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What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

What Does article
Poor website health may be impacting your non-profit organization's business. Without a question, the basis of your digital presence is a high-performing website. However, it is easy to let other concerns take precedence over website health, especially if it is not your area of expertise.

Healthy websites guarantee long-term success, increased reach, and more engagement. This is critical for organizations in terms of community involvement and giving. Healthy sites are also optimized for all users and free of flaws that might degrade the user experience. Poor website health, on the other hand, might result in a loss of visitors and search engine ranks.

When it comes to search engine optimization, website health is equally vital (SEO). Sites that load quicker and have fewer difficulties will rank higher in search.


How to Improve Website Health?

  • Speed up your site pages:
Visitors will not wait for a sluggish site to load in this day of immediate gratification. If your pages do not load immediately, you will make a poor first impression.
 
  • Fix 404 errors and reduce redirects:
Broken links are ones that produce the error message "404 Page Not Found." Error pages might disrupt the crawling of your website, lowering your search ranks. This informs search engines that you are not giving a decent user experience, which will lower your search rankings.
 
  • Decrease image file sizes:
Image files are huge and consume a lot of storage space. Large files might cause your site to slow down and take a long time to load. Reduce file sizes and compress all photos to enhance website health.
 
  • Optimize for mobile:
Google has stated that mobile speed is taken into account by the ranking algorithm. Your website should ideally operate on all devices.
 
  • Create grammar-free, relevant content:
Content is important in all marketing activities, so it's no surprise that it affects website health. Great content is the key to success since search rankings, engagement, and conversions are all dependent on it.
 
  • Optimize for search:
SEO is the process of improving your website's ranking on search engines. This is one of the most crucial aspects of maintaining a good website. A good SEO strategy brings traffic to your website without costing any money.

Spotlight

Florida New Majority

Florida New Majority (FNM) is a statewide voter participation organization, formed in 2009, to empower women, African-Americans, Latinos, and youth to fully participate in the political process toward an inclusive, just and vibrant democracy. Our comprehensive approach to democracy does not start or stop at the ballot box. We train grassroots citizens to be civic leaders, mobilize communities to vote, educate the public to take action, and work in partnership with organizations, leaders, and networks to achieve results. We fight for gender justice, civil rights with a focus on protection of voter rights and rights restoration, immigration reform, and support efforts for access to good jobs with training, affordable housing, health care and education reform. We work with a multitude of social justice organizations and partners locally, regionally, and statewide. A cornerstone of our beliefs is defending and expanding the voting rights of all citizens, including those who are new to the

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