb 26, 2020

Spring fundraising is fast-approaching and it’s tugging at your charity heart strings! You want to choose a new cause to support, but you can’t seem to find the right one for you. You’ve tried typing the word “charity” into Google, only to find approximately 260 million...

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Is Your Nonprofit Overspending on IT? IS YOUR NONPROFIT OVERSPENDING ON IT?

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Feb 26, 2020

The nonprofit sector is absolutely crucial to improving the quality of life of millions of people everyday. In order to fulfill their mandate and serve their communities, these organizations must operate effectively as businesses with constraints and challenges that are unique to their sector. Doing...

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Build a Data Dream Team to Take Your Nonprofit to the Next Level BUILD A DATA DREAM TEAM TO TAKE YOUR NONPROFIT TO THE NEXT LEVEL

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Feb 25, 2020

You don’t need to be a data scientist in order to make smart decisions that lead to better outcomes for your nonprofit. But you may need some additional support to help you select, implement, optimize, and learn how to use various data systems. Regardless of how mature your data systems are, w...

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Nonprofit Advertising: A Guide to Different Approaches and Examples NONPROFIT ADVERTISING: A GUIDE TO DIFFERENT APPROACHES AND EXAMPLES

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Feb 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for produc...

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Does Your Board Micromanage the Nonprofit? DOES YOUR BOARD MICROMANAGE THE NONPROFIT?

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Feb 25, 2020

A common complaint from nonprofit staff is that the board of directors is “micromanaging.” What exactly does that mean? Why do they micromanage? Whose fault is it? What can be done to help boards do the real work they are meant to do? One might argue that everything a nonprofit does is t...

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How To Use The Digital Fundraising Cycle To Raise More Online HOW TO USE THE DIGITAL FUNDRAISING CYCLE TO RAISE MORE ONLINE

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Feb 24, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instag...

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It’s Time To Develop A Digital Fundraising Strategy – Nonprofits IT’S TIME TO DEVELOP A DIGITAL FUNDRAISING STRATEGY – NONPROFITS

article

Feb 24, 2020

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the ma...

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Top Fundraising Tips for Increasing Revenue in 2020 TOP FUNDRAISING TIPS FOR INCREASING REVENUE IN 2020

article

Feb 21, 2020

Much of the funding necessary to keep nonprofit organizations running comes directly from generous individuals choosing to support those missions with their hard-earned money. Donors constitute the backbone of any nonprofit. It is for this reason that attracting and retaining donors for your nonprof...

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Is Your Nonprofit Making These Common Crowdfunding Mistakes? IS YOUR NONPROFIT MAKING THESE COMMON CROWDFUNDING MISTAKES?

article

Feb 19, 2020

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of ...

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Advocacy Basics Every Nonprofit Should Understand ADVOCACY BASICS EVERY NONPROFIT SHOULD UNDERSTAND

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Feb 19, 2020

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities. Advocacy campaigns are one of t...

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Your 5-Step Guide to Nonprofit Email Marketing YOUR 5-STEP GUIDE TO NONPROFIT EMAIL MARKETING

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Feb 19, 2020

Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Before you know it, you will be peppered with questions. How can we get the word out about o...

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5 Influencer Marketing Mistakes Every Nonprofit Should Avoid 5 INFLUENCER MARKETING MISTAKES EVERY NONPROFIT SHOULD AVOID

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Feb 19, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and t...

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The Wayfair Ruling: What this Sales Tax Case Means for Nonprofits THE WAYFAIR RULING: WHAT THIS SALES TAX CASE MEANS FOR NONPROFITS

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Feb 18, 2020

A landmark ruling by the U.S. Supreme Court in 2018 dramatically expanded the ability of states to impose sales tax collection obligations on out-of-state organizations that sell goods and services within their boundaries. Since then, state legislatures and municipalities have scrambled to pass laws...

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Everything You Need To Know About 501(c) Categories Before Starting A Nonprofit EVERYTHING YOU NEED TO KNOW ABOUT 501(C) CATEGORIES BEFORE STARTING A NONPROFIT

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Feb 18, 2020

Are you thinking about starting a nonprofit? There’s so much to think about and consider! If you're located in the United States, one of the most important early decisions you’ll have to make is what type of the Internal Revenue Service's (IRS) 501(c) categorization will best sui...

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5 Questions to Ask Before Your Nonprofit’s Next Software Implementation 5 QUESTIONS TO ASK BEFORE YOUR NONPROFIT’S NEXT SOFTWARE IMPLEMENTATION

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Feb 18, 2020

Is your nonprofit scouting the arena of back-office systems in the pursuit of increased organizational efficiency and mission success? In the world of software and technology, JMT is referred to as a “Value-Added Reseller” (“VAR”) of the products we represent. As in other ind...

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How to Boost Donations Through Online Point-of-Sale Fundraising HOW TO BOOST DONATIONS THROUGH ONLINE POINT-OF-SALE FUNDRAISING

article

Feb 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous,...

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The Google Analytics Metrics That Help Nonprofits Raise More Money THE GOOGLE ANALYTICS METRICS THAT HELP NONPROFITS RAISE MORE MONEY

article

Feb 14, 2020

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insig...

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New Nonprofit Board Leadership: 3 Ways to Empower Your Board NEW NONPROFIT BOARD LEADERSHIP: 3 WAYS TO EMPOWER YOUR BOARD

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Feb 13, 2020

Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs ...

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4 Steps to Crushing Your Year-End Fundraising Goals 4 STEPS TO CRUSHING YOUR YEAR-END FUNDRAISING GOALS

article

Feb 13, 2020

Did you know that 30% of all annual charitable giving happens in December? Ten percent of those donations come in the last three days of the year! Professional developers probably aren’t surprised by those statistics. Most nonprofits understand how critical year-end giving is to their annual f...

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How your nonprofit can get the most out of Twitter HOW YOUR NONPROFIT CAN GET THE MOST OUT OF TWITTER

article

Feb 13, 2020

Interested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work. How do you promote your mission or cause and engage with your followers while...

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth 3 EASY WAYS TO GET NEW EMAIL SUBSCRIBERS AND DRIVE DONOR GROWTH

article

Feb 13, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much g...

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5 Peer-to-Peer Fundraising Resources for a Winning Strategy 5 PEER-TO-PEER FUNDRAISING RESOURCES FOR A WINNING STRATEGY

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Feb 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host ti...

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Donor Data: 5 Data Tips for More Efficient Fundraising DONOR DATA: 5 DATA TIPS FOR MORE EFFICIENT FUNDRAISING

article

Feb 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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4 Important SEO Tips for Your Nonprofit Digital Strategy 4 IMPORTANT SEO TIPS FOR YOUR NONPROFIT DIGITAL STRATEGY

article

Feb 10, 2020

Struggling to get your message out there? You pour so much passion and hard work into your nonprofit, but if no one is finding your NGO online, that can feel a little discouraging. Help your nonprofit get the resources it needs by boosting its chances of appearing for relevant users in Google Search...

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Nonprofits, here are 2020’s top 5 tech trends NONPROFITS, HERE ARE 2020’S TOP 5 TECH TRENDS

article

Feb 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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10 Digital Fundraising Ideas For 2020 10 DIGITAL FUNDRAISING IDEAS FOR 2020

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Feb 10, 2020

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’...

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Fundraising Trends in 2020 FUNDRAISING TRENDS IN 2020

article

Feb 07, 2020

Love it or hate it, fundraising sits at the heart of nonprofit organizations. There is an entire industry occupied with encouraging people to part with their money, and that project gets even harder when those people aren't directly getting anything in return. Even so, the passion and generosity...

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Responsive Marketing Automation Plays Nonprofits Can Use on Social Media RESPONSIVE MARKETING AUTOMATION PLAYS NONPROFITS CAN USE ON SOCIAL MEDIA

article

Feb 07, 2020

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a...

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Board Software for Nonprofits: Pros and Cons BOARD SOFTWARE FOR NONPROFITS: PROS AND CONS

article

Feb 07, 2020

In many ways, nonprofits operate much like corporate boards, but there are some important differences. Nonprofits have unique compliance rules and other operating rules. One of the ways that they’re similar is that nonprofit board directors are under just as much scrutiny as other board direct...

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Is Your Nonprofit Board Ready for a Major Campaign? IS YOUR NONPROFIT BOARD READY FOR A MAJOR CAMPAIGN?

article

Feb 06, 2020

Your nonprofit board is vital to the success of your organization. Chances are, if you struggle to meet your budget each year, your board is not truly engaged — and you may not even have the right board. If you are looking toward a major campaign, you need to be sure that your board is ready f...

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Social Media Best Practices for Nonprofits SOCIAL MEDIA BEST PRACTICES FOR NONPROFITS

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Feb 06, 2020

Social media channels are great tools for nonprofit organizations to utilize. Whether you’re using Facebook, Twitter, TikTok, LinkedIn or any other platform, staying connected with your donor base and volunteer network isn’t just beneficial, it’s necessary. When used correctly, soc...

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3 Areas Nonprofits Need to Focus on for Operational Security 3 AREAS NONPROFITS NEED TO FOCUS ON FOR OPERATIONAL SECURITY

article

Feb 05, 2020

As the pace of technology adoption quickens, so does the likelihood of cybersecurity breaches and data leaks that could have damaging impact on an organization’s ability to operate. While these threats are of concern to every sector, nonprofits, in particular, have unique facets that must be t...

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Elevate Your Nonprofit Brand in 9 Steps ELEVATE YOUR NONPROFIT BRAND IN 9 STEPS

article

Feb 05, 2020

You may have the perception that the word “brand” strictly refers to cosmetic elements, such as your logo or your website. And while your organization’s brand is reflected in your visual identity, it’s also much more than that. Part of your brand is how people feel when they ...

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4 Ways Donation Transparency Increases Fundraising Success 4 WAYS DONATION TRANSPARENCY INCREASES FUNDRAISING SUCCESS

article

Feb 04, 2020

There are more nonprofits than ever, which means there is more competition for donations. To complicate matters further, donors are more informed and savvier than ever. They know good fundraising, and they are cautious givers. Donors have access to more information, thanks to the internet, and are b...

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CAN TECHNOLOGY TRANSFORM THE NONPROFIT SECTOR? CAN TECHNOLOGY TRANSFORM THE NONPROFIT SECTOR?

article

Feb 03, 2020

Much has been written about how technology can help nonprofit entities achieve their missions. Yet, leadership in many nonprofits balks at the idea of expending precious resources on technology. This is unfortunate, because effective use of technology not only increases operating and fundraising eff...

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Over $1 Million Distributed To Local Non-Profit Organizations At The 11th Annual Great Charity Challenge OVER $1 MILLION DISTRIBUTED TO LOCAL NON-PROFIT ORGANIZATIONS AT THE 11TH ANNUAL GREAT CHARITY CHALLENGE

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Feb 02, 2020

Palm Beach County cheered as equestrians and their mounts, representing local non-profit organizations, competed for a share of more than $1 million in prize money at the Great Charity Challenge presented by Fidelity Investments on Saturday, Feb. 1. Held at the Palm Beach International Equestrian Ce...

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Best Ways to Fund Your Nonprofit Within 30 Days BEST WAYS TO FUND YOUR NONPROFIT WITHIN 30 DAYS

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Jan 31, 2020

As you know, starting a nonprofit requires hard work and dedication. The whole process of starting and financing a new nonprofit might be daunting, but there are many resources available to assist in guiding and helping you through the process. December is the month many nonprofit will strive to rai...

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Why 2020 Is the Year to Consider Digital Transformation at Your Nonprofit WHY 2020 IS THE YEAR TO CONSIDER DIGITAL TRANSFORMATION AT YOUR NONPROFIT

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Jan 31, 2020

What is this thing they call "digital transformation" anyway? It sounds expensive and time consuming. It is really necessary for nonprofits? In a word, yes. There are lots of definitions of digital transformation running around out there, and I’m not going to add another one, but I w...

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Social Media for Nonprofits: Your Guide to Getting Started the Right Way SOCIAL MEDIA FOR NONPROFITS: YOUR GUIDE TO GETTING STARTED THE RIGHT WAY

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Jan 30, 2020

Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day. Your organization needs to be efficient in their use of time and marketing efforts. You need a way to maximize your brand awareness that doesn’t...

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What does Google’s featured snippet update mean for nonprofits? WHAT DOES GOOGLE’S FEATURED SNIPPET UPDATE MEAN FOR NONPROFITS?

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Jan 29, 2020

We all want featured snippets right? Since 2015 SEOs have been trying to gain the coveted position #0 for their search terms. And for good reason. With higher rankings, enhanced listings in the search engine results pages (SERPs) and increased click-through-rate, it’s a no-brainer. But on 22 J...

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Developing a Nonprofit Tech Strategy: A Step-by-Step Guide DEVELOPING A NONPROFIT TECH STRATEGY: A STEP-BY-STEP GUIDE

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Jan 29, 2020

As a nonprofit professional, you’re probably all too familiar with some of the many ways in which technology has completely changed how work gets done in our sector. Maybe you love new tech, or maybe you feel exhausted by it sometimes. Either way, it’s critical that you and your organiza...

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WHY SOCIAL MEDIA MATTERS TO NONPROFIT ORGANIZATIONS WHY SOCIAL MEDIA MATTERS TO NONPROFIT ORGANIZATIONS

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Jan 28, 2020

Social media is no longer restricted to a college student’s favorite pastime. The digital space has permeated all aspects of industry and society, with social media distributed content driving trends and rapidly impacting our world. Over 80 percent of the US adult population is currently activ...

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How To Become A Nonprofit Thought Leader HOW TO BECOME A NONPROFIT THOUGHT LEADER

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Jan 28, 2020

The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated and knowledgeable you are, there is a substantial opportunity to become a nonprofit thought leader ...

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13 Tips to Level-Up Your Nonprofit’s Social Media Engagement Tactics 13 TIPS TO LEVEL-UP YOUR NONPROFIT’S SOCIAL MEDIA ENGAGEMENT TACTICS

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Jan 27, 2020

You’re posting photos. You’re sharing links. You’re responding to comments. Overall, you’re feeling pretty good about your nonprofit’s social media accounts, but some days, it can feel like you’re shouting into the void without much response. Given that social med...

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The Ultimate Guide to Nonprofit Branding THE ULTIMATE GUIDE TO NONPROFIT BRANDING

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Jan 27, 2020

Chances are you recognize the logos of brands you see every day. For example, everyone knows Target’s red-and-white bullseye, or the iconic Apple logo. Their branding is strong and distinctive enough that you may also instinctively trust those brands: you know them, and they’re familiar,...

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4 Steps to Creating your 2020 Fundraising Roadmap 4 STEPS TO CREATING YOUR 2020 FUNDRAISING ROADMAP

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Jan 23, 2020

The beginning of the new year is always an exciting time in the fundraising world. Most of us are just coming down from the excitement of GivingTuesday and year-end giving. It is a time that we eagerly begin planning out the year ahead. Ideas of spring galas, summer 5ks, and fall open houses are alr...

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LinkedIn For Nonprofits: How It Can Help You Reach Your 2020 Goals LINKEDIN FOR NONPROFITS: HOW IT CAN HELP YOU REACH YOUR 2020 GOALS

article

Jan 22, 2020

Maybe you’re already using it for your professional life, and have connected with lots of other nonprofit workers to trade best practices. Or maybe you made an account a few years ago when you were looking for a new position, and then promptly forgot about it. However you’re using it per...

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4 tips for building a strong nonprofit board 4 TIPS FOR BUILDING A STRONG NONPROFIT BOARD

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Jan 22, 2020

A nonprofit is only as strong as its leadership and that can include your board of directors. And while most nonprofit boards are volunteer positions (which can be contingent on how much time those volunteers have to give) there are some great ways to engage with and set up your nonprofit board for ...

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3 Affordable Website Builders Nonprofits Should Consider 3 AFFORDABLE WEBSITE BUILDERS NONPROFITS SHOULD CONSIDER

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Jan 21, 2020

Can you think of a website you recently visited that was beautiful and easy to navigate? How did it make you feel? It probably caused you to stick around longer, browse a little more, or consider adding a few extra things to the shopping cart. Now recall a website you visited that was of poor design...

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Social Media Fundraising: 6 Tips to Make It Work for You SOCIAL MEDIA FUNDRAISING: 6 TIPS TO MAKE IT WORK FOR YOU

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Jan 21, 2020

Social media fundraising presents a huge opportunity for nonprofits, but it’s hard to know what is worth focusing on first for your organization — especially when there are so many potential campaigns you can run and paths you can take. Plus, ever-mysterious algorithms that change by the...

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4 tips for nonprofit organizations when creating a compelling instagram photo 4 TIPS FOR NONPROFIT ORGANIZATIONS WHEN CREATING A COMPELLING INSTAGRAM PHOTO

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Jan 21, 2020

It’s essential for nonprofit organizations to stand out on social media since there are more than 1.5 million registered in the United States. As the popularity of Instagram continues to rise, organizations and brands have started to use the platform more frequently for marketing purposes.

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Advocacy Software: 13 Tools for Nonprofit Campaigns ADVOCACY SOFTWARE: 13 TOOLS FOR NONPROFIT CAMPAIGNS

article

Jan 21, 2020

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. Advocacy software is the tool used by individuals who take these clear and supportive act...

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5 Facebook Fundraising Tips for Nonprofits 5 FACEBOOK FUNDRAISING TIPS FOR NONPROFITS

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Jan 20, 2020

Facebook has 2.45 billion monthly active users, making it the biggest social network worldwide. It’s also the world’s third most visited website and 74% of all Facebook users log in to their accounts on a daily basis, where those users spend roughly 38 minutes per day using the platform....

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Microsoft Tech for Social Impact Has Big Plans for the Nonprofit Sector MICROSOFT TECH FOR SOCIAL IMPACT HAS BIG PLANS FOR THE NONPROFIT SECTOR

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Jan 20, 2020

When your company is worth more than $1,200,000,000,000 (I had to count the number of zeros, just to make sure I had it right), you have a unique opportunity to shape a better world. Some might go as far as to say it’s a responsibility to do so. But what do you tackle? Well, if you’re Mi...

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Online Fundraising: What Your Nonprofit Needs to Do to Be Compliant ONLINE FUNDRAISING: WHAT YOUR NONPROFIT NEEDS TO DO TO BE COMPLIANT

article

Jan 17, 2020

It’s 2020, a new decade has arrived and online fundraising is here to stay. Online fundraising makes it simpler for your donors to give, and easier for them to make recurring donations to support your mission. It also allows you to reach broader audiences. As you take advantage of new opportun...

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New Accounting Standards for Grant-Funded Nonprofits: Are You Ready? NEW ACCOUNTING STANDARDS FOR GRANT-FUNDED NONPROFITS: ARE YOU READY?

article

Jan 17, 2020

The Financial Accounting Standards Board (FASB)’s new standards for financial statements of grant-funded nonprofits are now in effect, and for nonprofits that manage several grants or rely on grants for a majority of their funding, this new accounting standard requires changing many internal p...

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Top ways to boost nonprofit fundraising through social media TOP WAYS TO BOOST NONPROFIT FUNDRAISING THROUGH SOCIAL MEDIA

article

Jan 16, 2020

Whether you want to see what’s happening with friends or get information on local businesses, chances are social media is one of your first stops. The same goes for many of the people who live in your community. As a nonprofit, asking for money is never easy, but with the right marketing appro...

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Five ways nonprofits can benefit from marketing automation FIVE WAYS NONPROFITS CAN BENEFIT FROM MARKETING AUTOMATION

article

Jan 16, 2020

Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2...

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Don DON'T CHOOSE A NONPROFIT CRM WITHOUT THESE 6 FEATURES

article

Jan 16, 2020

If one of your employees asked for the contact information for a specific donor, how long would it take for you to find the current phone number or email address on file? Do you have a way of recording every interaction you have with a potential supporter? Can you easily process online donations? CR...

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6 Interactive Resources for Nonprofit Annual Planning 6 INTERACTIVE RESOURCES FOR NONPROFIT ANNUAL PLANNING

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Jan 15, 2020

Whether you are an established nonprofit or are just getting started, there are opportunities to assess, update, or add-on to your annual fundraising strategy. To help start the nonprofit strategic planning process, we’ve collected our top interactive resources that will help guide your team d...

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Twitter for Nonprofits: Does Your Organization Really Need to Tweet? TWITTER FOR NONPROFITS: DOES YOUR ORGANIZATION REALLY NEED TO TWEET?

article

Jan 15, 2020

our Facebook page is thriving, and you're having a surprising amount of success engaging with members and supporters on LinkedIn. You can't help but wonder: is it time to jump on the Twitter train? Twitter is often called the modern public square. It's a space where people and organizati...

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page 5 CALL-TO-ACTIONS FOR YOUR NONPROFIT’S DONATION CONFIRMATION PAGE

article

Jan 13, 2020

Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving...

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How To Dive Traffic To Instagram – For Nonprofit Organizations HOW TO DIVE TRAFFIC TO INSTAGRAM – FOR NONPROFIT ORGANIZATIONS

article

Jan 13, 2020

Instagram is one of the most utilized social media platforms in the world today and it only continues to grow. There are over ONE BILLION users and it is the second most engaged platform after Facebook. Let’s get real: people as a whole love visuals. We love seeing things and Instagram is all ...

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How to Make Your Nonprofit Facebook Page Great in Under Five Hours HOW TO MAKE YOUR NONPROFIT FACEBOOK PAGE GREAT IN UNDER FIVE HOURS

article

Jan 10, 2020

Let’s face it: it’s basically a requirement for your nonprofit to be on Facebook these days. And there are definitely a lot of advantages. Just take this story of how Free the Children used Facebook likes to raise $2.4 million for their charity. Or how Patty Foley, the Membership Chairpe...

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What is Nonprofit Marketing? WHAT IS NONPROFIT MARKETING?

article

Jan 10, 2020

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a website,” she told me...

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Five Steps To Prepare For Your Nonprofit’s First Capital Campaign FIVE STEPS TO PREPARE FOR YOUR NONPROFIT’S FIRST CAPITAL CAMPAIGN

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Jan 10, 2020

Capital campaigns are one of the most extensive campaigns that an organization will ever undertake. In most cases, an organization needs to fund capital purchases, upgrades, and/or renovations and repairs. Given their highly episodic nature, organizations that are seeking to undergo a capital campai...

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Has Your Nonprofit Ever Conducted a Development Audit? HAS YOUR NONPROFIT EVER CONDUCTED A DEVELOPMENT AUDIT?

article

Jan 09, 2020

During tax season, when you use the word “audit” you may think of a CPA spending several days combing through your financial paperwork and records. What I want to talk about is nothing like that but yet it is quite similar in many ways. A development audit is an assessment of your fundra...

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Focus on Reporting to Improve Your Peer-to-Peer Fundraising Results FOCUS ON REPORTING TO IMPROVE YOUR PEER-TO-PEER FUNDRAISING RESULTS

article

Jan 09, 2020

When you’re a busy nonprofit professional, it can be tempting to jump right into planning your next peer-to-peer fundraising campaign or event. You might even want to take a “copy-and-paste” approach — simply re-doing what you did with your last campaign — to save time....

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Why Marketing Automation for Nonprofits Matters to New Donors WHY MARKETING AUTOMATION FOR NONPROFITS MATTERS TO NEW DONORS

article

Jan 08, 2020

When we talk about marketing automation for nonprofits, it’s easy to see what the organization gets out of it. Better communication with less tedium, more meaningful donor engagements, and increased giving. But we also talk about leading nonprofits shifting their engagement strategies to be mo...

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Crush Your Nonprofit Digital Marketing This Year CRUSH YOUR NONPROFIT DIGITAL MARKETING THIS YEAR

article

Jan 08, 2020

Whether your top priority is to double donation volume, increase recurring donors, or hold a successful event, effective marketing can help you reach almost all of your nonprofit’s goals. To leverage marketing efficiently, you need a holistic plan that takes all your efforts into account, trac...

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Nonprofit Community building Through Social Media NONPROFIT COMMUNITY BUILDING THROUGH SOCIAL MEDIA

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Jan 08, 2020

It’s inescapable! Social media is here to stay. To grow your nonprofit community, leveraging this sophisticated, largely-adopted marketing avenue is going to be essential. It’s not hard to leverage this ever-growing tool, though. That’s what we’ll talk through today. It&rsquo...

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4 End-Of-Year Insights That Will Boost Fundraising in 2020 4 END-OF-YEAR INSIGHTS THAT WILL BOOST FUNDRAISING IN 2020

article

Jan 06, 2020

The holiday season (Thanksgiving - end of year) is when more than 20% of all funds are raised by nonprofits around the country. It’s a crucial time to activate your donors and supporters, but your efforts shouldn’t start or stop there. After analyzing key giving season trends from 2019 (...

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These Key Trends Will Shape Philanthropy in 2020 THESE KEY TRENDS WILL SHAPE PHILANTHROPY IN 2020

article

Jan 06, 2020

And just like that, 2020 is here and so is a brand-new decade. We’ve spent time examining the major philanthropy trends and shifts that we witnessed in the last decade, and now, it’s time to look forward. Our CEO, Madeline Duva, recently shared with Forbes the key trends that will shape ...

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How can non-profits benefit from ERP software? HOW CAN NON-PROFITS BENEFIT FROM ERP SOFTWARE?

article

Jan 05, 2020

When thinking of non-profits, many people do not realize the ways in which even a small non-profit could benefit from the use of an enterprise software. But even the smallest of nonprofit organizations need employees, databases, and financial software just to run. We’ve written about the benef...

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How to Engage With Your Donors: Donor Engagement Cycle HOW TO ENGAGE WITH YOUR DONORS: DONOR ENGAGEMENT CYCLE

article

Jan 05, 2020

Whether you are a newbie in fundraising or a seasoned expert, you probably know that the key to successful fundraising lies in building relationships. When a donor is engaged with a nonprofit organization, they are much more likely to donate again and again (and give in other ways too). Beyond the p...

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TechSoup TECHSOUP'S NONPROFIT TECH TRENDS FOR 2020

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Jan 03, 2020

We predict that it's going to be a big year in nonprofit technology in 2020. In just fundraising alone there are a ton of new innovations that you'll have to know about. GoFundMe Charity will be a game changer, smart speakers will become an important fundraising medium, and the controversial...

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Is Your Nonprofit Ready for the New Year? IS YOUR NONPROFIT READY FOR THE NEW YEAR?

article

Jan 03, 2020

We are now in a new year. Do we sit back, relax and be reactive? Or do we constantly evaluate our organization and seek improvements? What do you think your competition is doing, especially in an overly competitive nonprofit arena? If I were you, I would be proactive and determine continuous improve...

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7 Trends for Nonprofits in 2020 You Should Keep an Eye On 7 TRENDS FOR NONPROFITS IN 2020 YOU SHOULD KEEP AN EYE ON

article

Jan 02, 2020

If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid pace. So, as ...

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What Nonprofits Need to Be Doing to Protect Data Post-GDPR WHAT NONPROFITS NEED TO BE DOING TO PROTECT DATA POST-GDPR

article

Jan 01, 2020

With more businesses collecting and analyzing customer data, there have been increased calls for regulation and privacy. And organizations around the world have risen to the challenge, drastically altering their systems to properly protect their customers’ personal information and comply with ...

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Google Ad Grants: How to Get and Effectively Use $10,000 Each Month to Promote Your Nonprofit GOOGLE AD GRANTS: HOW TO GET AND EFFECTIVELY USE $10,000 EACH MONTH TO PROMOTE YOUR NONPROFIT

article

Dec 31, 2019

Google Ad Grants is a Google initiative launched back in 2003, that allows qualifying nonprofit organizations to get $10,000 of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. You can improve your brand awareness, r...

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25 Twitter Tips for the Modern Nonprofit 25 TWITTER TIPS FOR THE MODERN NONPROFIT

article

Dec 30, 2019

Are you marketing your nonprofit, mission, fundraising campaigns, and impact on Twitter? If not, it’s high time you got in on the massive opportunity it has to offer your organization. To help illustrate the point, let’s quickly explore a few stats about the platform.

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6 Tips to be at the Top of Your Fundraising Game 6 TIPS TO BE AT THE TOP OF YOUR FUNDRAISING GAME

article

Dec 27, 2019

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities.

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How to Find the Best Fundraising Software for Your Non-Profit HOW TO FIND THE BEST FUNDRAISING SOFTWARE FOR YOUR NON-PROFIT

article

Dec 27, 2019

Your non-profit’s fundraising software (sometimes called your donor database) can literally make or break your development program. Good fundraising software can be the difference between a successful, comprehensive fundraising program run by happy fundraisers… and a disjointed, wastefu...

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10 tips to guide your nonprofit’s approach to communications in 2020 10 TIPS TO GUIDE YOUR NONPROFIT’S APPROACH TO COMMUNICATIONS IN 2020

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Dec 26, 2019

During this hectic holiday season, take a moment to reflect on how your nonprofit approaches communications. What do you hope to achieve in 2020? Chances are there are new ways you can use communications to meet these goals and advance your organization’s mission. The solutions often lie in bu...

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Nonprofit Board Governance: Easing Out a Member NONPROFIT BOARD GOVERNANCE: EASING OUT A MEMBER

article

Dec 24, 2019

Nonprofit board governance is one of the toughest activities that any nonprofit leader has to master. It's not easy to do because there is a lot of gray area. In other words, the executive director has to walk a fine line of getting their board to do what it should. But at the same time, the boa...

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Why January Is the Most Important Time for Donor Retention WHY JANUARY IS THE MOST IMPORTANT TIME FOR DONOR RETENTION

article

Dec 23, 2019

Over 25% of a nonprofit’s annual donation volume occurs from Giving Tuesday through December 31. And with that spike in donation volume comes a bounty of new donors. In fact, on days like Giving Tuesday and December 31, between 70% and 75% of one-time donations are from brand new donors. Welco...

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14 Nonprofit Fundraising Ideas for Tomorrow’s Advancement Landscape 14 NONPROFIT FUNDRAISING IDEAS FOR TOMORROW’S ADVANCEMENT LANDSCAPE

article

Dec 21, 2019

Nonprofit fundraising is rapidly evolving due to the rise of tech, AI, and social networks. The tried-and-true fundraising techniques of the past, such as holding a raffle or a 5k, may not serve you as well in today’s changing landscape. Instead, you can leverage technology and wealth insights...

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5 Reasons Your Medical Organization Should Try a Peer-to-Peer Fundraiser 5 REASONS YOUR MEDICAL ORGANIZATION SHOULD TRY A PEER-TO-PEER FUNDRAISER

article

Dec 20, 2019

Before I participated in a peer-to-peer fundraiser for a local medical nonprofit, I didn’t notice medical organizations using that style of fundraising event. After I participated, I see them everywhere! Medical nonprofits are great candidates for peer-to-peer fundraising. If you work for a me...

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How to Optimize Instagram for Nonprofits HOW TO OPTIMIZE INSTAGRAM FOR NONPROFITS

article

Dec 19, 2019

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through the app, brands have been able to effectively ga...

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Four Important Tax Tips For Nonprofits FOUR IMPORTANT TAX TIPS FOR NONPROFITS

article

Dec 19, 2019

As the close of the calendar year approaches, it may seem to be too early to start thinking about tax season. On the other hand, now may be the best time for nonprofit leaders to begin gathering the advice – and the documents – that they’ll need to maintain their organization&rsquo...

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WHY LONG-FORM CONTENT SHOULD BE PART OF YOUR NONPROFIT’S 2020 STRATEGY WHY LONG-FORM CONTENT SHOULD BE PART OF YOUR NONPROFIT’S 2020 STRATEGY

article

Dec 19, 2019

We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Tw...

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8 Ways Chatbots Help Nonprofits Expand Outreach and Increase Donor Engagement 8 WAYS CHATBOTS HELP NONPROFITS EXPAND OUTREACH AND INCREASE DONOR ENGAGEMENT

article

Dec 18, 2019

In a perfect world, your job as a nonprofit involves gathering plentiful donations. Unfortunately, our world is not perfect so you need to do some outreach as well. As the world is changing, you should embrace the top-performing digital marketing tools.

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CREATING A UNIQUE VALUE PROPOSITION FOR YOUR NONPROFIT CREATING A UNIQUE VALUE PROPOSITION FOR YOUR NONPROFIT

article

Dec 17, 2019

A unique value proposition (UVP) is an underutilized and really effective tool. But the process of developing a UVP can feel foreign and unnatural, especially for nonprofits. A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The language and steps ...

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6 Nonprofit Email Marketing Resolutions for 2020 6 NONPROFIT EMAIL MARKETING RESOLUTIONS FOR 2020

article

Dec 17, 2019

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email! Blackbaud found that on average, ...

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Target Your Peer-to-Peer Fundraising Email Communications for Better Results TARGET YOUR PEER-TO-PEER FUNDRAISING EMAIL COMMUNICATIONS FOR BETTER RESULTS

article

Dec 17, 2019

Despite social media’s popularity, email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit. But even as email technology has become more sophisticated, many organizations still send out generic recruitment and fundraising email...

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Crowdfunding for Nonprofits: What You Need to Know CROWDFUNDING FOR NONPROFITS: WHAT YOU NEED TO KNOW

article

Dec 17, 2019

Crowdfunding has proven to be a game-changer for intrepid entrepreneurs looking to raise funds to get their business off the ground. But, crowdfunding for nonprofits is also becoming something of a trend. With many nonprofit organizations needing different ways to raise funds, crowdfunding has becom...

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5 Best Practices for Fundraising Data Management 5 BEST PRACTICES FOR FUNDRAISING DATA MANAGEMENT

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Dec 17, 2019

As a nonprofit professional, much of your focus remains on fundraising and ensuring you reach your campaign goals. But another important part of your fundraising strategy may get overlooked. We’re talking about data management. Managing your data is an essential component of fundraising. Witho...

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How Relationship Marketing Builds Dedicated Champions for Your Nonprofit HOW RELATIONSHIP MARKETING BUILDS DEDICATED CHAMPIONS FOR YOUR NONPROFIT

article

Dec 16, 2019

For nonprofit professionals, traditional marketing approaches have been transactional. Typically, you ask for donation dollars, volunteer hours, or press coverage. However, the world is changing as consumers interact with brands on a more fundamental level. For example, consumers communicate in real...

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ADVOCACY CAMPAIGN TESTING FOR NONPROFITS ADVOCACY CAMPAIGN TESTING FOR NONPROFITS

article

Dec 16, 2019

No matter the size of your nonprofit, advocacy campaign testing should be a key component of everything you do digitally. Testing allows you to find out which tactic, message, strategy, etc., is the most effective in accomplishing your goal. Instead of relying on a hunch of what the best thing to do...

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3 Critical Stakeholders in Responsive Fundraising 3 CRITICAL STAKEHOLDERS IN RESPONSIVE FUNDRAISING

article

Dec 13, 2019

Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging don...

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3 Ways to Manage & Grow Major Donor Relationships 3 WAYS TO MANAGE & GROW MAJOR DONOR RELATIONSHIPS

article

Dec 12, 2019

Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion.

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How to Create a Nonprofit Case Study HOW TO CREATE A NONPROFIT CASE STUDY

article

Dec 11, 2019

Show your impact. Show supporters how you help. Let supporters know how their donations and volunteer hours are making a difference. I know you’ve heard all of this a million times. And a nonprofit case study is one way to actually do it. Similarly to your run-of-the-mill business or research ...

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What is the Role of the Nonprofit Board Secretary? WHAT IS THE ROLE OF THE NONPROFIT BOARD SECRETARY?

article

Dec 11, 2019

The role of a nonprofit board secretary is critical for the smooth operations of the board. A nonprofit board secretary is responsible for ensuring that board members are given appropriate notice of meetings. Further, he or she assures these meetings are held in a well-organized fashion. Secretaries...

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Top 5 Ways AI and Machine Learning Are Changing How Nonprofits Fundraise TOP 5 WAYS AI AND MACHINE LEARNING ARE CHANGING HOW NONPROFITS FUNDRAISE

article

Dec 10, 2019

Nonprofit fundraising is a fundamentally human enterprise. Nothing will ever replace the face-to-face coffee shop meetings, dinners with potential major gift donors, or flying out of town to deepen a relationship with a donor. But, when fundraisers and entire development departments are being asked ...

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Why You Should Digitally Transform Your Non-Profit in 2020 WHY YOU SHOULD DIGITALLY TRANSFORM YOUR NON-PROFIT IN 2020

article

Dec 10, 2019

If your nonprofit must make change happen, then it must go digital in 2020. As Justin Spelhaug, leader of the Technology for Social Impact (TSI) group in Microsoft, once emphasized; “Digital transformation can boost the impact, performance, and viability of any organization… even the le...

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Five Tips to Build a Trust Culture at Your Nonprofit FIVE TIPS TO BUILD A TRUST CULTURE AT YOUR NONPROFIT

article

Dec 10, 2019

One of the top challenges nonprofits face today is displaying data transparency. Not only is your organization beholden to the government and your board but also your donors. These individuals trust that the dollars contributed to your cause effectively conduct your mission-critical work. Many times...

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4 Ways AP Automation Can Help Nonprofit Accounting Teams During Year-End Close 4 WAYS AP AUTOMATION CAN HELP NONPROFIT ACCOUNTING TEAMS DURING YEAR-END CLOSE

article

Dec 10, 2019

With more than 20 years of accounts payable (AP) experience in various roles, I’ve witnessed firsthand the transition from paper-based processes to completely automated AP and payment processes. I know how hard it can be for those of us in the accounting space to warm up to the idea of impleme...

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7 Donation Page Strategies That Actually Convert 7 DONATION PAGE STRATEGIES THAT ACTUALLY CONVERT

article

Dec 09, 2019

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source, online giving has seen consistent year over year growt...

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The Essential Guide to Nonprofit Email Marketing THE ESSENTIAL GUIDE TO NONPROFIT EMAIL MARKETING

article

Dec 06, 2019

You may read some, but you probably spend more skimming subject lines and clicking the next arrow. And you may even start to second-guess hitting all those subscribe buttons over the years. So, when your organization is the one sending out emails, how can you ensure you’re breaking through the...

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Quick Guide: Nonprofit Board Officer Role Descriptions QUICK GUIDE: NONPROFIT BOARD OFFICER ROLE DESCRIPTIONS

article

Dec 06, 2019

You’d never apply to a paying job with no description of the role. Why do we ask nonprofit board officers to do the same? Obviously, each job description will need to include required knowledge and important details. But before we even start writing those guidelines, let’s think about wh...

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Content Strategy for Nonprofits: Make the Most of Your Story CONTENT STRATEGY FOR NONPROFITS: MAKE THE MOST OF YOUR STORY

article

Dec 04, 2019

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into ...

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Should Local Nonprofit Organizations Care About Search Marketing? SHOULD LOCAL NONPROFIT ORGANIZATIONS CARE ABOUT SEARCH MARKETING?

article

Dec 04, 2019

Let’s say your nonprofit serves a specific city or region with no grand ambitions to reach a national audience. You might assume that you don’t need to spend marketing energy on something like search engine optimization (SEO). The truth is that local nonprofit organizations can benefit f...

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Donor lifetime value is key to sustainable fundraising organizations DONOR LIFETIME VALUE IS KEY TO SUSTAINABLE FUNDRAISING ORGANIZATIONS

article

Dec 04, 2019

You’re probably familiar with the term “lifetime value” but you may not realize just how important the metric is to your long-term fundraising success. A donor’s lifetime value (or LTV) is the total amount they give throughout their affiliation with your organization, making ...

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Nonprofit Finance Steps to Consider During a Recession NONPROFIT FINANCE STEPS TO CONSIDER DURING A RECESSION

article

Dec 03, 2019

Is anyone as concerned as I am on the timing of the next ‘great recession’? The fact that we are in the 11th year of economic expansion only gives me more cause for alarm. Add to it China, Brexit and the Feds and my sound sleeping habits are now few and far between. Knowing a recession i...

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10 SOCIAL MEDIA CONTENT IDEAS FOR NONPROFITS 10 SOCIAL MEDIA CONTENT IDEAS FOR NONPROFITS

article

Dec 03, 2019

Creating and collecting interesting content to share on social media can be a challenge for any organization, including nonprofits. Posting “donate today!” over and over and over will not get a nonprofit very far, as the social media space is increasingly saturated with similar, competin...

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Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits CREATING A MARKETING SEGMENTATION STRATEGY THAT DRIVES RESULTS FOR NONPROFITS

article

Dec 02, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An audience-first planning approach is key, and audience segmentation is a huge component of that. Segmentation, as any good m...

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7 Strategies to Power Your Year-End Fundraising 7 STRATEGIES TO POWER YOUR YEAR-END FUNDRAISING

article

Dec 01, 2019

The final two months of the year are a vital time for nonprofits to reach their fundraising goals. Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving ...

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5 Steps To Selecting A Donor Management System Everyone Can Do 5 STEPS TO SELECTING A DONOR MANAGEMENT SYSTEM EVERYONE CAN DO

article

Nov 29, 2019

Every single nonprofit that engages in fundraising will, at some point, face the task of selecting the best Donor Management/CRM System for the organization. This task does NOT need to be daunting! After all, we are living in an age where more information than we will ever need is literally a few ke...

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Nonprofit Credit Card Processing: Everything You Need to Know NONPROFIT CREDIT CARD PROCESSING: EVERYTHING YOU NEED TO KNOW

article

Nov 28, 2019

She had been charged with finding a way to increase donations for her local theatre’s upcoming gala, and was quickly becoming frustrated by how resistant many of her coworkers were to the idea of processing credit cards. They were used to collecting payments at the door and asking for donation...

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Nonprofit Success Secrets from Master Entrepreneurs NONPROFIT SUCCESS SECRETS FROM MASTER ENTREPRENEURS

article

Nov 27, 2019

Starting a nonprofit is hard. Running a successful nonprofit is a monumental undertaking that requires immense effort, passion, and skill. You can want to make our world a better place, have a brilliant idea for doing so, work your face off for your nonprofit… and fail miserably. The nonprofi...

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Use Facebook to Raise Serious Money This Holiday Season (or Year-round) USE FACEBOOK TO RAISE SERIOUS MONEY THIS HOLIDAY SEASON (OR YEAR-ROUND)

article

Nov 27, 2019

I know many people have written off social media as a form of fundraising revenue. But you would be hugely mistaken to skip Facebook. Fundraising online is challenging. Until late 2016, fundraising through social media was next to impossible for most nonprofits. That’s changed. Facebook fundra...

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Know the Responsibilities of a Nonprofit Advisory Board? KNOW THE RESPONSIBILITIES OF A NONPROFIT ADVISORY BOARD?

article

Nov 26, 2019

Serving on a nonprofit advisory board is a tremendous responsibility, as well as an excellent opportunity to influence an organization. But what exactly does an advisory board do? How active must it be, and what responsibilities does it take on? Here’s what you need to know. At their core, all...

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Salesforce Fundraising Campaigns: 4 Ideas and Examples SALESFORCE FUNDRAISING CAMPAIGNS: 4 IDEAS AND EXAMPLES

article

Nov 26, 2019

If your nonprofit has conducted research about CRM software, you've probably come across Salesforce. Salesforce is the world's leading CRM for both for-profit and nonprofit organizations. It's designed to be applicable to any organization because it is completely customizable. You can mo...

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Four Ways Nonprofits Can Use Salesforce Community Cloud FOUR WAYS NONPROFITS CAN USE SALESFORCE COMMUNITY CLOUD

article

Nov 25, 2019

If you've ever used the Power of Us Hub, you've experienced a Salesforce Community. Salesforce Community Cloud was originally built to connect companies with customers, employees, or partners. The basic idea is that Communities can give external users deeper access to your company’s re...

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13 Innovative Online Fundraising Ideas For Nonprofits & Charities 13 INNOVATIVE ONLINE FUNDRAISING IDEAS FOR NONPROFITS & CHARITIES

article

Nov 25, 2019

Online fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. According to the M+R Benchmarks study, online giving increased 23% f...

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7 Secrets to a Successful Year-end Fundraising Letter 7 SECRETS TO A SUCCESSFUL YEAR-END FUNDRAISING LETTER

article

Nov 25, 2019

Do you ever wish you could send a year-end fundraising letter to existing donors that says: “Hi friend. It’s that time of year. This is your reminder to give. Please give again this year.” If only it were that easy! Unfortunately, the “just-send-money” approach doesn&rs...

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The Savvy Nonprofit’s Guide to Staying Ahead of Giving Trends THE SAVVY NONPROFIT’S GUIDE TO STAYING AHEAD OF GIVING TRENDS

article

Nov 22, 2019

There’s no shortage of fundraising statistics and benchmarks out there. And if you’re a small nonprofit with limited resources, some of those stats are pretty concerning – for example, Giving USA’s most recent annual report reveals that overall giving is down 1.7%. Individual...

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Giving Tuesday: 5 Ideas to Create a Great Fundraising Page GIVING TUESDAY: 5 IDEAS TO CREATE A GREAT FUNDRAISING PAGE

article

Nov 22, 2019

With Giving Tuesday just around the corner, many nonprofits are reviewing their fundraising strategy for the expected influx of giving. One area that shouldn’t be overlooked is your nonprofit website. Your organization’s website has unmatched fundraising potential for everything from onl...

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Online Payment Processing for Nonprofits: Everything You Need to Know ONLINE PAYMENT PROCESSING FOR NONPROFITS: EVERYTHING YOU NEED TO KNOW

article

Nov 22, 2019

Whitney walked out of the quarterly planning meeting feeling equal parts inspired and anxious. She had been tasked with finding a way to breathe new life into the financial operations of the animal shelter at which she’d recently been hired. She was thrilled at the opportunity to make impactfu...

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Content Marketing for Nonprofits: The Easy Way! CONTENT MARKETING FOR NONPROFITS: THE EASY WAY!

article

Nov 21, 2019

When it comes to content marketing, nonprofits have an advantage over companies. Meaning, content marketing is the sharing of your materials online, but not in a way that explicitly promotes your work. So, nonprofits can spend a lot of time sharing their stories, capturing emotions and interesting t...

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How does CCPA affect nonprofits? We asked an expert HOW DOES CCPA AFFECT NONPROFITS? WE ASKED AN EXPERT

article

Nov 21, 2019

If you’re a U.S.-based nonprofit, you have likely heard of the California Consumer Privacy Act (CCPA). Maybe you’ve even kept tabs on the latest changes to the CCPA. However, according to a recent poll conducted by the Direct Marketing Fundraisers Association (DMFA) and The Nonprofit All...

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Fundraising Tools You Should be Using to Increase Revenue FUNDRAISING TOOLS YOU SHOULD BE USING TO INCREASE REVENUE

article

Nov 21, 2019

Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it’s hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is that several fundraising to...

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Giving Tuesday Ideas to Engage Your Nonprofit Board GIVING TUESDAY IDEAS TO ENGAGE YOUR NONPROFIT BOARD

article

Nov 20, 2019

We're close, again, to another Giving Tuesday event. Year-end and holiday fundraising, including Giving Tuesday, are exciting times for nonprofits. Your donors and supporters feel the holiday spirit, and that means there's a lot of generosity going around. But there's one group that you ...

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3 Questions That Will Help You in Hiring the Right Nonprofit Consultant 3 QUESTIONS THAT WILL HELP YOU IN HIRING THE RIGHT NONPROFIT CONSULTANT

article

Nov 20, 2019

Over my eleven years of consulting, I have unfortunately had to step in to fix the mess that occurred on a previous consultant’s watch. Some of the messes occurred after the consultant got a little too creative and advised a risky strategy outside generally accepted practice. In other cases, t...

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Today’s Nonprofit Multi-Channel Fundraising Tech Trends TODAY’S NONPROFIT MULTI-CHANNEL FUNDRAISING TECH TRENDS

article

Nov 18, 2019

Over the past few years I have had the opportunity to visit many of the world’s largest nonprofits. I tell myself it’s probably because of my award-winning e-book on Direct Mail & Omni Channel Marketing, but the reality is probably just because nonprofits are all looking to modernize...

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3 Critical Elements of Responsive Fundraising 3 CRITICAL ELEMENTS OF RESPONSIVE FUNDRAISING

article

Nov 18, 2019

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies...

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5 Matching Gift Marketing Tips With Real-World Examples 5 MATCHING GIFT MARKETING TIPS WITH REAL-WORLD EXAMPLES

article

Nov 18, 2019

Marketing matching gifts can sometimes be a lower priority for many nonprofits. The reasons for this include not having the: Time or resources to pursue gift matches from donors Personnel available to perform outreach, or not Understanding of the immense value matching gifts can offer in nonprofit f...

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4 Ways Marketing Automation Makes Responsive Fundraising Possible 4 WAYS MARKETING AUTOMATION MAKES RESPONSIVE FUNDRAISING POSSIBLE

article

Nov 16, 2019

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s b...

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How to Create a Nonprofit Website That Inspires People to Action HOW TO CREATE A NONPROFIT WEBSITE THAT INSPIRES PEOPLE TO ACTION

article

Nov 15, 2019

Your nonprofit website is the digital home of your organization, meaning it’s one of the most important ways that new supporters, donors and members can learn about your mission. So, how do you create a website that acts powerfully as a communication hub to draw your members together and help ...

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Peer-to-Peer Fundraising: What You Should Know and a Quick-Start Guide PEER-TO-PEER FUNDRAISING: WHAT YOU SHOULD KNOW AND A QUICK-START GUIDE

article

Nov 15, 2019

Peer-to-Peer fundraising is one of the fastest-growing forms of crowdfunding in the nonprofit world! Nonprofits who start Peer-to-Peer (P2P) fundraising campaigns can raise money, expand their donor base, and mobilize their current network of supporters all at once! There are many reasons you should...

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Web Accessibility: 6 Tips to Make Your Nonprofit Website WCAG Compliant WEB ACCESSIBILITY: 6 TIPS TO MAKE YOUR NONPROFIT WEBSITE WCAG COMPLIANT

article

Nov 14, 2019

Web accessibility is a growing initiative impacting websites in all industries. Particularly for nonprofits who serve disadvantaged groups or people with disabilities, web accessibility should be a priority for your organization’s digital presence. Accessible websites are designed to work with...

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Using multi-channel marketing to boost your fundraising USING MULTI-CHANNEL MARKETING TO BOOST YOUR FUNDRAISING

article

Nov 13, 2019

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now ...

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5 Ideas for Promoting Your Nonprofit’s Event on Social Media 5 IDEAS FOR PROMOTING YOUR NONPROFIT’S EVENT ON SOCIAL MEDIA

article

Nov 13, 2019

No matter what kind of nonprofit you’re tasked with promoting, there’s a good chance that events will be an integral part of your public relations strategy. From fundraisers and volunteer fairs to galas and annual meetings, events are a great way to spread the mission of your nonprofit a...

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THE DATA DIALOGUE: THE NONPROFIT SECTOR – FUELING OUR COMMUNITIES THE DATA DIALOGUE: THE NONPROFIT SECTOR – FUELING OUR COMMUNITIES

article

Nov 12, 2019

United Way of East Central Iowa (UWECI) has been a champion of the nonprofit sector for 105 years. UWECI funded nonprofit partners reported serving more than 80,000 individuals in 2018 alone. These organizations are a small fraction of the 400 total nonprofits (registered 501(c)(3)s) that employ ove...

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What Nonprofits Need to Know About Data Flow WHAT NONPROFITS NEED TO KNOW ABOUT DATA FLOW

article

Nov 12, 2019

Getting a clear picture of how your nonprofit organization interacts with its participants is vital to the success of your peer-to-peer fundraising campaigns and events. To get that full and complete picture, it’s important to understand how your peer-to-peer fundraising software platform shar...

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5 Big Facts That Fundraisers Ignore at Year-End (That Got Me Fired) 5 BIG FACTS THAT FUNDRAISERS IGNORE AT YEAR-END (THAT GOT ME FIRED)

article

Nov 12, 2019

For all of the content available to us this time of year, all the how-to guides and webinars about #GivingTuesday and year-end giving, none of them generally address the most important planning element to an effective fundraising campaign: A financial goal. Beyond the obvious, a goal aligns resource...

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5 Social Media Tips for Your Giving Tuesday Campaign 5 SOCIAL MEDIA TIPS FOR YOUR GIVING TUESDAY CAMPAIGN

article

Nov 11, 2019

As a global giving movement that started from a hashtag, it makes sense that Giving Tuesday garners a massive amount of its attention and activity on social media. Just how massive? In 2018, the hashtag #GivingTuesday saw 14.2 billion social media impressions around the world. Since social media is ...

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How Responsive Fundraising Improves Your Dependency Quotient HOW RESPONSIVE FUNDRAISING IMPROVES YOUR DEPENDENCY QUOTIENT

article

Nov 11, 2019

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe ev...

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Nonprofit Board Treasurer: More Than a Bookkeeper NONPROFIT BOARD TREASURER: MORE THAN A BOOKKEEPER

article

Nov 11, 2019

Taking up the mantle of “board treasurer” is about far more than just tracking the budget. The nonprofit board treasurer role is a demanding and engaging one, with a lot of responsibility and opportunity to effect change. A board treasurer has to be a highly trustworthy individual, as th...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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How to Engage Board Members in Fundraising HOW TO ENGAGE BOARD MEMBERS IN FUNDRAISING

article

Nov 08, 2019

If you’ve been in the nonprofit sector for at least a couple of years, then you understand many board members don’t like to raise money. But, while it might make things challenging, it is understandable. In other words, most people don’t feel comfortable asking friends, colleagues,...

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How A Donor Journey Map Improves Responsive Fundraising HOW A DONOR JOURNEY MAP IMPROVES RESPONSIVE FUNDRAISING

article

Nov 07, 2019

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each ne...

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A Nonprofit’s Guide to Peer-to-Peer Success A NONPROFIT’S GUIDE TO PEER-TO-PEER SUCCESS

article

Nov 07, 2019

Peer-to-peer fundraising is one of the best ways to raise money. The reason is simple: People like to support known causes that their friends and family already support. So if you haven’t had the chance to get your current donors involved in reaching out to people they know, now may be the tim...

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The Top 2 Nonprofit Growth Inhibitors That Stop You From Fundraising THE TOP 2 NONPROFIT GROWTH INHIBITORS THAT STOP YOU FROM FUNDRAISING

article

Nov 07, 2019

That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers — they were the same things I hear from leaders all over the country running big and small organizations.

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8 Growth Tools for Nonprofits Looking to Elevate Their Marketing 8 GROWTH TOOLS FOR NONPROFITS LOOKING TO ELEVATE THEIR MARKETING

article

Nov 06, 2019

Is your nonprofit on the rise? As your organization spreads its wings, make sure your marketing efforts can keep up with technology that helps you make better decisions, reach more people and keep campaigns on track. Think beyond the basics with growth tools that will take your communications to the...

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How to Create Nonprofit Content Marketing Strategies Using Donor Signals HOW TO CREATE NONPROFIT CONTENT MARKETING STRATEGIES USING DONOR SIGNALS

article

Nov 05, 2019

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same stor...

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10 Peer-to-Peer Fundraising Ideas to Supercharge Your Campaign 10 PEER-TO-PEER FUNDRAISING IDEAS TO SUPERCHARGE YOUR CAMPAIGN

article

Nov 04, 2019

Each year we host a peer-to-peer fundraising campaign called #ClassyGives, now in its third year. In past years, we’ve fundraised for buildOn and Days for Girls International and in both campaigns, we exceeded our goal. This year, we set out to raise $50,000 for Grassroots Soccer International...

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Leverage Nonprofit Awareness Month this November LEVERAGE NONPROFIT AWARENESS MONTH THIS NOVEMBER

article

Nov 04, 2019

It seems like there’s a day for every interest and cause! Whether it’s cancer, diabetes, homelessness, hunger or housing, there’s a period of time devoted to focusing on that cause. While not every observance is relevant to your specific cause, there can be real value in leveraging...

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5 ways to use a smartphone for fundraising 5 WAYS TO USE A SMARTPHONE FOR FUNDRAISING

article

Nov 04, 2019

Smartphones are the key to the future of marketing. And like it or not, marketing is an important part of the day to day functions of most nonprofits. Marketing drives donations, which drives what nonprofits are able to accomplish. As smartphones become more and more important to the marketing scene...

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Professional Case Management Software: Streamlining Workflow in Nonprofits PROFESSIONAL CASE MANAGEMENT SOFTWARE: STREAMLINING WORKFLOW IN NONPROFITS

article

Nov 04, 2019

Nonprofits are unique undertakings driven by altruistic leaders who share a goal of promoting change within a community. As such, you would expect leadership in a nonprofit to be relatively different from that of a for-profit business. And that is true, to a large extent, leadership in a nonprofit o...

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Website Optimization Tips to Help Nonprofits Increase Online Donations During the Season of Giving WEBSITE OPTIMIZATION TIPS TO HELP NONPROFITS INCREASE ONLINE DONATIONS DURING THE SEASON OF GIVING

article

Oct 31, 2019

While the tips in this article are geared towards nonprofits, the strategies outlined can be used by everyone from ecommerce businesses to SaaS companies, education sites, and more. As November and the holiday season approaches, we naturally think about spending quality time with our family, friends...

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5 Creative Fundraising Methods for New Nonprofit Board Members 5 CREATIVE FUNDRAISING METHODS FOR NEW NONPROFIT BOARD MEMBERS

article

Oct 31, 2019

If you’ve just been granted a position on a nonprofit board, you probably want to hit the ground running. A great deal of being a nonprofit board member lies in fundraising. Not only do you have to be comfortable putting yourself out there, but you also need to be creative. When it comes to cr...

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How to overcome the challenge of attracting talent to non-profits HOW TO OVERCOME THE CHALLENGE OF ATTRACTING TALENT TO NON-PROFITS

article

Oct 31, 2019

Attracting and retaining skilled workers is a difficult hurdle for any company to get over. However, for non-profits, this is particularly challenging. With fierce competition from well-known private firms, it’s becoming increasingly tough for charities to stand out. Because of this, organisat...

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7 simple (yet powerful) email marketing ideas for local nonprofits 7 SIMPLE (YET POWERFUL) EMAIL MARKETING IDEAS FOR LOCAL NONPROFITS

article

Oct 29, 2019

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. With...

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Salesforce Nonprofit Success Pack (NPSP) | Ultimate Guide SALESFORCE NONPROFIT SUCCESS PACK (NPSP) | ULTIMATE GUIDE

article

Oct 28, 2019

Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s one of the most commonly used for organizations of all types: it’s completely customizable For-profits can use it to track sales leads, clients, and marketing initiatives. Meanwhile, ...

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Starting a Nonprofit: What Every Founder Should Know STARTING A NONPROFIT: WHAT EVERY FOUNDER SHOULD KNOW

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Oct 28, 2019

Starting a nonprofit is an excellent way for you to give back to others. But, unlike for-profit businesses, nonprofits have special obligations. Because of the tax-exempt status of charity groups, federal and state governments require more from them. Thus, if you're seeking to start a nonprofit ...

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5 Easy Ways To Maximize Your Fundraising On Facebook 5 EASY WAYS TO MAXIMIZE YOUR FUNDRAISING ON FACEBOOK

article

Oct 27, 2019

Social media is a central part of our culture. Most people are on at least one platform, and Facebook is the most popular social media platform, followed by YouTube, Instagram, and Twitter. Social media is also transforming the way individuals and nonprofits network and fundraise. Facebook users don...

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6 Ways to Raise More with Facebook Fundraisers 6 WAYS TO RAISE MORE WITH FACEBOOK FUNDRAISERS

article

Oct 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, i...

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Mark Santiago on Facebook Advertising for Nonprofits MARK SANTIAGO ON FACEBOOK ADVERTISING FOR NONPROFITS

article

Oct 25, 2019

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.

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Why Nonprofits Are More Vulnerable to Fraud Than For-Profit Businesses WHY NONPROFITS ARE MORE VULNERABLE TO FRAUD THAN FOR-PROFIT BUSINESSES

article

Oct 24, 2019

If somebody builds it, somebody else will find a way to break it. That seems to be the pattern, anyway. It’s something we expect and have even learned to apologize away when it comes to organizations with a profit motive. But what about nonprofit organizations? Just how fraudulent — or v...

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Five Ideas for Nonprofits to Gain Free Media from Corporate Volunteerism FIVE IDEAS FOR NONPROFITS TO GAIN FREE MEDIA FROM CORPORATE VOLUNTEERISM

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Oct 24, 2019

More and more, society is demanding that companies become purpose-driven. Corporations are not only competing for customers but also for employees and the public’s favor. Nonprofits should capitalize on businesses being a force for good by establishing a strategic corporate volunteer program. ...

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5 Giving Tuesday Strategies To Grow Your Fundraising 5 GIVING TUESDAY STRATEGIES TO GROW YOUR FUNDRAISING

article

Oct 23, 2019

Giving Tuesday, the global movement dedicated to giving and volunteering, unites charities, individuals and businesses under common causes making it an important part of every Non-profit's end-of-year strategy. To get the most out of your holiday fundraising, it’s important to start the se...

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25 Creative Winter Fundraising Ideas 25 CREATIVE WINTER FUNDRAISING IDEAS

article

Oct 23, 2019

An estimated 30% of giving occurs in the month of December, and 10% takes place during the last three days of the year alone. To ensure your organization makes the most of this charitable window, we’ve assembled a list of our favorite winter fundraising ideas.

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Digital Fundraising: 9 Common Mistakes to Fix Yesterday DIGITAL FUNDRAISING: 9 COMMON MISTAKES TO FIX YESTERDAY

article

Oct 23, 2019

Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer. Digital fundraising isn’t exactly new, but it’s growing in p...

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4 Strategies for Growing Your P2P Fundraising Campaigns 4 STRATEGIES FOR GROWING YOUR P2P FUNDRAISING CAMPAIGNS

article

Oct 23, 2019

Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from your employees. It activates donors and brings them closer to the work you’re doing. But, without a plan for how to identify the right donors for y...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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6 email marketing tips to boost your nonprofit 6 EMAIL MARKETING TIPS TO BOOST YOUR NONPROFIT

article

Oct 23, 2019

From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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How to Calculate ROI for Your Fundraising Event HOW TO CALCULATE ROI FOR YOUR FUNDRAISING EVENT

article

Oct 22, 2019

You did it! Your fundraising event is over, you raised thousands of dollars and everyone who attended keeps raving that it was a complete success. Here’s the thing, though: a well-run event and happy attendees aren’t a true measure of success when it comes to fundraising. That’s wh...

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5 Fundraising Trends for 2020 and Beyond 5 FUNDRAISING TRENDS FOR 2020 AND BEYOND

article

Oct 21, 2019

If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived. While someone traveli...

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Why Should Nonprofits Care about Experience? WHY SHOULD NONPROFITS CARE ABOUT EXPERIENCE?

article

Oct 21, 2019

Donors are consumers. That’s pretty obvious, right? The same person who gives to her local food bank can also have a phone charger delivered within a couple hours of ordering. She doesn't have to choose what show to watch because her streaming service knows just what British police drama s...

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Proven Tips for Every Stage in Your Nonprofit’s Peer-to-Peer Fundraising Journey PROVEN TIPS FOR EVERY STAGE IN YOUR NONPROFIT’S PEER-TO-PEER FUNDRAISING JOURNEY

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Oct 18, 2019

It can take a lot of work for a nonprofit to pull off a great peer-to-peer fundraising campaign or event. And the truth is that not everyone is in the same place. You may be just getting started, or you may be looking to take your peer-to-peer program to the next level. But no matter where you are i...

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Microsoft 365 Business: Equipping Your Nonprofit with The Right Technology MICROSOFT 365 BUSINESS: EQUIPPING YOUR NONPROFIT WITH THE RIGHT TECHNOLOGY

article

Oct 17, 2019

Last month, we wrote about the launch of Microsoft 365 business for nonprofits and registered charities, and how this new licensing is not only free for up to 10 users, but that it brings together the best-in-class productivity of Office 365 with advanced security and device management capabilities ...

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6 Nonprofit Website Best Practices to Improve Your Homepage 6 NONPROFIT WEBSITE BEST PRACTICES TO IMPROVE YOUR HOMEPAGE

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Oct 17, 2019

Any organization with a website will tell you, the most important page on your website is your homepage. Why is it so important? Your nonprofit’s homepage is often the first impression that a potential donor or volunteer gets of your organization. Most new site visitors come in through your ho...

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What You Need To Know To Start A Nonprofit WHAT YOU NEED TO KNOW TO START A NONPROFIT

article

Oct 16, 2019

You’ve decided to start a nonprofit. That’s fantastic! There are so many needs and injustices in the world just waiting to be addressed. Whether your mission is to improve your local community or address national or international issues, the world needs champions like you. Operating a no...

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Tips To Hit And Exceed Your NonProfit Fundraising Goals In 2020 TIPS TO HIT AND EXCEED YOUR NONPROFIT FUNDRAISING GOALS IN 2020

article

Oct 16, 2019

Fundraising campaigns require a lot of energy from a lot of people to be a success. People need to understand the urgency of the cause. Some must be made to care. Donors want to feel like they’re making a difference in the world, and it is the fundraising campaign’s responsibility to hel...

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5 Responsive Nonprofit Values Your Organization Needs 5 RESPONSIVE NONPROFIT VALUES YOUR ORGANIZATION NEEDS

article

Oct 15, 2019

While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite ...

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How to Use Social Media to Help Achieve Your Nonprofit’s Goals HOW TO USE SOCIAL MEDIA TO HELP ACHIEVE YOUR NONPROFIT’S GOALS

article

Oct 14, 2019

Your nonprofit is working toward a number of goals simultaneously. Making donors feel appreciated. Engaging volunteers. Increasing awareness of your organization. Fundraising for your latest campaign. The list goes on and on. Social media can (and should!) be one of the many tools your organization ...

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How A Clean Donor Database Improves Responsive Fundraising HOW A CLEAN DONOR DATABASE IMPROVES RESPONSIVE FUNDRAISING

article

Oct 14, 2019

If you’re like a lot of development professionals, the state of your data isn’t your fault. You inherited a database from the people who came before you, who might have followed donor database best practices…or might not have. Perhaps you can trace the generations of development s...

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6 Reasons Why Mobile Bidding Should Be A Staple Element In Your Fundraising Campaign 6 REASONS WHY MOBILE BIDDING SHOULD BE A STAPLE ELEMENT IN YOUR FUNDRAISING CAMPAIGN

article

Oct 11, 2019

Giving your supports the opportunity to participate in an online auction in aid of your incredible cause is a simple way to engage your database and attract new supporters! We have the stats to prove it, on average our bespoke online auctions get 253 bids! We know that fundraisers tend to wear many ...

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Fundraising Gamification: The Right and Wrong Time to Do It FUNDRAISING GAMIFICATION: THE RIGHT AND WRONG TIME TO DO IT

article

Oct 11, 2019

When planning a fundraiser of any kind, your nonprofit has lots of options for maximizing your fundraising potential and boosting engagement. One important method is incorporating fundraising gamification into your strategy. Fundraising gamification is a method used to motivate supporters and move t...

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How to Choose the Right Platform for Social Media at End of Year HOW TO CHOOSE THE RIGHT PLATFORM FOR SOCIAL MEDIA AT END OF YEAR

article

Oct 10, 2019

For a while, nonprofits only had to worry about posting on Facebook. Then it became a good idea to have a Twitter. Recently, Instagram has become indispensable to organizations getting the word out. And that’s not to mention Youtube, Snapchat, Twitch, LinkedIn, or Tik Tok. Or the brand new pla...

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It’s Year-End Fundraising Time IT’S YEAR-END FUNDRAISING TIME

article

Oct 10, 2019

It’s nearly 100 degrees in Nashville. That makes it difficult to accept that fall is here. But mid-summer temperatures in October do not change the fact that, for many nonprofits, it’s the final quarter of the fiscal year. In any case, it is the quarter of the year where most gifts are m...

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7-Day Marketing Plan for Your Giving Tuesday Campaign 7-DAY MARKETING PLAN FOR YOUR GIVING TUESDAY CAMPAIGN

article

Oct 09, 2019

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your Giving Tuesday campaign top of...

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The ABC’s of Winning a Lapsed Donor Back THE ABC’S OF WINNING A LAPSED DONOR BACK

article

Oct 09, 2019

Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to acquire a new dono...

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5 Reasons to Invest in Your Nonprofit Website 5 REASONS TO INVEST IN YOUR NONPROFIT WEBSITE

article

Oct 08, 2019

Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spend...

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How to Get More People to Open Your Nonprofit Email HOW TO GET MORE PEOPLE TO OPEN YOUR NONPROFIT EMAIL

article

Oct 08, 2019

Think about how you get more people to open a direct mail piece. It begins with the outer envelope. It really doesn’t matter what’s inside, if people aren’t moved to open the envelope. The same holds true with an email appeal. In this case, your email envelope is the subject line. ...

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5 Ways to Keep Your Fundraising Strategy Fresh 5 WAYS TO KEEP YOUR FUNDRAISING STRATEGY FRESH

article

Oct 07, 2019

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Whether you’re planning t...

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The Role of the Board in Nonprofit Budget Making THE ROLE OF THE BOARD IN NONPROFIT BUDGET MAKING

article

Oct 07, 2019

What is the role of the board of directors in the preparation of the nonprofit budget? That’s not an easy question to answer! In a large, well established nonprofit, the CEO and the CFO begin the process and bring a draft budget to the board for discussion and approval. However, in smaller non...

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Nonprofit Advocacy Examples: 5 Successful Strategies NONPROFIT ADVOCACY EXAMPLES: 5 SUCCESSFUL STRATEGIES

article

Oct 04, 2019

Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change. Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get you...

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Capturing Attention During Year-End Fundraising CAPTURING ATTENTION DURING YEAR-END FUNDRAISING

article

Oct 04, 2019

Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover ...

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7 Ideas That Can Immediately Improve Your Fundraising 7 IDEAS THAT CAN IMMEDIATELY IMPROVE YOUR FUNDRAISING

article

Oct 03, 2019

Let’s face it. We all know there is no “magic bullet” that can immediately improve your fundraising. Of course, it’s important to think about your long-term strategy and things like how to infuse the core of your nonprofit’s mission in all your communications. But you d...

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How to Build an Effective Nonprofit Board HOW TO BUILD AN EFFECTIVE NONPROFIT BOARD

article

Oct 02, 2019

Serving on the board of a nonprofit can be a fulfilling experience, especially if the organization supports a cause dear to you. It’s a rewarding experience to serve on an efficient board when you know you’re making a difference for the organization and the mission the nonprofit supports...

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Influencer marketing ideas to support your nonprofit INFLUENCER MARKETING IDEAS TO SUPPORT YOUR NONPROFIT

article

Oct 02, 2019

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. Through i...

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Are You Conducting Nonprofit Board Assessments? ARE YOU CONDUCTING NONPROFIT BOARD ASSESSMENTS?

article

Oct 02, 2019

One common misconception about assessing nonprofit boards is that it must always be a formal, highly structured process. There’s a place for that, of course, but that’s not the only approach — nor is it always the best one. Kim Donahue, one of Boardable’s board members, sugge...

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Stellar year-end fundraising strategies for busy nonprofit leaders STELLAR YEAR-END FUNDRAISING STRATEGIES FOR BUSY NONPROFIT LEADERS

article

Oct 01, 2019

Once the calendar hits October, year-end fundraising season is in full swing. It’s the best time of the year for nonprofit fundraisers because most people are thinking about those less fortunate and thinking about the charitable donations they want to make. In fact, half of nonprofits raise th...

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Some of the Best Nonprofit Content Marketing Options SOME OF THE BEST NONPROFIT CONTENT MARKETING OPTIONS

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Sep 30, 2019

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to cr...

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Helping nonprofits and small businesses get on the right path: The Dot Org third quarter blog recap HELPING NONPROFITS AND SMALL BUSINESSES GET ON THE RIGHT PATH: THE DOT ORG THIRD QUARTER BLOG RECAP

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Sep 27, 2019

It is hard to believe we are wrapping up our third business quarter for the year. Over these past few weeks, we have evolved and grown as a team. We have added an administrative assistant (give a warm welcome to Meredith!), updated our website, started fully implementing inbound marketing software (...

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8 Questions to Ask When Choosing a Donor Management System 8 QUESTIONS TO ASK WHEN CHOOSING A DONOR MANAGEMENT SYSTEM

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Sep 26, 2019

Donor management system (DMS) software allows nonprofits to put their donor data to work and manage fundraising and communications from one location. Ultimately, a DMS gives nonprofits the ability to learn what’s important to their donors, deliver a better donor experience, increase donations,...

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Nonprofit Executives and Artificial Intelligence: A Path to Co-Existence NONPROFIT EXECUTIVES AND ARTIFICIAL INTELLIGENCE: A PATH TO CO-EXISTENCE

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Sep 26, 2019

I hope you're as excited about artificial intelligence in the philanthropic sector as I am. While I'm not saying that artificial intelligence is the end all be all, it's impressive to experience the dawn of this new age. Things we never thought possible have become a reality. And many no...

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5 Ways a Donor Management System Can Grow Your Nonprofit 5 WAYS A DONOR MANAGEMENT SYSTEM CAN GROW YOUR NONPROFIT

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Sep 25, 2019

You’ve heard that a donor management system (DMS) can help grow your organization. A DMS can turbocharge your nonprofit’s efforts in a variety of ways, ultimately boosting fundraising results and streamlining operations while reducing the amount of time your team members spend on manual ...

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25 Quick Fundraising Ideas for Nonprofits and Charity 25 QUICK FUNDRAISING IDEAS FOR NONPROFITS AND CHARITY

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Sep 25, 2019

Oftentimes, individuals and organizations alike need some quick fundraising ideas to get the ball rolling on a longer-term campaign, get through a mid-campaign hump, or for an emergency situation. The ideas also need to be engaging enough to get people involved, and quickly. That’s why we&rsqu...

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Understanding the Various Types of Nonprofits UNDERSTANDING THE VARIOUS TYPES OF NONPROFITS

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Sep 24, 2019

A nonprofit organization is created to fulfill a charitable, civic, religious, scientific, literary, or educational goal. Nonprofits do not have private owners, nor do they issue stock or pay dividends to shareholders. Aside from founders or staff being compensated a fair wage for their work in a no...

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Instagram For Nonprofits: How To Use it And Best Practices INSTAGRAM FOR NONPROFITS: HOW TO USE IT AND BEST PRACTICES

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Sep 23, 2019

When it comes to choosing a social media platform, Instagram packs a punch for nonprofits. According to Nonprofits Source, 30 percent of nonprofits use Instagram to create inspiring messages about their mission, build awareness and attract donors. With 7 billion users worldwide, 1.1 billion monthly ...

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What Is the Cost of Your Fundraising? WHAT IS THE COST OF YOUR FUNDRAISING?

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Sep 23, 2019

How much money do you spend on your entire fundraising operation? In order to truly grasp if your organization is making the traction necessary to see positive gains, you need to be able to answer this crucial question. If you end up spending more than $1 to raise $1, you’ll be spinning your w...

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7 Tips to Promote Your Nonprofit on Facebook 7 TIPS TO PROMOTE YOUR NONPROFIT ON FACEBOOK

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Sep 22, 2019

As one of the most popular social media platforms, Facebook can help your non-profit engage with supporters and promote your fundraising campaigns. It’s not always easy to know how to get the most from it though. Maybe you’ve set up a Facebook page for your nonprofit and have seen a smal...

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10 Reasons Your Nonprofit Organization Should Have Strong Online Presence 10 REASONS YOUR NONPROFIT ORGANIZATION SHOULD HAVE STRONG ONLINE PRESENCE

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Sep 21, 2019

Unless you’ve been living in a cave for the last twenty years, you know how much the internet has revolutionized every nook and cranny of the world. So it may seem like a no-brainer that your nonprofit needs to be online. At the risk of beating a horse that was pummeled to death in the early 2...

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How to Boost Revenue with Donor Surveys HOW TO BOOST REVENUE WITH DONOR SURVEYS

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Sep 20, 2019

Can donor surveys really help you raise more money? Yes! Donor surveys are one of the most affordable ways to improve donor retention, build deeper donor relationships, even uncover planned gifts. How? Donor surveys can reveal your hidden gems (aka planned gifts), tell you why your donors gave, what...

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What You Need to Know About Nonprofit Grants WHAT YOU NEED TO KNOW ABOUT NONPROFIT GRANTS

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Sep 19, 2019

Are you looking to increase grant funding for your organization? Nonprofit grants are a complex topic, and there are a lot of options ahead. Here are a few things that you should know. A nonprofit grant writer is a professional who is skilled in the process of applying for grants. You don’t ne...

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Top Nonprofit Strategies With Fundraising Expert Aly Sterlng TOP NONPROFIT STRATEGIES WITH FUNDRAISING EXPERT ALY STERLNG

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Sep 19, 2019

Having interacted with all types of organizations over the years as donor, employee and consultant, I can say that many nonprofits encounter similar challenges to strategic planning, fundraising and board leadership. While it’s comforting to know that you’re not alone, you’re still...

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Nonprofit Marketing: 5 Low Budget Marketing Ideas NONPROFIT MARKETING: 5 LOW BUDGET MARKETING IDEAS

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Sep 19, 2019

According to stats, the average retention of first-time donors in nonprofits is 29%, which means finding donors and raising funds is a constant pain for most of the nonprofits. Your nonprofit might need promotion either to raise funds or hire volunteers or conduct events or raise awareness.

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What is a Donor Management System, and Why Should My Nonprofit Use One? WHAT IS A DONOR MANAGEMENT SYSTEM, AND WHY SHOULD MY NONPROFIT USE ONE?

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Sep 18, 2019

The more you know about your donors, the better able you’ll be to connect with them. You’ll know what’s important to supporters and learn how to deliver a better donor experience, retaining them for the long term. Donor management system (DMS) software helps you collect, organize, ...

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How to Create a Donation Page on Donorbox HOW TO CREATE A DONATION PAGE ON DONORBOX

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Sep 18, 2019

A donation page is an easy way for your nonprofit to accept donations and do a lot of the hard work in convincing potential donors to give. Online giving has grown significantly in recent years and your nonprofit can miss out on valuable donations if you don’t have a donation page. Not sure ho...

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What You Need to Know About Digital Fundraising at Your Nonprofit WHAT YOU NEED TO KNOW ABOUT DIGITAL FUNDRAISING AT YOUR NONPROFIT

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Sep 17, 2019

In some ways digital tools have made fundraising easier than ever before. But unless you know what you're doing, it's easy to fall behind in your efforts to attract donors to your cause. In this blog post, we'll be reviewing some of the tools and strategies at your disposal when it comes...

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You may need a new fundraising strategy to keep your small nonprofit growing YOU MAY NEED A NEW FUNDRAISING STRATEGY TO KEEP YOUR SMALL NONPROFIT GROWING

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Sep 17, 2019

Sometimes, no matter what fundraising strategy you try or how hard you work, you just can’t seem to raise enough money. It’s like you’ve hit a wall. What used to work just isn’t productive anymore. Or what you’ve seen work for others doesn’t work for you. It&rsquo...

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5 Steps to Address Your Nonprofit 5 STEPS TO ADDRESS YOUR NONPROFIT'S SOCIAL MEDIA CONCERNS

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Sep 16, 2019

Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound — staff members "going rogue" and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn groups.

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Manage Your Donor Database Migration in 5 Steps MANAGE YOUR DONOR DATABASE MIGRATION IN 5 STEPS

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Sep 16, 2019

Here’s a fun thing you can do the next time you attend a fundraising conference. Force any nonprofit database admin to break into a cold sweat with just three words. What three words, you ask? “Donor database migration.” Yes, a lot of people will tell you horror stories about their...

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3 Great Ways Your Board Can Get More Involved with Fundraising 3 GREAT WAYS YOUR BOARD CAN GET MORE INVOLVED WITH FUNDRAISING

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Sep 16, 2019

When you tell board members that you need help with fundraising, many of them automatically think you are telling them they need to go ask their friends and colleagues for money. And while that certainly wouldn’t hurt, it is important to note that not every board member will feel comfortable d...

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Executing an Emergency Campaign in 12 Simple Steps EXECUTING AN EMERGENCY CAMPAIGN IN 12 SIMPLE STEPS

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Sep 13, 2019

In the wake of a disaster, every hour counts. The main priority is always an immediate response to those negatively impacted who are in need. After this initial focus, fundraisers should quickly turn their attention to funding the response at hand while building capacity to address future needs. Man...

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7 Tips for Organizing Nonprofit Volunteers 7 TIPS FOR ORGANIZING NONPROFIT VOLUNTEERS

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Sep 12, 2019

Organizing nonprofit volunteers requires many skills. You need to be personable, connect with your volunteers easily, and communicate well. When well organized, your volunteers are not only a huge help to your mission, but can also make great donors and future board members. Here are a few important...

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5 Ways Tech Is Helping Nonprofit Camps 5 WAYS TECH IS HELPING NONPROFIT CAMPS

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Sep 11, 2019

The words “summer camp” likely conjure images of archery lessons and nature hikes, rather than computers and keyboards. But technology is helping nonprofit camps to improve their operations in a number of ways, reports NonProfit PRO magazine. It makes sense: Technology is helping nonprof...

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Multiply Your Fundraising With Matching Gift Automation MULTIPLY YOUR FUNDRAISING WITH MATCHING GIFT AUTOMATION

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Sep 10, 2019

As a nonprofit, it can be challenging to bring in the donation revenue you need to work toward your mission. Working on your cause is at the top of your priority list, but organizing a fundraising strategy is an integral part of this priority. One of the easiest ways to multiply your donation revenu...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

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Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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Nonprofit Payment Processing: A Complete Guide & Glossary NONPROFIT PAYMENT PROCESSING: A COMPLETE GUIDE & GLOSSARY

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Sep 09, 2019

You work hard to raise awareness for your cause, reach new donors, and solicit support for your fundraising campaigns. But how does a donor’s decision to make a gift translate into money in your organization’s account? That’s where payment processing and your donation tools come in...

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Nonprofits & Pay For Performance? You Betcha. NONPROFITS & PAY FOR PERFORMANCE? YOU BETCHA.

article

Sep 09, 2019

KPI stands for Key Performance Indicators. KPIs drive the underlying business models of countless private sector companies but are too often nonexistent inside nonprofit organizations, and that needs to be fixed if we endeavor to have our nonprofits achieve their missions. I mean, there’s a re...

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How to increase online donations for your nonprofit HOW TO INCREASE ONLINE DONATIONS FOR YOUR NONPROFIT

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Sep 06, 2019

Today providing diverse online donation options is essential for the successful nonprofit. Countless merchants are making purchases as simple as a few taps on their mobile phone to order a coffee, groceries and more, which sets expectations on how they make donations as well. Enabling supporters to ...

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Is It Time to Scale Your Nonprofit? IS IT TIME TO SCALE YOUR NONPROFIT?

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Sep 05, 2019

You have a mission in mind. You’ve drawn up your bylaws and values, you understand your business model and what you’re trying to achieve, you have a few people working on the internal team and there are a handful of trusted advisors acting as your board. Congratulations – you&rsquo...

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The Future of Fundraising: Influencer Marketing for Nonprofits THE FUTURE OF FUNDRAISING: INFLUENCER MARKETING FOR NONPROFITS

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Sep 05, 2019

Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. However, the world of influencers is...

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How Learning Management Systems Benefit Charities And Non-Profits HOW LEARNING MANAGEMENT SYSTEMS BENEFIT CHARITIES AND NON-PROFITS

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Sep 04, 2019

Learning and Development can be a real challenge for charities and not-for-profit organisations. Face-to-face training can be costly, and the last thing you want is for your people to have to drop everything to travel to training interventions. We have implemented learning solutions for a number of ...

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4 New Nonprofit Fundraising Techniques 4 NEW NONPROFIT FUNDRAISING TECHNIQUES

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Sep 04, 2019

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’ rising expectations. But where should you start? Donors, nonprofit professionals, and technolog...

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How Nonprofits Can Use VR and AR Tech for Fundraising HOW NONPROFITS CAN USE VR AND AR TECH FOR FUNDRAISING

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Sep 04, 2019

Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology. It’s not necessary to stand outside local grocery stores with a bell and a bucket anymore, though that is still effective. Some nonprofits have started utilizing...

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Google helps a nonprofit train young storytellers GOOGLE HELPS A NONPROFIT TRAIN YOUNG STORYTELLERS

article

Sep 04, 2019

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as ...

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5 Reasons Your Company Needs Account-Based Marketing 5 REASONS YOUR COMPANY NEEDS ACCOUNT-BASED MARKETING

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Sep 03, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. If you go to any marketing conference or presentation, chances are you’ll hear a...

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6 Creative Fundraising Ideas to Inspire You on Giving Tuesday 6 CREATIVE FUNDRAISING IDEAS TO INSPIRE YOU ON GIVING TUESDAY

article

Sep 03, 2019

The holiday season will be upon us before you know it, which means Giving Tuesday will be upon us before you know it. The global day of giving, organized by the United Nations Foundation and the 92nd Street Y, will fall on December 3 this year. What’s more, it continues to show exponential gro...

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How AI and ML are Changing the Way We Fundraise for Greater Social Impact HOW AI AND ML ARE CHANGING THE WAY WE FUNDRAISE FOR GREATER SOCIAL IMPACT

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Sep 03, 2019

If you Google “AI (fill in the blank social cause)” and you will find the countless ways AI is making the world a better place. To name a few, AI is helping scientists tackle climate change, healthcare providers solve health crisis’, police combat crime, researchers detect cancer, ...

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5 Elements Your Nonprofit Email Welcome Series Needs 5 ELEMENTS YOUR NONPROFIT EMAIL WELCOME SERIES NEEDS

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Sep 02, 2019

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s ...

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5 Effective Digital Marketing Strategies for Nonprofits 5 EFFECTIVE DIGITAL MARKETING STRATEGIES FOR NONPROFITS

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Sep 02, 2019

Nonprofit marketers face challenges many other marketers do not need to overcome, and they most likely wear more than just the marketing hat for their organization. What money you allocate to digital marketing needs to be well spent on effective and affordable marketing activities. Here are several ...

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Seven Fundraising Misconceptions Holding Back Your Organization SEVEN FUNDRAISING MISCONCEPTIONS HOLDING BACK YOUR ORGANIZATION

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Aug 30, 2019

Many nonprofit CEOs and board members bring their own personal misconceptions about fundraising when they walk in the door of a nonprofit. Some think fundraising is snarky – like begging. Or “hitting people up.” Others think raising money is so easy, like snapping your fingers and ...

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How Cloud Computing Can Benefit Nonprofit Teams HOW CLOUD COMPUTING CAN BENEFIT NONPROFIT TEAMS

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Aug 29, 2019

You’d be hard-pressed to find an industry that hasn’t felt the positive effects of digital transformation in today’s business landscape. Innovative technology like cloud computing is becoming more widespread and more accessible, bringing its well-documented benefits to organization...

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Nonprofit Growth Begins with Giving to Your Donors NONPROFIT GROWTH BEGINS WITH GIVING TO YOUR DONORS

article

Aug 29, 2019

As we head toward the final quarter of 2019, nonprofits are focusing on all things growth. Professionals from marketing, development and fundraising are doing everything they can to ask donors to give more. Some of it works. Traditional major donor outreach, mass-blasts at the end of the year, Givin...

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How to Write Awesome Blog Content for Your Nonprofit HOW TO WRITE AWESOME BLOG CONTENT FOR YOUR NONPROFIT

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Aug 28, 2019

Given that nine out of 10 organizations use content marketing to deepen relationships with customers, your nonprofit should be focusing now, more than ever, on your website’s blog to further boost your online presence. Not only does your blog increase engagement and leverage storytelling to dr...

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Digital Marketing Best Practices for Nonprofits: What Is A/B Testing? DIGITAL MARKETING BEST PRACTICES FOR NONPROFITS: WHAT IS A/B TESTING?

article

Aug 27, 2019

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to understand the changes. Not to mention, you also need support from the larger organization to m...

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Can Donor Surveys Really Help You Raise Money? CAN DONOR SURVEYS REALLY HELP YOU RAISE MONEY?

article

Aug 27, 2019

Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or s...

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Why and How Your Nonprofit Should Try AI For Fundraising WHY AND HOW YOUR NONPROFIT SHOULD TRY AI FOR FUNDRAISING

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Aug 27, 2019

France Hoang, Co-Founder and Chief Strategy Officer of boodleAI, shares an excellent overview of the state of artificial intelligence (AI) and fundraising. Biggest way it can help? Cutting down on the cost of acquiring new donors. We’re excited to welcome boodleAI to the Neon One ecosystem as ...

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How VMware and TechSoup Are Powering Digital Transformation for Nonprofits HOW VMWARE AND TECHSOUP ARE POWERING DIGITAL TRANSFORMATION FOR NONPROFITS

article

Aug 27, 2019

Empowering nonprofits to use technology for good is at the heart of everything we do at TechSoup. Since the beginning, we've partnered with corporations that believe that access to mission-critical software and hardware should be made available to organizations focused on making a positive chang...

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How to use social media for major gifts fundraising: Identification and cultivation HOW TO USE SOCIAL MEDIA FOR MAJOR GIFTS FUNDRAISING: IDENTIFICATION AND CULTIVATION

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Aug 26, 2019

Individual giving and campaign teams in non-profits and social enterprises have become more and more adept at using social media, but often overlook, or don’t systematise, the role that it can play for major gifts fundraising. For gifts of a certain size, social media won’t be able to re...

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21 of the Most Interesting Data Points from Nonprofit Reports 21 OF THE MOST INTERESTING DATA POINTS FROM NONPROFIT REPORTS

article

Aug 26, 2019

We recently wrote about how you can make the summer slump a more productive time for yourself and your organizations. One of the recommendations we suggested was to read through the different data reports about fundraising and the social sector.

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6 Online Fundraising Platforms: Get to Know These Tools 6 ONLINE FUNDRAISING PLATFORMS: GET TO KNOW THESE TOOLS

article

Aug 26, 2019

Fundraising is always on your mind. From planning different events to finding prospective donors, your nonprofit organization needs effective online fundraising software to juggle it all. Each nonprofit is unique with its own needs, so a one-size-fits-all toolkit won’t always be the most usefu...

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7 top fundraising experts share strategies to boost donor trust 7 TOP FUNDRAISING EXPERTS SHARE STRATEGIES TO BOOST DONOR TRUST

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Aug 22, 2019

It’s no secret that one of the biggest threats facing nonprofits is the rapid decline in donor trust and confidence. At the same time, studies make it clear that trusting an organization is high on the list of reasons why a donor chooses to give. What can your nonprofit do about the problem of...

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How To Turn Your Facebook Likes Into Donations HOW TO TURN YOUR FACEBOOK LIKES INTO DONATIONS

article

Aug 22, 2019

Building followers and converting them into donors doesn’t have to be a daunting task if you have a good social media strategy in place. How you interact with your followers and what you post—and when—can be the difference between receiving a donation or just a post like. Coordinat...

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The Ultimate Guide to Nonprofit Fundraising THE ULTIMATE GUIDE TO NONPROFIT FUNDRAISING

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Aug 21, 2019

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organizati...

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5 Benefits of Nonprofit Leadership and Management Courses 5 BENEFITS OF NONPROFIT LEADERSHIP AND MANAGEMENT COURSES

article

Aug 21, 2019

The traditional path of education has always been to graduate from high school and then complete four years of college. Your degree was meant to guide you through your future career, teaching you everything you would need to know. The internet has changed that. Now there are degrees and programs ava...

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Beyond Donate: CTAs that Make Nonprofit Websites More Effective BEYOND DONATE: CTAS THAT MAKE NONPROFIT WEBSITES MORE EFFECTIVE

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Aug 21, 2019

You’re working hard to push as much traffic to your website as possible, in hopes that everyone who visits it will click that great big donate button at the top. But what about the potential donors who are on your website, but not quite ready to give? Without another call to action (CTA) you&r...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Why Small Donations Are Worth More Than You Think WHY SMALL DONATIONS ARE WORTH MORE THAN YOU THINK

article

Aug 21, 2019

If you’ve ever been involved in fundraising, you’re likely familiar with the truth behind the phrase, “Every penny counts.” Whether you’re $5 or $50,000 away from your goal, all gifts have an impact that go far beyond the donation amount because each gift from a new don...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets. You’ve secured your spot in the Global Marketplace (whether by default or design). But before you sprint away, take a good look around you. You are not alone in this race. Yo...

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4 FREE OPEN SOURCE PROJECTS TO HELP YOU RUN YOUR NONPROFIT 4 FREE OPEN SOURCE PROJECTS TO HELP YOU RUN YOUR NONPROFIT

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Aug 20, 2019

Finding the right software for a nonprofit organization can take up valuable time and resources, but open source can often provide cost-effective solutions. We are thrilled to see the number of open source options for nonprofits expanding. These projects—created in and out of the social sector...

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Fundraising Ideas For Nonprofits FUNDRAISING IDEAS FOR NONPROFITS

article

Aug 20, 2019

Finding the perfect fundraising ideas for your organization is crucial, especially if your nonprofit is new. The right ideas will engage your community, grow your audience, and (most importantly) raise more money for your cause. However, the day-to-day challenges of pursuing your mission can make it...

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22 Social Media Influencer Strategies Nonprofits Can Use 22 SOCIAL MEDIA INFLUENCER STRATEGIES NONPROFITS CAN USE

article

Aug 19, 2019

Wondering how to increase your nonprofit’s reach on social media? Let’s face it, the social media space today is a noisy one. It’s hard to cut through the clutter. Social media influencer strategies can help without resorting to paid advertising. In fact, these social media influen...

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Three Next-Level Web Form Use Cases for Nonprofits THREE NEXT-LEVEL WEB FORM USE CASES FOR NONPROFITS

article

Aug 15, 2019

There are dozens of ways that nonprofits can use web forms to move toward their goals. Donation forms collect vital funding, volunteer application forms collect information for motivated people who want to donate their time to a cause, event registration forms ensure attendees for fundraisers and se...

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5 Email Marketing Must-Do 5 EMAIL MARKETING MUST-DO'S TO BOOST NONPROFIT DONATIONS

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Aug 15, 2019

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly. When you take the latest social science resear...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus? All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the ...

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