How To Tutorial on Nonprofit Storytelling

January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

Spotlight

Marine Conservation Society

The Marine Conservation Society, MCS, is the UK charity that cares for our seas, shores and wildlife. "The Society has a record of sustained achievement and deserves the wholehearted, passionate support of everyone who cares about our marine environment. Our special bond with our coastline and the sea, developed and nurtured over many generations, deserves nothing less.

Other Infographics
news image

Email List Building for Nonprofits in 5 Steps

Infographic | January 8, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

Read More
news image

The ULTIMATE Thank You for Nonprofits

Infographic | December 19, 2019

Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your organization.

Read More
news image

Your Year-Round Fundraising Idea Calendar

Infographic | January 4, 2022

Year-round revenue for your nonprofit organization is always the goal. But how do you get there? Our year-round fundraising calendar offers ideas for fundraising events that can be adapted in-person, online, or in a hybrid format.

Read More
news image

Positive signs prevail in nonprofit sector despite COVID-19 disruptions

Infographic | March 22, 2021

The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

Read More
news image

Giving Tuesday 2019 Sets New Records

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

Read More
news image

7 Types of Donor Data to Include in Your Wealth Screening

Infographic | January 30, 2020

Who said donor data can’t be pretty? The infographic below, originally published by DonorSearch, highlights the seven types of wealth data that organizations should ask for when conducting bulk wealth screening. Bulk screenings are just one of many tools that researchers can use to collect information about donors.

Read More

Spotlight

Marine Conservation Society

The Marine Conservation Society, MCS, is the UK charity that cares for our seas, shores and wildlife. "The Society has a record of sustained achievement and deserves the wholehearted, passionate support of everyone who cares about our marine environment. Our special bond with our coastline and the sea, developed and nurtured over many generations, deserves nothing less.

Events