Forecasting Charity CRM Trends for 2020

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

Infographic | May 31, 2022

Fundraisers are always looking for the next best event idea. Check out these resources to keep the ideas flowing!

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.

Infographic | January 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

Infographic | November 15, 2021

The 2021 Giving Experience Study explores insights from 1,026 Social Donors who donated through event and peer-to-peer fundraising in the last 12 months.