40 Nonprofit Trends for 2020

whitePaper | November 30, 2021

The board of directors plays a pivotal role in every organization’s success. These volunteer leaders set a nonprofit’s strategic direction, manage its finances, and provide governance oversight. Not an easy job. Board members also play an invaluable role in an organization’s fundraising efforts. Their support (whether in time or dollars) can affect donor behavior and impacts a development team’s job satisfaction and likelihood for success. But turning a supportive board member into fundraising ally can be challenging, so we’ve compiled tips on how to empower your board and see results.

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

whitePaper | August 26, 2022

Organisations are increasingly integrating digital technology across all areas, which is fundamentally changing daily operations and value delivery. The International Data Corporation (IDC) has estimated that global spending on digital transformation will reach a staggering $9.4 trillion AUD by 2023. The pandemic accelerated this trend as organisations pivoted to virtual strategies to keep their donors and communities engaged.

whitePaper | November 12, 2021

If nonprofit organizations were to vote on a common theme that best characterized their operations, the winner might be “doing more with less.” Although all organizations try to run as cost-effectively as possible, the imperative to do so can be especially acute for nonprofits. One of the best areas for nonprofits to boost efficiencies is in their finance and accounting processes. Download this eBook to learn from other nonprofits how you can save significant amounts of time and money by automating your AP processes, while freeing up staff to focus on higher-value activities and your mission.

whitePaper | December 22, 2021

Whether changing in-house payroll options or taking payroll in-house for the first time, you’re making an investment that should help you improve workflows and efficiencies, save time, save money, and provide real-time access to operational data. This White Paper, Payroll Shift – Nonprofits Trend Towards In-House Payroll, highlights the systems, procedures and technology needed to manage your most important assets.