RESOURCES

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Jan 28, 2020

As we begin a new year and a new decade, it is important to take stock not only in where we have been, but where we are going. You may think this is an odd beginning for a public policy blog, so please bear with me. Taking stock allows us to set new priorities and forge new paths. I hope as you plan...

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Nov 19, 2019

Read the Deck 7 Webinar Benchmarks & Best Practices Report to see how your webinars measure against market benchmarks. And learn about the best practices

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Nov 13, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

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Sep 10, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Jun 26, 2020

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of conten...

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Jun 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technol...

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Jun 18, 2020

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what&#...

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Jun 14, 2020

Most nonprofits know about corporate sponsorship, but have you tried matching gifts and volunteer grants? Has a business ever donated goods or services to your nonprofit? What about a business donating to a cause or capital campaign? If you haven’t explored corporate philanthropy options, chan...

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Jun 08, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which w...

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Jun 04, 2020

As the fiscal year draws to a close for many U.S. nonprofits, we have decided to spotlight some of the best cloud products we offer. Budgets can be tight at the best of times, and we know that many nonprofits are paying extra-close attention to their finances over the past several months. But cloud-...

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Jun 04, 2020

Salesforce.org has just released a whole slew of new products and feature enhancements that have generated a lot of excitement here at Vera. One of these, the Program Management Module (PMM), has been in the works for a while – we are delighted to see it brought to life and hope it helps many ...

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Jun 04, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and i...

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May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortuna...

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May 27, 2020

In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives fo...

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May 26, 2020

Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for ...

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May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense,...

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May 14, 2020

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency...

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May 13, 2020

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increas...

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May 04, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media...

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May 02, 2020

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support no...

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Apr 29, 2020

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not ...

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Apr 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you ...

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Apr 26, 2020

When those in the nonprofit sector consider “compliance” the first thing that often comes to mind, and rightly so, is maintaining nonprofit status with the Internal Revenue Service. That makes sense, because failure to properly maintain nonprofit status has significant implications on ta...

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Apr 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no ...

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Apr 22, 2020

In recent weeks all business sectors across America have made significant transitions with their work force and have overcome huge hurdles to their success in response to the Covid-19 pandemic. Employees everywhere are doing their best to meet the goals expected of them in a time of intense uncertai...

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Apr 22, 2020

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people ...

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Apr 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best...

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Apr 20, 2020

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quaranti...

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Apr 17, 2020

Enacted late last month, the CARES Act COVID-19 relief bill includes emergency support for individuals, businesses, public health organizations and nonprofits. The Paycheck Protection Program (PPP) created through the CARES Act included up to $349 billion in potentially forgivable loans to eligible ...

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Apr 17, 2020

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention ra...

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Apr 16, 2020

Online fundraising has revolutionized the giving landscape and created exciting new opportunities for nonprofits. Instead of direct mail and telephone fundraising, nonprofits are turning to advanced fundraising software that allows them to gain valuable insights about their supporters, streamline th...

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Apr 15, 2020

Many organizations have found themselves in a “gotcha” moment. Business continuity plans are what nonprofits use to make sure operations are uninterrupted during unexpected circumstances. You knew that a business continuity plan was essential. Yet, you put it off because it didn’t ...

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Apr 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Goo...

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Apr 15, 2020

Last week we released an article outlining a list of software that can make working from home as painless as possible. The goal of that blog, and all others we post, is to share our insights to hopefully provide value for nonprofits. A few days after writing the post, I started thinking about organi...

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Apr 15, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest economic relief bill in U.S. history with an estimated $2.2 trillion price tag, was signed into law on March 27, 2020. The CARES Act includes several key relief elements that could prove essential for nonprofit organizat...

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Apr 15, 2020

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're alr...

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Apr 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to gene...

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Apr 13, 2020

Nonprofits make a significant contribution to both the quality of life and the economy in this country. From chambers of commerce and hospitals to churches, disaster relief organizations, environmental advocacy groups, homeless shelters and labor unions, it would be difficult to find an American who...

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Apr 12, 2020

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you&r...

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Apr 10, 2020

Marketing is often the last thing most organizations think about when starting off. It makes sense that the most important things to do are develop a business plan, determine your service/product offering, get all your legal and financial ducks in a row, and find a way to go-to-market. However, for ...

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Apr 10, 2020

As the country adapts to the unique circumstances created by the COVID-19 pandemic, nonprofits are being faced with new challenges as they continue their important work. Fortunately, there are hundreds of emergency relief funds at the global, national, and local levels, offering individual and organ...

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Apr 09, 2020

Community Law Center wants your nonprofit to be able to navigate any legal challenges that arise during these difficult times. Check out our Quick Tips video and fact sheets for nonprofits with and without employees.

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Apr 09, 2020

Marketing in the not-for-profit sector brings different challenges and requirements. Nonprofit Organizations (NPOs) need incredible efficiency to ensure every dollar they spend reaches the right audiences to deliver success (donations or event sign-ups, etc.). They need to minimize waste and increas...

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Apr 09, 2020

Corporate social responsibility is a big business, and it’s something that nonprofit leaders should take full advantage of in their fundraising. For instance, according to Double the Donation, CSR companies have donated $20.77 billion in recent years through their CSR programs. That’s an...

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Apr 09, 2020

As your nonprofit organization continues to grow, it’s time to consider fundraising strategies and investing in an effective fundraising platform that truly anticipates your nonprofit’s size and financial needs. Think carefully about the cost of your fundraising activities and the long-t...

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Apr 08, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishin...

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Apr 08, 2020

Here we are all living in the new normal that is the COVID-19 pandemic. Most organizations are worried about or are already struggling financially in the wake of COVID-19. The looming economic recession will impact individual donors’ finances and larger funders may reprioritize where they give...

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Apr 08, 2020

With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need ou...

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Apr 07, 2020

This video explains the recently passed Paycheck Protection Program & CARES Act specifically for nonprofits. This video can be used to better understand the program, learn if your nonprofit is eligible, how to apply, and find more resources to support you and your team during this time.

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Apr 07, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physi...

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Apr 07, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations...

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Apr 06, 2020

Whether it's part of a planned attempt to grow online, or in reaction to an unforeseen change to a live event -nonprofits need a plan to expand fundraising virtually. Follow these best practices to plan your move to a virtual fundraiser.

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Apr 06, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy&r...

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Apr 06, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad...

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Apr 06, 2020

For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s...

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Apr 05, 2020

Nonprofits often overlook one fundraising goldmine hidden right under their noses: the office place! With the rise of corporate social responsibility, many companies actually want to fundraise for charities and causes they value. Studies link charitable giving and other corporate social responsibili...

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Apr 03, 2020

The Coronavirus Aid Relief and Economic Security Act (the “CARES Act”) provides important public funding to small businesses. The following are some of the highlights of the Paycheck Protection Program (the “Program”) which is part of the CARES Act. This Program is an expansi...

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Apr 02, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back...

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Apr 01, 2020

Nonprofits & Paycheck Protection Program (Forgivable Loans). If you are a nonprofit with less than 500 employees, you could qualify for the Paycheck Protection Program under the Coronavirus Stimulus Package.

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Apr 01, 2020

Resilience isn’t just for athletes; it’s an essential skill for an agile productive nonprofit team. Long hours and even longer to-do lists can lead to stress, burnout, and ultimately employee churn. This is true for many industries, and it’s particularly true for people who work at...

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Mar 31, 2020

In recent years, the cloud computing market has experienced a remarkable surge in growth, and it is transforming the way people communicate and do business. Gartner recently published data that shows that the worldwide public cloud services market is expected to grow from $209 billion in 2016 to $38...

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Mar 31, 2020

Most ERP and business management systems have the ability to gather large quantities of data. However, data collection alone isn’t the goal for nonprofits. Without any analysis, you can’t turn raw data into information that can help you make better decisions for your organization. Today&...

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Mar 31, 2020

If your head is spinning with all of the legislation that has been passed during the last few weeks, you’re not alone. This is our guide to help make sense of the stimulus package for nonprofits. There were three phases of relief legislation put into place in March 2020: the Coronavirus Prepar...

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Mar 31, 2020

At one of the most challenging moments in our lifetimes, what do we need to keep in mind to lead our organizations and teams toward a healthy and prosperous future? Based on conversations with nonprofit leaders over the past few weeks and my experience working with teams to embrace change, this post...

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Mar 31, 2020

A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach thousands of donors in an instant. On the other hand, competition for attention has never been more difficult. This fact has never been more clear than ...

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Mar 30, 2020

Despite the uncertainty brewing about the coronavirus, nonprofits are dedicated now more than ever to providing essential services for those they help. This session will teach you the tools and best practices for working from home needed in order to keep staff and volunteers safe, while still forgin...

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Mar 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems ...

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Mar 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivere...

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Mar 30, 2020

It has been said that history repeats itself, first as tragedy, and then as farce. In times like now, however, it is important to look to lessons of the past in order to inform the future of our organizations. With the advent of COVID-19 and a global pandemic, leaders and staff from nonprofit organi...

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Mar 29, 2020

The federal government enacted the Families First Coronavirus Response Act and the Coronavirus Aid, Relief and Economic Security (CARES) Act to deliver spending and relief measures for organizations and families impacted by COVID-19. Many nonprofits are on the front lines of this public health crisi...

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Mar 27, 2020

Why would a nonprofit spend any time or money on risk management? As Risk Alternatives CEO Ted Bilich explains, it's because of the nonprofit business model. You face so many risks that risk management is critical to resilience and sustainability.

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Mar 26, 2020

Nonprofits and small businesses are especially vulnerable to the devastating effects of coronavirus (COVID-19), as many struggle to retain their workforce and maintain critical community services at this time. With our nonprofit and small business clients in mind, we are monitoring loan and grant pr...

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Mar 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs with...

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Mar 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as ...

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Mar 25, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response...

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Mar 24, 2020

Like everyone, we have been monitoring the COVID-19 situation and are listening to all government recommendations. Our staff is all working remotely, and we have invested heavily in technology to ensure there are no disruptions to normal work flow. We’ve compiled some economic updates for Not ...

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Mar 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, ...

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Mar 24, 2020

Keela’s complete nonprofit software gives you powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money.

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Mar 23, 2020

A critical part of improving any businesses performance is conducting a deep portfolio review, to determine which activities and areas are successful and having the greatest impact. However, many fail to do this regularly enough or track the key variants that can improve internal practices.

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Mar 23, 2020

The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day. Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-info...

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Mar 23, 2020

As the Community Foundation and United Way of Greater Atlanta begin to distribute grant awards from our joint Greater Atlanta COVID-19 Response and Recovery Fund to support nonprofits helping those most vulnerable to economic and health-related impacts from the pandemic in our region – we need...

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Mar 23, 2020

Robotic Process Automation (RPA) has changed how leaders are running their organizations or businesses. Many companies can now use RPA technology to integrate or automate their processes thus reducing the amount of time and money that would have been spent on them. These tasks are completed automati...

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Mar 23, 2020

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called ...

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Mar 20, 2020

I just learned that the CEO of my organization is leaving in three months, and his successor has been named. In my organization, executive rotation is the norm after a period of years. Still, leadership change is unsettling especially when you are the chief development officer engaged in a silent ph...

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Mar 20, 2020

The COVID-19 pandemic transformed life as usual, practically overnight. If you’re a development professional or nonprofit fundraiser, you’re probably inundated with content urging you to contact your donors ASAP. Since none of us has communicated with donors during a global pandemic, wha...

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Mar 18, 2020

Your physical fundraising event may be canceled, but your cause is not - fundraising must go on! But how do you revive the momentum or shine a light on your cause when everything seems overshadowed by the COVID-19 (coronavirus) outbreak? We talked at length about what nonprofits need to know about t...

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Mar 17, 2020

As every country pulls out all the stops to slow the spread of the coronavirus pandemic, many cities and states are requiring all nonessential employees to work from home. But the work can’t just come to a screeching halt. Nonprofits around the world are trying to figure out how to do as much ...

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Mar 17, 2020

With the state of the world right now, your school or nonprofit has likely suspended travel. Your annual giving team may be putting off doing any outreach at the moment as well. With all of the information coming out about the novel coronavirus, people are either consumed with it or are avoiding all...

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Mar 17, 2020

The novel coronavirus outbreak has shuttered businesses, schools, and major events. Given the disruption in daily activities and frequent updates on the rapidly evolving situation, it’s left many people feeling nervous and uncertain. While the coronavirus has hit some parts of the country hard...

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Mar 17, 2020

We are in uncharted waters, friends. Just weeks ago, none of us expected to be fundraising or figuring out how to run our nonprofits from home. Fortunately, many experts have been working with nonprofits for decades and have a lot of wisdom and experience to share. We wanted to highlight some of the...

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Mar 17, 2020

Broadway Cares/Equity Fights AIDS has launched an online fundraising campaign to create the COVID-19 Emergency Assistance Fund, which will be administered by The Actors Fund. The new fund will assist those in the entertainment community, onstage and behind the scenes, who are facing healthcare crise...

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Mar 17, 2020

In roughly 24 hours, the non-profit organization Musically Fed turned 7,000 pounds of food intended for events at Staples Center in Los Angeles into 24,000 meals for shelters and missions across the city. The organization, which has been in operation for five years, was informed last Thursday that M...

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Mar 16, 2020

According to the Department of Veterans Affairs, 11-20% of veterans are diagnosed with symptoms of Post Traumatic Stress Disorder in a given year. More and more veterans seek treatment for PTSD in order to learn how to address their symptoms, improve positive thinking, learn ways to cope when sympto...

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Mar 16, 2020

The First Community Foundation Partnership of Pennsylvania (FCFP) collaborated with Blaise Alexander Family Dealerships to host Raise the Region 2020 on March 11 and 12 to help the communities of Columbia, Lycoming, Montour, Northumberland, Snyder, and Union Counties support local nonprofit organiza...

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Mar 15, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them...

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Mar 12, 2020

An experienced board of directors bolsters a nonprofit by lending the gravitas and credibility of the members’ combined experience. However, a nonprofit board is more than reputational window dressing. It is meant to conduct nonprofit board oversight responsibilities.

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Mar 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon,...

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Mar 11, 2020

The day-to-day of communications work can wear on a practitioner. For respite or to reinvigorate creativity, PR pros can look to pro bono work. The benefits can reverberate beyond office hours, opening a path to the joy of giving back. And the possibilities for pro bono work can be found almost anyw...

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Mar 11, 2020

Ontario Business Central Inc. has been assisting individuals to establish both not for profit and charitable organizations in Ontario since 1992. In this video we break down the difference between a not for profit and charitable organization, provide examples of each and explain the registration req...

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Mar 11, 2020

Nonprofits have a reputation of being behind the times in terms of the trends that emerge from year to year. However, if your nonprofit is able to keep up with these trends and incorporate them into your daily strategies, you’ll find yourself one step ahead of your fellow organizations and bet...

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Mar 11, 2020

Each time fraud at a well-known non-governmental organization makes headlines, NGO financial leaders are reminded once again of the critical importance of transparency and internal controls. Most frauds involving NGOs are not the result of operating sham organizations, but rather they are frauds per...

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Mar 10, 2020

To form a nonprofit, you'll need to learn how to name, appoint a registered agent, select board members, and ultimately file your state's articles of incorporation. In this video, we cover those steps, and everything else your nonprofit will need to do business, and keep compliant.

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Mar 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the imp...

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Mar 10, 2020

We live in a connected world. Making the most of one’s network connections can mean a key introduction can lead to fulfilling personal and professional goals. The game ‘six degrees of separation from Kevin Bacon’ might seem frivolous but it does serve to illustrate that our connect...

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Mar 09, 2020

LinkedIn, like its other social media counterparts, has hundreds of millions of registered users. However, a large user base doesn’t guarantee that you’ll drive engagement on your posts, which is what you really want. And a highly engaged audience, even if it’s smaller, is how you ...

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Mar 07, 2020

Coronavirus headlines are alarming. Many communities will be affected even if the spread of the virus remains contained. Beyond handwashing and other competent advice you’ve read over the last weeks that may help prevent the spread of illness, what steps should you take now to protect your sta...

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Mar 06, 2020

Federal Budget 2020 is around the corner. Many charities and nonprofits across Canada took part in the pre-budget consultation process outlining their priorities for the next federal budget. Our friends at Imagine Canada analyzed their submissions and created an infographic of what the sector cares ...

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Mar 06, 2020

White Ribbon Campaign Co-Chair James Branche shares some creative ways to raise additional funds (and have fun!) during your White Ribbon Campaign.

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Mar 06, 2020

Matching gifts offer incentives for both the nonprofit and the donors! Organizations enjoy basically doubling donation amounts, and donors get the satisfaction of knowing their contributions are going even further. If the matching gift comes from a business, the company gets to enjoy some tax breaks...

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Mar 05, 2020

To form a nonprofit, you'll need to learn how to name, appoint a registered agent, select board members, and ultimately file your state's articles of incorporation. In this video, we cover those steps, and everything else your nonprofit will need to do business, and keep compliant.

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Mar 05, 2020

Becoming a platform-centric nonprofit creates enormous opportunities for digital transformation. A platform-based nonprofit uses a technology platform as a key foundation in their technology strategy. This focus on a foundational platform allows the nonprofit to act on information and data in new, c...

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Mar 04, 2020

Nonprofit Founders open a door to a foreign world when they follow their passion and dream into the nonprofit space. Often, Founders have experienced trauma in their life and didn’t have the help they needed when they were in the middle of their situation. They came through to the other side, ...

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Mar 04, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want...

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Mar 04, 2020

When nonprofits ask how they can become more data-driven and grow their online presence, Google is often one of our top recommendations. Google offers a wide range of free tools and resources to help nonprofits expand their digital footprint, become more data-driven, optimize paid and organic market...

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Mar 04, 2020

Any development professional and fundraiser will tell you that networking is the not-so-secret key to nonprofit fundraising success. Easier said than done, right? You don't want to be one of "those" fundraisers who seem pushy or too forward about it all. Some people are more natural ne...

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Mar 03, 2020

Nonprofits already have access to a vast wealth of data. Al empowers the sector to act on data in more meaningful ways, driving decision-making practices.

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Mar 03, 2020

Salesforce Play by Play is an interactive series on Pluralsight.com, where we sit down with Salesforce experts to discuss common challenges faced every day by Salesforce customers. In this course, Garrett Farwell and Don Robins discuss Salesforce?s historical commitment to helping nonprofits, non-go...

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Mar 02, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non...

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Mar 02, 2020

We live in one of the most remarkable eras ever, a time when a tidal wave of technologies and digital information is opening up limitless opportunities and empowering society like never before. But as innovation moves faster, we need to make sure that these advances empower everyone, equally. For no...

article

Mar 02, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either vali...

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Mar 02, 2020

Imagine a world in which all your apps and services worked seamlessly with all the data from your organization. A world in which you could quickly move from one app to another, and still see the same data, sitting gently in the proverbial cloud without time-sucking and soul-crushing imports and expo...

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Feb 29, 2020

Have you ever seen a fundraising campaign that feels like, well, it’s just kind of sitting there? You know it’s an important cause, but there isn’t any "there" there in the messaging. Nothing is compelling you to take action, bringing together a coherent story. It can all...

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Feb 29, 2020

Starting a nonprofit from scratch requires passion, purpose, hard work, creativity, resilience…and money. As with any organizational effort, financial planning is critical to the success of an organization. One of the biggest questions that can be difficult to answer is, "how much money ...

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Feb 28, 2020

Often at the encouragement of major donors, many nonprofits focused their success metrics on processes and efficiency - neither of which necessarily correlates to good results for constituents. Outcomes measurement looks directly at the desired results and thus helps assess the overall work of the o...

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Feb 28, 2020

For years now, major donors have sought to evaluate nonprofits based on their ability to keep overhead ratios low. As a result, many nonprofits hid expenses and made what turned out to be poor decisions. That trend has now switched, with savvy funders linking dollars spent to outcomes achieved. This...

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Feb 27, 2020

The process of taking an unknown prospect and moving them through the steps to ensuring they become a life-long major gift donor has not changed that much over the last few decades. From identification, qualification and discovery to cultivation, solicitation, and stewardship, today’s nonprofi...

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Feb 26, 2020

The world of nonprofit fundraising has changed. It's time for a donor management software that supports responsive fundraising.

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Feb 26, 2020

Spring fundraising is fast-approaching and it’s tugging at your charity heart strings! You want to choose a new cause to support, but you can’t seem to find the right one for you. You’ve tried typing the word “charity” into Google, only to find approximately 260 million...

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Feb 26, 2020

Big promises are being made about artificial intelligence (AI) and how it will impact our lives. Experts say AI is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace, and lifestyle have yet to pass. So, when will AI truly “arrive”? ...

article

Feb 26, 2020

The nonprofit sector is absolutely crucial to improving the quality of life of millions of people everyday. In order to fulfill their mandate and serve their communities, these organizations must operate effectively as businesses with constraints and challenges that are unique to their sector. Doing...

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Feb 25, 2020

A common complaint from nonprofit staff is that the board of directors is “micromanaging.” What exactly does that mean? Why do they micromanage? Whose fault is it? What can be done to help boards do the real work they are meant to do? One might argue that everything a nonprofit does is t...

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Feb 25, 2020

You don’t need to be a data scientist in order to make smart decisions that lead to better outcomes for your nonprofit. But you may need some additional support to help you select, implement, optimize, and learn how to use various data systems. Regardless of how mature your data systems are, w...

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Feb 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for produc...

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Feb 24, 2020

In the first video of our two-part fundraising series, we discuss some of the most common challenges when fundraising.

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Feb 24, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instag...

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Feb 24, 2020

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the ma...

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Feb 21, 2020

The nonprofit sector is experiencing a racial leadership gap. Studies show the percentage of people of color in the executive director/CEO role has remained under 20% for the last 15 years1 even as the country becomes more diverse. To understand the causes of this disparity, the Building Movement Pr...

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Feb 21, 2020

Much of the funding necessary to keep nonprofit organizations running comes directly from generous individuals choosing to support those missions with their hard-earned money. Donors constitute the backbone of any nonprofit. It is for this reason that attracting and retaining donors for your nonprof...

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Feb 20, 2020

Telelanguage provides effective and compassionate nonprofit language services so you can serve your community, donors, volunteers, and staff with the language support they need.

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Feb 20, 2020

If you love The Caring Place and want to help us fundraise during our Amplify Campaign, then this is the video for you! Jill will walk you through making your own campaign page to share with friends so that you can fundraise on our behalf.

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Feb 19, 2020

90% of Americans say that they are more likely to trust and feel loyal to companies that back social causes.' Making your Corporate Social Responsibility (CSR) story readily accessible online is essential to engage consumers, attract more eyeballs, and enhance your overall brand image.

article

Feb 19, 2020

Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Before you know it, you will be peppered with questions. How can we get the word out about o...

article

Feb 19, 2020

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities. Advocacy campaigns are one of t...

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Feb 19, 2020

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of ...

article

Feb 19, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and t...

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Feb 18, 2020

Is your nonprofit scouting the arena of back-office systems in the pursuit of increased organizational efficiency and mission success? In the world of software and technology, JMT is referred to as a “Value-Added Reseller” (“VAR”) of the products we represent. As in other ind...

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Feb 18, 2020

Are you thinking about starting a nonprofit? There’s so much to think about and consider! If you're located in the United States, one of the most important early decisions you’ll have to make is what type of the Internal Revenue Service's (IRS) 501(c) categorization will best sui...

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Feb 18, 2020

A landmark ruling by the U.S. Supreme Court in 2018 dramatically expanded the ability of states to impose sales tax collection obligations on out-of-state organizations that sell goods and services within their boundaries. Since then, state legislatures and municipalities have scrambled to pass laws...

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Feb 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous,...

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Feb 15, 2020

Seed fundraising is rarely easy, but it certainly used to be a lot less complicated than it is today. In a simpler world, a seed investor (or maybe two) would lead a round, which meant that they would write the terms of the deal in a term sheet and then pass that document to their friends to flesh o...

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Feb 14, 2020

The Boys & Girls Club of the Capital Area is using their Freight Farm to teach kids about agriculture and professional development, while also providing produce to food-insecure areas and supplying a restaurant. The nonprofit's Freight Farm was donated by SEFCU.

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Feb 14, 2020

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insig...

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Feb 13, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much g...

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Feb 13, 2020

Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs ...

article

Feb 13, 2020

Interested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work. How do you promote your mission or cause and engage with your followers while...

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Feb 13, 2020

Did you know that 30% of all annual charitable giving happens in December? Ten percent of those donations come in the last three days of the year! Professional developers probably aren’t surprised by those statistics. Most nonprofits understand how critical year-end giving is to their annual f...

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Feb 12, 2020

Every month Google give away $10,000 (which is equivalent to over 8,500 euros) worth of advertising to charities via its Google Grants program. We want to help you to make the most of this free advertising which can be used to help with your fundraising, campaigning, recruiting volunteers and overal...

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Feb 12, 2020

As technology and innovation continue to be in the forefront of the nonprofit sector, 2020 will be about learning more about what these technologies and solutions have to offer and tying them back in with traditional fundraising strategies. New bright and shiny technologies are offering what seems l...

article

Feb 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host ti...

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Feb 11, 2020

Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns.

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Feb 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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Feb 11, 2020

It’s the turn of a new decade, and several social, technological, economic and political forces promise to shape the future of the nonprofit sector. Some are already in play – or have been for some time – and are already challenging nonprofit organizations. They have the potential ...

article

Feb 10, 2020

Struggling to get your message out there? You pour so much passion and hard work into your nonprofit, but if no one is finding your NGO online, that can feel a little discouraging. Help your nonprofit get the resources it needs by boosting its chances of appearing for relevant users in Google Search...

article

Feb 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Feb 10, 2020

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’...

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Feb 07, 2020

This video will show you the steps on how to create a Fundraising Team for the Walk to END EPILEPSY - Texas.

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Feb 07, 2020

Find out the main reasons why Bitdefender MSP Security Suite was the solution of choice for Enable Resource Group in ensuring the cyber security for Non-profit and Education organizations, as explained by James Vavra, Senior Network Engineer.

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Feb 07, 2020

Love it or hate it, fundraising sits at the heart of nonprofit organizations. There is an entire industry occupied with encouraging people to part with their money, and that project gets even harder when those people aren't directly getting anything in return. Even so, the passion and generosity...

article

Feb 07, 2020

In many ways, nonprofits operate much like corporate boards, but there are some important differences. Nonprofits have unique compliance rules and other operating rules. One of the ways that they’re similar is that nonprofit board directors are under just as much scrutiny as other board direct...

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Feb 07, 2020

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a...

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Feb 06, 2020

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? Want to find out if your non-profit organizatio...

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Feb 06, 2020

Social media channels are great tools for nonprofit organizations to utilize. Whether you’re using Facebook, Twitter, TikTok, LinkedIn or any other platform, staying connected with your donor base and volunteer network isn’t just beneficial, it’s necessary. When used correctly, soc...

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Feb 06, 2020

Erinn Carter talks about her experience at Rootid's Communications Training program. Nonprofits participate in an 8-week coaching program that helps them identify key audiences, develop messaging through an equity lense and develop a marketing campaign that will help them amplify their mission w...

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Feb 06, 2020

Your nonprofit board is vital to the success of your organization. Chances are, if you struggle to meet your budget each year, your board is not truly engaged — and you may not even have the right board. If you are looking toward a major campaign, you need to be sure that your board is ready f...

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Feb 05, 2020

Melissa is former Global Fundraiser of the Year (IFC, 2011) and Australian Fundraiser of the Year (FIA, 2011). She has facilitated philanthropic giving across education, the arts and health, and worked with hundreds of donors in Australia, Asia and the United States. Melissa has led four fundraising...

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Feb 05, 2020

You may have the perception that the word “brand” strictly refers to cosmetic elements, such as your logo or your website. And while your organization’s brand is reflected in your visual identity, it’s also much more than that. Part of your brand is how people feel when they ...

article

Feb 05, 2020

As the pace of technology adoption quickens, so does the likelihood of cybersecurity breaches and data leaks that could have damaging impact on an organization’s ability to operate. While these threats are of concern to every sector, nonprofits, in particular, have unique facets that must be t...

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Feb 04, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an...

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Feb 04, 2020

The United Way of Monongalia and Preston Counties was named the 2020 Nonprofit of the Year by Morgantown Area Partnership and was recognized at the award dinner in January. This video was shown during the dinner.

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Feb 04, 2020

There are more nonprofits than ever, which means there is more competition for donations. To complicate matters further, donors are more informed and savvier than ever. They know good fundraising, and they are cautious givers. Donors have access to more information, thanks to the internet, and are b...

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Feb 03, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of t...

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Feb 03, 2020

Looking for some fresh ideas to energize your fundraising campaigns and your donor retention efforts? Wow your donors with these fundraising trends!

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Feb 03, 2020

Much has been written about how technology can help nonprofit entities achieve their missions. Yet, leadership in many nonprofits balks at the idea of expending precious resources on technology. This is unfortunate, because effective use of technology not only increases operating and fundraising eff...

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Feb 02, 2020

Palm Beach County cheered as equestrians and their mounts, representing local non-profit organizations, competed for a share of more than $1 million in prize money at the Great Charity Challenge presented by Fidelity Investments on Saturday, Feb. 1. Held at the Palm Beach International Equestrian Ce...

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Jan 31, 2020

Use an eye catching header and a combination of icons, charts and text blocks to draw your target audience’s attention. The template has a monochromatic color theme with complementing icon and font styles to give your infographic a professional finish.

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Jan 31, 2020

As you know, starting a nonprofit requires hard work and dedication. The whole process of starting and financing a new nonprofit might be daunting, but there are many resources available to assist in guiding and helping you through the process. December is the month many nonprofit will strive to rai...

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Jan 31, 2020

What is this thing they call "digital transformation" anyway? It sounds expensive and time consuming. It is really necessary for nonprofits? In a word, yes. There are lots of definitions of digital transformation running around out there, and I’m not going to add another one, but I w...

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Jan 30, 2020

Who said donor data can’t be pretty? The infographic below, originally published by DonorSearch, highlights the seven types of wealth data that organizations should ask for when conducting bulk wealth screening. Bulk screenings are just one of many tools that researchers can use to collect inf...

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Jan 30, 2020

Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day. Your organization needs to be efficient in their use of time and marketing efforts. You need a way to maximize your brand awareness that doesn’t...

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Jan 30, 2020

Over $18 Billion is spent on Valentine's day, what if some of that money went to your favorite charity? There is a great opportunity for nonprofits to message on this day of love in order to promote their causes.

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Jan 29, 2020

We all want featured snippets right? Since 2015 SEOs have been trying to gain the coveted position #0 for their search terms. And for good reason. With higher rankings, enhanced listings in the search engine results pages (SERPs) and increased click-through-rate, it’s a no-brainer. But on 22 J...

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Jan 29, 2020

To address high drug prices and the challenges they create for access to drugs, organizations have been exploring and working to create nonprofit pharmaceutical companies. These nonprofit companies prioritize drug access and affordability in the United States as core components of their mission. In ...

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Jan 29, 2020

As a nonprofit professional, you’re probably all too familiar with some of the many ways in which technology has completely changed how work gets done in our sector. Maybe you love new tech, or maybe you feel exhausted by it sometimes. Either way, it’s critical that you and your organiza...

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Jan 28, 2020

Non-profits rely on community awareness, fundraising and most of all the heart and soul of the mission. When the heart and soul are focused on endless HR tasks because the budget doesn’t allow for an internal HR department, that is where our HR Guides come in. Contact ERG Payroll & HR toda...

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Jan 28, 2020

The mission of your nonprofit is likely closely connected to your personal values, making nonprofit employees some of the most passionate advocates. While your internal team likely knows how dedicated and knowledgeable you are, there is a substantial opportunity to become a nonprofit thought leader ...

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Jan 28, 2020

Social media is no longer restricted to a college student’s favorite pastime. The digital space has permeated all aspects of industry and society, with social media distributed content driving trends and rapidly impacting our world. Over 80 percent of the US adult population is currently activ...

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Jan 27, 2020

Take your MS Society fundraising further with a linked Facebook Fundraiser. You will be able to connect a Facebook Fundraiser through your National MS Society event participant center when you register for a Society event.

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Jan 27, 2020

Moving to the cloud has many benefits and is perhaps the most important technology advancement in decades - promising immediate and posive impact on Nonprofits who adopt cloud compung.

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Jan 27, 2020

Chances are you recognize the logos of brands you see every day. For example, everyone knows Target’s red-and-white bullseye, or the iconic Apple logo. Their branding is strong and distinctive enough that you may also instinctively trust those brands: you know them, and they’re familiar,...

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Jan 27, 2020

In this video, you'll learn how to use Instagram Fundraising for your nonprofit.

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Jan 27, 2020

You’re posting photos. You’re sharing links. You’re responding to comments. Overall, you’re feeling pretty good about your nonprofit’s social media accounts, but some days, it can feel like you’re shouting into the void without much response. Given that social med...

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Jan 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.

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Jan 23, 2020

The beginning of the new year is always an exciting time in the fundraising world. Most of us are just coming down from the excitement of GivingTuesday and year-end giving. It is a time that we eagerly begin planning out the year ahead. Ideas of spring galas, summer 5ks, and fall open houses are alr...

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Jan 22, 2020

A nonprofit is only as strong as its leadership and that can include your board of directors. And while most nonprofit boards are volunteer positions (which can be contingent on how much time those volunteers have to give) there are some great ways to engage with and set up your nonprofit board for ...

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Jan 22, 2020

Maybe you’re already using it for your professional life, and have connected with lots of other nonprofit workers to trade best practices. Or maybe you made an account a few years ago when you were looking for a new position, and then promptly forgot about it. However you’re using it per...

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Jan 21, 2020

Advocacy can be defined as individuals taking action to publicly express their support for specific causes. These clear and defined actions help advance that particular mission or cause and promote its success. Advocacy software is the tool used by individuals who take these clear and supportive act...

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Jan 21, 2020

As a researcher, I try to develop scientific management tools for nonprofit organizations, especially for strategic impact management.

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Jan 21, 2020

Nonprofit Marketing Strategies for 2020 // In today's video, Jeanette shares 5 foundational marketing strategies for nonprofits. If you focus on these 5 strategies, then your nonprofit will have a solid marketing foundation. Once your nonprofit has a solid marketing foundation, you can use more ...

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Jan 21, 2020

It’s essential for nonprofit organizations to stand out on social media since there are more than 1.5 million registered in the United States. As the popularity of Instagram continues to rise, organizations and brands have started to use the platform more frequently for marketing purposes.

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Jan 21, 2020

Non-profits around the world are changing the way work gets done through Robotic Process Automation (RPA).  Jeffrey Li and Morris Mao (Deloitte) helped the Adream Foundation process 1,000,000 transactions / month through RPA, winning an award from UiPath in the process.

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Jan 21, 2020

Social media fundraising presents a huge opportunity for nonprofits, but it’s hard to know what is worth focusing on first for your organization — especially when there are so many potential campaigns you can run and paths you can take. Plus, ever-mysterious algorithms that change by the...

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Jan 21, 2020

Can you think of a website you recently visited that was beautiful and easy to navigate? How did it make you feel? It probably caused you to stick around longer, browse a little more, or consider adding a few extra things to the shopping cart. Now recall a website you visited that was of poor design...

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Jan 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

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Jan 20, 2020

In this video, I teach you how to start a sponsorship program for your nonprofit.

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Jan 20, 2020

When your company is worth more than $1,200,000,000,000 (I had to count the number of zeros, just to make sure I had it right), you have a unique opportunity to shape a better world. Some might go as far as to say it’s a responsibility to do so. But what do you tackle? Well, if you’re Mi...

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Jan 20, 2020

Facebook has 2.45 billion monthly active users, making it the biggest social network worldwide. It’s also the world’s third most visited website and 74% of all Facebook users log in to their accounts on a daily basis, where those users spend roughly 38 minutes per day using the platform....

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Jan 17, 2020

It’s 2020, a new decade has arrived and online fundraising is here to stay. Online fundraising makes it simpler for your donors to give, and easier for them to make recurring donations to support your mission. It also allows you to reach broader audiences. As you take advantage of new opportun...

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Jan 17, 2020

Rockefeller Philanthropy Advisors (RPA) is a nonprofit organization that currently advises on and manages more than $200 million in annual giving by individuals, families, corporations, and major foundations. Continuing the Rockefeller family’s legacy of thoughtful, effective philanthropy, RPA...

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Jan 17, 2020

The Financial Accounting Standards Board (FASB)’s new standards for financial statements of grant-funded nonprofits are now in effect, and for nonprofits that manage several grants or rely on grants for a majority of their funding, this new accounting standard requires changing many internal p...

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Jan 16, 2020

If one of your employees asked for the contact information for a specific donor, how long would it take for you to find the current phone number or email address on file? Do you have a way of recording every interaction you have with a potential supporter? Can you easily process online donations? CR...

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Jan 16, 2020

Nonprofits (or not-for-profits) exist in a highly competitive world. According to a report from Giving USA, the sector is large and with one crucial exception, growing: Donations. American organizations and individuals provided record-breaking levels of support in 2017. Strong support continued in 2...

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Jan 16, 2020

Designed specifically for business professionals and community members interested in serving on a nonprofit board, this half-day in-person workshop will explain the roles, responsibilities, and expectations involved. Whether you are thinking about committing to board service or already on a board, t...

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Jan 16, 2020

Grant writing success comes with experience. Done well, it can change the landscape of your nonprofit and the lives of your clients. Adding grants to your fundraising strategy can be daunting, but by emulating these traits of experienced and successful grant writers, you can increase your likelihood...

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Jan 16, 2020

Whether you want to see what’s happening with friends or get information on local businesses, chances are social media is one of your first stops. The same goes for many of the people who live in your community. As a nonprofit, asking for money is never easy, but with the right marketing appro...

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Jan 15, 2020

Today we are proud to launch a new native fundraising platform empowering charities to reach their fundraising goals without added fees. Streamlabs’ native fundraising platform is a seamless experience for live streamers who can now fully produce a charity stream on one platform without relyin...

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Jan 15, 2020

Boardable customer Carol Smith of the nonprofit organization Servants at Work (SAWs©) tells us how Boardable's board management software has helped to streamline communications and improve the efficiency of her nonprofit board of directors.

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Jan 15, 2020

our Facebook page is thriving, and you're having a surprising amount of success engaging with members and supporters on LinkedIn. You can't help but wonder: is it time to jump on the Twitter train? Twitter is often called the modern public square. It's a space where people and organizati...

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Jan 15, 2020

Whether you are an established nonprofit or are just getting started, there are opportunities to assess, update, or add-on to your annual fundraising strategy. To help start the nonprofit strategic planning process, we’ve collected our top interactive resources that will help guide your team d...

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Jan 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the chal...

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Jan 14, 2020

Nonprofit organizations operate in a complex and evolving financial world. As one of the world’s largest investment managers, Vanguard has helped thousands of nonprofit organizations navigate their unique investing, organizational, and governance challenges. We recognize nonprofits differ by s...

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Jan 14, 2020

Management Liability Leader Matt Kletzli discusses the Americans with Disabilities Act, pitfalls of website development for persons with disabilities, claims examples, and how this exposure is covered in a typical D&O policy.

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Jan 13, 2020

In case infographics are not your thing, we've included high-level nonprofit fundraising and charitable giving information below:

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Jan 13, 2020

Instagram is one of the most utilized social media platforms in the world today and it only continues to grow. There are over ONE BILLION users and it is the second most engaged platform after Facebook. Let’s get real: people as a whole love visuals. We love seeing things and Instagram is all ...

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Jan 13, 2020

In 2019 ASU 2014-09, "Revenue from Contracts with Customers" became effective. The standard sets a single framework for revenue recognition for all organizations, including nonprofit organizations.

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Jan 13, 2020

Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving...

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Jan 10, 2020

Capital campaigns are one of the most extensive campaigns that an organization will ever undertake. In most cases, an organization needs to fund capital purchases, upgrades, and/or renovations and repairs. Given their highly episodic nature, organizations that are seeking to undergo a capital campai...

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Jan 10, 2020

We strive to build meaningful connections in our state to impact our communities, but we can't do it alone. That is why we partner with great local non-profits who help us to reach important groups and provide services that can truly change lives and make Washington state a better place.

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Jan 10, 2020

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a website,” she told me...

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Jan 10, 2020

Let’s face it: it’s basically a requirement for your nonprofit to be on Facebook these days. And there are definitely a lot of advantages. Just take this story of how Free the Children used Facebook likes to raise $2.4 million for their charity. Or how Patty Foley, the Membership Chairpe...

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Jan 09, 2020

During tax season, when you use the word “audit” you may think of a CPA spending several days combing through your financial paperwork and records. What I want to talk about is nothing like that but yet it is quite similar in many ways. A development audit is an assessment of your fundra...

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Jan 09, 2020

Nonprofit organizations serve a critical role in today’s society by providing opportunities for advancing divested and underserved populations, facilitating volunteerism and civic engagement, and developing innovative approaches to solving complex issues--to name a few. In order to effectively...

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Jan 09, 2020

Binumi works directly with non-profit organisations to provide a complete video ecosystem for all internal and external video communications, with ready-to-go video stories and multi-level support and integrations.

article

Jan 09, 2020

When you’re a busy nonprofit professional, it can be tempting to jump right into planning your next peer-to-peer fundraising campaign or event. You might even want to take a “copy-and-paste” approach — simply re-doing what you did with your last campaign — to save time....

article

Jan 08, 2020

It’s inescapable! Social media is here to stay. To grow your nonprofit community, leveraging this sophisticated, largely-adopted marketing avenue is going to be essential. It’s not hard to leverage this ever-growing tool, though. That’s what we’ll talk through today. It&rsquo...

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Jan 08, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

article

Jan 08, 2020

Whether your top priority is to double donation volume, increase recurring donors, or hold a successful event, effective marketing can help you reach almost all of your nonprofit’s goals. To leverage marketing efficiently, you need a holistic plan that takes all your efforts into account, trac...

article

Jan 08, 2020

When we talk about marketing automation for nonprofits, it’s easy to see what the organization gets out of it. Better communication with less tedium, more meaningful donor engagements, and increased giving. But we also talk about leading nonprofits shifting their engagement strategies to be mo...

article

Jan 06, 2020

And just like that, 2020 is here and so is a brand-new decade. We’ve spent time examining the major philanthropy trends and shifts that we witnessed in the last decade, and now, it’s time to look forward. Our CEO, Madeline Duva, recently shared with Forbes the key trends that will shape ...

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Jan 06, 2020

Artificial intelligence (AI) is changing our world on a daily basis. The world of medicine is being industrialized by artificial intelligence, the data you thought you owned is being used to manipulate elections, and everyone is connected, everywhere. Much research has been done on the State of Arti...

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Jan 06, 2020

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

article

Jan 06, 2020

The holiday season (Thanksgiving - end of year) is when more than 20% of all funds are raised by nonprofits around the country. It’s a crucial time to activate your donors and supporters, but your efforts shouldn’t start or stop there. After analyzing key giving season trends from 2019 (...

article

Jan 05, 2020

Whether you are a newbie in fundraising or a seasoned expert, you probably know that the key to successful fundraising lies in building relationships. When a donor is engaged with a nonprofit organization, they are much more likely to donate again and again (and give in other ways too). Beyond the p...

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Jan 05, 2020

Part 3 of a three-part video series on whether your nonprofit needs a business continuity plan.

article

Jan 05, 2020

When thinking of non-profits, many people do not realize the ways in which even a small non-profit could benefit from the use of an enterprise software. But even the smallest of nonprofit organizations need employees, databases, and financial software just to run. We’ve written about the benef...

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Jan 03, 2020

Panorama by FrontStream, brings together fundraising walks, runs, rides, online auctions, and donor management for smarter fundraising.

article

Jan 03, 2020

We predict that it's going to be a big year in nonprofit technology in 2020. In just fundraising alone there are a ton of new innovations that you'll have to know about. GoFundMe Charity will be a game changer, smart speakers will become an important fundraising medium, and the controversial...

video

Jan 03, 2020

How do you raise money to get an idea off the ground, support a community, or help change the world? Take a crash course on the secret art of successful fundraising with development strategist Kara Logan Berlin as she shows how you can learn to ask for the resources you need -- and get them, too.

article

Jan 03, 2020

We are now in a new year. Do we sit back, relax and be reactive? Or do we constantly evaluate our organization and seek improvements? What do you think your competition is doing, especially in an overly competitive nonprofit arena? If I were you, I would be proactive and determine continuous improve...

article

Jan 02, 2020

If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid pace. So, as ...

article

Jan 01, 2020

With more businesses collecting and analyzing customer data, there have been increased calls for regulation and privacy. And organizations around the world have risen to the challenge, drastically altering their systems to properly protect their customers’ personal information and comply with ...

video

Dec 31, 2019

Board management simplified. That is Boardable board portal software. Built by nonprofit founders to serve nonprofits, Boardable is committed to improving the way boards of directors and committees work.

article

Dec 31, 2019

Google Ad Grants is a Google initiative launched back in 2003, that allows qualifying nonprofit organizations to get $10,000 of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. You can improve your brand awareness, r...

article

Dec 30, 2019

Are you marketing your nonprofit, mission, fundraising campaigns, and impact on Twitter? If not, it’s high time you got in on the massive opportunity it has to offer your organization. To help illustrate the point, let’s quickly explore a few stats about the platform.

article

Dec 27, 2019

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities.

article

Dec 27, 2019

Your non-profit’s fundraising software (sometimes called your donor database) can literally make or break your development program. Good fundraising software can be the difference between a successful, comprehensive fundraising program run by happy fundraisers… and a disjointed, wastefu...

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Dec 26, 2019

America’s 1.3 million charitable nonprofits feed, heal, shelter, educate, nurture, and inspire people of every age, gender, race, and socioeconomic status, from coast to coast, border to border, and beyond.

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Dec 26, 2019

SCORE is a more than 40 year old non-profi t with over 10,500 volunteers who provide free business counseling and no or low-cost workshops to new and emerging small businesses nation wide. In 2005, SCORE counselors volunteered over 1,000,000 hours in counseling and workshop services. While most of S...

article

Dec 26, 2019

During this hectic holiday season, take a moment to reflect on how your nonprofit approaches communications. What do you hope to achieve in 2020? Chances are there are new ways you can use communications to meet these goals and advance your organization’s mission. The solutions often lie in bu...

article

Dec 24, 2019

Nonprofit board governance is one of the toughest activities that any nonprofit leader has to master. It's not easy to do because there is a lot of gray area. In other words, the executive director has to walk a fine line of getting their board to do what it should. But at the same time, the boa...

article

Dec 23, 2019

Over 25% of a nonprofit’s annual donation volume occurs from Giving Tuesday through December 31. And with that spike in donation volume comes a bounty of new donors. In fact, on days like Giving Tuesday and December 31, between 70% and 75% of one-time donations are from brand new donors. Welco...

article

Dec 21, 2019

Nonprofit fundraising is rapidly evolving due to the rise of tech, AI, and social networks. The tried-and-true fundraising techniques of the past, such as holding a raffle or a 5k, may not serve you as well in today’s changing landscape. Instead, you can leverage technology and wealth insights...

article

Dec 20, 2019

Before I participated in a peer-to-peer fundraiser for a local medical nonprofit, I didn’t notice medical organizations using that style of fundraising event. After I participated, I see them everywhere! Medical nonprofits are great candidates for peer-to-peer fundraising. If you work for a me...

article

Dec 19, 2019

We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Tw...

video

Dec 19, 2019

The world’s first Fundraising App with a built-in Private Market Data. Whether you are looking to extend your network of Institutional Investors or you are seeking a better way to organize your fundraising processes, advinda could be the solution that you've been waiting for.

article

Dec 19, 2019

Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app to a platform where businesses and nonprofits alike get to share their stories and advocacies. Through the app, brands have been able to effectively ga...

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Dec 19, 2019

Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your org...

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Dec 19, 2019

A nonprofit in Kentucky is reaching thousands of rural clients in need thanks to a well-planned digital transformation.

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Dec 19, 2019

Our complex, changing world continually challenges leaders to be flexible and innovative. At the heart of efforts to create change, nonprofits, agencies, communities, and funders are working to uncover the roots of some of our greatest social issues, so-called “wicked problems.” At the C...

article

Dec 19, 2019

As the close of the calendar year approaches, it may seem to be too early to start thinking about tax season. On the other hand, now may be the best time for nonprofit leaders to begin gathering the advice – and the documents – that they’ll need to maintain their organization&rsquo...

article

Dec 18, 2019

In a perfect world, your job as a nonprofit involves gathering plentiful donations. Unfortunately, our world is not perfect so you need to do some outreach as well. As the world is changing, you should embrace the top-performing digital marketing tools.

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Dec 18, 2019

Here we celebrate the many different ways our fantastic fundraisers get involved and help raise vital funds for the many charities we support across the UK and overseas.

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Dec 18, 2019

Utilizing the best practices for nonprofit grant management can make getting accurate, timely information to grantors and donors more efficient.

article

Dec 17, 2019

A unique value proposition (UVP) is an underutilized and really effective tool. But the process of developing a UVP can feel foreign and unnatural, especially for nonprofits. A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The language and steps ...

article

Dec 17, 2019

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email! Blackbaud found that on average, ...

article

Dec 17, 2019

As a nonprofit professional, much of your focus remains on fundraising and ensuring you reach your campaign goals. But another important part of your fundraising strategy may get overlooked. We’re talking about data management. Managing your data is an essential component of fundraising. Witho...

article

Dec 17, 2019

Crowdfunding has proven to be a game-changer for intrepid entrepreneurs looking to raise funds to get their business off the ground. But, crowdfunding for nonprofits is also becoming something of a trend. With many nonprofit organizations needing different ways to raise funds, crowdfunding has becom...

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Dec 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and che...

article

Dec 17, 2019

Despite social media’s popularity, email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit. But even as email technology has become more sophisticated, many organizations still send out generic recruitment and fundraising email...

article

Dec 16, 2019

No matter the size of your nonprofit, advocacy campaign testing should be a key component of everything you do digitally. Testing allows you to find out which tactic, message, strategy, etc., is the most effective in accomplishing your goal. Instead of relying on a hunch of what the best thing to do...

video

Dec 16, 2019

Understand the power of Google's $10,000/month Ad Grant for nonprofit organizations and how Nonprofit Megaphone can help you maximize this opportunity.

article

Dec 16, 2019

For nonprofit professionals, traditional marketing approaches have been transactional. Typically, you ask for donation dollars, volunteer hours, or press coverage. However, the world is changing as consumers interact with brands on a more fundamental level. For example, consumers communicate in real...

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Dec 13, 2019

We have five strategic tips to help you fast-track the growth of your small nonprofit.

article

Dec 13, 2019

Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging don...

article

Dec 12, 2019

Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion.

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Dec 12, 2019

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.

article

Dec 11, 2019

Show your impact. Show supporters how you help. Let supporters know how their donations and volunteer hours are making a difference. I know you’ve heard all of this a million times. And a nonprofit case study is one way to actually do it. Similarly to your run-of-the-mill business or research ...

article

Dec 11, 2019

The role of a nonprofit board secretary is critical for the smooth operations of the board. A nonprofit board secretary is responsible for ensuring that board members are given appropriate notice of meetings. Further, he or she assures these meetings are held in a well-organized fashion. Secretaries...

article

Dec 10, 2019

With more than 20 years of accounts payable (AP) experience in various roles, I’ve witnessed firsthand the transition from paper-based processes to completely automated AP and payment processes. I know how hard it can be for those of us in the accounting space to warm up to the idea of impleme...

article

Dec 10, 2019

One of the top challenges nonprofits face today is displaying data transparency. Not only is your organization beholden to the government and your board but also your donors. These individuals trust that the dollars contributed to your cause effectively conduct your mission-critical work. Many times...

article

Dec 10, 2019

If your nonprofit must make change happen, then it must go digital in 2020. As Justin Spelhaug, leader of the Technology for Social Impact (TSI) group in Microsoft, once emphasized; “Digital transformation can boost the impact, performance, and viability of any organization… even the le...

video

Dec 10, 2019

Since 2005, Nonprofits First, Inc. has been the leading resource for strengthening the administrative and operational capacity of nonprofit organizations in the community. Comprised of experienced professionals, consultants and volunteers, the vision of Nonprofits First is a community in which all n...

whitepaper

Dec 10, 2019

Ask most board members if they were told they’d be responsible for fundraising when they joined the board and you’ll hear a lot of no’s. Somewhere in the recruitment process, the fundraising part of their job got downplayed. Maybe it wasn’t you, maybe it was a board member wh...

article

Dec 10, 2019

Nonprofit fundraising is a fundamentally human enterprise. Nothing will ever replace the face-to-face coffee shop meetings, dinners with potential major gift donors, or flying out of town to deepen a relationship with a donor. But, when fundraisers and entire development departments are being asked ...

article

Dec 09, 2019

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source, online giving has seen consistent year over year growt...

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Dec 09, 2019

It is safe to say we now live in the era of social media networking. If your nonprofit organization has not yet jumped on the bandwagon and started to take advantage of the many opportunities presented by social media networking, then it is time to wake up and look at what all the “tweeting&rd...

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Dec 09, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowi...

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Dec 06, 2019

ClickTime Nonprofit is the world's #1 Nonprofit Time Tracking Platform. Learn how ClickTime can help your organization track hours, manage Funding Sources, and more.

article

Dec 06, 2019

You may read some, but you probably spend more skimming subject lines and clicking the next arrow. And you may even start to second-guess hitting all those subscribe buttons over the years. So, when your organization is the one sending out emails, how can you ensure you’re breaking through the...

article

Dec 06, 2019

You’d never apply to a paying job with no description of the role. Why do we ask nonprofit board officers to do the same? Obviously, each job description will need to include required knowledge and important details. But before we even start writing those guidelines, let’s think about wh...

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Dec 05, 2019

Chicago, Illinois is a world-class city with a friendly, Midwestern vibe. It’s also home to several nonprofit organizations who are #AmTrustInsured. AmTrust has a unique understanding of the special challenges facing nonprofits, offering all lines of insurance coverage specifically tailored to...

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Dec 05, 2019

December 5th is #internationalvolunteerday! Google for Nonprofits has helped GoVolunteer transform the project of a group of friends into a start-up nonprofit on a mission to make volunteering part of everyone's daily life.

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Dec 05, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 do...

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Dec 04, 2019

When you think about a budget, you might envision columns of numbers. However, that’s really just the end result…a budget is just as much about planning and process as it is numbers. This short video dispells some nonprofit budget myths and lays out a helpful process to set your budget ...

article

Dec 04, 2019

You’re probably familiar with the term “lifetime value” but you may not realize just how important the metric is to your long-term fundraising success. A donor’s lifetime value (or LTV) is the total amount they give throughout their affiliation with your organization, making ...

article

Dec 04, 2019

Let’s say your nonprofit serves a specific city or region with no grand ambitions to reach a national audience. You might assume that you don’t need to spend marketing energy on something like search engine optimization (SEO). The truth is that local nonprofit organizations can benefit f...

article

Dec 04, 2019

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into ...

article

Dec 03, 2019

Is anyone as concerned as I am on the timing of the next ‘great recession’? The fact that we are in the 11th year of economic expansion only gives me more cause for alarm. Add to it China, Brexit and the Feds and my sound sleeping habits are now few and far between. Knowing a recession i...

article

Dec 03, 2019

Creating and collecting interesting content to share on social media can be a challenge for any organization, including nonprofits. Posting “donate today!” over and over and over will not get a nonprofit very far, as the social media space is increasingly saturated with similar, competin...

video

Dec 03, 2019

If you’re new to Hootsuite then check out this online tutorial, which has a step by step guide on how to use Hootsuite for beginners. This video covers how to apply for your non-profit discount.

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Dec 03, 2019

Nonprofit organizations are consistently understaffed. One area of significant impact is the lack of administrative support, often leaving nonprofits to buckle under the weight of the workload. Virtual administrative assistants present a cost-effective solution to help nonprofit organizations meet t...

article

Dec 02, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An audience-first planning approach is key, and audience segmentation is a huge component of that. Segmentation, as any good m...

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Dec 02, 2019

Recap of the 2019 Nashville Nonprofit Technology Summit hosted by TechBridge Tennessee.

article

Dec 01, 2019

The final two months of the year are a vital time for nonprofits to reach their fundraising goals. Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving ...

article

Nov 29, 2019

Every single nonprofit that engages in fundraising will, at some point, face the task of selecting the best Donor Management/CRM System for the organization. This task does NOT need to be daunting! After all, we are living in an age where more information than we will ever need is literally a few ke...

article

Nov 28, 2019

She had been charged with finding a way to increase donations for her local theatre’s upcoming gala, and was quickly becoming frustrated by how resistant many of her coworkers were to the idea of processing credit cards. They were used to collecting payments at the door and asking for donation...

article

Nov 27, 2019

I know many people have written off social media as a form of fundraising revenue. But you would be hugely mistaken to skip Facebook. Fundraising online is challenging. Until late 2016, fundraising through social media was next to impossible for most nonprofits. That’s changed. Facebook fundra...

article

Nov 27, 2019

Starting a nonprofit is hard. Running a successful nonprofit is a monumental undertaking that requires immense effort, passion, and skill. You can want to make our world a better place, have a brilliant idea for doing so, work your face off for your nonprofit… and fail miserably. The nonprofi...

article

Nov 26, 2019

If your nonprofit has conducted research about CRM software, you've probably come across Salesforce. Salesforce is the world's leading CRM for both for-profit and nonprofit organizations. It's designed to be applicable to any organization because it is completely customizable. You can mo...

article

Nov 26, 2019

Serving on a nonprofit advisory board is a tremendous responsibility, as well as an excellent opportunity to influence an organization. But what exactly does an advisory board do? How active must it be, and what responsibilities does it take on? Here’s what you need to know. At their core, all...

video

Nov 26, 2019

How do you add an extra day to your busy schedule as an Executive Director (ED) of a corganization.Consider that ED (founder or owner in some organizations) spends a lot of time coordinating everyone's efforts, communicating with stakeholders and judging overall progress. In essence, all of the ...

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Nov 26, 2019

Learn why remarketing can significantly improve your bottom line this holiday season.

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Nov 26, 2019

Our dedicated team has delivered digital projects to over 100 customers in the charity and membership sector. Throughout these projects, as well as dedicated events, roundtables and partnerships, we have learnt a lot about what makes a successful CRM strategy. As part of our commitment to non-profit...

article

Nov 25, 2019

If you've ever used the Power of Us Hub, you've experienced a Salesforce Community. Salesforce Community Cloud was originally built to connect companies with customers, employees, or partners. The basic idea is that Communities can give external users deeper access to your company’s re...

article

Nov 25, 2019

Do you ever wish you could send a year-end fundraising letter to existing donors that says: “Hi friend. It’s that time of year. This is your reminder to give. Please give again this year.” If only it were that easy! Unfortunately, the “just-send-money” approach doesn&rs...

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Nov 25, 2019

The nonprofit world has always been about people. At Salesforce, our commitment to the nonprofit sector remains strong, with investments in fundraising, program management, and engagement features and products geared towards people-centric processes. Learn more about how Salesforce is putting the &q...

article

Nov 25, 2019

Online fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. According to the M+R Benchmarks study, online giving increased 23% f...

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Nov 24, 2019

For most nonprofit organizations, year-end fundraising is make or break. According to Charity Navigator, nearly one third of the year’s giving happens in December. In fact, twelve percent of annual giving comes in the final three days of the year. No matter how big or small your organization, ...

video

Nov 23, 2019

The #1 goal-setting and fundraiser/charity platform ties personal improvement to social giving for better communities. Free Setup & App Download. Donate on a daily basis in a fun, easy and meaningful way for all ages and to all organizations & charities . Start multiple events in minutes.

article

Nov 22, 2019

Whitney walked out of the quarterly planning meeting feeling equal parts inspired and anxious. She had been tasked with finding a way to breathe new life into the financial operations of the animal shelter at which she’d recently been hired. She was thrilled at the opportunity to make impactfu...

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Nov 22, 2019

The charitable landscape can be difficult to navigate. This infographic covers the fundamentals.

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Nov 22, 2019

With Giving Tuesday just around the corner, many nonprofits are reviewing their fundraising strategy for the expected influx of giving. One area that shouldn’t be overlooked is your nonprofit website. Your organization’s website has unmatched fundraising potential for everything from onl...

article

Nov 22, 2019

There’s no shortage of fundraising statistics and benchmarks out there. And if you’re a small nonprofit with limited resources, some of those stats are pretty concerning – for example, Giving USA’s most recent annual report reveals that overall giving is down 1.7%. Individual...

article

Nov 21, 2019

If you’re a U.S.-based nonprofit, you have likely heard of the California Consumer Privacy Act (CCPA). Maybe you’ve even kept tabs on the latest changes to the CCPA. However, according to a recent poll conducted by the Direct Marketing Fundraisers Association (DMFA) and The Nonprofit All...

article

Nov 21, 2019

When it comes to content marketing, nonprofits have an advantage over companies. Meaning, content marketing is the sharing of your materials online, but not in a way that explicitly promotes your work. So, nonprofits can spend a lot of time sharing their stories, capturing emotions and interesting t...

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Nov 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.

article

Nov 21, 2019

Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it’s hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is that several fundraising to...

article

Nov 20, 2019

Over my eleven years of consulting, I have unfortunately had to step in to fix the mess that occurred on a previous consultant’s watch. Some of the messes occurred after the consultant got a little too creative and advised a risky strategy outside generally accepted practice. In other cases, t...

article

Nov 20, 2019

We're close, again, to another Giving Tuesday event. Year-end and holiday fundraising, including Giving Tuesday, are exciting times for nonprofits. Your donors and supporters feel the holiday spirit, and that means there's a lot of generosity going around. But there's one group that you ...

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Nov 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience,...

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Nov 18, 2019

Marketing matching gifts can sometimes be a lower priority for many nonprofits. The reasons for this include not having the: Time or resources to pursue gift matches from donors Personnel available to perform outreach, or not Understanding of the immense value matching gifts can offer in nonprofit f...

article

Nov 18, 2019

Over the past few years I have had the opportunity to visit many of the world’s largest nonprofits. I tell myself it’s probably because of my award-winning e-book on Direct Mail & Omni Channel Marketing, but the reality is probably just because nonprofits are all looking to modernize...

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Nov 18, 2019

Giveaways are a great way to connect with your donor base and we have some ideas to help you.

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Nov 18, 2019

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies...

article

Nov 16, 2019

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s b...

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Nov 15, 2019

We're giving you three 2020 digital marketing trends for your nonprofit.

article

Nov 15, 2019

Peer-to-Peer fundraising is one of the fastest-growing forms of crowdfunding in the nonprofit world! Nonprofits who start Peer-to-Peer (P2P) fundraising campaigns can raise money, expand their donor base, and mobilize their current network of supporters all at once! There are many reasons you should...

article

Nov 15, 2019

Your nonprofit website is the digital home of your organization, meaning it’s one of the most important ways that new supporters, donors and members can learn about your mission. So, how do you create a website that acts powerfully as a communication hub to draw your members together and help ...

article

Nov 14, 2019

Web accessibility is a growing initiative impacting websites in all industries. Particularly for nonprofits who serve disadvantaged groups or people with disabilities, web accessibility should be a priority for your organization’s digital presence. Accessible websites are designed to work with...

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Nov 13, 2019

Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That’s where we come in, with solutions that avert open office perils. Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That&rsqu...

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Nov 13, 2019

The South Dakota Community Foundation provides sources for grants to support nonprofits with funding throughout South Dakota. With the help of generous donors, nonprofits are able to make a positive impact on the lives of community members throughout the state.

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Nov 13, 2019

Well documented research shows that much like humans, organizations move through predictable life cycle stages and developmental milestones. A stage is a developmental period when characteristic and predictable patterns of behavior are present and particular tasks are accomplished. Applied to nonpro...

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Nov 13, 2019

No matter what kind of nonprofit you’re tasked with promoting, there’s a good chance that events will be an integral part of your public relations strategy. From fundraisers and volunteer fairs to galas and annual meetings, events are a great way to spread the mission of your nonprofit a...

article

Nov 13, 2019

Multi-channel marketing (also known as omnichannel marketing) is a marketing tactic that is just how it sounds—a way to spread your message using multiple channels and tactics to reach audiences where they are most apt to receive your information. With all of the channel options available now ...

infographic

Nov 12, 2019

Infographics are a great way for nonprofits to share insights about their work on their websites, blogs, annual reports, brochures and social media channels. A good infographic not only conveys information, but also tells a story. Write down the primary message that you want to communicate through y...

article

Nov 12, 2019

United Way of East Central Iowa (UWECI) has been a champion of the nonprofit sector for 105 years. UWECI funded nonprofit partners reported serving more than 80,000 individuals in 2018 alone. These organizations are a small fraction of the 400 total nonprofits (registered 501(c)(3)s) that employ ove...

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Nov 12, 2019

For all of the content available to us this time of year, all the how-to guides and webinars about #GivingTuesday and year-end giving, none of them generally address the most important planning element to an effective fundraising campaign: A financial goal. Beyond the obvious, a goal aligns resource...

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Nov 12, 2019

Getting a clear picture of how your nonprofit organization interacts with its participants is vital to the success of your peer-to-peer fundraising campaigns and events. To get that full and complete picture, it’s important to understand how your peer-to-peer fundraising software platform shar...

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Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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Nov 11, 2019

As a global giving movement that started from a hashtag, it makes sense that Giving Tuesday garners a massive amount of its attention and activity on social media. Just how massive? In 2018, the hashtag #GivingTuesday saw 14.2 billion social media impressions around the world. Since social media is ...