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4 Steps to Crushing Your Year-End Fundraising Goals 4 STEPS TO CRUSHING YOUR YEAR-END FUNDRAISING GOALS

blog article

Feb 13, 2020

Did you know that 30% of all annual charitable giving happens in December? Ten percent of those donations come in the last three days of the year! Professional developers probably aren’t surprised by those statistics. Most nonprofits understand how critical year-end giving is to their annual f...

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How your nonprofit can get the most out of Twitter HOW YOUR NONPROFIT CAN GET THE MOST OUT OF TWITTER

blog article

Feb 13, 2020

Interested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work. How do you promote your mission or cause and engage with your followers while...

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5 Peer-to-Peer Fundraising Resources for a Winning Strategy 5 PEER-TO-PEER FUNDRAISING RESOURCES FOR A WINNING STRATEGY

blog article

Feb 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host ti...

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Donor Data: 5 Data Tips for More Efficient Fundraising DONOR DATA: 5 DATA TIPS FOR MORE EFFICIENT FUNDRAISING

blog article

Feb 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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10 Digital Fundraising Ideas For 2020 10 DIGITAL FUNDRAISING IDEAS FOR 2020

blog article

Feb 10, 2020

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’...

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Nonprofits, here are 2020’s top 5 tech trends NONPROFITS, HERE ARE 2020’S TOP 5 TECH TRENDS

blog article

Feb 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Fundraising Trends in 2020 FUNDRAISING TRENDS IN 2020

blog article

Feb 07, 2020

Love it or hate it, fundraising sits at the heart of nonprofit organizations. There is an entire industry occupied with encouraging people to part with their money, and that project gets even harder when those people aren't directly getting anything in return. Even so, the passion and generosity...

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Board Software for Nonprofits: Pros and Cons BOARD SOFTWARE FOR NONPROFITS: PROS AND CONS

blog article

Feb 07, 2020

In many ways, nonprofits operate much like corporate boards, but there are some important differences. Nonprofits have unique compliance rules and other operating rules. One of the ways that they’re similar is that nonprofit board directors are under just as much scrutiny as other board direct...

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Responsive Marketing Automation Plays Nonprofits Can Use on Social Media RESPONSIVE MARKETING AUTOMATION PLAYS NONPROFITS CAN USE ON SOCIAL MEDIA

blog article

Feb 07, 2020

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a...

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Is Your Nonprofit Board Ready for a Major Campaign? IS YOUR NONPROFIT BOARD READY FOR A MAJOR CAMPAIGN?

blog article

Feb 06, 2020

Your nonprofit board is vital to the success of your organization. Chances are, if you struggle to meet your budget each year, your board is not truly engaged — and you may not even have the right board. If you are looking toward a major campaign, you need to be sure that your board is ready f...

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Social Media Best Practices for Nonprofits SOCIAL MEDIA BEST PRACTICES FOR NONPROFITS

blog article

Feb 06, 2020

Social media channels are great tools for nonprofit organizations to utilize. Whether you’re using Facebook, Twitter, TikTok, LinkedIn or any other platform, staying connected with your donor base and volunteer network isn’t just beneficial, it’s necessary. When used correctly, soc...

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3 Areas Nonprofits Need to Focus on for Operational Security 3 AREAS NONPROFITS NEED TO FOCUS ON FOR OPERATIONAL SECURITY

blog article

Feb 05, 2020

As the pace of technology adoption quickens, so does the likelihood of cybersecurity breaches and data leaks that could have damaging impact on an organization’s ability to operate. While these threats are of concern to every sector, nonprofits, in particular, have unique facets that must be t...

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Elevate Your Nonprofit Brand in 9 Steps ELEVATE YOUR NONPROFIT BRAND IN 9 STEPS

blog article

Feb 05, 2020

You may have the perception that the word “brand” strictly refers to cosmetic elements, such as your logo or your website. And while your organization’s brand is reflected in your visual identity, it’s also much more than that. Part of your brand is how people feel when they ...

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4 Ways Donation Transparency Increases Fundraising Success 4 WAYS DONATION TRANSPARENCY INCREASES FUNDRAISING SUCCESS

blog article

Feb 04, 2020

There are more nonprofits than ever, which means there is more competition for donations. To complicate matters further, donors are more informed and savvier than ever. They know good fundraising, and they are cautious givers. Donors have access to more information, thanks to the internet, and are b...

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CAN TECHNOLOGY TRANSFORM THE NONPROFIT SECTOR? CAN TECHNOLOGY TRANSFORM THE NONPROFIT SECTOR?

blog article

Feb 03, 2020

Much has been written about how technology can help nonprofit entities achieve their missions. Yet, leadership in many nonprofits balks at the idea of expending precious resources on technology. This is unfortunate, because effective use of technology not only increases operating and fundraising eff...

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Over $1 Million Distributed To Local Non-Profit Organizations At The 11th Annual Great Charity Challenge OVER $1 MILLION DISTRIBUTED TO LOCAL NON-PROFIT ORGANIZATIONS AT THE 11TH ANNUAL GREAT CHARITY CHALLENGE

blog article

Feb 02, 2020

Palm Beach County cheered as equestrians and their mounts, representing local non-profit organizations, competed for a share of more than $1 million in prize money at the Great Charity Challenge presented by Fidelity Investments on Saturday, Feb. 1. Held at the Palm Beach International Equestrian Ce...

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Best Ways to Fund Your Nonprofit Within 30 Days BEST WAYS TO FUND YOUR NONPROFIT WITHIN 30 DAYS

blog article

Jan 31, 2020

As you know, starting a nonprofit requires hard work and dedication. The whole process of starting and financing a new nonprofit might be daunting, but there are many resources available to assist in guiding and helping you through the process. December is the month many nonprofit will strive to rai...

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Why 2020 Is the Year to Consider Digital Transformation at Your Nonprofit WHY 2020 IS THE YEAR TO CONSIDER DIGITAL TRANSFORMATION AT YOUR NONPROFIT

blog article

Jan 31, 2020

What is this thing they call "digital transformation" anyway? It sounds expensive and time consuming. It is really necessary for nonprofits? In a word, yes. There are lots of definitions of digital transformation running around out there, and I’m not going to add another one, but I w...

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Social Media for Nonprofits: Your Guide to Getting Started the Right Way SOCIAL MEDIA FOR NONPROFITS: YOUR GUIDE TO GETTING STARTED THE RIGHT WAY

blog article

Jan 30, 2020

Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day. Your organization needs to be efficient in their use of time and marketing efforts. You need a way to maximize your brand awareness that doesn’t...

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What does Google’s featured snippet update mean for nonprofits? WHAT DOES GOOGLE’S FEATURED SNIPPET UPDATE MEAN FOR NONPROFITS?

blog article

Jan 29, 2020

We all want featured snippets right? Since 2015 SEOs have been trying to gain the coveted position #0 for their search terms. And for good reason. With higher rankings, enhanced listings in the search engine results pages (SERPs) and increased click-through-rate, it’s a no-brainer. But on 22 J...

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Developing a Nonprofit Tech Strategy: A Step-by-Step Guide DEVELOPING A NONPROFIT TECH STRATEGY: A STEP-BY-STEP GUIDE

blog article

Jan 29, 2020

As a nonprofit professional, you’re probably all too familiar with some of the many ways in which technology has completely changed how work gets done in our sector. Maybe you love new tech, or maybe you feel exhausted by it sometimes. Either way, it’s critical that you and your organiza...

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WHY SOCIAL MEDIA MATTERS TO NONPROFIT ORGANIZATIONS WHY SOCIAL MEDIA MATTERS TO NONPROFIT ORGANIZATIONS

blog article

Jan 28, 2020

Social media is no longer restricted to a college student’s favorite pastime. The digital space has permeated all aspects of industry and society, with social media distributed content driving trends and rapidly impacting our world. Over 80 percent of the US adult population is currently activ...

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How To Become A Nonprofit Thought Leader HOW TO BECOME A NONPROFIT THOUGHT LEADER

blog article

Jan 28, 2020

The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated and knowledgeable you are, there is a substantial opportunity to become a nonprofit thought leader ...

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13 Tips to Level-Up Your Nonprofit’s Social Media Engagement Tactics 13 TIPS TO LEVEL-UP YOUR NONPROFIT’S SOCIAL MEDIA ENGAGEMENT TACTICS

blog article

Jan 27, 2020

You’re posting photos. You’re sharing links. You’re responding to comments. Overall, you’re feeling pretty good about your nonprofit’s social media accounts, but some days, it can feel like you’re shouting into the void without much response. Given that social med...

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The Ultimate Guide to Nonprofit Branding THE ULTIMATE GUIDE TO NONPROFIT BRANDING

blog article

Jan 27, 2020

Chances are you recognize the logos of brands you see every day. For example, everyone knows Target’s red-and-white bullseye, or the iconic Apple logo. Their branding is strong and distinctive enough that you may also instinctively trust those brands: you know them, and they’re familiar,...

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4 Steps to Creating your 2020 Fundraising Roadmap 4 STEPS TO CREATING YOUR 2020 FUNDRAISING ROADMAP

blog article

Jan 23, 2020

The beginning of the new year is always an exciting time in the fundraising world. Most of us are just coming down from the excitement of GivingTuesday and year-end giving. It is a time that we eagerly begin planning out the year ahead. Ideas of spring galas, summer 5ks, and fall open houses are alr...

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LinkedIn For Nonprofits: How It Can Help You Reach Your 2020 Goals LINKEDIN FOR NONPROFITS: HOW IT CAN HELP YOU REACH YOUR 2020 GOALS

blog article

Jan 22, 2020

Maybe you’re already using it for your professional life, and have connected with lots of other nonprofit workers to trade best practices. Or maybe you made an account a few years ago when you were looking for a new position, and then promptly forgot about it. However you’re using it per...

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4 tips for building a strong nonprofit board 4 TIPS FOR BUILDING A STRONG NONPROFIT BOARD

blog article

Jan 22, 2020

A nonprofit is only as strong as its leadership and that can include your board of directors. And while most nonprofit boards are volunteer positions (which can be contingent on how much time those volunteers have to give) there are some great ways to engage with and set up your nonprofit board for ...

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3 Affordable Website Builders Nonprofits Should Consider 3 AFFORDABLE WEBSITE BUILDERS NONPROFITS SHOULD CONSIDER

blog article

Jan 21, 2020

Can you think of a website you recently visited that was beautiful and easy to navigate? How did it make you feel? It probably caused you to stick around longer, browse a little more, or consider adding a few extra things to the shopping cart. Now recall a website you visited that was of poor design...

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Social Media Fundraising: 6 Tips to Make It Work for You SOCIAL MEDIA FUNDRAISING: 6 TIPS TO MAKE IT WORK FOR YOU

blog article

Jan 21, 2020

Social media fundraising presents a huge opportunity for nonprofits, but it’s hard to know what is worth focusing on first for your organization — especially when there are so many potential campaigns you can run and paths you can take. Plus, ever-mysterious algorithms that change by the...

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4 tips for nonprofit organizations when creating a compelling instagram photo 4 TIPS FOR NONPROFIT ORGANIZATIONS WHEN CREATING A COMPELLING INSTAGRAM PHOTO

blog article

Jan 21, 2020

It’s essential for nonprofit organizations to stand out on social media since there are more than 1.5 million registered in the United States. As the popularity of Instagram continues to rise, organizations and brands have started to use the platform more frequently for marketing purposes.

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Advocacy Software: 13 Tools for Nonprofit Campaigns ADVOCACY SOFTWARE: 13 TOOLS FOR NONPROFIT CAMPAIGNS

blog article

Jan 21, 2020

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. Advocacy software is the tool used by individuals who take these clear and supportive act...

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5 Facebook Fundraising Tips for Nonprofits 5 FACEBOOK FUNDRAISING TIPS FOR NONPROFITS

blog article

Jan 20, 2020

Facebook has 2.45 billion monthly active users, making it the biggest social network worldwide. It’s also the world’s third most visited website and 74% of all Facebook users log in to their accounts on a daily basis, where those users spend roughly 38 minutes per day using the platform....

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Microsoft Tech for Social Impact Has Big Plans for the Nonprofit Sector MICROSOFT TECH FOR SOCIAL IMPACT HAS BIG PLANS FOR THE NONPROFIT SECTOR

blog article

Jan 20, 2020

When your company is worth more than $1,200,000,000,000 (I had to count the number of zeros, just to make sure I had it right), you have a unique opportunity to shape a better world. Some might go as far as to say it’s a responsibility to do so. But what do you tackle? Well, if you’re Mi...

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New Accounting Standards for Grant-Funded Nonprofits: Are You Ready? NEW ACCOUNTING STANDARDS FOR GRANT-FUNDED NONPROFITS: ARE YOU READY?

blog article

Jan 17, 2020

The Financial Accounting Standards Board (FASB)’s new standards for financial statements of grant-funded nonprofits are now in effect, and for nonprofits that manage several grants or rely on grants for a majority of their funding, this new accounting standard requires changing many internal p...

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Online Fundraising: What Your Nonprofit Needs to Do to Be Compliant ONLINE FUNDRAISING: WHAT YOUR NONPROFIT NEEDS TO DO TO BE COMPLIANT

blog article

Jan 17, 2020

It’s 2020, a new decade has arrived and online fundraising is here to stay. Online fundraising makes it simpler for your donors to give, and easier for them to make recurring donations to support your mission. It also allows you to reach broader audiences. As you take advantage of new opportun...

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Top ways to boost nonprofit fundraising through social media TOP WAYS TO BOOST NONPROFIT FUNDRAISING THROUGH SOCIAL MEDIA

blog article

Jan 16, 2020

Whether you want to see what’s happening with friends or get information on local businesses, chances are social media is one of your first stops. The same goes for many of the people who live in your community. As a nonprofit, asking for money is never easy, but with the right marketing appro...

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Five ways nonprofits can benefit from marketing automation FIVE WAYS NONPROFITS CAN BENEFIT FROM MARKETING AUTOMATION

blog article

Jan 16, 2020

Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2...

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Don DON'T CHOOSE A NONPROFIT CRM WITHOUT THESE 6 FEATURES

blog article

Jan 16, 2020

If one of your employees asked for the contact information for a specific donor, how long would it take for you to find the current phone number or email address on file? Do you have a way of recording every interaction you have with a potential supporter? Can you easily process online donations? CR...

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6 Interactive Resources for Nonprofit Annual Planning 6 INTERACTIVE RESOURCES FOR NONPROFIT ANNUAL PLANNING

blog article

Jan 15, 2020

Whether you are an established nonprofit or are just getting started, there are opportunities to assess, update, or add-on to your annual fundraising strategy. To help start the nonprofit strategic planning process, we’ve collected our top interactive resources that will help guide your team d...

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Twitter for Nonprofits: Does Your Organization Really Need to Tweet? TWITTER FOR NONPROFITS: DOES YOUR ORGANIZATION REALLY NEED TO TWEET?

blog article

Jan 15, 2020

our Facebook page is thriving, and you're having a surprising amount of success engaging with members and supporters on LinkedIn. You can't help but wonder: is it time to jump on the Twitter train? Twitter is often called the modern public square. It's a space where people and organizati...

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page 5 CALL-TO-ACTIONS FOR YOUR NONPROFIT’S DONATION CONFIRMATION PAGE

blog article

Jan 13, 2020

Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving...

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How To Dive Traffic To Instagram – For Nonprofit Organizations HOW TO DIVE TRAFFIC TO INSTAGRAM – FOR NONPROFIT ORGANIZATIONS

blog article

Jan 13, 2020

Instagram is one of the most utilized social media platforms in the world today and it only continues to grow. There are over ONE BILLION users and it is the second most engaged platform after Facebook. Let’s get real: people as a whole love visuals. We love seeing things and Instagram is all ...

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How to Make Your Nonprofit Facebook Page Great in Under Five Hours HOW TO MAKE YOUR NONPROFIT FACEBOOK PAGE GREAT IN UNDER FIVE HOURS

blog article

Jan 10, 2020

Let’s face it: it’s basically a requirement for your nonprofit to be on Facebook these days. And there are definitely a lot of advantages. Just take this story of how Free the Children used Facebook likes to raise $2.4 million for their charity. Or how Patty Foley, the Membership Chairpe...

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What is Nonprofit Marketing? WHAT IS NONPROFIT MARKETING?

blog article

Jan 10, 2020

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a website,” she told me...

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Five Steps To Prepare For Your Nonprofit’s First Capital Campaign FIVE STEPS TO PREPARE FOR YOUR NONPROFIT’S FIRST CAPITAL CAMPAIGN

blog article

Jan 10, 2020

Capital campaigns are one of the most extensive campaigns that an organization will ever undertake. In most cases, an organization needs to fund capital purchases, upgrades, and/or renovations and repairs. Given their highly episodic nature, organizations that are seeking to undergo a capital campai...

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Has Your Nonprofit Ever Conducted a Development Audit? HAS YOUR NONPROFIT EVER CONDUCTED A DEVELOPMENT AUDIT?

blog article

Jan 09, 2020

During tax season, when you use the word “audit” you may think of a CPA spending several days combing through your financial paperwork and records. What I want to talk about is nothing like that but yet it is quite similar in many ways. A development audit is an assessment of your fundra...

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Focus on Reporting to Improve Your Peer-to-Peer Fundraising Results FOCUS ON REPORTING TO IMPROVE YOUR PEER-TO-PEER FUNDRAISING RESULTS

blog article

Jan 09, 2020

When you’re a busy nonprofit professional, it can be tempting to jump right into planning your next peer-to-peer fundraising campaign or event. You might even want to take a “copy-and-paste” approach — simply re-doing what you did with your last campaign — to save time....

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Why Marketing Automation for Nonprofits Matters to New Donors WHY MARKETING AUTOMATION FOR NONPROFITS MATTERS TO NEW DONORS

blog article

Jan 08, 2020

When we talk about marketing automation for nonprofits, it’s easy to see what the organization gets out of it. Better communication with less tedium, more meaningful donor engagements, and increased giving. But we also talk about leading nonprofits shifting their engagement strategies to be mo...

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Crush Your Nonprofit Digital Marketing This Year CRUSH YOUR NONPROFIT DIGITAL MARKETING THIS YEAR

blog article

Jan 08, 2020

Whether your top priority is to double donation volume, increase recurring donors, or hold a successful event, effective marketing can help you reach almost all of your nonprofit’s goals. To leverage marketing efficiently, you need a holistic plan that takes all your efforts into account, trac...

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Nonprofit Community building Through Social Media NONPROFIT COMMUNITY BUILDING THROUGH SOCIAL MEDIA

blog article

Jan 08, 2020

It’s inescapable! Social media is here to stay. To grow your nonprofit community, leveraging this sophisticated, largely-adopted marketing avenue is going to be essential. It’s not hard to leverage this ever-growing tool, though. That’s what we’ll talk through today. It&rsquo...

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4 End-Of-Year Insights That Will Boost Fundraising in 2020 4 END-OF-YEAR INSIGHTS THAT WILL BOOST FUNDRAISING IN 2020

blog article

Jan 06, 2020

The holiday season (Thanksgiving - end of year) is when more than 20% of all funds are raised by nonprofits around the country. It’s a crucial time to activate your donors and supporters, but your efforts shouldn’t start or stop there. After analyzing key giving season trends from 2019 (...

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These Key Trends Will Shape Philanthropy in 2020 THESE KEY TRENDS WILL SHAPE PHILANTHROPY IN 2020

blog article

Jan 06, 2020

And just like that, 2020 is here and so is a brand-new decade. We’ve spent time examining the major philanthropy trends and shifts that we witnessed in the last decade, and now, it’s time to look forward. Our CEO, Madeline Duva, recently shared with Forbes the key trends that will shape ...

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How can non-profits benefit from ERP software? HOW CAN NON-PROFITS BENEFIT FROM ERP SOFTWARE?

blog article

Jan 05, 2020

When thinking of non-profits, many people do not realize the ways in which even a small non-profit could benefit from the use of an enterprise software. But even the smallest of nonprofit organizations need employees, databases, and financial software just to run. We’ve written about the benef...

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How to Engage With Your Donors: Donor Engagement Cycle HOW TO ENGAGE WITH YOUR DONORS: DONOR ENGAGEMENT CYCLE

blog article

Jan 05, 2020

Whether you are a newbie in fundraising or a seasoned expert, you probably know that the key to successful fundraising lies in building relationships. When a donor is engaged with a nonprofit organization, they are much more likely to donate again and again (and give in other ways too). Beyond the p...

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TechSoup TECHSOUP'S NONPROFIT TECH TRENDS FOR 2020

blog article

Jan 03, 2020

We predict that it's going to be a big year in nonprofit technology in 2020. In just fundraising alone there are a ton of new innovations that you'll have to know about. GoFundMe Charity will be a game changer, smart speakers will become an important fundraising medium, and the controversial...

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Is Your Nonprofit Ready for the New Year? IS YOUR NONPROFIT READY FOR THE NEW YEAR?

blog article

Jan 03, 2020

We are now in a new year. Do we sit back, relax and be reactive? Or do we constantly evaluate our organization and seek improvements? What do you think your competition is doing, especially in an overly competitive nonprofit arena? If I were you, I would be proactive and determine continuous improve...

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7 Trends for Nonprofits in 2020 You Should Keep an Eye On 7 TRENDS FOR NONPROFITS IN 2020 YOU SHOULD KEEP AN EYE ON

blog article

Jan 02, 2020

If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid pace. So, as ...

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What Nonprofits Need to Be Doing to Protect Data Post-GDPR WHAT NONPROFITS NEED TO BE DOING TO PROTECT DATA POST-GDPR

blog article

Jan 01, 2020

With more businesses collecting and analyzing customer data, there have been increased calls for regulation and privacy. And organizations around the world have risen to the challenge, drastically altering their systems to properly protect their customers’ personal information and comply with ...

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Google Ad Grants: How to Get and Effectively Use $10,000 Each Month to Promote Your Nonprofit GOOGLE AD GRANTS: HOW TO GET AND EFFECTIVELY USE $10,000 EACH MONTH TO PROMOTE YOUR NONPROFIT

blog article

Dec 31, 2019

Google Ad Grants is a Google initiative launched back in 2003, that allows qualifying nonprofit organizations to get $10,000 of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. You can improve your brand awareness, r...

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25 Twitter Tips for the Modern Nonprofit 25 TWITTER TIPS FOR THE MODERN NONPROFIT

blog article

Dec 30, 2019

Are you marketing your nonprofit, mission, fundraising campaigns, and impact on Twitter? If not, it’s high time you got in on the massive opportunity it has to offer your organization. To help illustrate the point, let’s quickly explore a few stats about the platform.

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6 Tips to be at the Top of Your Fundraising Game 6 TIPS TO BE AT THE TOP OF YOUR FUNDRAISING GAME

blog article

Dec 27, 2019

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities.

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How to Find the Best Fundraising Software for Your Non-Profit HOW TO FIND THE BEST FUNDRAISING SOFTWARE FOR YOUR NON-PROFIT

blog article

Dec 27, 2019

Your non-profit’s fundraising software (sometimes called your donor database) can literally make or break your development program. Good fundraising software can be the difference between a successful, comprehensive fundraising program run by happy fundraisers… and a disjointed, wastefu...

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10 tips to guide your nonprofit’s approach to communications in 2020 10 TIPS TO GUIDE YOUR NONPROFIT’S APPROACH TO COMMUNICATIONS IN 2020

blog article

Dec 26, 2019

During this hectic holiday season, take a moment to reflect on how your nonprofit approaches communications. What do you hope to achieve in 2020? Chances are there are new ways you can use communications to meet these goals and advance your organization’s mission. The solutions often lie in bu...

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Nonprofit Board Governance: Easing Out a Member NONPROFIT BOARD GOVERNANCE: EASING OUT A MEMBER

blog article

Dec 24, 2019

Nonprofit board governance is one of the toughest activities that any nonprofit leader has to master. It's not easy to do because there is a lot of gray area. In other words, the executive director has to walk a fine line of getting their board to do what it should. But at the same time, the boa...

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Why January Is the Most Important Time for Donor Retention WHY JANUARY IS THE MOST IMPORTANT TIME FOR DONOR RETENTION

blog article

Dec 23, 2019

Over 25% of a nonprofit’s annual donation volume occurs from Giving Tuesday through December 31. And with that spike in donation volume comes a bounty of new donors. In fact, on days like Giving Tuesday and December 31, between 70% and 75% of one-time donations are from brand new donors. Welco...

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14 Nonprofit Fundraising Ideas for Tomorrow’s Advancement Landscape 14 NONPROFIT FUNDRAISING IDEAS FOR TOMORROW’S ADVANCEMENT LANDSCAPE

blog article

Dec 21, 2019

Nonprofit fundraising is rapidly evolving due to the rise of tech, AI, and social networks. The tried-and-true fundraising techniques of the past, such as holding a raffle or a 5k, may not serve you as well in today’s changing landscape. Instead, you can leverage technology and wealth insights...

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5 Reasons Your Medical Organization Should Try a Peer-to-Peer Fundraiser 5 REASONS YOUR MEDICAL ORGANIZATION SHOULD TRY A PEER-TO-PEER FUNDRAISER

blog article

Dec 20, 2019

Before I participated in a peer-to-peer fundraiser for a local medical nonprofit, I didn’t notice medical organizations using that style of fundraising event. After I participated, I see them everywhere! Medical nonprofits are great candidates for peer-to-peer fundraising. If you work for a me...

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How to Optimize Instagram for Nonprofits HOW TO OPTIMIZE INSTAGRAM FOR NONPROFITS

blog article

Dec 19, 2019

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through the app, brands have been able to effectively ga...

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Four Important Tax Tips For Nonprofits FOUR IMPORTANT TAX TIPS FOR NONPROFITS

blog article

Dec 19, 2019

As the close of the calendar year approaches, it may seem to be too early to start thinking about tax season. On the other hand, now may be the best time for nonprofit leaders to begin gathering the advice – and the documents – that they’ll need to maintain their organization&rsquo...

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WHY LONG-FORM CONTENT SHOULD BE PART OF YOUR NONPROFIT’S 2020 STRATEGY WHY LONG-FORM CONTENT SHOULD BE PART OF YOUR NONPROFIT’S 2020 STRATEGY

blog article

Dec 19, 2019

We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Tw...

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8 Ways Chatbots Help Nonprofits Expand Outreach and Increase Donor Engagement 8 WAYS CHATBOTS HELP NONPROFITS EXPAND OUTREACH AND INCREASE DONOR ENGAGEMENT

blog article

Dec 18, 2019

In a perfect world, your job as a nonprofit involves gathering plentiful donations. Unfortunately, our world is not perfect so you need to do some outreach as well. As the world is changing, you should embrace the top-performing digital marketing tools.

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CREATING A UNIQUE VALUE PROPOSITION FOR YOUR NONPROFIT CREATING A UNIQUE VALUE PROPOSITION FOR YOUR NONPROFIT

blog article

Dec 17, 2019

A unique value proposition (UVP) is an underutilized and really effective tool. But the process of developing a UVP can feel foreign and unnatural, especially for nonprofits. A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The language and steps ...

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6 Nonprofit Email Marketing Resolutions for 2020 6 NONPROFIT EMAIL MARKETING RESOLUTIONS FOR 2020

blog article

Dec 17, 2019

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email! Blackbaud found that on average, ...

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Target Your Peer-to-Peer Fundraising Email Communications for Better Results TARGET YOUR PEER-TO-PEER FUNDRAISING EMAIL COMMUNICATIONS FOR BETTER RESULTS

blog article

Dec 17, 2019

Despite social media’s popularity, email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit. But even as email technology has become more sophisticated, many organizations still send out generic recruitment and fundraising email...

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Crowdfunding for Nonprofits: What You Need to Know CROWDFUNDING FOR NONPROFITS: WHAT YOU NEED TO KNOW

blog article

Dec 17, 2019

Crowdfunding has proven to be a game-changer for intrepid entrepreneurs looking to raise funds to get their business off the ground. But, crowdfunding for nonprofits is also becoming something of a trend. With many nonprofit organizations needing different ways to raise funds, crowdfunding has becom...

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5 Best Practices for Fundraising Data Management 5 BEST PRACTICES FOR FUNDRAISING DATA MANAGEMENT

blog article

Dec 17, 2019

As a nonprofit professional, much of your focus remains on fundraising and ensuring you reach your campaign goals. But another important part of your fundraising strategy may get overlooked. We’re talking about data management. Managing your data is an essential component of fundraising. Witho...

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How Relationship Marketing Builds Dedicated Champions for Your Nonprofit HOW RELATIONSHIP MARKETING BUILDS DEDICATED CHAMPIONS FOR YOUR NONPROFIT

blog article

Dec 16, 2019

For nonprofit professionals, traditional marketing approaches have been transactional. Typically, you ask for donation dollars, volunteer hours, or press coverage. However, the world is changing as consumers interact with brands on a more fundamental level. For example, consumers communicate in real...

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ADVOCACY CAMPAIGN TESTING FOR NONPROFITS ADVOCACY CAMPAIGN TESTING FOR NONPROFITS

blog article

Dec 16, 2019

No matter the size of your nonprofit, advocacy campaign testing should be a key component of everything you do digitally. Testing allows you to find out which tactic, message, strategy, etc., is the most effective in accomplishing your goal. Instead of relying on a hunch of what the best thing to do...

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3 Critical Stakeholders in Responsive Fundraising 3 CRITICAL STAKEHOLDERS IN RESPONSIVE FUNDRAISING

blog article

Dec 13, 2019

Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging don...

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3 Ways to Manage & Grow Major Donor Relationships 3 WAYS TO MANAGE & GROW MAJOR DONOR RELATIONSHIPS

blog article

Dec 12, 2019

Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion.

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What is the Role of the Nonprofit Board Secretary? WHAT IS THE ROLE OF THE NONPROFIT BOARD SECRETARY?

blog article

Dec 11, 2019

The role of a nonprofit board secretary is critical for the smooth operations of the board. A nonprofit board secretary is responsible for ensuring that board members are given appropriate notice of meetings. Further, he or she assures these meetings are held in a well-organized fashion. Secretaries...

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How to Create a Nonprofit Case Study HOW TO CREATE A NONPROFIT CASE STUDY

blog article

Dec 11, 2019

Show your impact. Show supporters how you help. Let supporters know how their donations and volunteer hours are making a difference. I know you’ve heard all of this a million times. And a nonprofit case study is one way to actually do it. Similarly to your run-of-the-mill business or research ...

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Why You Should Digitally Transform Your Non-Profit in 2020 WHY YOU SHOULD DIGITALLY TRANSFORM YOUR NON-PROFIT IN 2020

blog article

Dec 10, 2019

If your nonprofit must make change happen, then it must go digital in 2020. As Justin Spelhaug, leader of the Technology for Social Impact (TSI) group in Microsoft, once emphasized; “Digital transformation can boost the impact, performance, and viability of any organization… even the le...

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Five Tips to Build a Trust Culture at Your Nonprofit FIVE TIPS TO BUILD A TRUST CULTURE AT YOUR NONPROFIT

blog article

Dec 10, 2019

One of the top challenges nonprofits face today is displaying data transparency. Not only is your organization beholden to the government and your board but also your donors. These individuals trust that the dollars contributed to your cause effectively conduct your mission-critical work. Many times...

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4 Ways AP Automation Can Help Nonprofit Accounting Teams During Year-End Close 4 WAYS AP AUTOMATION CAN HELP NONPROFIT ACCOUNTING TEAMS DURING YEAR-END CLOSE

blog article

Dec 10, 2019

With more than 20 years of accounts payable (AP) experience in various roles, I’ve witnessed firsthand the transition from paper-based processes to completely automated AP and payment processes. I know how hard it can be for those of us in the accounting space to warm up to the idea of impleme...

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Top 5 Ways AI and Machine Learning Are Changing How Nonprofits Fundraise TOP 5 WAYS AI AND MACHINE LEARNING ARE CHANGING HOW NONPROFITS FUNDRAISE

blog article

Dec 10, 2019

Nonprofit fundraising is a fundamentally human enterprise. Nothing will ever replace the face-to-face coffee shop meetings, dinners with potential major gift donors, or flying out of town to deepen a relationship with a donor. But, when fundraisers and entire development departments are being asked ...

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7 Donation Page Strategies That Actually Convert 7 DONATION PAGE STRATEGIES THAT ACTUALLY CONVERT

blog article

Dec 09, 2019

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source, online giving has seen consistent year over year growt...

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The Essential Guide to Nonprofit Email Marketing THE ESSENTIAL GUIDE TO NONPROFIT EMAIL MARKETING

blog article

Dec 06, 2019

You may read some, but you probably spend more skimming subject lines and clicking the next arrow. And you may even start to second-guess hitting all those subscribe buttons over the years. So, when your organization is the one sending out emails, how can you ensure you’re breaking through the...

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Quick Guide: Nonprofit Board Officer Role Descriptions QUICK GUIDE: NONPROFIT BOARD OFFICER ROLE DESCRIPTIONS

blog article

Dec 06, 2019

You’d never apply to a paying job with no description of the role. Why do we ask nonprofit board officers to do the same? Obviously, each job description will need to include required knowledge and important details. But before we even start writing those guidelines, let’s think about wh...

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Content Strategy for Nonprofits: Make the Most of Your Story CONTENT STRATEGY FOR NONPROFITS: MAKE THE MOST OF YOUR STORY

blog article

Dec 04, 2019

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into ...

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Should Local Nonprofit Organizations Care About Search Marketing? SHOULD LOCAL NONPROFIT ORGANIZATIONS CARE ABOUT SEARCH MARKETING?

blog article

Dec 04, 2019

Let’s say your nonprofit serves a specific city or region with no grand ambitions to reach a national audience. You might assume that you don’t need to spend marketing energy on something like search engine optimization (SEO). The truth is that local nonprofit organizations can benefit f...

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Donor lifetime value is key to sustainable fundraising organizations DONOR LIFETIME VALUE IS KEY TO SUSTAINABLE FUNDRAISING ORGANIZATIONS

blog article

Dec 04, 2019

You’re probably familiar with the term “lifetime value” but you may not realize just how important the metric is to your long-term fundraising success. A donor’s lifetime value (or LTV) is the total amount they give throughout their affiliation with your organization, making ...

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10 SOCIAL MEDIA CONTENT IDEAS FOR NONPROFITS 10 SOCIAL MEDIA CONTENT IDEAS FOR NONPROFITS

blog article

Dec 03, 2019

Creating and collecting interesting content to share on social media can be a challenge for any organization, including nonprofits. Posting “donate today!” over and over and over will not get a nonprofit very far, as the social media space is increasingly saturated with similar, competin...

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Nonprofit Finance Steps to Consider During a Recession NONPROFIT FINANCE STEPS TO CONSIDER DURING A RECESSION

blog article

Dec 03, 2019

Is anyone as concerned as I am on the timing of the next ‘great recession’? The fact that we are in the 11th year of economic expansion only gives me more cause for alarm. Add to it China, Brexit and the Feds and my sound sleeping habits are now few and far between. Knowing a recession i...

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Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits CREATING A MARKETING SEGMENTATION STRATEGY THAT DRIVES RESULTS FOR NONPROFITS

blog article

Dec 02, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An audience-first planning approach is key, and audience segmentation is a huge component of that. Segmentation, as any good m...

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7 Strategies to Power Your Year-End Fundraising 7 STRATEGIES TO POWER YOUR YEAR-END FUNDRAISING

blog article

Dec 01, 2019

The final two months of the year are a vital time for nonprofits to reach their fundraising goals. Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving ...

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5 Steps To Selecting A Donor Management System Everyone Can Do 5 STEPS TO SELECTING A DONOR MANAGEMENT SYSTEM EVERYONE CAN DO

blog article

Nov 29, 2019

Every single nonprofit that engages in fundraising will, at some point, face the task of selecting the best Donor Management/CRM System for the organization. This task does NOT need to be daunting! After all, we are living in an age where more information than we will ever need is literally a few ke...

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Nonprofit Credit Card Processing: Everything You Need to Know NONPROFIT CREDIT CARD PROCESSING: EVERYTHING YOU NEED TO KNOW

blog article

Nov 28, 2019

She had been charged with finding a way to increase donations for her local theatre’s upcoming gala, and was quickly becoming frustrated by how resistant many of her coworkers were to the idea of processing credit cards. They were used to collecting payments at the door and asking for donation...

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Nonprofit Success Secrets from Master Entrepreneurs NONPROFIT SUCCESS SECRETS FROM MASTER ENTREPRENEURS

blog article

Nov 27, 2019

Starting a nonprofit is hard. Running a successful nonprofit is a monumental undertaking that requires immense effort, passion, and skill. You can want to make our world a better place, have a brilliant idea for doing so, work your face off for your nonprofit… and fail miserably. The nonprofi...

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Use Facebook to Raise Serious Money This Holiday Season (or Year-round) USE FACEBOOK TO RAISE SERIOUS MONEY THIS HOLIDAY SEASON (OR YEAR-ROUND)

blog article

Nov 27, 2019

I know many people have written off social media as a form of fundraising revenue. But you would be hugely mistaken to skip Facebook. Fundraising online is challenging. Until late 2016, fundraising through social media was next to impossible for most nonprofits. That’s changed. Facebook fundra...

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Know the Responsibilities of a Nonprofit Advisory Board? KNOW THE RESPONSIBILITIES OF A NONPROFIT ADVISORY BOARD?

blog article

Nov 26, 2019

Serving on a nonprofit advisory board is a tremendous responsibility, as well as an excellent opportunity to influence an organization. But what exactly does an advisory board do? How active must it be, and what responsibilities does it take on? Here’s what you need to know. At their core, all...

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Salesforce Fundraising Campaigns: 4 Ideas and Examples SALESFORCE FUNDRAISING CAMPAIGNS: 4 IDEAS AND EXAMPLES

blog article

Nov 26, 2019

If your nonprofit has conducted research about CRM software, you've probably come across Salesforce. Salesforce is the world's leading CRM for both for-profit and nonprofit organizations. It's designed to be applicable to any organization because it is completely customizable. You can mo...

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Four Ways Nonprofits Can Use Salesforce Community Cloud FOUR WAYS NONPROFITS CAN USE SALESFORCE COMMUNITY CLOUD

blog article

Nov 25, 2019

If you've ever used the Power of Us Hub, you've experienced a Salesforce Community. Salesforce Community Cloud was originally built to connect companies with customers, employees, or partners. The basic idea is that Communities can give external users deeper access to your company’s re...

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7 Secrets to a Successful Year-end Fundraising Letter 7 SECRETS TO A SUCCESSFUL YEAR-END FUNDRAISING LETTER

blog article

Nov 25, 2019

Do you ever wish you could send a year-end fundraising letter to existing donors that says: “Hi friend. It’s that time of year. This is your reminder to give. Please give again this year.” If only it were that easy! Unfortunately, the “just-send-money” approach doesn&rs...

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13 Innovative Online Fundraising Ideas For Nonprofits & Charities 13 INNOVATIVE ONLINE FUNDRAISING IDEAS FOR NONPROFITS & CHARITIES

blog article

Nov 25, 2019

Online fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. According to the M+R Benchmarks study, online giving increased 23% f...

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The Savvy Nonprofit’s Guide to Staying Ahead of Giving Trends THE SAVVY NONPROFIT’S GUIDE TO STAYING AHEAD OF GIVING TRENDS

blog article

Nov 22, 2019

There’s no shortage of fundraising statistics and benchmarks out there. And if you’re a small nonprofit with limited resources, some of those stats are pretty concerning – for example, Giving USA’s most recent annual report reveals that overall giving is down 1.7%. Individual...

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Giving Tuesday: 5 Ideas to Create a Great Fundraising Page GIVING TUESDAY: 5 IDEAS TO CREATE A GREAT FUNDRAISING PAGE

blog article

Nov 22, 2019

With Giving Tuesday just around the corner, many nonprofits are reviewing their fundraising strategy for the expected influx of giving. One area that shouldn’t be overlooked is your nonprofit website. Your organization’s website has unmatched fundraising potential for everything from onl...

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Online Payment Processing for Nonprofits: Everything You Need to Know ONLINE PAYMENT PROCESSING FOR NONPROFITS: EVERYTHING YOU NEED TO KNOW

blog article

Nov 22, 2019

Whitney walked out of the quarterly planning meeting feeling equal parts inspired and anxious. She had been tasked with finding a way to breathe new life into the financial operations of the animal shelter at which she’d recently been hired. She was thrilled at the opportunity to make impactfu...

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Fundraising Tools You Should be Using to Increase Revenue FUNDRAISING TOOLS YOU SHOULD BE USING TO INCREASE REVENUE

blog article

Nov 21, 2019

Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it’s hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is that several fundraising to...

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Content Marketing for Nonprofits: The Easy Way! CONTENT MARKETING FOR NONPROFITS: THE EASY WAY!

blog article

Nov 21, 2019

When it comes to content marketing, nonprofits have an advantage over companies. Meaning, content marketing is the sharing of your materials online, but not in a way that explicitly promotes your work. So, nonprofits can spend a lot of time sharing their stories, capturing emotions and interesting t...

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How does CCPA affect nonprofits? We asked an expert HOW DOES CCPA AFFECT NONPROFITS? WE ASKED AN EXPERT

blog article

Nov 21, 2019

If you’re a U.S.-based nonprofit, you have likely heard of the California Consumer Privacy Act (CCPA). Maybe you’ve even kept tabs on the latest changes to the CCPA. However, according to a recent poll conducted by the Direct Marketing Fundraisers Association (DMFA) and The Nonprofit All...

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Giving Tuesday Ideas to Engage Your Nonprofit Board GIVING TUESDAY IDEAS TO ENGAGE YOUR NONPROFIT BOARD

blog article

Nov 20, 2019

We're close, again, to another Giving Tuesday event. Year-end and holiday fundraising, including Giving Tuesday, are exciting times for nonprofits. Your donors and supporters feel the holiday spirit, and that means there's a lot of generosity going around. But there's one group that you ...

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3 Questions That Will Help You in Hiring the Right Nonprofit Consultant 3 QUESTIONS THAT WILL HELP YOU IN HIRING THE RIGHT NONPROFIT CONSULTANT

blog article

Nov 20, 2019

Over my eleven years of consulting, I have unfortunately had to step in to fix the mess that occurred on a previous consultant’s watch. Some of the messes occurred after the consultant got a little too creative and advised a risky strategy outside generally accepted practice. In other cases, t...

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Today’s Nonprofit Multi-Channel Fundraising Tech Trends TODAY’S NONPROFIT MULTI-CHANNEL FUNDRAISING TECH TRENDS

blog article

Nov 18, 2019

Over the past few years I have had the opportunity to visit many of the world’s largest nonprofits. I tell myself it’s probably because of my award-winning e-book on Direct Mail & Omni Channel Marketing, but the reality is probably just because nonprofits are all looking to modernize...

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5 Matching Gift Marketing Tips With Real-World Examples 5 MATCHING GIFT MARKETING TIPS WITH REAL-WORLD EXAMPLES

blog article

Nov 18, 2019

Marketing matching gifts can sometimes be a lower priority for many nonprofits. The reasons for this include not having the: Time or resources to pursue gift matches from donors Personnel available to perform outreach, or not Understanding of the immense value matching gifts can offer in nonprofit f...

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3 Critical Elements of Responsive Fundraising 3 CRITICAL ELEMENTS OF RESPONSIVE FUNDRAISING

blog article

Nov 18, 2019

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies...

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4 Ways Marketing Automation Makes Responsive Fundraising Possible 4 WAYS MARKETING AUTOMATION MAKES RESPONSIVE FUNDRAISING POSSIBLE

blog article

Nov 16, 2019

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s b...

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How to Create a Nonprofit Website That Inspires People to Action HOW TO CREATE A NONPROFIT WEBSITE THAT INSPIRES PEOPLE TO ACTION

blog article

Nov 15, 2019

Your nonprofit website is the digital home of your organization, meaning it’s one of the most important ways that new supporters, donors and members can learn about your mission. So, how do you create a website that acts powerfully as a communication hub to draw your members together and help ...

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Peer-to-Peer Fundraising: What You Should Know and a Quick-Start Guide PEER-TO-PEER FUNDRAISING: WHAT YOU SHOULD KNOW AND A QUICK-START GUIDE

blog article

Nov 15, 2019

Peer-to-Peer fundraising is one of the fastest-growing forms of crowdfunding in the nonprofit world! Nonprofits who start Peer-to-Peer (P2P) fundraising campaigns can raise money, expand their donor base, and mobilize their current network of supporters all at once! There are many reasons you should...

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Web Accessibility: 6 Tips to Make Your Nonprofit Website WCAG Compliant WEB ACCESSIBILITY: 6 TIPS TO MAKE YOUR NONPROFIT WEBSITE WCAG COMPLIANT

blog article

Nov 14, 2019

Web accessibility is a growing initiative impacting websites in all industries. Particularly for nonprofits who serve disadvantaged groups or people with disabilities, web accessibility should be a priority for your organization’s digital presence. Accessible websites are designed to work with...

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Using multi-channel marketing to boost your fundraising USING MULTI-CHANNEL MARKETING TO BOOST YOUR FUNDRAISING

blog article

Nov 13, 2019

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now ...

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5 Ideas for Promoting Your Nonprofit’s Event on Social Media 5 IDEAS FOR PROMOTING YOUR NONPROFIT’S EVENT ON SOCIAL MEDIA

blog article

Nov 13, 2019

No matter what kind of nonprofit you’re tasked with promoting, there’s a good chance that events will be an integral part of your public relations strategy. From fundraisers and volunteer fairs to galas and annual meetings, events are a great way to spread the mission of your nonprofit a...

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THE DATA DIALOGUE: THE NONPROFIT SECTOR – FUELING OUR COMMUNITIES THE DATA DIALOGUE: THE NONPROFIT SECTOR – FUELING OUR COMMUNITIES

blog article

Nov 12, 2019

United Way of East Central Iowa (UWECI) has been a champion of the nonprofit sector for 105 years. UWECI funded nonprofit partners reported serving more than 80,000 individuals in 2018 alone. These organizations are a small fraction of the 400 total nonprofits (registered 501(c)(3)s) that employ ove...

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What Nonprofits Need to Know About Data Flow WHAT NONPROFITS NEED TO KNOW ABOUT DATA FLOW

blog article

Nov 12, 2019

Getting a clear picture of how your nonprofit organization interacts with its participants is vital to the success of your peer-to-peer fundraising campaigns and events. To get that full and complete picture, it’s important to understand how your peer-to-peer fundraising software platform shar...

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5 Big Facts That Fundraisers Ignore at Year-End (That Got Me Fired) 5 BIG FACTS THAT FUNDRAISERS IGNORE AT YEAR-END (THAT GOT ME FIRED)

blog article

Nov 12, 2019

For all of the content available to us this time of year, all the how-to guides and webinars about #GivingTuesday and year-end giving, none of them generally address the most important planning element to an effective fundraising campaign: A financial goal. Beyond the obvious, a goal aligns resource...

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5 Social Media Tips for Your Giving Tuesday Campaign 5 SOCIAL MEDIA TIPS FOR YOUR GIVING TUESDAY CAMPAIGN

blog article

Nov 11, 2019

As a global giving movement that started from a hashtag, it makes sense that Giving Tuesday garners a massive amount of its attention and activity on social media. Just how massive? In 2018, the hashtag #GivingTuesday saw 14.2 billion social media impressions around the world. Since social media is ...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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How Responsive Fundraising Improves Your Dependency Quotient HOW RESPONSIVE FUNDRAISING IMPROVES YOUR DEPENDENCY QUOTIENT

blog article

Nov 11, 2019

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe ev...

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Nonprofit Board Treasurer: More Than a Bookkeeper NONPROFIT BOARD TREASURER: MORE THAN A BOOKKEEPER

blog article

Nov 11, 2019

Taking up the mantle of “board treasurer” is about far more than just tracking the budget. The nonprofit board treasurer role is a demanding and engaging one, with a lot of responsibility and opportunity to effect change. A board treasurer has to be a highly trustworthy individual, as th...

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How to Engage Board Members in Fundraising HOW TO ENGAGE BOARD MEMBERS IN FUNDRAISING

blog article

Nov 08, 2019

If you’ve been in the nonprofit sector for at least a couple of years, then you understand many board members don’t like to raise money. But, while it might make things challenging, it is understandable. In other words, most people don’t feel comfortable asking friends, colleagues,...

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How A Donor Journey Map Improves Responsive Fundraising HOW A DONOR JOURNEY MAP IMPROVES RESPONSIVE FUNDRAISING

blog article

Nov 07, 2019

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each ne...

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A Nonprofit’s Guide to Peer-to-Peer Success A NONPROFIT’S GUIDE TO PEER-TO-PEER SUCCESS

blog article

Nov 07, 2019

Peer-to-peer fundraising is one of the best ways to raise money. The reason is simple: People like to support known causes that their friends and family already support. So if you haven’t had the chance to get your current donors involved in reaching out to people they know, now may be the tim...

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The Top 2 Nonprofit Growth Inhibitors That Stop You From Fundraising THE TOP 2 NONPROFIT GROWTH INHIBITORS THAT STOP YOU FROM FUNDRAISING

blog article

Nov 07, 2019

That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers — they were the same things I hear from leaders all over the country running big and small organizations.

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8 Growth Tools for Nonprofits Looking to Elevate Their Marketing 8 GROWTH TOOLS FOR NONPROFITS LOOKING TO ELEVATE THEIR MARKETING

blog article

Nov 06, 2019

Is your nonprofit on the rise? As your organization spreads its wings, make sure your marketing efforts can keep up with technology that helps you make better decisions, reach more people and keep campaigns on track. Think beyond the basics with growth tools that will take your communications to the...

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How to Create Nonprofit Content Marketing Strategies Using Donor Signals HOW TO CREATE NONPROFIT CONTENT MARKETING STRATEGIES USING DONOR SIGNALS

blog article

Nov 05, 2019

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same stor...

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Professional Case Management Software: Streamlining Workflow in Nonprofits PROFESSIONAL CASE MANAGEMENT SOFTWARE: STREAMLINING WORKFLOW IN NONPROFITS

blog article

Nov 04, 2019

Nonprofits are unique undertakings driven by altruistic leaders who share a goal of promoting change within a community. As such, you would expect leadership in a nonprofit to be relatively different from that of a for-profit business. And that is true, to a large extent, leadership in a nonprofit o...

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10 Peer-to-Peer Fundraising Ideas to Supercharge Your Campaign 10 PEER-TO-PEER FUNDRAISING IDEAS TO SUPERCHARGE YOUR CAMPAIGN

blog article

Nov 04, 2019

Each year we host a peer-to-peer fundraising campaign called #ClassyGives, now in its third year. In past years, we’ve fundraised for buildOn and Days for Girls International and in both campaigns, we exceeded our goal. This year, we set out to raise $50,000 for Grassroots Soccer International...

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Leverage Nonprofit Awareness Month this November LEVERAGE NONPROFIT AWARENESS MONTH THIS NOVEMBER

blog article

Nov 04, 2019

It seems like there’s a day for every interest and cause! Whether it’s cancer, diabetes, homelessness, hunger or housing, there’s a period of time devoted to focusing on that cause. While not every observance is relevant to your specific cause, there can be real value in leveraging...

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5 ways to use a smartphone for fundraising 5 WAYS TO USE A SMARTPHONE FOR FUNDRAISING

blog article

Nov 04, 2019

Smartphones are the key to the future of marketing. And like it or not, marketing is an important part of the day to day functions of most nonprofits. Marketing drives donations, which drives what nonprofits are able to accomplish. As smartphones become more and more important to the marketing scene...

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Website Optimization Tips to Help Nonprofits Increase Online Donations During the Season of Giving WEBSITE OPTIMIZATION TIPS TO HELP NONPROFITS INCREASE ONLINE DONATIONS DURING THE SEASON OF GIVING

blog article

Oct 31, 2019

While the tips in this article are geared towards nonprofits, the strategies outlined can be used by everyone from ecommerce businesses to SaaS companies, education sites, and more. As November and the holiday season approaches, we naturally think about spending quality time with our family, friends...

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How to overcome the challenge of attracting talent to non-profits HOW TO OVERCOME THE CHALLENGE OF ATTRACTING TALENT TO NON-PROFITS

blog article

Oct 31, 2019

Attracting and retaining skilled workers is a difficult hurdle for any company to get over. However, for non-profits, this is particularly challenging. With fierce competition from well-known private firms, it’s becoming increasingly tough for charities to stand out. Because of this, organisat...

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5 Creative Fundraising Methods for New Nonprofit Board Members 5 CREATIVE FUNDRAISING METHODS FOR NEW NONPROFIT BOARD MEMBERS

blog article

Oct 31, 2019

If you’ve just been granted a position on a nonprofit board, you probably want to hit the ground running. A great deal of being a nonprofit board member lies in fundraising. Not only do you have to be comfortable putting yourself out there, but you also need to be creative. When it comes to cr...

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7 simple (yet powerful) email marketing ideas for local nonprofits 7 SIMPLE (YET POWERFUL) EMAIL MARKETING IDEAS FOR LOCAL NONPROFITS

blog article

Oct 29, 2019

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. With...

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Starting a Nonprofit: What Every Founder Should Know STARTING A NONPROFIT: WHAT EVERY FOUNDER SHOULD KNOW

blog article

Oct 28, 2019

Starting a nonprofit is an excellent way for you to give back to others. But, unlike for-profit businesses, nonprofits have special obligations. Because of the tax-exempt status of charity groups, federal and state governments require more from them. Thus, if you're seeking to start a nonprofit ...

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Salesforce Nonprofit Success Pack (NPSP) | Ultimate Guide SALESFORCE NONPROFIT SUCCESS PACK (NPSP) | ULTIMATE GUIDE

blog article

Oct 28, 2019

Salesforce is a powerful constituent relationship management (CRM) solution. There’s a reason it’s one of the most commonly used for organizations of all types: it’s completely customizable For-profits can use it to track sales leads, clients, and marketing initiatives. Meanwhile, ...

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5 Easy Ways To Maximize Your Fundraising On Facebook 5 EASY WAYS TO MAXIMIZE YOUR FUNDRAISING ON FACEBOOK

blog article

Oct 27, 2019

Social media is a central part of our culture. Most people are on at least one platform, and Facebook is the most popular social media platform, followed by YouTube, Instagram, and Twitter. Social media is also transforming the way individuals and nonprofits network and fundraise. Facebook users don...

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6 Ways to Raise More with Facebook Fundraisers 6 WAYS TO RAISE MORE WITH FACEBOOK FUNDRAISERS

blog article

Oct 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, i...

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Mark Santiago on Facebook Advertising for Nonprofits MARK SANTIAGO ON FACEBOOK ADVERTISING FOR NONPROFITS

blog article

Oct 25, 2019

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.

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Why Nonprofits Are More Vulnerable to Fraud Than For-Profit Businesses WHY NONPROFITS ARE MORE VULNERABLE TO FRAUD THAN FOR-PROFIT BUSINESSES

blog article

Oct 24, 2019

If somebody builds it, somebody else will find a way to break it. That seems to be the pattern, anyway. It’s something we expect and have even learned to apologize away when it comes to organizations with a profit motive. But what about nonprofit organizations? Just how fraudulent — or v...

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Five Ideas for Nonprofits to Gain Free Media from Corporate Volunteerism FIVE IDEAS FOR NONPROFITS TO GAIN FREE MEDIA FROM CORPORATE VOLUNTEERISM

blog article

Oct 24, 2019

More and more, society is demanding that companies become purpose-driven. Corporations are not only competing for customers but also for employees and the public’s favor. Nonprofits should capitalize on businesses being a force for good by establishing a strategic corporate volunteer program. ...

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4 Strategies for Growing Your P2P Fundraising Campaigns 4 STRATEGIES FOR GROWING YOUR P2P FUNDRAISING CAMPAIGNS

blog article

Oct 23, 2019

Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from your employees. It activates donors and brings them closer to the work you’re doing. But, without a plan for how to identify the right donors for y...

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25 Creative Winter Fundraising Ideas 25 CREATIVE WINTER FUNDRAISING IDEAS

blog article

Oct 23, 2019

An estimated 30% of giving occurs in the month of December, and 10% takes place during the last three days of the year alone. To ensure your organization makes the most of this charitable window, we’ve assembled a list of our favorite winter fundraising ideas.

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Digital Fundraising: 9 Common Mistakes to Fix Yesterday DIGITAL FUNDRAISING: 9 COMMON MISTAKES TO FIX YESTERDAY

blog article

Oct 23, 2019

Why aren’t more people supporting your nonprofit? What are you doing wrong? If you’re forgetting about digital fundraising and the best practices you should follow to get online donations, there’s your answer. Digital fundraising isn’t exactly new, but it’s growing in p...

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5 Giving Tuesday Strategies To Grow Your Fundraising 5 GIVING TUESDAY STRATEGIES TO GROW YOUR FUNDRAISING

blog article

Oct 23, 2019

Giving Tuesday, the global movement dedicated to giving and volunteering, unites charities, individuals and businesses under common causes making it an important part of every Non-profit's end-of-year strategy. To get the most out of your holiday fundraising, it’s important to start the se...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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6 email marketing tips to boost your nonprofit 6 EMAIL MARKETING TIPS TO BOOST YOUR NONPROFIT

blog article

Oct 23, 2019

From an outsider’s point of view, it may seem like marketers in a nonprofit organization have it easy—or at least easier. They have a loyal following, a pool of donors, and a consistent campaign. However, the reality is that nonprofit marketers go through the same daily tasks of building...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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How to Calculate ROI for Your Fundraising Event HOW TO CALCULATE ROI FOR YOUR FUNDRAISING EVENT

blog article

Oct 22, 2019

You did it! Your fundraising event is over, you raised thousands of dollars and everyone who attended keeps raving that it was a complete success. Here’s the thing, though: a well-run event and happy attendees aren’t a true measure of success when it comes to fundraising. That’s wh...

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5 Fundraising Trends for 2020 and Beyond 5 FUNDRAISING TRENDS FOR 2020 AND BEYOND

blog article

Oct 21, 2019

If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived. While someone traveli...

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Why Should Nonprofits Care about Experience? WHY SHOULD NONPROFITS CARE ABOUT EXPERIENCE?

blog article

Oct 21, 2019

Donors are consumers. That’s pretty obvious, right? The same person who gives to her local food bank can also have a phone charger delivered within a couple hours of ordering. She doesn't have to choose what show to watch because her streaming service knows just what British police drama s...

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Proven Tips for Every Stage in Your Nonprofit’s Peer-to-Peer Fundraising Journey PROVEN TIPS FOR EVERY STAGE IN YOUR NONPROFIT’S PEER-TO-PEER FUNDRAISING JOURNEY

blog article

Oct 18, 2019

It can take a lot of work for a nonprofit to pull off a great peer-to-peer fundraising campaign or event. And the truth is that not everyone is in the same place. You may be just getting started, or you may be looking to take your peer-to-peer program to the next level. But no matter where you are i...

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Microsoft 365 Business: Equipping Your Nonprofit with The Right Technology MICROSOFT 365 BUSINESS: EQUIPPING YOUR NONPROFIT WITH THE RIGHT TECHNOLOGY

blog article

Oct 17, 2019

Last month, we wrote about the launch of Microsoft 365 business for nonprofits and registered charities, and how this new licensing is not only free for up to 10 users, but that it brings together the best-in-class productivity of Office 365 with advanced security and device management capabilities ...

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6 Nonprofit Website Best Practices to Improve Your Homepage 6 NONPROFIT WEBSITE BEST PRACTICES TO IMPROVE YOUR HOMEPAGE

blog article

Oct 17, 2019

Any organization with a website will tell you, the most important page on your website is your homepage. Why is it so important? Your nonprofit’s homepage is often the first impression that a potential donor or volunteer gets of your organization. Most new site visitors come in through your ho...

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Tips To Hit And Exceed Your NonProfit Fundraising Goals In 2020 TIPS TO HIT AND EXCEED YOUR NONPROFIT FUNDRAISING GOALS IN 2020

blog article

Oct 16, 2019

Fundraising campaigns require a lot of energy from a lot of people to be a success. People need to understand the urgency of the cause. Some must be made to care. Donors want to feel like they’re making a difference in the world, and it is the fundraising campaign’s responsibility to hel...

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What You Need To Know To Start A Nonprofit WHAT YOU NEED TO KNOW TO START A NONPROFIT

blog article

Oct 16, 2019

You’ve decided to start a nonprofit. That’s fantastic! There are so many needs and injustices in the world just waiting to be addressed. Whether your mission is to improve your local community or address national or international issues, the world needs champions like you. Operating a no...

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5 Responsive Nonprofit Values Your Organization Needs 5 RESPONSIVE NONPROFIT VALUES YOUR ORGANIZATION NEEDS

blog article

Oct 15, 2019

While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite ...

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How A Clean Donor Database Improves Responsive Fundraising HOW A CLEAN DONOR DATABASE IMPROVES RESPONSIVE FUNDRAISING

blog article

Oct 14, 2019

If you’re like a lot of development professionals, the state of your data isn’t your fault. You inherited a database from the people who came before you, who might have followed donor database best practices…or might not have. Perhaps you can trace the generations of development s...

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How to Use Social Media to Help Achieve Your Nonprofit’s Goals HOW TO USE SOCIAL MEDIA TO HELP ACHIEVE YOUR NONPROFIT’S GOALS

blog article

Oct 14, 2019

Your nonprofit is working toward a number of goals simultaneously. Making donors feel appreciated. Engaging volunteers. Increasing awareness of your organization. Fundraising for your latest campaign. The list goes on and on. Social media can (and should!) be one of the many tools your organization ...

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6 Reasons Why Mobile Bidding Should Be A Staple Element In Your Fundraising Campaign 6 REASONS WHY MOBILE BIDDING SHOULD BE A STAPLE ELEMENT IN YOUR FUNDRAISING CAMPAIGN

blog article

Oct 11, 2019

Giving your supports the opportunity to participate in an online auction in aid of your incredible cause is a simple way to engage your database and attract new supporters! We have the stats to prove it, on average our bespoke online auctions get 253 bids! We know that fundraisers tend to wear many ...

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Fundraising Gamification: The Right and Wrong Time to Do It FUNDRAISING GAMIFICATION: THE RIGHT AND WRONG TIME TO DO IT

blog article

Oct 11, 2019

When planning a fundraiser of any kind, your nonprofit has lots of options for maximizing your fundraising potential and boosting engagement. One important method is incorporating fundraising gamification into your strategy. Fundraising gamification is a method used to motivate supporters and move t...

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How to Choose the Right Platform for Social Media at End of Year HOW TO CHOOSE THE RIGHT PLATFORM FOR SOCIAL MEDIA AT END OF YEAR

blog article

Oct 10, 2019

For a while, nonprofits only had to worry about posting on Facebook. Then it became a good idea to have a Twitter. Recently, Instagram has become indispensable to organizations getting the word out. And that’s not to mention Youtube, Snapchat, Twitch, LinkedIn, or Tik Tok. Or the brand new pla...

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It’s Year-End Fundraising Time IT’S YEAR-END FUNDRAISING TIME

blog article

Oct 10, 2019

It’s nearly 100 degrees in Nashville. That makes it difficult to accept that fall is here. But mid-summer temperatures in October do not change the fact that, for many nonprofits, it’s the final quarter of the fiscal year. In any case, it is the quarter of the year where most gifts are m...

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7-Day Marketing Plan for Your Giving Tuesday Campaign 7-DAY MARKETING PLAN FOR YOUR GIVING TUESDAY CAMPAIGN

blog article

Oct 09, 2019

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your Giving Tuesday campaign top of...

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The ABC’s of Winning a Lapsed Donor Back THE ABC’S OF WINNING A LAPSED DONOR BACK

blog article

Oct 09, 2019

Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to acquire a new dono...

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How to Get More People to Open Your Nonprofit Email HOW TO GET MORE PEOPLE TO OPEN YOUR NONPROFIT EMAIL

blog article

Oct 08, 2019

Think about how you get more people to open a direct mail piece. It begins with the outer envelope. It really doesn’t matter what’s inside, if people aren’t moved to open the envelope. The same holds true with an email appeal. In this case, your email envelope is the subject line. ...

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5 Reasons to Invest in Your Nonprofit Website 5 REASONS TO INVEST IN YOUR NONPROFIT WEBSITE

blog article

Oct 08, 2019

Think of your website as a store. When you walk inside, you should feel safe and comfortable in a reputable establishment, one that’s well-maintained, provides a delightful, frictionless experience, and is responsive to the customer’s needs. Without these things, you won’t be spend...

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The Role of the Board in Nonprofit Budget Making THE ROLE OF THE BOARD IN NONPROFIT BUDGET MAKING

blog article

Oct 07, 2019

What is the role of the board of directors in the preparation of the nonprofit budget? That’s not an easy question to answer! In a large, well established nonprofit, the CEO and the CFO begin the process and bring a draft budget to the board for discussion and approval. However, in smaller non...

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5 Ways to Keep Your Fundraising Strategy Fresh 5 WAYS TO KEEP YOUR FUNDRAISING STRATEGY FRESH

blog article

Oct 07, 2019

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Whether you’re planning t...

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Capturing Attention During Year-End Fundraising CAPTURING ATTENTION DURING YEAR-END FUNDRAISING

blog article

Oct 04, 2019

Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover ...

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Nonprofit Advocacy Examples: 5 Successful Strategies NONPROFIT ADVOCACY EXAMPLES: 5 SUCCESSFUL STRATEGIES

blog article

Oct 04, 2019

Many nonprofit organizations use advocacy campaigns to effectively draw attention to their mission and cause real change. Whether you are targeting legislators at any level of government, or CEOs and other decision-makers, advocacy campaigns can be an effective engagement activity that helps get you...

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7 Ideas That Can Immediately Improve Your Fundraising 7 IDEAS THAT CAN IMMEDIATELY IMPROVE YOUR FUNDRAISING

blog article

Oct 03, 2019

Let’s face it. We all know there is no “magic bullet” that can immediately improve your fundraising. Of course, it’s important to think about your long-term strategy and things like how to infuse the core of your nonprofit’s mission in all your communications. But you d...

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How to Build an Effective Nonprofit Board HOW TO BUILD AN EFFECTIVE NONPROFIT BOARD

blog article

Oct 02, 2019

Serving on the board of a nonprofit can be a fulfilling experience, especially if the organization supports a cause dear to you. It’s a rewarding experience to serve on an efficient board when you know you’re making a difference for the organization and the mission the nonprofit supports...

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Influencer marketing ideas to support your nonprofit INFLUENCER MARKETING IDEAS TO SUPPORT YOUR NONPROFIT

blog article

Oct 02, 2019

How many of us have seen a product or service marketed by a celebrity or YouTuber in the past month? Whether you noticed these promotions on your personal social media channels influencer marketing has gained momentum in the past few years and is a method that can work well for nonprofits. Through i...

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Are You Conducting Nonprofit Board Assessments? ARE YOU CONDUCTING NONPROFIT BOARD ASSESSMENTS?

blog article

Oct 02, 2019

One common misconception about assessing nonprofit boards is that it must always be a formal, highly structured process. There’s a place for that, of course, but that’s not the only approach — nor is it always the best one. Kim Donahue, one of Boardable’s board members, sugge...

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Stellar year-end fundraising strategies for busy nonprofit leaders STELLAR YEAR-END FUNDRAISING STRATEGIES FOR BUSY NONPROFIT LEADERS

blog article

Oct 01, 2019

Once the calendar hits October, year-end fundraising season is in full swing. It’s the best time of the year for nonprofit fundraisers because most people are thinking about those less fortunate and thinking about the charitable donations they want to make. In fact, half of nonprofits raise th...

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Some of the Best Nonprofit Content Marketing Options SOME OF THE BEST NONPROFIT CONTENT MARKETING OPTIONS

blog article

Sep 30, 2019

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to cr...

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Helping nonprofits and small businesses get on the right path: The Dot Org third quarter blog recap HELPING NONPROFITS AND SMALL BUSINESSES GET ON THE RIGHT PATH: THE DOT ORG THIRD QUARTER BLOG RECAP

blog article

Sep 27, 2019

It is hard to believe we are wrapping up our third business quarter for the year. Over these past few weeks, we have evolved and grown as a team. We have added an administrative assistant (give a warm welcome to Meredith!), updated our website, started fully implementing inbound marketing software (...

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8 Questions to Ask When Choosing a Donor Management System 8 QUESTIONS TO ASK WHEN CHOOSING A DONOR MANAGEMENT SYSTEM

blog article

Sep 26, 2019

Donor management system (DMS) software allows nonprofits to put their donor data to work and manage fundraising and communications from one location. Ultimately, a DMS gives nonprofits the ability to learn what’s important to their donors, deliver a better donor experience, increase donations,...

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Nonprofit Executives and Artificial Intelligence: A Path to Co-Existence NONPROFIT EXECUTIVES AND ARTIFICIAL INTELLIGENCE: A PATH TO CO-EXISTENCE

blog article

Sep 26, 2019

I hope you're as excited about artificial intelligence in the philanthropic sector as I am. While I'm not saying that artificial intelligence is the end all be all, it's impressive to experience the dawn of this new age. Things we never thought possible have become a reality. And many no...

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5 Ways a Donor Management System Can Grow Your Nonprofit 5 WAYS A DONOR MANAGEMENT SYSTEM CAN GROW YOUR NONPROFIT

blog article

Sep 25, 2019

You’ve heard that a donor management system (DMS) can help grow your organization. A DMS can turbocharge your nonprofit’s efforts in a variety of ways, ultimately boosting fundraising results and streamlining operations while reducing the amount of time your team members spend on manual ...

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25 Quick Fundraising Ideas for Nonprofits and Charity 25 QUICK FUNDRAISING IDEAS FOR NONPROFITS AND CHARITY

blog article

Sep 25, 2019

Oftentimes, individuals and organizations alike need some quick fundraising ideas to get the ball rolling on a longer-term campaign, get through a mid-campaign hump, or for an emergency situation. The ideas also need to be engaging enough to get people involved, and quickly. That’s why we&rsqu...

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Understanding the Various Types of Nonprofits UNDERSTANDING THE VARIOUS TYPES OF NONPROFITS

blog article

Sep 24, 2019

A nonprofit organization is created to fulfill a charitable, civic, religious, scientific, literary, or educational goal. Nonprofits do not have private owners, nor do they issue stock or pay dividends to shareholders. Aside from founders or staff being compensated a fair wage for their work in a no...

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What Is the Cost of Your Fundraising? WHAT IS THE COST OF YOUR FUNDRAISING?

blog article

Sep 23, 2019

How much money do you spend on your entire fundraising operation? In order to truly grasp if your organization is making the traction necessary to see positive gains, you need to be able to answer this crucial question. If you end up spending more than $1 to raise $1, you’ll be spinning your w...

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Instagram For Nonprofits: How To Use it And Best Practices INSTAGRAM FOR NONPROFITS: HOW TO USE IT AND BEST PRACTICES

blog article

Sep 23, 2019

When it comes to choosing a social media platform, Instagram packs a punch for nonprofits. According to Nonprofits Source, 30 percent of nonprofits use Instagram to create inspiring messages about their mission, build awareness and attract donors. With 7 billion users worldwide, 1.1 billion monthly ...

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7 Tips to Promote Your Nonprofit on Facebook 7 TIPS TO PROMOTE YOUR NONPROFIT ON FACEBOOK

blog article

Sep 22, 2019

As one of the most popular social media platforms, Facebook can help your non-profit engage with supporters and promote your fundraising campaigns. It’s not always easy to know how to get the most from it though. Maybe you’ve set up a Facebook page for your nonprofit and have seen a smal...

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10 Reasons Your Nonprofit Organization Should Have Strong Online Presence 10 REASONS YOUR NONPROFIT ORGANIZATION SHOULD HAVE STRONG ONLINE PRESENCE

blog article

Sep 21, 2019

Unless you’ve been living in a cave for the last twenty years, you know how much the internet has revolutionized every nook and cranny of the world. So it may seem like a no-brainer that your nonprofit needs to be online. At the risk of beating a horse that was pummeled to death in the early 2...

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How to Boost Revenue with Donor Surveys HOW TO BOOST REVENUE WITH DONOR SURVEYS

blog article

Sep 20, 2019

Can donor surveys really help you raise more money? Yes! Donor surveys are one of the most affordable ways to improve donor retention, build deeper donor relationships, even uncover planned gifts. How? Donor surveys can reveal your hidden gems (aka planned gifts), tell you why your donors gave, what...

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What You Need to Know About Nonprofit Grants WHAT YOU NEED TO KNOW ABOUT NONPROFIT GRANTS

blog article

Sep 19, 2019

Are you looking to increase grant funding for your organization? Nonprofit grants are a complex topic, and there are a lot of options ahead. Here are a few things that you should know. A nonprofit grant writer is a professional who is skilled in the process of applying for grants. You don’t ne...

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Top Nonprofit Strategies With Fundraising Expert Aly Sterlng TOP NONPROFIT STRATEGIES WITH FUNDRAISING EXPERT ALY STERLNG

blog article

Sep 19, 2019

Having interacted with all types of organizations over the years as donor, employee and consultant, I can say that many nonprofits encounter similar challenges to strategic planning, fundraising and board leadership. While it’s comforting to know that you’re not alone, you’re still...

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Nonprofit Marketing: 5 Low Budget Marketing Ideas NONPROFIT MARKETING: 5 LOW BUDGET MARKETING IDEAS

blog article

Sep 19, 2019

According to stats, the average retention of first-time donors in nonprofits is 29%, which means finding donors and raising funds is a constant pain for most of the nonprofits. Your nonprofit might need promotion either to raise funds or hire volunteers or conduct events or raise awareness.

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What is a Donor Management System, and Why Should My Nonprofit Use One? WHAT IS A DONOR MANAGEMENT SYSTEM, AND WHY SHOULD MY NONPROFIT USE ONE?

blog article

Sep 18, 2019

The more you know about your donors, the better able you’ll be to connect with them. You’ll know what’s important to supporters and learn how to deliver a better donor experience, retaining them for the long term. Donor management system (DMS) software helps you collect, organize, ...

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How to Create a Donation Page on Donorbox HOW TO CREATE A DONATION PAGE ON DONORBOX

blog article

Sep 18, 2019

A donation page is an easy way for your nonprofit to accept donations and do a lot of the hard work in convincing potential donors to give. Online giving has grown significantly in recent years and your nonprofit can miss out on valuable donations if you don’t have a donation page. Not sure ho...

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What You Need to Know About Digital Fundraising at Your Nonprofit WHAT YOU NEED TO KNOW ABOUT DIGITAL FUNDRAISING AT YOUR NONPROFIT

blog article

Sep 17, 2019

In some ways digital tools have made fundraising easier than ever before. But unless you know what you're doing, it's easy to fall behind in your efforts to attract donors to your cause. In this blog post, we'll be reviewing some of the tools and strategies at your disposal when it comes...

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You may need a new fundraising strategy to keep your small nonprofit growing YOU MAY NEED A NEW FUNDRAISING STRATEGY TO KEEP YOUR SMALL NONPROFIT GROWING

blog article

Sep 17, 2019

Sometimes, no matter what fundraising strategy you try or how hard you work, you just can’t seem to raise enough money. It’s like you’ve hit a wall. What used to work just isn’t productive anymore. Or what you’ve seen work for others doesn’t work for you. It&rsquo...

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5 Steps to Address Your Nonprofit 5 STEPS TO ADDRESS YOUR NONPROFIT'S SOCIAL MEDIA CONCERNS

blog article

Sep 16, 2019

Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound — staff members "going rogue" and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn groups.

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Manage Your Donor Database Migration in 5 Steps MANAGE YOUR DONOR DATABASE MIGRATION IN 5 STEPS

blog article

Sep 16, 2019

Here’s a fun thing you can do the next time you attend a fundraising conference. Force any nonprofit database admin to break into a cold sweat with just three words. What three words, you ask? “Donor database migration.” Yes, a lot of people will tell you horror stories about their...

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3 Great Ways Your Board Can Get More Involved with Fundraising 3 GREAT WAYS YOUR BOARD CAN GET MORE INVOLVED WITH FUNDRAISING

blog article

Sep 16, 2019

When you tell board members that you need help with fundraising, many of them automatically think you are telling them they need to go ask their friends and colleagues for money. And while that certainly wouldn’t hurt, it is important to note that not every board member will feel comfortable d...

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Executing an Emergency Campaign in 12 Simple Steps EXECUTING AN EMERGENCY CAMPAIGN IN 12 SIMPLE STEPS

blog article

Sep 13, 2019

In the wake of a disaster, every hour counts. The main priority is always an immediate response to those negatively impacted who are in need. After this initial focus, fundraisers should quickly turn their attention to funding the response at hand while building capacity to address future needs. Man...

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7 Tips for Organizing Nonprofit Volunteers 7 TIPS FOR ORGANIZING NONPROFIT VOLUNTEERS

blog article

Sep 12, 2019

Organizing nonprofit volunteers requires many skills. You need to be personable, connect with your volunteers easily, and communicate well. When well organized, your volunteers are not only a huge help to your mission, but can also make great donors and future board members. Here are a few important...

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5 Ways Tech Is Helping Nonprofit Camps 5 WAYS TECH IS HELPING NONPROFIT CAMPS

blog article

Sep 11, 2019

The words “summer camp” likely conjure images of archery lessons and nature hikes, rather than computers and keyboards. But technology is helping nonprofit camps to improve their operations in a number of ways, reports NonProfit PRO magazine. It makes sense: Technology is helping nonprof...

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Multiply Your Fundraising With Matching Gift Automation MULTIPLY YOUR FUNDRAISING WITH MATCHING GIFT AUTOMATION

blog article

Sep 10, 2019

As a nonprofit, it can be challenging to bring in the donation revenue you need to work toward your mission. Working on your cause is at the top of your priority list, but organizing a fundraising strategy is an integral part of this priority. One of the easiest ways to multiply your donation revenu...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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Nonprofit Payment Processing: A Complete Guide & Glossary NONPROFIT PAYMENT PROCESSING: A COMPLETE GUIDE & GLOSSARY

blog article

Sep 09, 2019

You work hard to raise awareness for your cause, reach new donors, and solicit support for your fundraising campaigns. But how does a donor’s decision to make a gift translate into money in your organization’s account? That’s where payment processing and your donation tools come in...

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Nonprofits & Pay For Performance? You Betcha. NONPROFITS & PAY FOR PERFORMANCE? YOU BETCHA.

blog article

Sep 09, 2019

KPI stands for Key Performance Indicators. KPIs drive the underlying business models of countless private sector companies but are too often nonexistent inside nonprofit organizations, and that needs to be fixed if we endeavor to have our nonprofits achieve their missions. I mean, there’s a re...

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How to increase online donations for your nonprofit HOW TO INCREASE ONLINE DONATIONS FOR YOUR NONPROFIT

blog article

Sep 06, 2019

Today providing diverse online donation options is essential for the successful nonprofit. Countless merchants are making purchases as simple as a few taps on their mobile phone to order a coffee, groceries and more, which sets expectations on how they make donations as well. Enabling supporters to ...

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Is It Time to Scale Your Nonprofit? IS IT TIME TO SCALE YOUR NONPROFIT?

blog article

Sep 05, 2019

You have a mission in mind. You’ve drawn up your bylaws and values, you understand your business model and what you’re trying to achieve, you have a few people working on the internal team and there are a handful of trusted advisors acting as your board. Congratulations – you&rsquo...

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The Future of Fundraising: Influencer Marketing for Nonprofits THE FUTURE OF FUNDRAISING: INFLUENCER MARKETING FOR NONPROFITS

blog article

Sep 05, 2019

Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. However, the world of influencers is...

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How Learning Management Systems Benefit Charities And Non-Profits HOW LEARNING MANAGEMENT SYSTEMS BENEFIT CHARITIES AND NON-PROFITS

blog article

Sep 04, 2019

Learning and Development can be a real challenge for charities and not-for-profit organisations. Face-to-face training can be costly, and the last thing you want is for your people to have to drop everything to travel to training interventions. We have implemented learning solutions for a number of ...

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How Nonprofits Can Use VR and AR Tech for Fundraising HOW NONPROFITS CAN USE VR AND AR TECH FOR FUNDRAISING

blog article

Sep 04, 2019

Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology. It’s not necessary to stand outside local grocery stores with a bell and a bucket anymore, though that is still effective. Some nonprofits have started utilizing...

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Google helps a nonprofit train young storytellers GOOGLE HELPS A NONPROFIT TRAIN YOUNG STORYTELLERS

blog article

Sep 04, 2019

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as ...

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4 New Nonprofit Fundraising Techniques 4 NEW NONPROFIT FUNDRAISING TECHNIQUES

blog article

Sep 04, 2019

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’ rising expectations. But where should you start? Donors, nonprofit professionals, and technolog...

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5 Reasons Your Company Needs Account-Based Marketing 5 REASONS YOUR COMPANY NEEDS ACCOUNT-BASED MARKETING

blog article

Sep 03, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. If you go to any marketing conference or presentation, chances are you’ll hear a...

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6 Creative Fundraising Ideas to Inspire You on Giving Tuesday 6 CREATIVE FUNDRAISING IDEAS TO INSPIRE YOU ON GIVING TUESDAY

blog article

Sep 03, 2019

The holiday season will be upon us before you know it, which means Giving Tuesday will be upon us before you know it. The global day of giving, organized by the United Nations Foundation and the 92nd Street Y, will fall on December 3 this year. What’s more, it continues to show exponential gro...

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How AI and ML are Changing the Way We Fundraise for Greater Social Impact HOW AI AND ML ARE CHANGING THE WAY WE FUNDRAISE FOR GREATER SOCIAL IMPACT

blog article

Sep 03, 2019

If you Google “AI (fill in the blank social cause)” and you will find the countless ways AI is making the world a better place. To name a few, AI is helping scientists tackle climate change, healthcare providers solve health crisis’, police combat crime, researchers detect cancer, ...

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5 Effective Digital Marketing Strategies for Nonprofits 5 EFFECTIVE DIGITAL MARKETING STRATEGIES FOR NONPROFITS

blog article

Sep 02, 2019

Nonprofit marketers face challenges many other marketers do not need to overcome, and they most likely wear more than just the marketing hat for their organization. What money you allocate to digital marketing needs to be well spent on effective and affordable marketing activities. Here are several ...

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5 Elements Your Nonprofit Email Welcome Series Needs 5 ELEMENTS YOUR NONPROFIT EMAIL WELCOME SERIES NEEDS

blog article

Sep 02, 2019

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s ...

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Seven Fundraising Misconceptions Holding Back Your Organization SEVEN FUNDRAISING MISCONCEPTIONS HOLDING BACK YOUR ORGANIZATION

blog article

Aug 30, 2019

Many nonprofit CEOs and board members bring their own personal misconceptions about fundraising when they walk in the door of a nonprofit. Some think fundraising is snarky – like begging. Or “hitting people up.” Others think raising money is so easy, like snapping your fingers and ...

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How Cloud Computing Can Benefit Nonprofit Teams HOW CLOUD COMPUTING CAN BENEFIT NONPROFIT TEAMS

blog article

Aug 29, 2019

You’d be hard-pressed to find an industry that hasn’t felt the positive effects of digital transformation in today’s business landscape. Innovative technology like cloud computing is becoming more widespread and more accessible, bringing its well-documented benefits to organization...

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Nonprofit Growth Begins with Giving to Your Donors NONPROFIT GROWTH BEGINS WITH GIVING TO YOUR DONORS

blog article

Aug 29, 2019

As we head toward the final quarter of 2019, nonprofits are focusing on all things growth. Professionals from marketing, development and fundraising are doing everything they can to ask donors to give more. Some of it works. Traditional major donor outreach, mass-blasts at the end of the year, Givin...

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How to Write Awesome Blog Content for Your Nonprofit HOW TO WRITE AWESOME BLOG CONTENT FOR YOUR NONPROFIT

blog article

Aug 28, 2019

Given that nine out of 10 organizations use content marketing to deepen relationships with customers, your nonprofit should be focusing now, more than ever, on your website’s blog to further boost your online presence. Not only does your blog increase engagement and leverage storytelling to dr...

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Digital Marketing Best Practices for Nonprofits: What Is A/B Testing? DIGITAL MARKETING BEST PRACTICES FOR NONPROFITS: WHAT IS A/B TESTING?

blog article

Aug 27, 2019

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to understand the changes. Not to mention, you also need support from the larger organization to m...

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Can Donor Surveys Really Help You Raise Money? CAN DONOR SURVEYS REALLY HELP YOU RAISE MONEY?

blog article

Aug 27, 2019

Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or s...

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Why and How Your Nonprofit Should Try AI For Fundraising WHY AND HOW YOUR NONPROFIT SHOULD TRY AI FOR FUNDRAISING

blog article

Aug 27, 2019

France Hoang, Co-Founder and Chief Strategy Officer of boodleAI, shares an excellent overview of the state of artificial intelligence (AI) and fundraising. Biggest way it can help? Cutting down on the cost of acquiring new donors. We’re excited to welcome boodleAI to the Neon One ecosystem as ...

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How VMware and TechSoup Are Powering Digital Transformation for Nonprofits HOW VMWARE AND TECHSOUP ARE POWERING DIGITAL TRANSFORMATION FOR NONPROFITS

blog article

Aug 27, 2019

Empowering nonprofits to use technology for good is at the heart of everything we do at TechSoup. Since the beginning, we've partnered with corporations that believe that access to mission-critical software and hardware should be made available to organizations focused on making a positive chang...

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How to use social media for major gifts fundraising: Identification and cultivation HOW TO USE SOCIAL MEDIA FOR MAJOR GIFTS FUNDRAISING: IDENTIFICATION AND CULTIVATION

blog article

Aug 26, 2019

Individual giving and campaign teams in non-profits and social enterprises have become more and more adept at using social media, but often overlook, or don’t systematise, the role that it can play for major gifts fundraising. For gifts of a certain size, social media won’t be able to re...

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21 of the Most Interesting Data Points from Nonprofit Reports 21 OF THE MOST INTERESTING DATA POINTS FROM NONPROFIT REPORTS

blog article

Aug 26, 2019

We recently wrote about how you can make the summer slump a more productive time for yourself and your organizations. One of the recommendations we suggested was to read through the different data reports about fundraising and the social sector.

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6 Online Fundraising Platforms: Get to Know These Tools 6 ONLINE FUNDRAISING PLATFORMS: GET TO KNOW THESE TOOLS

blog article

Aug 26, 2019

Fundraising is always on your mind. From planning different events to finding prospective donors, your nonprofit organization needs effective online fundraising software to juggle it all. Each nonprofit is unique with its own needs, so a one-size-fits-all toolkit won’t always be the most usefu...

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7 top fundraising experts share strategies to boost donor trust 7 TOP FUNDRAISING EXPERTS SHARE STRATEGIES TO BOOST DONOR TRUST

blog article

Aug 22, 2019

It’s no secret that one of the biggest threats facing nonprofits is the rapid decline in donor trust and confidence. At the same time, studies make it clear that trusting an organization is high on the list of reasons why a donor chooses to give. What can your nonprofit do about the problem of...

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How To Turn Your Facebook Likes Into Donations HOW TO TURN YOUR FACEBOOK LIKES INTO DONATIONS

blog article

Aug 22, 2019

Building followers and converting them into donors doesn’t have to be a daunting task if you have a good social media strategy in place. How you interact with your followers and what you post—and when—can be the difference between receiving a donation or just a post like. Coordinat...

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The Ultimate Guide to Nonprofit Fundraising THE ULTIMATE GUIDE TO NONPROFIT FUNDRAISING

blog article

Aug 21, 2019

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organizati...

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Why Small Donations Are Worth More Than You Think WHY SMALL DONATIONS ARE WORTH MORE THAN YOU THINK

blog article

Aug 21, 2019

If you’ve ever been involved in fundraising, you’re likely familiar with the truth behind the phrase, “Every penny counts.” Whether you’re $5 or $50,000 away from your goal, all gifts have an impact that go far beyond the donation amount because each gift from a new don...

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5 Benefits of Nonprofit Leadership and Management Courses 5 BENEFITS OF NONPROFIT LEADERSHIP AND MANAGEMENT COURSES

blog article

Aug 21, 2019

The traditional path of education has always been to graduate from high school and then complete four years of college. Your degree was meant to guide you through your future career, teaching you everything you would need to know. The internet has changed that. Now there are degrees and programs ava...

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Beyond Donate: CTAs that Make Nonprofit Websites More Effective BEYOND DONATE: CTAS THAT MAKE NONPROFIT WEBSITES MORE EFFECTIVE

blog article

Aug 21, 2019

You’re working hard to push as much traffic to your website as possible, in hopes that everyone who visits it will click that great big donate button at the top. But what about the potential donors who are on your website, but not quite ready to give? Without another call to action (CTA) you&r...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets. You’ve secured your spot in the Global Marketplace (whether by default or design). But before you sprint away, take a good look around you. You are not alone in this race. Yo...

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4 FREE OPEN SOURCE PROJECTS TO HELP YOU RUN YOUR NONPROFIT 4 FREE OPEN SOURCE PROJECTS TO HELP YOU RUN YOUR NONPROFIT

blog article

Aug 20, 2019

Finding the right software for a nonprofit organization can take up valuable time and resources, but open source can often provide cost-effective solutions. We are thrilled to see the number of open source options for nonprofits expanding. These projects—created in and out of the social sector...

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Fundraising Ideas For Nonprofits FUNDRAISING IDEAS FOR NONPROFITS

blog article

Aug 20, 2019

Finding the perfect fundraising ideas for your organization is crucial, especially if your nonprofit is new. The right ideas will engage your community, grow your audience, and (most importantly) raise more money for your cause. However, the day-to-day challenges of pursuing your mission can make it...

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22 Social Media Influencer Strategies Nonprofits Can Use 22 SOCIAL MEDIA INFLUENCER STRATEGIES NONPROFITS CAN USE

blog article

Aug 19, 2019

Wondering how to increase your nonprofit’s reach on social media? Let’s face it, the social media space today is a noisy one. It’s hard to cut through the clutter. Social media influencer strategies can help without resorting to paid advertising. In fact, these social media influen...

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5 Email Marketing Must-Do 5 EMAIL MARKETING MUST-DO'S TO BOOST NONPROFIT DONATIONS

blog article

Aug 15, 2019

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly. When you take the latest social science resear...

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Three Next-Level Web Form Use Cases for Nonprofits THREE NEXT-LEVEL WEB FORM USE CASES FOR NONPROFITS

blog article

Aug 15, 2019

There are dozens of ways that nonprofits can use web forms to move toward their goals. Donation forms collect vital funding, volunteer application forms collect information for motivated people who want to donate their time to a cause, event registration forms ensure attendees for fundraisers and se...

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Smart Technology Strategies for Cost-Conscious Nonprofits SMART TECHNOLOGY STRATEGIES FOR COST-CONSCIOUS NONPROFITS

blog article

Aug 14, 2019

If you’re a nonprofit, you want as much of your budget as possible to go to your core mission. Investing in a solid IT foundation can help you deliver on that mission by enabling you to draw attention to your cause, connect with your community, recruit volunteers, and facilitate fundraising. B...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus? All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the ...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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Seven Nonprofits Building the Infrastructure for a More Democratic Society SEVEN NONPROFITS BUILDING THE INFRASTRUCTURE FOR A MORE DEMOCRATIC SOCIETY

blog article

Aug 13, 2019

Democracy is an ongoing project of inclusion and equity in the United States. A project in participatory government that continues to expand thanks to the dedication of stellar nonprofits and movements. Many of them have emerged from and/or on behalf of the country’s most marginalized and poli...

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Beyond Giving Tuesday: End of Year Campaign Strategies for Your Nonprofit BEYOND GIVING TUESDAY: END OF YEAR CAMPAIGN STRATEGIES FOR YOUR NONPROFIT

blog article

Aug 13, 2019

For a nonprofit organization, the end of the year can be a critical time to raise funds and reach annual goals. In recent years, giving Tuesday has become a cultural phenomenon of giving back after Thanksgiving and Black Friday and many nonprofits see an increase in donations on this day.

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Essential Steps to Starting a Nonprofit ESSENTIAL STEPS TO STARTING A NONPROFIT

blog article

Aug 13, 2019

Launching a charitable organization is extremely rewarding. Launching one that’s successful for years to come takes dedication and planning. When you have that great idea for a nonprofit that you can’t let go of, it’s easy to channel the passion for making a difference into action ...

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Top 10 Trends in The Nonprofit Industry TOP 10 TRENDS IN THE NONPROFIT INDUSTRY

blog article

Aug 13, 2019

The nonprofit industry is anything but static. Many outside factors impact their daily operations. Following is a list of what we see as the top 10 trends that are currently impacting nonprofit organizations. The current political environment has created a lot of uncertainty. This impacts everything...

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FIVE ESSENTIAL MARKETING AUTOMATIONS FOR NONPROFITS FIVE ESSENTIAL MARKETING AUTOMATIONS FOR NONPROFITS

blog article

Aug 12, 2019

To put it simply, it is scheduling and automating communications based on user behavior, ending with an appeal for your subscribers to take a specific action. The purpose of marketing automation aligns well with most nonprofits’ priorities and can help you boost content engagement, increase ac...

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Setting and Executing Nonprofit Fundraising Goals: A Guide SETTING AND EXECUTING NONPROFIT FUNDRAISING GOALS: A GUIDE

blog article

Aug 09, 2019

As your organization works to plan your next fundraising campaign, one of the first and most important steps you’ll take is to set your goals. Your organization will want to set realistic goals that are based on — but not limited by — your past efforts. To make sure your organizati...

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Why Should Nonprofits Partner with Athletes? WHY SHOULD NONPROFITS PARTNER WITH ATHLETES?

blog article

Aug 09, 2019

Nonprofit professionals are working hard every day to support their organization’s mission. Their development teams are working to find supporters and donors to raise money for their initiatives. Their marketing teams are attracting followers and fans through telling stories of how they are ma...

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Three Ways to Make Your Blog a Powerful Fundraising Tool THREE WAYS TO MAKE YOUR BLOG A POWERFUL FUNDRAISING TOOL

blog article

Aug 08, 2019

Back in the late 90’s, blogs became a cool trend as many of us clamored to find new and exciting ways to share our thoughts with the world. In the decades since, the blog has evolved into a tool that many nonprofits are now using to better engage their audiences.

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What Does Digital Transformation Look Like for the Non-Profit Sector? WHAT DOES DIGITAL TRANSFORMATION LOOK LIKE FOR THE NON-PROFIT SECTOR?

blog article

Aug 08, 2019

In the nonprofit world, digital transformation is dependent on change management and relies on organizations leveraging the right data to earn the buy-in of the board while meeting strict standards of governance. Changes in technology are occurring faster than ever before, and it can be difficult to...

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One Year After Wayfair: What Nonprofits Need to Know ONE YEAR AFTER WAYFAIR: WHAT NONPROFITS NEED TO KNOW

blog article

Aug 07, 2019

It’s been more than a year since the Supreme Court announced the landmark decision in the South Dakota v Wayfair case, opening the door for states to require organizations to collect and remit sales tax even if the organization has no in-state physical presence. The impact of the decision has ...

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7 Basic Steps to Creating Your Major Gift Fundraising Template 7 BASIC STEPS TO CREATING YOUR MAJOR GIFT FUNDRAISING TEMPLATE

blog article

Aug 06, 2019

Have you fallen into the trap of making your fundraising template complicated or hard to use? I want to encourage you that it does not need to be that way. You may be surprised to know how often I meet directors who are spending more time developing plans than they are meeting potential donors. If t...

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People, Premiums and Purpose: Framework for Nonprofits PEOPLE, PREMIUMS AND PURPOSE: FRAMEWORK FOR NONPROFITS

blog article

Aug 06, 2019

Nonprofit employers are driven by purpose, not earnings. However, they are faced with the same financial obligations as their for-profit counterparts. Attracting and retaining the industry’s top people is expensive in today’s multicultural and multigenerational workforce. Nonprofit emplo...

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WHY NONPROFITS SHOULDN’T WAIT TO PREPARE FOR THE NEW LEASE ACCOUNTING STANDARDS WHY NONPROFITS SHOULDN’T WAIT TO PREPARE FOR THE NEW LEASE ACCOUNTING STANDARDS

blog article

Aug 05, 2019

The FASB Accounting Standard Update (ASU 2016-02) was passed on February 2016 and updated the lease accounting rules (ASC 842) for all entities. Originally effective for non-public entities for years beginning after December 15, 2019, FASB has now delayed the implementation until years beginning aft...

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How to Capture the Support of Younger Donors HOW TO CAPTURE THE SUPPORT OF YOUNGER DONORS

blog article

Aug 05, 2019

We’ve entered a period in philanthropy that is governed by a new set of gravitational forces. Sweeping innovations ushered in by the Information Age have produced a generation of influencers, technologies, and lifestyle trends that are remaking the philanthropic landscape in their own image &m...

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How to Use Capital Campaigns in Nonprofit Fundraising HOW TO USE CAPITAL CAMPAIGNS IN NONPROFIT FUNDRAISING

blog article

Aug 05, 2019

Capital campaigns can be a great opportunity for a nonprofit to raise money for a specific project. However, not every nonprofit capital campaign performs as well as it should. At a recent webinar hosted by our Nonprofit Group, nonprofit fundraising expert Vince Connelly answered the audience’...

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Nonprofit Board Diversity Isn’t A Checklist NONPROFIT BOARD DIVERSITY ISN’T A CHECKLIST

blog article

Aug 02, 2019

When a board becomes homogenous, it can be difficult to notice things that are outside of the board’s general life experiences. A board that is all one gender may not notice things that are apparent to another gender. There are things that people are blind to, and as they say, “you don&r...

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Social Innovation and Social Finance: An Introduction for Nonprofits SOCIAL INNOVATION AND SOCIAL FINANCE: AN INTRODUCTION FOR NONPROFITS

blog article

Aug 02, 2019

Social innovation is the use of different strategies and ideas to address existing social and/or environmental issues. These innovations can take many forms, from community-centered planning to international labour standards to fair trade. Social finance, a form of social innovation, is the use of i...

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Be An Intentional Fundraiser & Skyrocket Your Fundraising Results BE AN INTENTIONAL FUNDRAISER & SKYROCKET YOUR FUNDRAISING RESULTS

blog article

Aug 01, 2019

How do you make time to focus on developing or scaling your major gifts program? Being intentional about prioritizing individual donor development can be difficult; especially if you’re the lone Philanthropy Director or a member of a small (although surely mighty) fundraising team. Believe me,...

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How to Create Your Nonprofit’s Social Media Presence HOW TO CREATE YOUR NONPROFIT’S SOCIAL MEDIA PRESENCE

blog article

Aug 01, 2019

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. Since Facebook launched 15 years ago, in 2004, it has grown to over two billion users. Twitter and Instagram are close behind. According to the Pew Research Center’s report about social media use in ...

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5 Pro Tips to Building the Nonprofit Board of the Future 5 PRO TIPS TO BUILDING THE NONPROFIT BOARD OF THE FUTURE

blog article

Aug 01, 2019

In the past, the makeup of a nonprofit board of directors primarily consisted of people with a vested interest in your organization—early investors, lead donors or people the organization’s leader knows well and trusts. Board chairs would look to match certain kinds of experience and exp...

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To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits TO HIT YEAR-END GOALS, GO BEYOND CONTENT MARKETING FOR NONPROFITS

blog article

Aug 01, 2019

You have got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking on the fly is a must. But I do not think we should improvise when it comes to our year end fundraising content. You know what I mean that mad da...

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21 Creative Fall Fundraising Ideas 21 CREATIVE FALL FUNDRAISING IDEAS

blog article

Jul 31, 2019

Fall is the time for gathering. Be it around a fire, dinner table, or football field, fall has a way of bringing us together to celebrate abundance. With so many popular autumn activities, this season is a perfect time for your organization to host a fall fundraiser. Get your creative juices flowing...

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3 Case Studies That Prove That Nonprofit Direct Mail Still Works In 2019 3 CASE STUDIES THAT PROVE THAT NONPROFIT DIRECT MAIL STILL WORKS IN 2019

blog article

Jul 31, 2019

I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with response...

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How to Create a Unique Fundraising Event Concept HOW TO CREATE A UNIQUE FUNDRAISING EVENT CONCEPT

blog article

Jul 31, 2019

As a nonprofit organization, you are no doubt constantly trying to come up with new and inventive ways to fundraise. Most organizations love the idea of hosting events, but oftentimes fundraising events end up becoming a time and money suck, with no real benefit for all the effort. In order to host ...

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6 More Ways to Get New Donors 6 MORE WAYS TO GET NEW DONORS

blog article

Jul 31, 2019

Don’t let finding donor prospects intimidate you. There are a few simple steps to incorporate into your everyday work that will lead you to your future donors. The opportunities to grow your donor database is endless and we’ve come up with 6 more ways to identify new donors, tailor your ...

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Donor Relationship Transformation Through Personalization DONOR RELATIONSHIP TRANSFORMATION THROUGH PERSONALIZATION

blog article

Jul 30, 2019

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled. A recent study on donor beha...

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Reach New Donors with Social Advertising REACH NEW DONORS WITH SOCIAL ADVERTISING

blog article

Jul 29, 2019

With roughly 69% of people on social media, there’s powerful competition to contend with in order to stand out in your donors’ newsfeed. Social media sites employ algorithms to try and show users the content that’s most relevant to them. As a result, your nonprofit’s organic ...

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Nonprofits and Philanthropy Need to Take Center Stage NONPROFITS AND PHILANTHROPY NEED TO TAKE CENTER STAGE

blog article

Jul 29, 2019

As we approach the next pair of Democratic presidential debates this week – the last of which garnered a record-breaking number of viewers – I’m not holding my breath that topics related to philanthropy and the nonprofits it supports will get any more airtime than they did in the f...

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Top Ten Trends in the Nonprofit Industry TOP TEN TRENDS IN THE NONPROFIT INDUSTRY

blog article

Jul 29, 2019

The nonprofit industry is anything but static. With numerous external factors influencing daily operations, we’ve compiled a list of what we see as the top ten trends impacting nonprofit organizations with input from Nonprofit Standards, our third annual benchmarking survey.

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Getting People to Trust in Your New Nonprofit GETTING PEOPLE TO TRUST IN YOUR NEW NONPROFIT

blog article

Jul 29, 2019

Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over. Donors are one of the most ― if not the most ― important parts of keeping your vision alive. One of your first priorities as a new nonprofit will be to get...

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Does Your Nonprofit Board Have Term Limits? DOES YOUR NONPROFIT BOARD HAVE TERM LIMITS?

blog article

Jul 26, 2019

One of the many activities that I have been asked to perform over the years is board training. Whether it is a governing board or advisory board, every nonprofit board needs structure and guidelines to follow. Recently, I was asked for board advice by a new CEO of a nonprofit. It seems that this org...

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This Contest Wants to Help Get Your Nonprofit Organization Off the Ground THIS CONTEST WANTS TO HELP GET YOUR NONPROFIT ORGANIZATION OFF THE GROUND

blog article

Jul 25, 2019

With National Nonprofit day (August 17) in mind, Irvington resident and nonprofit expert Genevieve Piturro has decided to initiate the first ever Nonprofit Business Intensive & Pitch Contest. Designed to give founders a jump start on building a successful nonprofit, Piturro is calling all nonpro...

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How Nonprofit Employees Can Use Batching to Get More Done in Less Time HOW NONPROFIT EMPLOYEES CAN USE BATCHING TO GET MORE DONE IN LESS TIME

blog article

Jul 25, 2019

Most nonprofit employees I know are faced with a common problem: too much work to get done, not enough time to do it, and all of it’s important. Sound familiar? I’m betting it does, and these problems are compounded by the fact that most of us don’t exactly do our best work when we...

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6 Ways to Get New Donors 6 WAYS TO GET NEW DONORS

blog article

Jul 25, 2019

It’s the age-old question every development director asks. The white whale of fundraising. To maintain a healthy balance of new and existing donors, you know you need to do the legwork. Like building a new friendship, finding new donors takes commitment and effort. But where to begin? Check ou...

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DIY Fundraising: How to Activate Fundraisers All Year Long DIY FUNDRAISING: HOW TO ACTIVATE FUNDRAISERS ALL YEAR LONG

blog article

Jul 24, 2019

When someone signs up as a peer-to-peer fundraiser, they are expressing a passion about your work and a commitment to your cause. In fact, they are so dedicated that they’ll reach out to their networks, appeal for donations, and raise money on your behalf. These already impactful individuals c...

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How to Realign With Your Nonprofit’s Core Values HOW TO REALIGN WITH YOUR NONPROFIT’S CORE VALUES

blog article

Jul 24, 2019

Core values are an essential aspect of running a nonprofit organization, because they provide the information that the outside world needs to know about what you stand for in the community. Core values help inform people about how your organization behaves from within and outside of itself. Like per...

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Dive Into Donor Management This Summer DIVE INTO DONOR MANAGEMENT THIS SUMMER

blog article

Jul 23, 2019

Dive into a pool, dive into a good book, dive into donor management this summer Investing in a donor management system during the summer months is ideal to position your organization for a successful year end. Do not let the summer months pass you by and invest in a donor management system to boost ...

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How an international non-profit is driving digital growth in an era of uncertainty HOW AN INTERNATIONAL NON-PROFIT IS DRIVING DIGITAL GROWTH IN AN ERA OF UNCERTAINTY

blog article

Jul 23, 2019

When you read the word experimentation in an article like this, chances are you think of marketing execs sitting around a table discussing customer acquisition cost, conversion rates and lifetime value. But experimentation is experimentation is experimentation.

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4 Things to Consider When Setting a Monthly Donor Goal 4 THINGS TO CONSIDER WHEN SETTING A MONTHLY DONOR GOAL

blog article

Jul 22, 2019

At the recent Bridge pre-conference sustainer workshop I co-hosted, one of the attendees asked this question: “What is a realistic goal for monthly donor percentage as a percent of active donors?” Let me explain why there’s no one good answer to this other than that the current typ...

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The Charitable Deduction Odyssey THE CHARITABLE DEDUCTION ODYSSEY

blog article

Jul 19, 2019

Individual income tax deduction for charitable giving provides a substantial incentive to give by reducing the economic cost of donating, according to the Tax Policy Center Briefing Book. In 2018, charitable giving by individuals was estimated to reach $299 billion at an annual revenue loss of aroun...

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Digital Fundraising: what, why and how? DIGITAL FUNDRAISING: WHAT, WHY AND HOW?

blog article

Jul 18, 2019

The first online fundraising tools were launched in 1999 by Blackbaud and PayPal, and by 2018 72% of nonprofit organisations worldwide accepted online donations through their website. According to the 2018 Global NGO Technology report, 54% of donors prefer to donate online. These figures demonstrate...

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How Nonprofit Camps Are Changing in the Age of Technology HOW NONPROFIT CAMPS ARE CHANGING IN THE AGE OF TECHNOLOGY

blog article

Jul 18, 2019

Nonprofit camps have thrived for so long because they offer the youth in their community a healthy, safe environment to escape to for a few weeks every summer. Parents and kids alike understand the value of summer camp in a young person is development. It makes sense that technology has been develop...

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How to Compute the Opportunity Costs of Your Fundraising Events HOW TO COMPUTE THE OPPORTUNITY COSTS OF YOUR FUNDRAISING EVENTS

blog article

Jul 18, 2019

Let me get to the point. If you are a fundraiser and spending significant time deciding on such things as the venue location, the font of the invitations, or the color of the centerpiece, you are losing money.

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A Nonprofit’s Guide to Risk Management A NONPROFIT’S GUIDE TO RISK MANAGEMENT

blog article

Jul 17, 2019

It is a big world out there. As a nonprofit, there are plenty of opportunities to take and tough decisions to make. But with everything you do, there’s some amount of risk that comes with it. It can be hard to know where you are vulnerable and which bases you forgot to cover. That is where we ...

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What nonprofit leadership needs to know about evaluation WHAT NONPROFIT LEADERSHIP NEEDS TO KNOW ABOUT EVALUATION

blog article

Jul 17, 2019

One of the most important decisions an executive director makes is how to staff evaluation. After that, it is critical to be a vocal advocate for learning. Below are some simple talking and framing points that will help you orient your staff and stakeholders for a successful evaluation partnership.

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7 Ways to Boost Your Fundraising 7 WAYS TO BOOST YOUR FUNDRAISING

blog article

Jul 17, 2019

As a Personal Fundraising Coach, I encourage all of my clients to challenge themselves when it comes to fundraising. My hope for each and every nonprofit is for them to step outside of their comfort zone and try at least one new thing every month or quarter. The best part? You do not have to go at i...

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How to Optimize Your Nonprofit HOW TO OPTIMIZE YOUR NONPROFIT'S PROSPECT PIPELINE

blog article

Jul 17, 2019

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors. Si...

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An Open Letter to the Largest Percentage of the Nonprofit Workforce AN OPEN LETTER TO THE LARGEST PERCENTAGE OF THE NONPROFIT WORKFORCE

blog article

Jul 17, 2019

In 2014, those of you born between 1980 and 2000 became the largest generation in the U.S. labor force, including the social sector—those working in the purpose space either for nonprofit or for-profit organizations. Half of you are already occupying management roles. Five years in, what&rsquo...

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Social Media Marketing Strategies for Savvy Fundraising SOCIAL MEDIA MARKETING STRATEGIES FOR SAVVY FUNDRAISING

blog article

Jul 17, 2019

As a veteran marketer, you are accustomed to operating with a marketing plan – but does that include a detailed social media strategy? If not, it should. Social media has evolved into an imperative marketing tool for companies of all shapes and sizes, including nonprofits. This marketing platf...

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To Help More Young People, These Nonprofits Learned to Tap the Talent of Older Ones TO HELP MORE YOUNG PEOPLE, THESE NONPROFITS LEARNED TO TAP THE TALENT OF OLDER ONES

blog article

Jul 16, 2019

How can nonprofits tap a new and growing source of talent — people over 50 — to improve the lives of the children and youth they serve? To help answer the question, nine youth-serving nonprofits — all members of the Alliance for Strong Families and Communities — hired a diver...

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7 Tips to Improve Your Nonprofit Email Marketing Conversion Rate 7 TIPS TO IMPROVE YOUR NONPROFIT EMAIL MARKETING CONVERSION RATE

blog article

Jul 16, 2019

Nonprofit email marketing is an incredible tool. It is a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it is also difficult to execute perfectly. Nonprofits are sending more emails now than any time before, but we are seeing a decline i...

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2 Social Science Insights to Strengthen Your Fundraising 2 SOCIAL SCIENCE INSIGHTS TO STRENGTHEN YOUR FUNDRAISING

blog article

Jul 16, 2019

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside ...

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Protect your nonprofit from occupational fraud threats PROTECT YOUR NONPROFIT FROM OCCUPATIONAL FRAUD THREATS

blog article

Jul 16, 2019

Not for profit organizations do not lose as much to occupational fraud as for profit businesses do. According to the Association of Certified Fraud Examiners 2018 Report to the Nations, nonprofits lost a median amount of $75,000 during the 21 month study period, compared with $164,000 for private fo...

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4 Practical Ways to Strengthen Your Volunteer Training for Nonprofits 4 PRACTICAL WAYS TO STRENGTHEN YOUR VOLUNTEER TRAINING FOR NONPROFITS

blog article

Jul 16, 2019

When designing volunteer training for nonprofits, your biggest challenge may be how to create a complete program that does not scare volunteers away. Often, organizations have daunting amounts of information volunteers must learn in order to perform with confidence. Programs must be assured that vol...

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Nonprofit Organizations: Planning for Sustainability NONPROFIT ORGANIZATIONS: PLANNING FOR SUSTAINABILITY

blog article

Jul 16, 2019

Nonprofits have a core mission at the forefront of everything they do for the communities they serve. They have a unique responsibility to invest funds provided by donors that share a passion for that organization mission. In fact, nonprofit organizations have the same capital needs as business owne...

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ProPay Integration for Nonprofits: Easy Online Payment Processing PROPAY INTEGRATION FOR NONPROFITS: EASY ONLINE PAYMENT PROCESSING

blog article

Jul 16, 2019

Running a nonprofit is no small feat. You’re on a mission to make the world a better place, but you only have a shoestring budget to make it happen. Whether you’re saving animals, teaching children, feeding the homeless, or helping push forward another worthy cause, it takes money to put...

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How to Improve Fundraising for A Nonprofit Organization HOW TO IMPROVE FUNDRAISING FOR A NONPROFIT ORGANIZATION

blog article

Jul 15, 2019

Peter Drucker is famous for saying Management is doing things right, leadership is doing the right things, in his book The Essential Drucker. While I agree with that, I also believe that success in fundraising is doing the right things, the right way, consistently. There really are best practices, t...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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How to Prepare Your Nonprofit for Major Changes HOW TO PREPARE YOUR NONPROFIT FOR MAJOR CHANGES

blog article

Jul 15, 2019

Have you ever changed your email marketing system, CRM, fundraising software, or another technology that you rely on? A technology change in your organization can be exciting, but it can also create tension, confusion, and a lack of ownership if not prepared for properly. While it’s important ...

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My Experience Applying Continuous Improvement to a Non-Profit Organization MY EXPERIENCE APPLYING CONTINUOUS IMPROVEMENT TO A NON-PROFIT ORGANIZATION

blog article

Jul 14, 2019

I recently had the opportunity to partner with a nonprofit organization that provides food and shelter to the homeless population in the local area. It was my first time applying the principles and tools of continuous improvement to the nonprofit world, and I was amazed to discover how well the conc...

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Nonprofits Share Top Priorities in Nationwide Survey NONPROFITS SHARE TOP PRIORITIES IN NATIONWIDE SURVEY

blog article

Jul 12, 2019

We are officially halfway through the year, and while some people are relishing the long days of summer sun, nonprofit professionals are using the summer slump to prepare for giving Tuesday, perform a nonprofit SWOT analysis, or read the latest industry reports. The slower summer months are not only...

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The Best Platforms & Tools for Nonprofits THE BEST PLATFORMS & TOOLS FOR NONPROFITS

blog article

Jul 11, 2019

These days, even the smallest nonprofits can behave like a big operation thanks to the proliferation of online platforms and tools available to them often at no cost. Faced with perennially limited budgets and staffing, nonprofits can stretch their resources by leveraging a variety of apps and digit...

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What Business and Nonprofit Leaders Should Know about Payroll Tax Audits WHAT BUSINESS AND NONPROFIT LEADERS SHOULD KNOW ABOUT PAYROLL TAX AUDITS

blog article

Jul 11, 2019

What comes to mind when you hear you’re about to be audited? If you’re like most people, it’s an unpleasant idea focused solely on proving the accuracy of recent income tax returns. That’s not the only type of audit though; the IRS conducts a number of less familiar audits th...

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5 Reasons Why Remote Team Members Are Good For Your Nonprofit 5 REASONS WHY REMOTE TEAM MEMBERS ARE GOOD FOR YOUR NONPROFIT

blog article

Jul 11, 2019

Finding and recruiting professionals for your nonprofit can be a time-consuming task. You likely have a list of qualifications, expectations and goals, but can be limited to your city when it comes to finding that perfect person. This is where remote work can help. By removing the geographical barri...

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State groups and local governments pledge to get people involved in census, but state of FL? Not so much STATE GROUPS AND LOCAL GOVERNMENTS PLEDGE TO GET PEOPLE INVOLVED IN CENSUS, BUT STATE OF FL? NOT SO MUCH

blog article

Jul 10, 2019

Gov. Ron DeSantis may be using a hands off approach to getting Floridians counted in the 2020 U.S. Census, but local governments and the nonprofit Florida group TaxWatch said Wednesday it’s critical to invest in the census to make sure communities get their fair share of federal dollars. An un...

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Google for Nonprofits: Why & How to Apply GOOGLE FOR NONPROFITS: WHY & HOW TO APPLY

blog article

Jul 10, 2019

Want to step up your nonprofit is marketing, but do not quite have the budget for new tools and programs? Google for Nonprofits can help with that. Through the Google program, your nonprofit can apply to use a variety of Google products and other Google tools for free, where payment would typically ...

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Mind Power Empowering Powerful Fundraising MIND POWER EMPOWERING POWERFUL FUNDRAISING

blog article

Jul 10, 2019

A sometimes too straight-talking column that challenges status-quo giving practices, inspires new and radical solutions, and will hopefully lead to a New York Times Bestseller; so I can start wearing argyle sweaters and smoking a pipe, because that's what NYT bestsellers do. "I will be lean...

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4 Ways to Recruit Volunteers for Your NonProfit 4 WAYS TO RECRUIT VOLUNTEERS FOR YOUR NONPROFIT

blog article

Jul 09, 2019

Volunteers are the lifeblood of a non-profit organization. They are passionate advocates for organizations, sharing their involvement with friends, neighbours and colleagues. A non-profit will not find more effective public relations than a motivated volunteer, the truest of ambassadors! Not only do...

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Why Powerful Tools Are Important to Your Nonprofit WHY POWERFUL TOOLS ARE IMPORTANT TO YOUR NONPROFIT

blog article

Jul 09, 2019

The word Powerful is one of the more popular words in the software lexicon. It sounds impressive, and it gets people excited because they want to know that their software is going to do something great for them. Unfortunately, it is also hard to quantify, which leaves some people unclear. How can yo...

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Microsoft Making Strides with Nonprofit CRM Strategy MICROSOFT MAKING STRIDES WITH NONPROFIT CRM STRATEGY

blog article

Jul 09, 2019

Microsoft is starting to make strides with nonprofit CRM strategy. As I wrote in April 2018 after the Nonprofit Technology Conference in New Orleans, Microsoft indicated it wants to support the nonprofit sector in an entirely different way. One year later, Microsoft is still acting on that vision. W...

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A How-To Guide for Nonprofit Board Engagement A HOW-TO GUIDE FOR NONPROFIT BOARD ENGAGEMENT

blog article

Jul 09, 2019

Effective nonprofit board management is about more than To Do lists or getting through an agenda. You need to be able to communicate effectively, to let your board know what your organization expects from them and, above all, respect your members time and service. These qualities will ensure you hav...

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The Fundraising Trends of 2019 You Don’t Want to Miss THE FUNDRAISING TRENDS OF 2019 YOU DON’T WANT TO MISS

blog article

Jul 09, 2019

If you are looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you are in the right place. There is no better way to do so than by knowing the trends within your niche. Understanding what is happening around you helps you to think ahead, learn people behaviors, a...

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Three Reasons Why Year-Round Communication is Vital to Fundraising THREE REASONS WHY YEAR-ROUND COMMUNICATION IS VITAL TO FUNDRAISING

blog article

Jul 09, 2019

Newsletters and other year round communications are an effective way to stay connected with your supporters and direct their involvement where it is most needed. Here we’ve outlined a few ways to use your newsletter to help you fundraise at all times of the year.

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3 Nonprofit Performance Metrics Worth Tracking 3 NONPROFIT PERFORMANCE METRICS WORTH TRACKING

blog article

Jul 09, 2019

Nonprofit organizations, including those in the social services sector, face several potential challenges in determining how to most effectively use performance measures to demonstrate success. Frequently, the metrics tracked don’t necessarily demonstrate an organization’s impact in the ...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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“We Need More Money” Isn’t a Fundraising Plan “WE NEED MORE MONEY” ISN’T A FUNDRAISING PLAN

blog article

Jul 08, 2019

Often when I ask folks what their needs and fundraising plan are, I’ll hear: “We need to raise more. With more money we could do so much more.” That’s not a fundraising plan. It’s hopeful thinking. And while I’ve nothing against feeling hopeful, you know the old s...

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Grassroots Nonprofit Marketing Campaigns: 4 Stellar Examples GRASSROOTS NONPROFIT MARKETING CAMPAIGNS: 4 STELLAR EXAMPLES

blog article

Jul 08, 2019

Grassroots nonprofit marketing campaigns are a valuable opportunity for nonprofits to raise awareness of the mission that sparked the commencement of the organization itself. These campaigns provide an opportunity to share your passion! The term "grassroots" refers to the foundation of an ...

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How To Write An Amazing Nonprofit Newsletter HOW TO WRITE AN AMAZING NONPROFIT NEWSLETTER

blog article

Jul 05, 2019

There are a lot of ways your organization can promote the great activities you’re doing. So how do you pick which one is right for you? For Mark and Joanne, who ran a kids’ summer camp, it was a big decision. Since they had limited time for promotion, they wanted to make sure they’...

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What Is Your Nonprofit Career Story? WHAT IS YOUR NONPROFIT CAREER STORY?

blog article

Jul 05, 2019

What is your nonprofit career story? It seems that every week someone contacts me through various vehicles and asks for a career advice meeting. I enjoy helping others and always seek to answer their questions. In a recent meeting, someone asked me about my career progression and success I have enjo...

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A Guide To Effective Team Management For Nonprofits A GUIDE TO EFFECTIVE TEAM MANAGEMENT FOR NONPROFITS

blog article

Jul 03, 2019

Have you ever watched someone try to catch a chicken? Running around the yard, arms waving, following the elusive chicken to and fro in wild patterns? This was the image that often came to mind when Elizabeth was chairing her association's annual fundraising luncheon. Between running meetings, o...

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How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships HOW NONPROFITS CAN USE AFFINITY SCORES TO STRENGTHEN CONSTITUENT RELATIONSHIPS

blog article

Jul 03, 2019

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonp...

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Quality Data Is Essential to Maximize Your Fundraising Potential QUALITY DATA IS ESSENTIAL TO MAXIMIZE YOUR FUNDRAISING POTENTIAL

blog article

Jul 03, 2019

Quality data is critical in helping to deepen our relationships with our donors. Data can help develop an action plan to use with each donor. It is needed to determine donor interests, appropriate gift requests, appropriate timing and appropriate recognition and appreciation. What data does your non...

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Donor Software: 6 Essential Tools to Drive Your Mission DONOR SOFTWARE: 6 ESSENTIAL TOOLS TO DRIVE YOUR MISSION

blog article

Jul 03, 2019

When it comes to donor software, your nonprofit should take advantage of the right tools and resources to most effectively track your relationships with your supporters. After all, if you want to obtain new donors and retain the ones you have, the right software will help you manage all aspects of y...

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Why You Should Engage One-Time Donors Sooner WHY YOU SHOULD ENGAGE ONE-TIME DONORS SOONER

blog article

Jul 03, 2019

The State of Modern Philanthropy 2019 examines trends in return donor behavior, specifically around supporter groups like peer-to-peer fundraisers, one-time donors, and recurring givers. With regard to one-time donors and recurring givers, our report finds that: Typical return donors will make a sec...

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Ways Nonprofits Can Get Ahead This Summer WAYS NONPROFITS CAN GET AHEAD THIS SUMMER

blog article

Jul 03, 2019

Whether you are an Executive Director who is serving as your organization’s Chief Everything Officer, or a Development Director specifically tasked with creating a fundraising strategy, the first step to raising the money you need to power your cause is creating a plan. This is particularly im...

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The Trouble with Nonprofit Website Design Inspiration THE TROUBLE WITH NONPROFIT WEBSITE DESIGN INSPIRATION

blog article

Jul 03, 2019

When you need a creative spark, looking around for website design inspiration can jump-start your brainstorm and help you decide your likes and dislikes. But if you’re not careful, compiling a bunch of examples can get your website project off on the wrong foot. Before you spend too much time ...

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How To Start Live Streaming Video to Engage Your Nonprofit’s Audience on Social Media HOW TO START LIVE STREAMING VIDEO TO ENGAGE YOUR NONPROFIT’S AUDIENCE ON SOCIAL MEDIA

blog article

Jul 03, 2019

I am sure you have heard the old saying a picture is worth a thousand words. Well if that is true, using video to share your organization is message and mission is priceless The impact of using live streaming as part of your social media marketing strategy should not be discounted.What exactly does ...

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How To Form A Nonprofit Corporation HOW TO FORM A NONPROFIT CORPORATION

blog article

Jul 02, 2019

Are you ready to form a nonprofit corporation, and give back to others? A nonprofit corporation is defined as a corporation founded for a charitable purpose. Forming a nonprofit corporation has several similarities to incorporating a regular corporation. Ask these questions to figure out if you shou...

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How to Build a Fundraising Team When You’re Not the Boss HOW TO BUILD A FUNDRAISING TEAM WHEN YOU’RE NOT THE BOSS

blog article

Jul 02, 2019

It can be tough working with a nonprofit team of volunteers, donors, and paid staff. Everyone has their own ideas, their own ways of working, and their own perception of what’s best for the organization. It’s a common challenge. It seems to pop up whenever three or more people get togeth...

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7 Methods to Improve Donor Retention With Fundraising Tech 7 METHODS TO IMPROVE DONOR RETENTION WITH FUNDRAISING TECH

blog article

Jul 02, 2019

Donor retention has finally become a top-of-mind subject for most fundraisers and a decent portion of nonprofit boards. Case in point, for the first time ever, during a speaking engagement in the Midwest, when the question was posed regarding who knew their organization’s donor retention rate,...

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3 Principles Fundraisers Should Adopt from Service Providers 3 PRINCIPLES FUNDRAISERS SHOULD ADOPT FROM SERVICE PROVIDERS

blog article

Jul 02, 2019

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. Steep billing rates, adversarial positions, and dense subject matter hindered my ability to be really great at my job, so I turned to more mission-driven ...

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How Much Should I Give to Charity? HOW MUCH SHOULD I GIVE TO CHARITY?

blog article

Jul 01, 2019

The 2019 Giving USA Report came out recently and confirmed what many nonprofit fundraisers already suspected: giving among everyday Americans is down. Experts have shared a number of theories about why this may be, including changes to the tax law and increased volatility in the stock market. Whatev...

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Increasing Donor Impact: Your Donors Want Choices INCREASING DONOR IMPACT: YOUR DONORS WANT CHOICES

blog article

Jul 01, 2019

Several months ago, I was sitting around a conference table with a prospective client talking about the process we needed to take to create our donor impact portfolio. When complete, the donor impact portfolio is a list of all the nonprofit organization’s programs and projects, broken out by e...

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3 Ways to Stay Ahead of Giving Trends 3 WAYS TO STAY AHEAD OF GIVING TRENDS

blog article

Jul 01, 2019

Every year, Giving USA releases a report on philanthropy and giving in the United States. The annual report, released on June 18, 2019, gives comprehensive highlights on charitable giving trends in the United States. Due in part to the tax law change or volatile December 2018 market, overall giving ...

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Donation Tiers to Boost Online Donations DONATION TIERS TO BOOST ONLINE DONATIONS

blog article

Jun 30, 2019

Anna is a thirty-something woman who works in an art gallery. She’s always loved animals and spends a lot of time with her three dogs in the nearby park.During one of their walks, Anna saw an abandoned cat. She immediately acted, rushing the cat to the nearest animal shelter.The shelter had th...

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The Nonprofit Summer Reading List THE NONPROFIT SUMMER READING LIST

blog article

Jun 28, 2019

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. While it might seem a little early to start thinking a...

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Easy Language Learning by Vera F. Birkenbihl – The Decoding Method EASY LANGUAGE LEARNING BY VERA F. BIRKENBIHL – THE DECODING METHOD

blog article

Jun 27, 2019

Forget about cramming vocabulary: the best way to learn a language is by using decoding exercises. Translate a German sentence word-by-word into your native language – thus you will learn the word’s meaning as well as the language’s grammar. Decoding means to “decipher”...

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The “C.I.A.” Solution to Identifying Donor Prospects THE “C.I.A.” SOLUTION TO IDENTIFYING DONOR PROSPECTS

blog article

Jun 27, 2019

One of the questions we hear the most in our fundraising workshops for nonprofit staff, board members, volunteers and friends is, “Who should we approach for support?” This makes good sense. Identifying donor prospects, or donor discovery, is the first and essential building block of a w...

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More Nonprofits Are Becoming Eco-Friendly—Here MORE NONPROFITS ARE BECOMING ECO-FRIENDLY—HERE'S HOW YOURS CAN, TOO

blog article

Jun 27, 2019

Most people who create nonprofit organizations do so because they have a charitable heart, and they wish to serve on the front lines of solving the worlds' toughest problems. One of the biggest issues we are facing today is epidemic pollution levels and rampant global warming. As such, many orga...

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6 ways to grow your online fundraising 6 WAYS TO GROW YOUR ONLINE FUNDRAISING

blog article

Jun 26, 2019

There are lots of ways to grow online fundraising, but where to start? We have been compiling online fundraising ideas on our blog for many years; this post is a great one-stop-shop for you to sift through and strategize. Go ahead and click on the links within this article as they all provide additi...

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7 SEO Tips and Best Practices for Nonprofits 7 SEO TIPS AND BEST PRACTICES FOR NONPROFITS

blog article

Jun 26, 2019

Search engines exist to answer the world’s questions by providing the most relevant response to a search query within seconds. Ideally, the results at the top of the search engine result pages (SERPs) have high-quality content and provide a website that matches the user’s intent. This po...

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5 Staff Retention Tips For Your Nonprofit Camp 5 STAFF RETENTION TIPS FOR YOUR NONPROFIT CAMP

blog article

Jun 26, 2019

Staff retention is extremely important for employers in all sectors, including nonprofits that depend on team members understanding the organization’s culture and institutional history. Staff retention is directly related to donor retention, which means it impacts donor lifetime value, which m...

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Should Your Nonprofit Be Using Facebook Fundraising? SHOULD YOUR NONPROFIT BE USING FACEBOOK FUNDRAISING?

blog article

Jun 26, 2019

Let’s settle this once and for all: The Facebook fundraising feature isn’t a bad thing. If you’re an individual.By individual, I mean a personal cause campaign. Think raising funds for a sick friend, a grieving family or even a birthday campaign to support your local soup kitchen.B...

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7 Ways That Web-Based Fundraising is Changing 7 WAYS THAT WEB-BASED FUNDRAISING IS CHANGING

blog article

Jun 26, 2019

Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fund...

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Why Is TechSoup Investing in a New Nonprofit Marketplace? WHY IS TECHSOUP INVESTING IN A NEW NONPROFIT MARKETPLACE?

blog article

Jun 26, 2019

You know the TechSoup marketplace. In fact, it’s likely the first thing you knew about us. You know that we work with software providers from Fortune 50 companies to boutique product development groups to connect their philanthropic goals with civil society organizations around the world. Righ...

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The Past, Present, and Future of Nonprofits Aiding the Private Sector THE PAST, PRESENT, AND FUTURE OF NONPROFITS AIDING THE PRIVATE SECTOR

blog article

Jun 25, 2019

Bleeding plant-based burgers were last month’s biggest financial news. Beyond Meat had the most successful initial public offering of any startup since the 2008 crash, and Impossible Foods raised $300 million in venture capital. Both burgers can hold their own in the meat aisle or a fast food ...

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How Your Board Can Boost Fundraising HOW YOUR BOARD CAN BOOST FUNDRAISING

blog article

Jun 25, 2019

The FOOD Pantry Serving Waukesha County is a nonprofit community organization, in Wisconsin, dedicated to providing food, hope, and dignity to the many Waukesha County residents in need of assistance. The FOOD Pantry strives to contribute towards a thriving and healthy community free from hunger.Thr...

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FOLLOW THESE 7 TIPS TO IMPROVE YOUR NONPROFIT’S MEDIA RELATIONS ROI FOLLOW THESE 7 TIPS TO IMPROVE YOUR NONPROFIT’S MEDIA RELATIONS ROI

blog article

Jun 25, 2019

Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report, which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. I often find this report ...

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