The fundraising intelligence platform iWave recently announced its release of new enhancements. The latest updates for Salesforce integration on the Salesforce AppExchange include Automated Scoring. This new feature allows fundraising professionals to understand the potential of donating to new constituents as and when they are added to Salesforce. In addition, nonprofits get automatic updates of the latest wealth and philanthropic intelligence in Salesforce and can optimize their cultivation efforts with the help of customizable scoring triggers.
The iWave and Salesforce integration help fundraising professionals develop internal Salesforce data with iWave's fundraising intelligence to identify ideal donors, find new prospects, customize outreach, and raise more donations using a frictionless workflow. Automated Scoring additionally enhances the ability to prioritize donors who have the potential to donate more and provides new cultivation and socialization opportunities.
Several studies have shown that timing is key to getting the most from fundraising outcomes. For instance, donors are much more likely to give a second gift in the first three months. With Automated Scoring turned on, a new donation that meets a pre-set threshold can automatically update a constituent's record with the most recent information about their wealth and giving. This ensures that the fundraising teams can determine the ideal ask amount and customize cultivation utilizing up-to-date fundraising intelligence. The configurable scoring triggers include a change of address, a new donation and more.
Mary Cote, VP of Product at iWave, said, "It's known that good data provides a greater perspective and ability to do something more effectively, and therefore, is an essential component of decision-making at any forward-thinking organization." She also mentioned, "This is why we are so focused on providing the best-in-class and most accurate fundraising intelligence data. However, the exponential growth of data available on donors introduces a new challenge—ensuring good decision-making by having the most up-to-date donor intelligence. To address this challenge, we're introducing new automation within iWave for Salesforce so that constituent records can receive automatic updates with the latest wealth and giving data."
(Source: Cision)
About iWave
Founded in 1991, iWave is a software solutions provider that empowers nonprofit fundraising. The company's platform is an easy-to-use software that saves time and helps customers determine whom, when, where and how much to ask for a donation. It is not limited to fundraising intelligence at the tips but also shares information related to the industry on the blog. iWave is used by many of the world's largest education, healthcare, and nonprofit organizations to raise money. The company is based in Charlottetown (Prince Edward Island), providing industry-leading, high-quality wealth and philanthropic information to the fundraisers.