2019 Nonprofit LEADERSHIP IMPACT STUDY

July 9, 2019

In today’s thriving nonprofit sector, it’s vital for nonprofit leaders to be in the know about key tactics that make an organization run effectively and efficiently, while finding opportune ways to bring in more revenue. There is an abundance of information and resources to help nonprofit leadership teams reach their optimal potential, and it’s important for nonprofits to understand that if they want to reach that potential, they have to stand out from the crowd.

Spotlight

Public Relations Society of America (PRSA)

PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

OTHER WHITEPAPERS
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Closing the Deal Moving Your Fundraising Forward

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

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Launching Your First Peer-to-Peer Social Fundraising Event.

whitePaper | June 24, 2022

Instantly download this FREE resource for all the getting-started tips and knowledge you need to launch your first peer-to-peer fundraising event. “Thon” events can be costly and challenging, but they don’t have to be! This resource will give you an excellent understanding of the planning requirements and potential obstacles involved.

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Building a Data Management Strategy for Your Nonprofit

whitePaper | October 10, 2022

In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors.

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The Secrets to Creating a Successful CRM Strategy

whitePaper | November 26, 2019

Our dedicated team has delivered digital projects to over 100 customers in the charity and membership sector. Throughout these projects, as well as dedicated events, roundtables and partnerships, we have learnt a lot about what makes a successful CRM strategy. As part of our commitment to non-profits, we’ve taken some key learnings from our team, our customers and attendees at our events, and compiled this guide to help you in the planning, execution and maintenance of your digital strategy. Thank you to all of our contributors for sharing valuable insight and advice.

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2023 Top Risks for Nonprofits and Associations

whitePaper | February 2, 2023

A year ago, the phrase “the new normal,” was commonly used to describe expectations for 2022. This year, the word “normal” is largely absent. Nearly every risk report looking ahead to 2023 begins with a litany of disruptions and challenges organizations are facing: COVID-19 variants, inflation, higher interest rates, staffing shortages, cyberthreats, war in Ukraine, supply chain disruptions, increase in energy prices, political and social change, and more.

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6 Technology Trends That Can Maximize Donor Impact

whitePaper | January 31, 2023

If there was ever any doubt that technology would make its way into the charitable realm, the pandemic’s reliance on virtual tools made clear how all-encompassing such trends would become.

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Spotlight

Public Relations Society of America (PRSA)

PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

Events