Why I am making a marathon effort for charity

When our only son was still born at 32 weeks, it was possibly the worst thing you could endure as a parent. My wife Rachel was then diagnosed with cervical cancer aged just 26. She is in remission now thankfully, after undergoing gruelling radiotherapy and chemotherapy, but it has been a tough time for all of us including our daughter Amelie who is seven.

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NAFCU

Our Mission: Strengthen credit union by providing the best federal advocacy, education and compliance assistance in the industry. NAFCU is a direct membership association for federally-insured credit unions, providing them with the best advocacy, education and compliance assistance.

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Nonprofit Management

5 Videos That Show Creative Ways to Market Your Nonprofit

Article | July 13, 2022

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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Nonprofit Management

The Psychology Behind Donations

Article | July 12, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

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Nonprofit Management

5 Rules for Adjusting Your Nonprofit Marketing

Article | July 28, 2022

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

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Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

While it's obvious how non-profits directly improve people's lives, their positive contributions to the US economy are frequently overlooked. A closer examination reveals that non-profit organizations have a large and far-reaching impact on the American economy. Non-profits, in fact, improve and strengthen local, state, and national economies in a variety of ways, including the following: The more than $826 billion spent on salaries, benefits, and payroll taxes by non-profits each year accounts for a sizable portion of their nearly $2 trillion annual budget. Non-profit employees also pay taxes on their salaries, as well as sales taxes and property taxes on what they own. Non-profits that provide care for children or elderly parents allow family members who would otherwise be responsible for providing care to work outside the home. Non-profit organizations also offer job training and placement services to people who would otherwise be unemployed or underemployed. Non-profits spend nearly $1 trillion on goods and services each year, ranging from large expenses like medical equipment for non-profit hospitals to small purchases like office supplies, food, utilities, and rent. Non-profits have an even greater impact because they generate economic activity and jobs that spread throughout the community. Consider arts programming as one example. By attending a play at a local non-profit community theater, you likely helped local businesses as well as the cast, crew, and administrative staff. Have you paid for parking? Did you purchase the appropriate earrings, shoes, or tie for the occasion? Did you eat before the show or meet up with friends afterwards? If this is the case, you have increased the economic impact of that theater by helping to create more jobs in the local economy while also increasing tax revenue for the local government. Have you ever noticed how local non-profits are frequently mentioned in brochures for local chambers of commerce as a top reason for businesses to locate there? Many cities are proud of their beloved cultural amenities, such as non-profit museums and performing arts centres. Non-profit colleges, which demonstrate the value of an educated workforce, and non-profit healthcare facilities, which reinforce a commitment to well-being, are also common features. While these local icons are rarely labelled as "non-profits" in brochures, business leaders intuitively recognize the enormous value that local non-profits contribute to the community's quality of life.

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Spotlight

NAFCU

Our Mission: Strengthen credit union by providing the best federal advocacy, education and compliance assistance in the industry. NAFCU is a direct membership association for federally-insured credit unions, providing them with the best advocacy, education and compliance assistance.

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Nonprofit Management

MB2 Dental Launches Charitable Organization

MB2 Dental | July 15, 2022

The dental partnership organization, MB2 Dental, has launched its own charitable Foundation – The MB2 Family Foundation, a 501(c)(3) non-profit with a mission to provide financial assistance to its 5,000 plus employees in the event they experience unforeseen, life-altering hardships such as natural disasters, extended illnesses, injuries, and more. Team members may nominate themselves or others for consideration for a monetary donation. The work of the Foundation will also include providing donations to local charities and organizations at the request of MB2 Dental's doctor partners and employees. The Foundation thrives through the generosity of its team members. Funding for the Foundation will come from MB2 Dental's doctor partners and team members through optional paycheck deductions and other fundraising events. "The number one priority of any family is to take care of each other; this is our dental family, With affiliated practices in over 35 states, supporting our doctor partners and their teams in any way possible is a top priority. The individuals who make up our MB2 family have always been ready to jump into action and help one another without hesitation. The Foundation allows us to streamline this." -Dr. Chris Steven Villanueva CEO and Founder, MB2 Dental. MB2 Dental's previous charitable initiatives include annual doctor-led mission trips and donating to local organizations such as the North Texas Food Bank, The Genesis Women's Shelter, and Salvation Army. MB2 Dental also annually conducts The Elves Initiative, a cause led by Dr. Villanueva encouraging MB2 Dental home office employees to nominate coworkers, family, friends, and neighbors for financial assistance around the holidays. The success and growth of the Elves Initiative served as inspiration for the MB2 Family Foundation. About MB2 Dental- Dallas, Texas-based MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded and led by dentist and entrepreneur CEO Dr. Chris Steven Villanueva, with a mission to empower dentists to preserve their profession. Since its founding in 2007, MB2 has partnered with hundreds of dentists to help them stay in the driver's seat as they maximize their talents, connect as part of a community and build exceptional wealth. MB2 currently partners with dentists and specialists in more than 35 states.

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Fundraising

Warm Up America!'s 30th anniversary fundraising campaign ends a success

Warm Up America! | June 21, 2022

Warm Up America! (WUA!), a national nonprofit that collects hand knitted and crochet items like hats, scarves, and gloves, has long been known for its charitable contributions around both the United States and the world. Founded in 1991 by Evie Rosen, a knitting instructor and philanthropist endorsed by TIME Magazine and Oprah Winfrey, WUA! has since donated over 1.4 million items to people in need made by over 30,000 volunteers. Warm Up America!'s 30th anniversary was in 2021 and to celebrate, the organization raised money all year long to continue its mission of providing warmth to people in need. Volunteers who donated $30 or more to the organization were given access to 90 knit and crochet patterns for 7" by 9" blanket sections - WUA!'s prime need. Since its anniversary in 2021, Warm Up America! has raised over $80,000. We are truly speechless at the generous monetary and material donations we've received from our volunteers and corporate partners. We couldn't sustain our organization without their support and we look forward to their continued partnership in helping us fulfill our mission." Jenny Bessonette, executive director of Warm Up America! WUA!'s ambitious volunteers, who set a goal of making 199,130 sections (1991 + 30) by the end of May, exceeded their target by over 10,000 sections. The 210,956 sections they donated are the most ever collected in one year. This number of sections amounts to over 4,300 adult blankets. The blankets made from these sections are going directly into the hands of people who need a dose of warmth and love. All money raised for WUA! goes directly toward operating costs. The biggest expense is shipping - WUA! sends hundreds of boxes a year containing items made by volunteers to organizations helping people in need. As WUA! continues to grow, so do its shipping costs. Monetary donations are the best way to support Warm Up America! in its mission of providing warmth to people in need. About Warm Up America! Started in a small Wisconsin town with neighbors knitting and crocheting afghans for people in need, Warm Up America! is a charity that has warmed people's lives since 1991. Founder Evie Rosen came up with the idea of having volunteers knit or crochet small sections and others joining them together into blankets, which quickly caught on. Thanks to the generosity of knitters and crocheters around the country, today Warm Up America! distributes warm blankets, hats and other items to tens of thousands of people in need.

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Nonprofit Management

The CAPTRUST Community Foundation Announces 2022 Charity of Choice

CAPTRUST | June 18, 2022

The CAPTRUST Community Foundation (CCF), an employee-run 501(c)(3), announced its 2022 Charity of Choice, receiving a $100,000 grant: The Green Chair Project. Additionally, five nonprofits were selected to receive CCF national grants of $25,000 each. Founded in 2007, the CCF's mission is to enrich the lives of children in communities we serve. Through the end of 2021, the CCF has awarded over $3.879 million in grants to charitable organizations across the country that help children. Fundraising is primarily via employee payroll deductions that are matched by CAPTRUST. The Green Chair Project will receive a $100,000 grant to support its mission of providing the essentials of home to neighbors in need facing the challenges of homelessness, crisis, or disaster in Wake County, North Carolina. The grant will directly support Green Chair's Sweeter Dreams program, providing beds and cribs to 400 children and babies in Wake County who lack a safe place to sleep. In addition to the funding, Green Chair will receive support from CCF volunteers throughout the year. We are so grateful to be selected as the CAPTRUST Community Foundation's 2022 Charity of Choice. The CCF's trust in our mission ensures that more children in need in Wake County, North Carolina will have a safe and comfortable place to sleep." Jackie Craig, Green Chair's co-founder and chief executive officer In addition to its work with The Green Chair Project, the CCF selected five charities that will receive national grants of $25,000 in 2022. The five recipients are: Communities In Schools of Wake County. CIS Wake surrounds students in Wake County, North Carolina, with a community of support, empowering them to stay in school and achieve in life. Families Together. Families Together moves families in Wake County, North Carolina, and surrounding counties from homelessness to stable homes through mentoring, housing support, and connection to community resources. Kinetic Kids, Inc. A San Antonio, Texas, organization that supports children with special needs and their families through adapted sports, fine arts, and educational programs. Sunrise Day Camps Association. Sunrise supports children with cancer and their siblings nationwide through the creation and oversight of welcoming, inclusive summer day camps, year-round programs, and in-hospital recreational activities, all offered free of charge. TABLE. TABLE's mission is to create equitable access to healthy food and provide nutrition education to children in Orange County, North Carolina. "We recognize the immense needs of children across our communities as we all recover from the effects of COVID-19," said Philip D'Unger, president of the CCF and manager, wealth planning, at CAPTRUST. "We are incredibly excited and fortunate to work with this year's Charity of Choice, The Green Chair Project, as well as the national grant recipients, who all do amazing work in their respective communities." About the CAPTRUST Community Foundation The CAPTRUST Community Foundation was organized in 2007 to provide CAPTRUST employees with opportunities to participate as a group in community outreach efforts. The foundation is a registered 501(c)(3) charity and is eligible to receive tax-deductible contributions. About CAPTRUST CAPTRUST is an independent registered investment advisor founded in 1997 in Raleigh, North Carolina. The firm provides investment management, financial planning, estate planning, and tax advisory and compliance for individuals and families. For retirement plan sponsors, endowments, foundations, and religious entities, CAPTRUST offers investment advisory services, fiduciary support, plan design, provider analysis/fee benchmarking, and employee advice programs. With more than 1,100 employees across 70 locations nationwide, CAPTRUST oversees more than $100 billion in assets under management and more than $750 billion in assets under advisement (as of March 31, 2022).

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Nonprofit Management

MB2 Dental Launches Charitable Organization

MB2 Dental | July 15, 2022

The dental partnership organization, MB2 Dental, has launched its own charitable Foundation – The MB2 Family Foundation, a 501(c)(3) non-profit with a mission to provide financial assistance to its 5,000 plus employees in the event they experience unforeseen, life-altering hardships such as natural disasters, extended illnesses, injuries, and more. Team members may nominate themselves or others for consideration for a monetary donation. The work of the Foundation will also include providing donations to local charities and organizations at the request of MB2 Dental's doctor partners and employees. The Foundation thrives through the generosity of its team members. Funding for the Foundation will come from MB2 Dental's doctor partners and team members through optional paycheck deductions and other fundraising events. "The number one priority of any family is to take care of each other; this is our dental family, With affiliated practices in over 35 states, supporting our doctor partners and their teams in any way possible is a top priority. The individuals who make up our MB2 family have always been ready to jump into action and help one another without hesitation. The Foundation allows us to streamline this." -Dr. Chris Steven Villanueva CEO and Founder, MB2 Dental. MB2 Dental's previous charitable initiatives include annual doctor-led mission trips and donating to local organizations such as the North Texas Food Bank, The Genesis Women's Shelter, and Salvation Army. MB2 Dental also annually conducts The Elves Initiative, a cause led by Dr. Villanueva encouraging MB2 Dental home office employees to nominate coworkers, family, friends, and neighbors for financial assistance around the holidays. The success and growth of the Elves Initiative served as inspiration for the MB2 Family Foundation. About MB2 Dental- Dallas, Texas-based MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded and led by dentist and entrepreneur CEO Dr. Chris Steven Villanueva, with a mission to empower dentists to preserve their profession. Since its founding in 2007, MB2 has partnered with hundreds of dentists to help them stay in the driver's seat as they maximize their talents, connect as part of a community and build exceptional wealth. MB2 currently partners with dentists and specialists in more than 35 states.

Read More

Fundraising

Warm Up America!'s 30th anniversary fundraising campaign ends a success

Warm Up America! | June 21, 2022

Warm Up America! (WUA!), a national nonprofit that collects hand knitted and crochet items like hats, scarves, and gloves, has long been known for its charitable contributions around both the United States and the world. Founded in 1991 by Evie Rosen, a knitting instructor and philanthropist endorsed by TIME Magazine and Oprah Winfrey, WUA! has since donated over 1.4 million items to people in need made by over 30,000 volunteers. Warm Up America!'s 30th anniversary was in 2021 and to celebrate, the organization raised money all year long to continue its mission of providing warmth to people in need. Volunteers who donated $30 or more to the organization were given access to 90 knit and crochet patterns for 7" by 9" blanket sections - WUA!'s prime need. Since its anniversary in 2021, Warm Up America! has raised over $80,000. We are truly speechless at the generous monetary and material donations we've received from our volunteers and corporate partners. We couldn't sustain our organization without their support and we look forward to their continued partnership in helping us fulfill our mission." Jenny Bessonette, executive director of Warm Up America! WUA!'s ambitious volunteers, who set a goal of making 199,130 sections (1991 + 30) by the end of May, exceeded their target by over 10,000 sections. The 210,956 sections they donated are the most ever collected in one year. This number of sections amounts to over 4,300 adult blankets. The blankets made from these sections are going directly into the hands of people who need a dose of warmth and love. All money raised for WUA! goes directly toward operating costs. The biggest expense is shipping - WUA! sends hundreds of boxes a year containing items made by volunteers to organizations helping people in need. As WUA! continues to grow, so do its shipping costs. Monetary donations are the best way to support Warm Up America! in its mission of providing warmth to people in need. About Warm Up America! Started in a small Wisconsin town with neighbors knitting and crocheting afghans for people in need, Warm Up America! is a charity that has warmed people's lives since 1991. Founder Evie Rosen came up with the idea of having volunteers knit or crochet small sections and others joining them together into blankets, which quickly caught on. Thanks to the generosity of knitters and crocheters around the country, today Warm Up America! distributes warm blankets, hats and other items to tens of thousands of people in need.

Read More

Nonprofit Management

The CAPTRUST Community Foundation Announces 2022 Charity of Choice

CAPTRUST | June 18, 2022

The CAPTRUST Community Foundation (CCF), an employee-run 501(c)(3), announced its 2022 Charity of Choice, receiving a $100,000 grant: The Green Chair Project. Additionally, five nonprofits were selected to receive CCF national grants of $25,000 each. Founded in 2007, the CCF's mission is to enrich the lives of children in communities we serve. Through the end of 2021, the CCF has awarded over $3.879 million in grants to charitable organizations across the country that help children. Fundraising is primarily via employee payroll deductions that are matched by CAPTRUST. The Green Chair Project will receive a $100,000 grant to support its mission of providing the essentials of home to neighbors in need facing the challenges of homelessness, crisis, or disaster in Wake County, North Carolina. The grant will directly support Green Chair's Sweeter Dreams program, providing beds and cribs to 400 children and babies in Wake County who lack a safe place to sleep. In addition to the funding, Green Chair will receive support from CCF volunteers throughout the year. We are so grateful to be selected as the CAPTRUST Community Foundation's 2022 Charity of Choice. The CCF's trust in our mission ensures that more children in need in Wake County, North Carolina will have a safe and comfortable place to sleep." Jackie Craig, Green Chair's co-founder and chief executive officer In addition to its work with The Green Chair Project, the CCF selected five charities that will receive national grants of $25,000 in 2022. The five recipients are: Communities In Schools of Wake County. CIS Wake surrounds students in Wake County, North Carolina, with a community of support, empowering them to stay in school and achieve in life. Families Together. Families Together moves families in Wake County, North Carolina, and surrounding counties from homelessness to stable homes through mentoring, housing support, and connection to community resources. Kinetic Kids, Inc. A San Antonio, Texas, organization that supports children with special needs and their families through adapted sports, fine arts, and educational programs. Sunrise Day Camps Association. Sunrise supports children with cancer and their siblings nationwide through the creation and oversight of welcoming, inclusive summer day camps, year-round programs, and in-hospital recreational activities, all offered free of charge. TABLE. TABLE's mission is to create equitable access to healthy food and provide nutrition education to children in Orange County, North Carolina. "We recognize the immense needs of children across our communities as we all recover from the effects of COVID-19," said Philip D'Unger, president of the CCF and manager, wealth planning, at CAPTRUST. "We are incredibly excited and fortunate to work with this year's Charity of Choice, The Green Chair Project, as well as the national grant recipients, who all do amazing work in their respective communities." About the CAPTRUST Community Foundation The CAPTRUST Community Foundation was organized in 2007 to provide CAPTRUST employees with opportunities to participate as a group in community outreach efforts. The foundation is a registered 501(c)(3) charity and is eligible to receive tax-deductible contributions. About CAPTRUST CAPTRUST is an independent registered investment advisor founded in 1997 in Raleigh, North Carolina. The firm provides investment management, financial planning, estate planning, and tax advisory and compliance for individuals and families. For retirement plan sponsors, endowments, foundations, and religious entities, CAPTRUST offers investment advisory services, fiduciary support, plan design, provider analysis/fee benchmarking, and employee advice programs. With more than 1,100 employees across 70 locations nationwide, CAPTRUST oversees more than $100 billion in assets under management and more than $750 billion in assets under advisement (as of March 31, 2022).

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