Nonprofit Organizations Can Also Benefit From Digital Marketing

Uptick Marketing has established a non-profit digital division to assist charities in gaining access to the same digital marketing techniques that businesses use to succeed in the marketplace.

Uptick has a history of assisting non-profit organizations. Cofounders Jason Lovoy and Jerry Brown sponsored the yearly Magic City Makeover for many years, where non-profits could win $50,000+ in digital marketing services. This led them to provide year-round consulting and services to non-profit organizations.

This new non-profit digital division, led by non-profit veteran Anthony "Little Tony" Cooper, will be dedicated to assisting non-profits in using business methods to thrive. Cooper has decades of expertise in non-profit messaging and marketing, which comes from his time at Jimmie Hale Mission and The Foundry and his work as a consultant for a number of other organizations.

Non-profits rely on the community to understand who they are and support the excellent work they perform.

The issue is that there are THOUSANDS of non-profit organizations out there!

There are about 10,000 registered non-profits in Alabama and over a million in the United States. Non-profit leaders are finding it increasingly difficult to stand out in an ever-increasing crowd. They need to find a method to deliver their message to the right people at the right time, with enough repetition to be remembered, now more than ever.

People nowadays spend a significant part of their time staring at devices. We live in a digital age. The "target audience" of a non-profit — donors, volunteers, and people they assist — uses phones, tablets, and computers every day to obtain information and connect with the world around them.

Businesses recognize this fact and have found success via the power of digital marketing. Still, NGOs with limited budgets must be cautious in how they use resources to advance their cause.

A charity leader may be a good steward of their money, engage the community, and inspire donors by implementing tailored strategies for measurable ROI.