Home > Resources > Whitepapers > Marketing Automation 101 for Nonprofits

Marketing Automation 101 for Nonprofits

November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

Spotlight

Volunteering Solutions

Volunteering Solutions is an international volunteer placement organization that operates in 19 countries, providing more than 100 volunteering and internship opportunities ranging from Child Care, Teaching, Medical and Healthcare, Community Development, Marine Conservation and much more. Most of our volunteers are high school students, backpackers/ responsible travelers, couples, corporate groups and individuals on their summer break or gap year. Since 2006, we have hosted more than 12,500 volunteers, who traveled to different parts of the world, in order to make some meaningful social change.

OTHER WHITEPAPERS

2022 Nonprofit Technology Trends Report

whitePaper | February 28, 2022

As we look forward to 2022, we can celebrate the resiliency and brilliance of the nonprofit sector. In this report, we share not just encouraging numbers from over 900 nonprofit finance leaders, but examples of creativity that allowed nonprofits to not just survive but thrive in 2021.

40 Nonprofit Trends for 2021

whitePaper | April 14, 2021

NonProfit PRO continues the tradition of sharing its 40 nonprofit trend predictions for the upcoming year, which every organization should keep top of mind. Last year, our predictions were technology-focused, and while innovation will continue to be at the forefront of nonprofits' strategic plans, so will engagement and connectivity.

Data-Driven Fundraising

whitePaper | August 26, 2022

Organisations are increasingly integrating digital technology across all areas, which is fundamentally changing daily operations and value delivery. The International Data Corporation (IDC) has estimated that global spending on digital transformation will reach a staggering $9.4 trillion AUD by 2023. The pandemic accelerated this trend as organisations pivoted to virtual strategies to keep their donors and communities engaged.

Launching Your First Peer-to-Peer Social Fundraising Event.

whitePaper | June 24, 2022

Instantly download this FREE resource for all the getting-started tips and knowledge you need to launch your first peer-to-peer fundraising event. “Thon” events can be costly and challenging, but they don’t have to be! This resource will give you an excellent understanding of the planning requirements and potential obstacles involved.

Cause Marketing Compliance: What Businesses and Nonprofits Should Know

whitePaper | November 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.

VALUES-ALIGNED PHILANTHROPY: Foundations Resisting Hate and Extremism

whitePaper | August 8, 2021

Recent years have seen a rise in anti-democratic extremism, hate speech and violence in the U.S. As concern about these problems has grown, the search for solutions has led to questions about how hate groups are funded. Many in the philanthropic sector have echoed these concerns, and have taken steps to prevent the funding of hate and extremism, while others are interested in doing so. Values-Aligned Philanthropy is a Council on Foundations project that digs into the issue of funding hate and extremism, documenting the problem and the response of the sector to date. This first phase report was created to support foundations concerned about this issue.

Marketing Automation 101 for Nonprofits